Are you looking for the top YouTube influencers in Thailand? This list is for you! There are many reasons why you would want to know who the top YouTubers in this country are. For one, you may be looking for someone to follow to spice up your feed. You may also be a marketer looking for influencer collaborations in Thailand's local YouTube scene. Whatever your reason is, one thing's for sure—YouTube is loved by internet users in Thailand, whether they are consumers or brands.
YouTube is the number one online entertainment platform in Thailand with a penetration rate of 94%, followed by Facebook with 93%, and Line with 86%. YouTube's advertising audience reach in this country is 42.8 million, which means an ad may potentially reach 61.1% of Thailand's entire population. These numbers show that, first, the Thailand market uses the platform for general entertainment, and second, YouTube is a great venue for your marketing and advertising campaigns.
YouTube is popular for giving ordinary people the platform to share long-form video content for free. Content creators with large follower bases even make a lot of money from being YouTube influencers. This leads us to thousands of YouTube influencers in Thailand to date.
Thai vloggers cover almost everything under the sun, from where to find the best night market in Chiang Mai to the latest gaming, tech, music and make-up trends. Because of their specific niches and loyal subscribers, many brands have started to partner with Thai YouTube creators. Some brands also prefer other social media platforms like TikTok and Instagram.
Whether you're looking for someone to add to your daily watches, or you're looking for an influencer to bring exposure to your brand, you came to the right place. In this list, we curated the top 20 YouTubers in Thailand you might wanna look at.
Top 20 YouTubers in Thailand ⬇️
Topics: Lifestyle, Beauty, Fitness
Let's meet a beautiful and energetic beauty blogger, Mintchy. After her success in sharing daily makeup secrets, she has accumulated over 1.12 million subscribers on YouTube. Besides sharing beauty tips, Mintchy, or Mint Samcha Asavaniw, also loves to create vlogs on exercise routines and her daily activities.
Topics: Fitness, Health, Food
If you are interested in health and fitness, then you will definitely love the Bebe Fit Routine channel. Bebethan Chanokritthinaka is known as a beautiful, smart, and physically fit influencer in Thailand. She loves to share self-care tips and daily exercise routines people can try at home. Bebethan also shares science-based eating tips to help people get in shape.
Topics: Beauty, Lifestyle
Archita Siripinyanon is known as a famous beauty blogger in Thailand. Archita has a remarkable eye when it comes to cosmetics and clothing. She creates tutorial videos for beginners and pros, making her channel inclusive to all types of audiences. Archita also likes to join makeup challenges, such as the underwater makeup challenge.
Topics: Travel, Food, Adventure
Mint is a petite girl who travels around Thailand and other neighboring Asian countries. She loves to share her unique travelling experiences from visiting popular destinations. Her main focus is showcasing the different culture and food each country has to offer.
16. SUNBEARY & KAN ATTHAKORN
Topics: Lifestyle, Vlog
This YouTube channel was founded by two popular YouTubers, Sunbeary and Kan Atthakorn. They are also the owners of the hottest bubble tea shop in Thailand called Bearhouse. Their contents are mainly about traveling, eating, and lifestyle. This channel is also loved for its useful insights on business and startup secrets.
Topics: Lifestyle, Entertainment
Nate and Mee are famous YouTubers who often post clips about eating, traveling, entertainment and lifestyle. As a foreigner who can speak Thai well, Nate always receives a lot of views on YouTube. Netizens also love the pranks Nate and Mee pull with each other.
Topics: Lifestyle, Food
Pimlada is a pretty girl who is multi-talented in different fields, such as TV hosting, dancing, and modeling. On her feed, Pimlada shares about her experiences on food, travel, home decor, and popular online challenges.
Topics: Music, Entertainment
DJ Dreamerth is known as a talented artist with many hit songs. His most-famous series is his reaction videos, in which he reacts to different musicians in real-time. Beside that, he also regularly streams about games, recordings, and unforgettable moments with his friends.
Topics: Lifestyle, Travel
Bes Rakwanee Kamsing is the eldest daughter of former boxer Somrak Kham Sing. She collaborated with her younger brother, Boat Phuwarakkham Sing, to create Kamsing Family Channel. The siblings use this channel to share various family stories. This channel creates intimate and lovely content, such as family trips and days with their parents.
Topics: Entertainment, Comedy
Fun Family is a comedy YouTube channel with short videos about daily life and school activities. The main character of the channel is Bia Bua, an influencer who possesses great skills in acting. Bia loves to create content with her friends and neighbors to add more diversity and fun to the clips.
