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Top 20 Most Followed Instagram Influencers in Thailand in 2023

AJ Marketing - Top 20 Most Followed Instagram Influencers in Thailand

Are you on the lookout for some amazing Instagram influencers to partner with in Thailand? Well, you're in luck because Thailand is one of the fastest-growing markets for influencer marketing in Southeast Asia, and Instagram is leading the social media game in the country. In fact, did you know that in 2022, marketers on Instagram were able to reach a whopping 17.35 million audience, which is about 24.2% of the entire Thai population?

This means that Instagram influencer marketing is a super effective social media marketing strategy to get your brand out there in Thailand. Many brands in the country are already using this strategy on not just Instagram, but also on YouTube and TikTok, and seeing great results. And it's no surprise because influencers add authenticity to brand marketing campaigns, which traditional hard-sell techniques simply can't replicate. Plus, influencers have already built a loyal following over the years, so when they recommend a product, it's like their personal seal of approval.

AJ Marketing - Top 20 Most Followed Instagram Influencers in Thailand  - Instagram Audience Overview Thailand 2023

But with thousands of Thai Instagram influencers with over 10,000 followers, it can be tough to find the perfect one for your brand. That's where we come in! We've done the hard work for you and compiled a list of the top 20 Instagram influencers in Thailand. But remember, before you partner with any influencer, it's important to analyze their follower demographics, engagement rate, content quality, background, and previous promotional experience to ensure they're the right fit for your brand.

So go ahead, check out our list, and who knows, your next big collaboration could be just a few clicks away!

Top 20 Instagram Influencers in Thailand ⬇️

Followers: 1.1M

Topics: Lifestyle, Food

Have you heard of Sunbeary, the mastermind behind Thailand's beloved milk tea brand, BearHouse? This lovely lady has captured the hearts of over 1 million followers on Instagram, thanks to her beaming smile and infectious positive attitude. You'll find her feed filled with delectable food pics and glimpses into her daily adventures with her friends and family.

Followers: 1.2M

Topics: Lifestyle, Travel

Meet Mayy, the ultimate travel junkie and online video creator. This girl is always on the go, exploring the world and sharing her amazing experiences through captivating images and engaging storytelling. And when she's not jet-setting, you'll find her at her famous coffee shop in Thailand, indulging in her love for all things caffeinated.

Followers: 1.3M

Topics: Lifestyle, Beauty, Fitness

If you're a fan of Thai EDM, then you must know about Napasasi Surawan, AKA Mind. This stunning actor and model has now pivoted to DJing, and she's crushing it on the scene. But that's not all - Mind is also a popular Instagram icon, wowing her followers with her stunning looks and enviable fit and sexy physique.

Followers: 1.3M

Topics: Food, Asian cuisine

Looking to explore the culinary wonders of Bangkok? Look no further than this amazing account, which serves as your ultimate guide to the city's best eats and drinks. With curated recommendations and honest guest reviews, this account is sure to get your taste buds tingling and your feet itching to explore.

Followers: 1.4M

Topics: Fashion, Beauty

Say hello to Archita, the queen of makeup tutorials! This lovely lady knows all the tricks of the trade, from nailing the perfect brow to applying waterproof makeup that won't budge. But it's not just her expertise that makes her so popular - Archita is also a total inspiration, always encouraging her followers to feel confident and beautiful in their own skin.

Followers: 1.5M

Topics: Beauty, Lifestyle

It's not hard to see why Ponsawan Phusua has amassed over 1 million fans on Instagram - just one glance at her angelic face and stunning physique will leave you in awe. But there's so much more to this lovely lady than just her looks - her positive outlook on life is truly infectious, and her feed is filled with travel inspo, self-care tips, and daily routines that are sure to inspire you to live your best life.

Followers: 1.5M

Topics: Lifestyle, Beauty

Say hello to Meijimill, the baby-faced Instagram sensation who's captured the hearts of over 1.5 million followers! This lovely lady loves to share glimpses of her daily life, as well as her exciting travel adventures and luxurious finds. And with her playful moniker as the "Rich Kid of Thailand," you know you're in for some seriously bougie content.

Followers: 1.8M

Topics: Entertainment, Lifestyle

Meet Woody, the jack-of-all-trades in the Thai entertainment industry. This popular celebrity has done it all - from DJing to acting, producing to hosting, he's a true entertainment powerhouse. And with his impressive list of interviews with some of the world's biggest stars, like Britney Spears and Jackie Chan, you know he's got some amazing stories to share on his Instagram feed.

Followers: 1.9M

Topics: Lifestyle, Entertainment

If you're a fan of Korean culture and Thai food, then this Instagram account is a must-follow! Owned by a Korean guy living and working in Thailand, his feed is filled with mouth-watering foodie finds and the latest in Thai music. But what really sets this account apart is the adorable updates with his girlfriend - their daily adventures are just too cute to miss!

