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Top 20 Instagram Influencers in Taiwan in 2024

AJ Marketing - Top 20 Instagram Influencers in Taiwan in 2023

Are you curious about who are the hottest Instagram influencers in Taiwan? It's no secret that influencers are all the rage in Taiwan's social media scene. They're popular because they're relatable and often provide honest opinions and reviews about products. This is why word-of-mouth and influencer endorsements are such powerful tools for brand discovery here.

Brands know this too, which is why influencer marketing is currently one of the biggest trends in Taiwan. When a trusted influencer recommends a product, it adds to the brand's credibility in the eyes of the market. People here really value the opinions of content creators they know and follow.

Instagram Audience Overview in Taiwan 2023

Now, why should you use Instagram for your marketing campaign in Taiwan? Well, for starters, there are over 11 million Instagram users in the country - that's more than 47.4% of the entire population! And guess what? Instagram is actually the third most popular social media platform here. That's why many brands have already seen success with influencer marketing on this platform.

Taiwanese consumers are heavy users of the internet and social media, so if you want to make a splash here, Instagram this digital marketing strategy could be a smart move. Of course, there are other platforms like TikTok and YouTube where influencers are also active.

If you're considering an Instagram influencer campaign in Taiwan, it's important to know who the top influencers are. Lucky for you, we've put together a list of the best of the best. With this knowledge in hand, you'll be well on your way to launching a cost-effective and results-driven campaign. So, without further ado, let's check out our top picks!

AJ Marketing - Top 20 Instagram Influencers in Taiwan- Connect

Top 20 Instagram Influencers in Taiwan ⬇️

Followers: 127K

Topics: Photography, Fashion, Lifestyle

Say hello to Rui, a fashionista extraordinaire! She's passionate about photography, loves to travel, and her vintage style is always on point. Her Instagram feed is a treasure trove of photos from her adventures, all captured on film for that perfect classic look. Her unique aesthetics, fashion sense, and enviable lifestyle have made her a true influencer in Taiwan.

Followers: 253K

Topics: Fashion, Beauty, Luxury

Meet Hannah Yang, the fashion maven who started it all with her blog, "Hannah's Fashion List". She quickly gained a following with her fashion tips and soon expanded her presence to Instagram, where she shares her travel and beauty secrets. Hannah has even collaborated with big names like Lancome and YSL, solidifying her position as a top influencer in Taiwan.

Followers: 358K

Topics: Lifestyle, Travel

Let's not forget about Natalie, another successful blogger-turned-Instagram-influencer. She started by writing about fashion, skincare, and makeup, but now she's expanded her reach to include travel and lifestyle as well. Natalie's gorgeous photos of food, adventures, and everyday life have earned her a large following on Instagram, and she's also a popular lifestyle vlogger on YouTube.

Followers: 494K

Topics: Fitness, Health

Meet Jessica - she's not your average influencer! Instead of focusing on losing weight, she's all about gaining muscle mass and getting stronger. As a mom herself, she's an inspiration to other middle-aged women in Taiwan. On her feed, you'll find special recipes, workout routines, and health tips that will leave you feeling motivated to hit the gym and achieve your fitness goals.

Followers: 521K

Topics: Pole Dancing, Fitness

Chris is a pole dancer and beauty influencer who's taking Instagram by storm. Her focus on the health benefits and strength training that come with pole dancing sets her apart. Along with her stunning dance videos, she shares recommendations on beauty, skincare, food, and lifestyle. If you're looking for inspiration to try something new and step outside your comfort zone, Chris is your girl!

Followers: 545K

Topics: Dance, Entertainment

Jack Su is the ultimate triple threat - a dancer, actor, and model who's also a top influencer in Taiwan. His feed is packed with mesmerizing choreography videos, behind-the-scenes glimpses of his performances, and snapshots from his daily life. Jack has already worked with big brands like Shu Uemura and Logitech, so you know he's got the talent and influence to make waves in the industry.

Followers: 803K

Topics: Fashion, Luxury, Modelling

Molly Chiang is the fashion icon you need to know in Taiwan. She's a model, artist, beauty guru, brand ambassador, and influencer all rolled into one. Her signature style is a unique blend of edgy and luxurious, which has attracted big-name brands like Armani, Fendi, and Vogue. If you're looking for fashion inspiration that's a little bit daring, Molly is your girl.

Followers: 874K

Topics: Beauty, Lifestyle

Nini is a Taiwanese actress based in China, but you wouldn't know it from her down-to-earth Instagram feed. Despite being a celebrity, she shares photos of her carefree life - from her travels to her favorite foods and products. Her relatable and humble personality has made her a hit with her Taiwanese followers, who can't get enough of her everyday adventures.

Followers: 1.0M

Topics: Family, Parenting, Lifestyle

Meet Nico and Kim, the ultimate family influencers! They're a couple who share their parenting journey with their followers, often featuring their adorable kids in their videos and photos. Their feed is full of tips on family care, childcare, and travel - everything you need to know to raise happy and healthy kids. They're also not afraid to collaborate with brands and recommend products they've personally tried and tested.

