11 Top Skincare & Beauty Influencers in India in 2025
- info831035
- Sep 18
- 8 min read
Updated: Oct 3
When it comes to the beauty industry, India is considered one of the largest markets worldwide. If you’re in search of trendsetters who can help you boost your own brand name in the country, this article is just right for you! We came up with a list of the top Indian skincare and beauty influencers whose social media contents encourage Indian consumers to click, add to cart, and check out. With their wide reach and expertise, these influencers have effectively helped brands in their marketing campaigns.
The beauty market has been seeing significant developments in recent years. As of 2023, their cosmetic market alone has generated a revenue of 22.7 million U.S. dollars and is expected to increase to 40.7 million U.S. dollars by 2030. Greater focus on personal appearance and the demand for high-quality beauty products have contributed to these numbers. Additionally, the expansion of e-commerce allowed easier access to products. Social media influencers, therefore, play a vital role in this growth through social media campaigns.
After partnering with brands, content creators develop different strategies to introduce and promote products and services to the target market. A common asset among these influencers is that they enjoy a large number of followers in their social media accounts. Instagram and YouTube remain to be one of the most commonly used platforms for delivering similar contents in India. More followers means a wider audience reach for you, which leads to increased brand exposure, awareness, and conversions!
Identifying the right social media partners for your brand may be taxing, so we did the work for you. Below is a simplified list of the most-consulted skincare & beauty influencers in India at present. Keep reading to know more!
Top Skincare & Beauty Influencers in India are ⬇️
11. Yashwant
Followers: About 40K
Meet Yashwant Singh—a skin care enthusiast who is passionate about promoting healthy skin for everyone. You'll find him on social media sharing short videos and reels where he reviews various skin care products, with a special focus on SPF-containing creams, serums, and sunscreens. He also enjoys creating tutorials to show you how to use these products and even shares his own personal skin care routine!
But Yashwant is more than just a skin care guru—he's on a mission to make skin care more inclusive and relatable to all. That's why he offers suggestions for different skin types and showcases alternative products from various brands. He's even collaborating with Cosmo India to spread his message that taking care of your skin isn't just for women.
10. Niyanta
Followers: About 80K
Meet Niyanta—she's been a skin care and nail care influencer for over five years now. If you're looking for reliable recommendations on what products are best suited for you, then you're in luck! Her social media posts are full of photos and videos that not only explain the purpose of specific products, but also give you the lowdown on what to do (and not do!) when it comes to skin and hair care.
But Niyanta isn't just all about the latest beauty trends—she's also passionate about busting beauty myths and lies. So if you have any questions about what's true and what's not in the world of beauty, feel free to ask her! She'll even re-post your question on her story with a credible answer.
Followers: About 140K
Allow us to introduce you to Aishwarya Kandpal—a multi-talented digital content creator who wears many hats as a scriptwriter, videographer, and director. What sets her apart is her unique approach to presenting products through storytelling. It's no wonder why she's gained a loyal following across various industries, including travel, fashion, electronics, and even finance!
Aishwarya believes that videos are a crucial part of consumers' digital lives, and she uses this medium to connect with her social media followers. With her wealth of experience and expertise, she helps her partners develop winning strategies that engage and captivate their target audience.
Followers: About 360K
Say hello to Ankita Corallista—a UK-based Indian content creator, blogger, vlogger, make-up artist, and beauty coach all in one! She's a pro at choosing the right products for different skin types, and she shares her skin care stories across multiple platforms including Instagram, Twitter, Youtube, and her personal page Corallista.
Ankita loves sharing reviews on skincare products and makeup, and she's always happy to conduct tutorials to help her followers look and feel their best. With such a wide reach across various platforms, Ankita is the perfect partner influencer for brands who are seeking more exposure in the market.
7. Rowi Singh
Followers: About 450K
Rowi Singh is the ultimate lifestyle, fashion, makeup, and skincare influencer in India and beyond. Whether you're looking for makeup tutorials, style inspo, or product recommendations, she's got you covered! Her videos, photos, and other postings are full of concise reviews, so you can trust that you're getting the real deal.
But what really sets Rowi apart is her bold and colorful style - she's not afraid to go all out with her bedazzled looks, and it's something that you don't see every day. In fact, Rowi has recently partnered with big names like Fenty Beauty and Samsung Galaxy - so you know she's the real deal.
Followers: About 700K
Meet Malvika Sitlani Aryan - the beauty influencer with hundreds of thousands of followers on both YouTube and Instagram. She's a pro at producing fresh, relevant, and trendy content that helps brands build their reputation and connect with their target market.
Malvika takes a variety of approaches when introducing products to her audience - whether it's through plain descriptions, witty captions, or step-by-step instructions, she knows just how to connect with her followers. With her impressive portfolio including collaborations with the likes of Loreal, Nudestix, and Dyson, it's clear that Malvika is one of the most sought-after beauty influencers out there!
5. Glory Gust
Subscribers: About 1.4M
Glory Gust is a renowned YouTuber with over 300 million views and a continuously expanding community of followers. Her channel features makeup tips, tutorials, and recommendations, highlighting the unique benefits and advantages of each product. She effortlessly produces videos with themes that resonate with her viewers, ranging from holiday glam to everyday looks.