Followers: 1.9M

Topics: Child influencer, Entertainment

You can't help but fall in love with Rungrada, the young and talented actress with a face as pretty and innocent as a flower. Her sunny smile and infectious energy have captured the hearts of many, and her updates about her work and daily life are eagerly anticipated by her legion of Instagram fans.

Followers: 1.9M

Topics: Beauty, Lifestyle

Meet Seo Ji-yeon, the multi-talented South Korean actress, singer, model, and host who's taking Thailand by storm. As a representative of South Korea, she's a popular choice for Kbeauty brands looking to expand in the Thai market. And on her feed, she loves to share her top beauty and lifestyle product recommendations with her followers - so you know you're getting the inside scoop!

Followers: 2.1M

Topics: Adventure, Lifestyle

Starwin is not your average social media star - this talented YouTuber has a true knack for travel and adventure. With his impressive filming and editing skills, he's amassed a huge following on Instagram, inspiring millions with his breathtaking travel photos and epic adventures. If you're looking for some serious wanderlust inspo, Starwin's account is a must-follow.

Followers: 2.9M

Topics: Fashion, Luxury

If you're a fan of Thai dramas and swoon-worthy singers, then you must know about Putthipong Assaratanakul, or Billkin. This popular actor loves to create song cover videos, and his music has taken the internet by storm. And with his dashing good looks and killer fashion sense, it's no wonder he's amassed a whopping 2.9 million followers on Instagram!

Followers: 2.9M

Topics: Beauty, Lifestyle

Meet the charming and hilarious TV personality who's won over the hearts of millions in Thailand! With her quick wit and infectious personality, she's become a beloved co-host on the morning TV show "Phu Ying Tueng Phu Ying." But that's not all - she's also taken the social media world by storm, with over 2.9 million followers on Instagram. Get ready for some serious laughs and inspiration from this amazing lady!

Followers: 4M

Topics: Fashion, Modelling, Entertainment

Violette, the talented Belgian-Thai singer, actress, and musician, is a true jack-of-all-trades. Fluent in three languages and skilled in playing multiple instruments, she's a true star on and off the screen. After wowing audiences on The Voice Thailand, she's gone on to produce soundtracks and star in various films and TV series. And with her loyal following of fans who've supported her throughout her journey, she's also become a social media sensation!

Followers: 10.3M

Topics: Beauty, Fitness, Luxury

Say hello to Kao, the young and talented actress who's making waves in Thailand's entertainment industry! With collaborations with luxury and high-end brands like Longchamp Paris, she's proven herself to be a true style icon. And on her feed, you'll find a treasure trove of product collaborations, beauty tips, and exciting travel vlogs that are sure to inspire you to live your best life.

Followers: 12.3M

Topics: Beauty, Lifestyle

Baifern Pimchanok is more than just a pretty face - she's a true goddess of Tbiz, with a talent for acting that's taken her around the world. With popular movies like A Little Thing Called Love and Friendzone under her belt, she's proven herself to be a true star. And on her Instagram feed, she's not just inspiring her followers with her stunning beauty - she's also sharing her top tips for living a beautiful and fulfilling life.

Followers: 17.6M

Topics: Luxury, Fashion, Beauty

Davika is a true fashion icon in Thailand, with a unique and eclectic sense of style that's captured the hearts of fashionistas everywhere. As one of the most influential actress-celebrities in the country, she's been sought-after by countless high-end brands for marketing collaborations. But what truly sets her apart is her ability to mix and match different styles, creating truly unforgettable fashion moments. Follow her on Instagram for endless fashion inspiration and a glimpse into the glamorous life of a Thai celebrity.

Followers: 17.7M

Topics: KPop, Entertainment

Meet BamBam, the Thai heartthrob who's taking the K-pop world by storm! As a member of the hugely popular Korean boyband GOT7, he's won the hearts of millions with his incredible talent and stunning good looks. And with over 17 million followers on social media, it's clear that his appeal extends far beyond his home country of Thailand.

Followers: 18M

Topics: Fashion, Men's grooming

Bright, the multi-talented Thai-American and Chinese actor, singer, TV host, and fashion model, is a true force to be reckoned with. With his breakout role as Sarawat in 2gether: The Series, he's captured the hearts of fans around the world. And with his impeccable sense of style and stunning visuals, it's no wonder he's amassed an impressive 18 million followers on Instagram. Get ready to swoon over this amazing talent!


Today, Instagram has over 16 million users in Thailand. This high usage of social media platforms in the country made it the fastest-growing market for influencer marketing in Southeast Asia. Naturally, tens of thousands of content creators have become full-time Instagram influencers admired by millions. On the list above, we presented you the most-followed and most well-liked individuals by the Thai population.

Based on the list above, Thai Instagram influencers have a variety of unique styles, ranging from lifestyle, fitness, fashion, beauty, to music. The list above is dominated by women, but there are a few men who've also secured their place on the top spot.

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