When it comes to Indian culture, family values are at the heart of it all. From a young age, children are taught about the importance of collectivism, loyalty, and kinship within the basic institution of the family. In fact, prioritizing the needs of the family over individualism has always been a cornerstone of Indian culture—something that still holds true today, even with all the technological advances we've made.
Speaking of technology, social media has really changed the game for parents and families in India. There are so many influencers out there who are sharing their knowledge and expertise on everything from parenting to child-rearing to family values and more! It's pretty amazing to see how these digital platforms have made it easier than ever for people to connect and share ideas.
When it comes to household statistics, it's interesting to note that nearly half of all Indian parents stay at home with their children, regardless of their age. And while moms tend to take on the bulk of household and child care responsibilities, they also happen to have a huge digital presence. In fact, it's not uncommon for Indian moms to spend 8-10 hours a day online! With that kind of screen time, it's no wonder they turn to social media influencers for product recommendations and parenting tips. And hey, if they see something they like online, chances are pretty good they'll go ahead and buy it too!
Now that we know Indian moms are avid internet users, it’s easy to pinpoint how a family brand can introduce its products and services to these decision makers. Moms in this country follow content creators on different platforms to know what’s in and what’s new. Indian parents trust several parenting influencers who showcase their successful and healthy families online. In turn, the views and recommendations of these influencers are heavily-considered by these mothers.
If you’re a parent seeking advice on how to improve your household, or a brand wanting to cater to Indian families, then this article is for you. Below, we chose the best family and parenting influencers in India today. Read on, learn, and know more about their values!
The Best Parenting and Family Influencers in India are ⬇️
10. Harpreeth Suri
Followers: 163K
Meet Harpreeth Suri, aka Mom Wears Prada—the ultimate proof that being a mom doesn't mean you have to sacrifice style and self-care. This fabulously fashionable Indian mom is a well-known blogger who covers everything from lifestyle and parenting to beauty and travel. In fact, she was even named India's Top Changemaker for her amazing influence across the country!
But there's more to Mom Wears Prada than just looking good. She's also passionate about making the world a safer place for her own kids - and all children, for that matter. Recently, she wrote an article about how moms can keep their kids active and safe during the COVID-19 pandemic. And if you're looking for some serious inspiration, her Instagram account is a must-see for any young mom in India!
9. Ami Desai
Followers: 201K
Say hello to Ami Desai—a digital creator who's all about parenting, beauty, and lifestyle. As a 40-year-old mother of three, Ami knows a thing or two about juggling motherhood and a social media career. And while she admits that it's not always easy to balance both, she believes that the key is to prioritize what needs to be done at any given moment.
For moms in India who feel like motherhood might hold them back from their dreams, Ami is proof that you can have it all. She's all about inspiring confidence and promoting self-care—two things that every mom needs in her life. And with brand partnerships like Pampers and LeapFrog under her belt, it's clear that she's doing something right!
8. Mom N Me
Subscribers: 313K
If you're a mom in India looking for some homemaking and motherhood inspiration, look no further than Mom N Me—a YouTube channel created by the amazing Diya. With two beautiful kids of her own, Diya knows all too well that motherhood is a full-time job that requires serious organization, time management, and skills. And that's exactly what her channel is all about - helping other Indian moms become the best they can be.
On Mom N Me, you'll find everything from pantry organization tips to weekly meal preparation hacks, home decor ideas to chore management strategies—and so much more. Diya's goal is to establish a connection with other mothers and learn from their experiences, so you can bet that her videos are packed with practical advice and plenty of heart.
7. Durjoy Datta
Followers: 792K
Meet Durjoy Datta—a novelist, blogger, and social media influencer extraordinaire. His Instagram account is like a little peek into his everyday life, featuring adorable posts about his daughter, wife, and their travels, adventures, playtimes, and overall lifestyle. And with brand partnerships that include the likes of HP and Dyson, it's clear that Durjoy knows how to make an impact on social media.