But what sets Glory Gust apart is her innovative use of YouTube Shorts to create bite-sized beauty content. Her one-minute videos often garner up to 23 million views and more, cementing her position as a leading content creator in the beauty industry.
Followers: About 1.8M
Kritika Khurana, popularly known as ThatBohoGirl, is a multi-talented fashion and design expert. With her extensive experience in writing, producing, and public speaking, she has made a name for herself as a sought-after social media influencer in the fashion and travel industries. Kritika is proud of her professional marketing skills and uses them to produce engaging blogs, videos, and photos that help cosmetics and personal care brands establish their presence in the market.
Her work has already caught the attention of several high-profile brands, including Maybelline, Nivea, PureSense, and Myntra, who have partnered with her to create impactful and effective campaigns.
Subscribers: About 3.6M
Meet Rinkal Parekh, a well-recognized video creator who shares her passion for beauty and skincare on YouTube, Facebook, and Instagram. From easy-to-follow skincare routines to DIY solutions for different skin concerns, Rinkal's videos are your go-to guide for achieving flawless skin. And if you're looking for tips on how to take care of your hair and body, Rinkal has got you covered too!
With Rinkal’s influence and distinctive approach to marketing, she has helped brands maintain their names in the industry.
2. Shanaya
Subscribers: About 6M
Looking for expert beauty advice? Look no further than Shanaya! As a personal care, fashion, lifestyle, and beauty influencer, Shanaya has worked with top brands to help them connect with their target audience. Her videos offer comprehensive tips on budget-friendly skincare products that are perfect for your skin type. Plus, she shares the best skincare habits that will make you glow!
Aside from recommending products, Shanaya also provides DIY home tutorials on how to do skincare using natural ingredients. Her innovative mind led her to amass over 4 million subscribers on YouTube today.
1. Be Natural
Subscribers: About 8.2M
Discover Be Natural, the queen of the digital marketing arena with over six million active followers. Be Natural's channel is famous for promoting a "natural" look by recommending the best skincare and beauty products that work wonders for your skin. Her affordable skincare hacks and makeup tips are sure to make you look and feel your best. And with her honest product reviews and recommendations, you can trust her to steer you in the right direction!
Be Natural is an advocate of women’s health, women’s hygiene, and women empowerment. This channel motivates women to feel their best, one video at a time.
CONCLUSION
The beauty industry in India still foresees a favorable growth in the coming years. Having trusted social media influencers who can expose your products to their followers will surely increase brand awareness and reach. Aside from that, efficient social media marketing will boost your credibility in the market.
We hope you were able to gain new learnings on the role being played by content creators in this niche. This article provides the top Indian skincare and beauty influencers to date and we sure hope that it helped you decide who may be able to represent your brand.
Frequently Asked Questions (FAQs)
What type of content do Indian skincare and beauty influencers create?
Indian skincare and beauty influencers create a wide range of content, including step-by-step skincare routines, makeup tutorials, honest product reviews, DIY beauty tips, and myth-busting posts about beauty misconceptions. They use videos, reels, stories, and photos across social media platforms to engage their followers and educate them on skincare and makeup products. Many also adapt content to regional languages and skin types, making their advice relatable and accessible to the diverse Indian audience. This content helps consumers make informed purchasing decisions based on trusted recommendations. (Source: The Media Ant)
Why is influencer marketing important for beauty brands in India?
Influencer marketing is crucial for beauty brands in India because it effectively taps into the trust and authenticity that influencers have built with their followers. With India’s vast and diverse consumer base, influencers help personalize brand messages and demonstrate product benefits to specific audience segments. This approach leads to increased brand awareness, higher engagement rates, and improved sales. Additionally, influencer campaigns can create viral content and community-driven buzz, which traditional advertising may not achieve as effectively in the Indian beauty market. (Source: Influencer Discovery)
How long do beauty influencer campaigns typically last in India?
Beauty influencer campaigns in India typically range from 2 weeks to 3 months, depending on the campaign goals, the platform used, and the scale of the promotion. Shorter campaigns might focus on quick product launches or flash sales, while longer campaigns aim to build sustained brand engagement and consumer trust over time. The campaign length also depends on the influencer’s content calendar and the brand’s marketing strategy. Agencies often provide live monitoring to adjust tactics for maximum impact throughout the campaign duration. (Source: Influencer Hai)
How do brands choose the right beauty influencers in India?
Choosing the right beauty influencers in India involves evaluating their authenticity, audience skin types, values, and content style to ensure alignment with the brand's positioning. Brands look beyond follower count to engagement metrics such as save rates, tutorial completion, and genuine skincare concerns raised in comments. Regional and skin tone diversity is also critical due to India's varied market. For specific product categories, different influencer types are preferred, such as dermatologists for clinical skincare and makeup artists for cosmetics. Combining influencer marketing tools with manual vetting yields the most effective partnerships. (Source: Qoruz)
What trends are shaping beauty influencer marketing in India for 2025?
Key trends in beauty influencer marketing in India for 2025 include a focus on authenticity, long-term partnerships, and increased usage of video content like reels and shorts. Brands emphasize selecting micro and macro influencers whose skin concerns and aesthetics closely align with the product. There is also a growing demand for regional diversity and natural beauty-focused creators who bust myths and educate audiences. Additionally, influencer marketing budgets are increasing as brands realize higher ROI from influencer-led campaigns compared to traditional ads. (Source: Manthan Gajjar)