Topics: Gaming, Entertainment
PRIMKUNG is a creator of Online Station, who specializes in creating funny and creative storytelling contents. Netizens noticed him when he shared his experience in the army. PRIMKUNG now regularly updates the series "Nee Yap Prim" and "Relax with Nong Prim," which are both loved by netizens. Besides telling funny stories and clips, PRIMKUNG also made a whole series of Garena Speed Drifters, a mobile driving game.
Topics: Entertainment, Popular news
VRZO was originally started by three friends filming in the bedroom. Due to their rising popularity, they expanded into a full office, complete with a support team of about 40 staff. They have posted more than 1,400 videos and have attracted more than six million subscribers until now.
Netizens love VRZO's Q&A sessions and genuine reactions. The group also often plays games, and posts videos on different topics like travel, pranks, and pets.
Topics: Dance, Entertainment
Do you love music and dance? If yes, The Inner Studio is definitely a channel you must follow. This channel is founded by a group of young, beautiful, dynamic and passionate dancers. They love to upload dance clips with popular soundtracks from series such as Demon Slayer, and hit pop songs like “Ice Cream” and “Peaches”. Besides that, they also love making dance tutorials on YouTube.
Topics: Entertainment, Lifestyle, Education
Briana is a young YouTuber who is appreciated for her high quality content, good filming skills, and professional lighting and graphics. This channel covers a lot of topics, like travel, lifestyle, and education, and all of them are presented well with out-of-the-box thinking. Her DIY videos are also viral, attracting over 5 million views on YouTube.
Topics: Food, Mukbang
Phunat Wivattaphattananan is a famous food reviewer of famous restaurants in Thailand. His series of food reviews, coupled with his "oh my" expressions, will make you want to eat immediately. The interesting thing about this creator is his ability to eat huge amounts of food, making him popular for his mukbang challenges.
Topics: Lifestyle, Music, Food
Kyutae is a Korean guy living in Thailand with a great passion for food. Besides creating food reviews, he also creates song covers. With his talent for entertainment, he has accumulated a large number of followers in less than 5 years.
Topics: Entertainment, Lifestyle, Friendship
SpriteDer SPD, or Sprite Jane Natirattanapaiboon, is known as the boyfriend of YouTube queen Kaykai Salaider. This famous couple has founded their own company called Slider Production Co., a company specializing in advertising production and video clip production.
SpriteDer is much-awaited for his fun and weird challenges. Recently, his 24-hour car activity has attracted more than 4 million views.
Topics: Entertainment, Lifestyle
Krit Boonyarang (a.k.a. Bie the Ska) began his YouTube career while studying for an engineering degree. He started with a satirical lip-synch video of a tune by famous Thai singer Sukrit Wisetkaew. More netizens noticed him when he created a parody of Korean star PSY’s Gangnam Style.
Following this success, he founded Ska Film in 2013, and has produced 10 to 15-minute shows about lifestyle, fashion, food and travel for various YouTube channels.
Topics: Entertainment, Lifestyle
This young lady is the first Thai YouTuber who got over 10 million subscribers. Her creative videos and intriguing stories are loved by her subscribers. Her content mainly focuses on trips around Thailand with family and friends, while engaging in light and challenging adventure activities. Due to her YouTube success, she has starred in several Thai movies and TV shows. Besides that, she has also officially launched her own makeup brand.
Topics: Gaming, Entertainment
On top of our list is Thai gamer Zbing Z. Naiyarat “Pang” Thanawaigoses is one of the most-popular female streamers in Asia. She founded her channel in 2012 and has reviewed new game releases ever since. She also makes content on exciting and immersive voice technology. She regularly uploads videos about gaming on this channel, while she also maintains another channel devoted to travel, food, and daily life videos.
As the largest entertainment platform in Thailand, YouTube has been a go-to social media app, both for audiences and brands alike. Thousands of YouTube influencers came about because of the internet user behavior which made content creation a lucrative career. With this consumer behavior, there's no doubt as to why this platform is also commonly used by brands to promote their products, gain exposure, drive ROI, and create customer loyalty.
We can observe from this list that Thai internet users love influencers who focus on entertainment and lifestyle. Some niche-specific influencers are popular, like in categories of beauty and gaming.
We hope that this list has provided you with insights on who to follow next, or who to collaborate with in your next campaign. To know more about Thai influencers, check the AJ Marketing Blog.
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