But what we love most about Durjoy is his honest and relatable approach to fatherhood. His captions about the ups and downs of being a little girl's dad are pure gold, and we can't get enough of his heartwarming content. So if you're a parent in need of some inspiration or just some good ol' fashioned cuteness, Durjoy's account is a must-follow!
Subscribers: 958K
Check out Parikshit Jobanputra—life management coach, motivational speaker, counselor, and an author, all in one. He's not just any ordinary parenting influencer; he's built one of the most dynamic and leading parenting communities in India today. From the originator of Scientific Study Techniques (SST) to a member of the American Psychological Association, Parikshit has a unique perspective on child-rearing that is objective and highly sought-after by new parents in India.
Whether it's teen parenting, child discipline, anger management, common mistakes of parents, or other helpful insights and advice, Parikshit shares his expertise through engaging videos on his channel. His practical tips and child psychology knowledge make his content a must-watch for any parent seeking guidance.
Subscribers: 1.23M
From lip sync videos to family vlogging, Greesh Batt's rise to fame has been nothing short of impressive. He's a comedic personality known for his relatable POVs on family life, and his YouTube channel is a window into his and his family's everyday lives. Whether he's documenting their holiday vacations, family visitations, or even family dinners, his vlogs are sure to strike a chord with viewers.
Greesh's content is raw, honest, and authentic, and his charisma and humor keep viewers hooked. He's more than just an influencer—he's a storyteller who shares his family's experiences with the world.
Subscribers: 2.92M
Mansi, the creator of Mom Com India, started her YouTube channel in 2017 when she was in the third trimester of her first pregnancy. She was determined to be fully equipped for parenthood, so she did extensive research on everything from pregnancy and baby care to child development. However, Mansi noticed that there was a lack of reliable and comprehensive content on YouTube regarding these matters, so she created her channel to help new Indian parents.
Mom Com India is the go-to channel for all things parenting-related. Whether you need advice on postpartum massages, baby sleeping schedules, or children's milestones, Mansi has got you covered. With her informative and relatable videos, you'll feel more confident and prepared as a new parent.
Subscribers: 5.98M
Meet the Ramneek Singh family, a group of five who are all about fun, laughter, and love. Starting out on TikTok, this family has now moved on to create original and entertaining content for their YouTube channel.
Join Ramneek, Puneet, Anaanya, Shanaya, and Siaan as they participate in internet challenges like living in a bus for 24 hours, studying for 24 hours, shopping for items from A to Z, and so much more. These challenges are more than just a source of entertainment—they're unique bonding moments for this family that their audience loves to watch. With their clean and family-friendly content, the Ramneek Singh family is sure to brighten up your day.
2. LittleGlove
Subscribers: 10.4M
LittleGlove, the brainchild of Shivani Kapila, is a YouTube channel that started as a fun project between Shivani and her mother-in-law, Anita Tyagi. Their short comedy videos on Instagram Reels quickly gained attention, and they eventually expanded their audience through YouTube Shorts.
This channel brings laughter and joy to Indian viewers, showcasing not just humor, but also emotions, romance, and friendships. Shivani's goal is to create relatable content that viewers can enjoy and connect with.
Subscribers: 16.5M
The Aayu and Pihu Show is a hilarious family comedy channel that produces content in Hindi. The show stars four family members – Aayu, Pihu, Ruchi, and Piyush – who upload new content every Thursday. Their videos range from short movies, online challenges, family games, comedic skits, and educational activities for children.
In addition to creating entertaining content, Ruchi and Piyush, the parents of Aayu and Pihu, also share their parenting tips with their audience. They offer advice on how to prepare children for school, manage finances, ensure car safety, and more.
Conclusion
India’s family-centered culture has remained to be a big part of the population’s way of life. This culture can be traced several decades back, but it still subsists today. This way of life has adapted to the advancements in technology, which led to it being a great topic for content creation on social media. Parenting tips are not only passed down from ancestor to ancestor–they are now also available on different online platforms.
The list above has provided you with some of the best parenting influencers in India today. India has produced varying types of content creators–from mothers, fathers, to entire celebrity families. While some focus on parenting, others focus on providing entertainment and wholesome comedy.
We hope you found the right influencer to represent your brand.
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