Followers: 1.0M

Topics: Beauty, Lifestyle

Meet Kimi, aka the "High School Goddess" - the most searched and beloved online photo model in Taiwan. Not only is she a master makeup artist, but she's also a social media sensation, sharing her incredible makeup looks and tutorials on Instagram using the hashtag #Kimismakeupportfolio. Kimi's feed is not just about makeup though - she also shares her skincare and lifestyle recommendations with her followers.

Followers: 1.0M

Topics: Entertainment, Comedy

Dai Pingya, the princess of Taiwan's YouTube scene, is all about keeping it light and hilarious. Her comedic content has won her many fans, and she's not afraid to think outside the box and take risks. On her Instagram, she shares reposts of her TikTok videos, along with behind-the-scenes glimpses of her shoots and collaborations. Dai also loves to showcase her family and friends on her feed, making her followers feel like they're part of her inner circle.

Followers: 1.1M

Topics: Streaming, Gaming

Yuci is a gamer and streamer on YouTube who's been gaining traction on Instagram lately. While her YouTube channel is all about gaming, her Instagram is more personal, featuring her daily life updates, outfits, and skincare routines. Yuci is also not afraid to share her favorite products with her followers, so you can count on her for some great recommendations.

Followers: 1.2M

Topics: Entertainment, Lifestyle

Kuo Hsueh Fu is a woman of many talents - she's an actress, singer, model, and now an Instagram influencer. Her feed is a mix of personal and professional, featuring photos of herself, her friends and family, behind-the-scenes shots from shoots, and even her adorable pet cat. She's also still collaborating with beauty and lifestyle brands, making her the ultimate multi-hyphenate.

Followers: 1.2M

Topics: Kids, Parenting

Meet Agai Tsai, the 5-year-old YouTuber who's taking Taiwan's social media scene by storm. Managed by his father Cai Aga, Agai's Instagram feed is full of photos of him and his brothers having fun and being silly. He loves to share his favorite foods and latest toys with his 1.3 million followers, and his innocent and genuine expressions have won the hearts of netizens. If you're looking for some heartwarming content to brighten your day, Agai is your guy.

Followers: 1.3M

Topics: Lifestyle, Entertainment

Roy is a jack-of-all-trades in the entertainment industry - he's a songwriter, TV host, actor, and member of the popular boy band, TFBoys. On his Instagram, you'll find behind-the-scenes glimpses of his life, including his travels and work projects. Roy has also collaborated with big-name brands like H&M, Gucci, and UNICEF, solidifying his status as a top influencer in Taiwan.

Followers: 1.5M

Topics: Music, Entertainment, Lifestyle

Min Chen is a singer from Malaysia who's gaining a following on Instagram thanks to her beautiful voice and piano-playing skills. Her feed is filled with videos of her performances, as well as her love for yoga and working out. She's a true inspiration for those looking to live a healthy lifestyle.

Followers: 1.5M

Topics: Fashion, Modelling, Beauty

Joanne is a woman of many talents - she's a singer, actress, and TV host in Taiwan. She's also a sought-after model, having worked with big-name brands like Dior, Cartier, and Fendi, and graced the pages of Elle magazine. On her Instagram, you'll find glimpses of her glamorous life, from her stunning photoshoots to her travels and OOTDs.

Followers: 1.8M

Topics: Modelling, Beauty

Mizuki is a model and Rakuten Girl, known for her gorgeous looks and sexy body. She's a popular choice for clothing and underwear brands, and she often shares her OOTDs on Instagram. Mizuki is also a travel enthusiast, and her skincare recommendations are a hit with her followers. And let's not forget her love for baseball - as a Rakuten Girl, she's frequently seen attending games and endorsing products.

Followers: 3.7M

Topics: Music, Lifestyle

Nana is a true multi-talented artist from Taiwan, having started her career at a young age. She's a pro at playing several musical instruments, including the guitar, piano, and cello. On her Instagram, Nana not only shares her love for music, but also posts about her latest fashion picks, travels, and collaborations with different brands. And of course, you can't miss her cute family and friend moments!

Followers: 4.6M

Topics: Music, Fashion

Get ready to meet Jolin Cai - the ultimate Taiwanese pop sensation! Jolin is known for her daring on-stage costumes and music videos, but she's also a fashion icon and a vocal supporter of the LGBTQ community. On her Instagram, you'll find photos of her performances, stunning outfits, and magazine photoshoots. Jolin is not just a music superstar - she's a cultural icon who's breaking boundaries and inspiring others to be true to themselves.


If you're thinking of entering the Taiwan market, then Instagram influencer marketing may be your best chance. Instagram is one of the most-used and most-favorite platforms of this market, while influencers are one of the most-followed accounts. The Taiwanese population give heavy weight to influencers' opinions and recommendations before making purchase decisions. With this behavior, influencer marketing in Taiwan will surely bring you success.

Of course, this doesn't mean you should rush in choosing the influencer to represent your brand. You need to do research on the social media landscape first. Through this list, we discovered that the most common niches of Instagram influencers in Taiwan are fashion, lifestyle, beauty, modelling, and entertainment. Moreover, the top influencers are dominated by women.

We hope that the list we provided has helped you in creating your influencer marketing campaign.

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