Have you noticed how lifestyle influencers are taking Indian social media by storm with their dreamy, inspirational, and aesthetically pleasing content? These social media stars share everything from their OOTDs, self-care tips, home decor, to travel destinations that are straight out of Instagram. By giving their followers a peek into their lives, they also come across as relatable and down-to-earth. It's no wonder brands have identified them as perfect marketing partners in India.
If you're in the business of healthy living, India is the place to be! Recent health statistics show that Indian consumers are increasingly invested in living healthier lives, with over 177.2 million people spending on e-health services and devices. This makes India one of the largest markets for products and services with natural claims. And what better way to introduce these brands than by collaborating with Indian lifestyle influencers? It's a win-win situation!
Lifestyle influencers are the best brand representatives because they offer genuine, original, creative, and interactive content. This enables them to establish strong connections with the India market. These creators are seen as people living their best lives, which makes others want to know how they achieved such status. Followers are always on the lookout for their recommendations, reviews, and experiences.
If you’re planning to expand your lifestyle brand in India, stay put and keep scrolling! This article offers you the top lifestyle influencers in the country who can help your launch, visibility, and sales. Let’s take a look.
The Best Lifestyle Influencers in India are ⬇️
10. Rij Eappen
Followers: 110K
Meet Rij Eappen, the ultimate guru of luxury lifestyle and men’s grooming. According to him, a man can never look too suave, and he swears by perfectly-fitted clothes from high-end brands like Armani, Ralph Lauren, and Tommy Hilfiger. But Rij is not just a fashion icon. He loves to show off his stunning OOTDs, travel to exotic locations, hobnob with the elite, and also happens to be the CEO of WYLD, India's first social currency card.
Followers: 127K
You may have heard of Rizwan Bachav, the Instagram influencer who is living the life most people only dream of. Not only is he a successful banking professional, but he's also an award-winning marathoner and influencer. He has been recognized as the Parcos Influencer of the Year and Exhibit's Luxury Influencer of the Year. His content showcases his sharp outfits, luxurious accessories, and Lamborghini, along with marathon recaps and his travels abroad. Rizwan has collaborated with big brands like Campari, Dior, Rolex, and more.
Followers: 197K
Kamana Bhaskaran is an Instagram sensation who provides South Asian Desi Hacks and DIYs. Her content revolves around home maintenance and lifestyle improvement, from creative ideas for making a chai-cuterie board to home storage hacks. Her practical and innovative tips have earned her over 190K followers on the platform, and brands like Toyota, Hefty, Lays, and Boursin have taken notice.
Subscribers: 268K
Debasree Banerjee is all about that balance in life. She's not just a beauty and skincare content creator, but also a fitness enthusiast, traveler, foodie, and fashionista. On her channel, you can find everything from vlogs on wedding planning to team management, and what it's like to spend a day with her. Debasree's personality shines through in her content, which she has built with the help of her community on social media.
Subscribers: 440K
Meet Arshia Moorjani, the beauty guru with over 800,000 supporters across various social media platforms. She's not just a makeup artist, but also a fashion and lifestyle influencer who studied Fashion Merchandising at The Fashion Institute of Technology. Her content ranges from makeup tutorials and skincare tips to GRWMs, hair care regimens, personal Q&As, and all things beauty inside and out.
Followers: 461K
Mitali and Summiya are the powerhouse duo behind the Instagram account "House of MiSu". They're digital influencers, tastemakers, and designers who have been shaking up the fashion and beauty industry in India. Best friends since they were 6 years old, they share a common dream and passion. Their feed is full of trendsetting OOTDs, makeup looks for different occasions, updates on exclusive events, and personal life updates. Follow them for some serious style inspiration!
4. Rohina
Followers: 521K
If you're looking to spruce up your home, Rohina is your go-to gal. As the CEO of AA Living, a home decor store in India, she specializes in beautifying homes with lifestyle products and DIY projects. Rohina loves sharing her advice and tips on interior designing to help homemakers in India. Her feed is a treasure trove of hacks for daily life, from laundry tips and workspace styling to kitchen organizing and scented candles.
Subscribers: 765K
Meet Ankita Chaturvedi, aka Corallista, a UK-based Indian content creator, makeup educator, and body positivity advocate. With her training from the Make Up Forever Academy in Paris, her opinions on beauty and wellness carry more weight. Since starting her blog in 2011, she has grown into an authentic, relatable, well-rounded, and inclusive YouTuber.
Her vision is to create a go-to space for women in India and worldwide. Her content is diverse, ranging from makeup tutorials and skincare routines to meal preps, travels, and product unboxings.
Followers: 882K
Karron's impeccable style and charm have caught the eye of many Indian men on Instagram. As an accomplished lawyer and content creator, he shares his expertise on menswear and grooming with a healthy dose of humor. His feed is full of crisp OOTDs, tips, and lifestyle updates that are sure to up your fashion game. Follow Karron for some serious dapper inspiration!
Followers: 969K
On top of our list is Aashna Shroff. Aashna is an Indian beauty blogger, YouTuber, entrepreneur, and social media celebrity. She was born in Mumbai, but has seen the world throughout her career. Aashna has pursued a course in fashion from the London College of Fashion, resulting in her expertise in the niche.
Her feed is full of stunning outfits, luxurious travels, good food, product recommendations, and other high class contents. Aashna has already partnered with Dior, Bobbi Brown, Jimmy Choo, and other high-end brands.
Conclusion
The India market’s rising preference for healthy lifestyle brands can be seen from their interest in natural products and services. Majority of the population also believe that a good lifestyle leads to happiness and contentment. With this behavior and values, Indian social media has also contributed to the rise of popularity of lifestyle influencers.
Lifestyle influencers provide varied content that their followers enjoy. Some are experts in fashion and beauty, while others are more knowledgeable in home care and home decor. Whatever their main focus may be, one thing’s for sure–the top Indian lifestyle influencers provided above can elevate their audience’s quality of life.
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