Looking for some Asian YouTube influencers to follow? Well, you've come to the right place! With over a hundred million daily active users, YouTube is the reigning king of social media in the Asia-Pacific region.
And it's no surprise why. In APAC, 64% of internet users tune in to watch online videos every day. It's clear that the future of digital marketing lies in online video content and it's predicted to be worth a whopping 23 billion USD by 2024! More importantly, Asia-Pacific countries lead the list of YouTube ads reach, with India, Indonesia, Brazil, Japan, and many others coming on top. So, if you want to stay ahead of the curve, you should definitely jump on this popular marketing trend in Asia.
YouTubers in Asia create content of various genres and niches. From tech wizards and finance gurus to beauty buffs, fitness fanatics, fashionistas, and wanderlust-fueled travel enthusiasts, the content creators of YouTube in Asia are an incredibly diverse bunch! People trust the recommendations of these famous influencers, especially when it comes to making a purchasing decision, making YouTube influencer marketing an effective digital marketing strategy. YouTubers, especially, are relied on by brands to create fresh and exciting marketing campaigns.
So, if you're looking for a powerful way to advertise online, teaming up with a top YouTuber is a must. Let's dive in and meet the top 20 YouTube influencers and content creators in Asia!
Top 20 YouTubers in Asia Overview ⬇️
20. Syafiq Aiman
Country: Malaysia 🇲🇾
Subscribers: 1.19 M
Topics: Gaming, Computers, Streaming
Syafiq Aiman is the gamer everyone loves to watch. With over a million subscribers on Youtube, Syafiq has become an expert in entertaining his audience with his innovative gaming skills. Whether it's reviewing the latest computer accessories or streaming his live plays, Malaysians trust Syafiq to give them an honest evaluation before they make their next purchase.
19. Kimono Mom
Country: Japan 🇯🇵
Subscribers: 1.52 M
Topics: Lifestyle, Parenting, Cooking
The Kimono Mom, Moe, is a Youtube influencer who's taken the world by storm with her parenting and home-cooking content. Based in Japan, Moe shares her journey to motherhood with her 2-year old daughter Sutan, offering a unique perspective on parenting and family life. From traditional Japanese recipes to daily life vlogs, the Kimono Mom has become a sensation, with her most popular video ‘Mom’s life in Japan’ reaching 11.5 million views and going viral globally.
18. Fukurena
Country: Japan 🇯🇵
Subscribers: 1.85M
Topics: Beauty, Makeup, Skincare
If you're looking for beauty and fashion inspiration, then Fukurena is the influencer you need to follow. With a genuine and relatable personality, Fukurena has gained a loyal following by solving real-life beauty problems. From removing pimples to creating luxurious looks using only drugstore makeup, Fukurena is a beauty expert who young generations can trust.
17. Ini Vindy
Country: Indonesia 🇮🇩
Subscribers: 1.96M
Topics: Makeup, Cosmetics, Beauty
Ini Vindy is a makeup artist and vlogger who takes cosmetics to the next level. With a unique range of skills, Ini can create looks for every occasion, from everyday wear to glamorous balls, and even halloween costumes. Ini's expertise doesn't just stop at traditional makeup - she also uses prosthetics and face paint to create stunning works of art. With over 1 million views, her most popular video shows how she conquered her acne problem, making her a true beauty inspiration.
16. Tigercry Channel
Country: Thailand 🇹🇭
Subscribers: 2.56 M
Topics: Food, Comedy, Friendship
Tigercry - where laughter meets tears. Inspired by the goal to create content that's so funny, it makes people cry, this channel is all about comedic sketches and vlogs. Follow a group of friends as they take you on a journey through their life in Thailand, showcasing the country's rich culture and food. With over a hundred food review videos, Tigercry explores authentic Thai cuisine from restaurants all over the country.
15. Happy Islanders
Country: Philippines 🇵🇭
Subscribers: 2.56M
Topics: Family, Lifestyle
The Happy Islanders channel is a slice of paradise, showcasing the simple life on Siargao Island in the Philippines. Andi Eigenmenn, the star of the channel, used to lead a hectic city life as a famous television star, but found peace and serenity on Siargao and never looked back. Andi and her family's content inspires their Filipino viewers with the tranquil life that a province can offer.
14. Awesome Haeun
Country: South Korea 🇰🇷 Subscribers: 5.2 M
Topics: Music, Dancing
Na Haeun is a rising star, showing that talent drives views, no matter how young you are. Despite being in her teens, Haeun has already performed on many stages and collaborated with big artists. She was featured in the "Shall We Dance" MV by Block B, and has performed as a backup dancer in Red Velvet's "Zimzalabim" Mass Performance. Her latest release, "Butterfly," has gained 1.2 million views in just 4 weeks, proving Haeun's potential as a promising artist.
13. Yuka Kinoshita
Country: Japan 🇯🇵
Subscribers: 5.37 M
Topics: Mukbang, Food
If you're a fan of mukbang videos, then Kinoshita is a name you'll want to know. This Japanese YouTuber describes herself as a 'professional competitive eater' and, despite her slender figure, she uploads videos of herself devouring huge portions of food, from fast food to traditional local cuisine, finishing every last bite.
12. Ajumma Nammy
Country: Thailand 🇹🇭
Subscribers: 3.91M
Topics: Makeup, Travel, Vlogging
Ajumma Nammy, also known as Namnueng, is one of Thailand's most popular vloggers, covering a wide range of topics from food and makeup reviews, to travel vlogs and random adventures with her boyfriend. Her most viewed video features her making a giant version of the sugar snack from the Squid Games, which has received more than 5 million views and 100% positive reactions.
11. Pony Syndrome
Country: South Korea 🇰🇷
Subscribers: 5.95 M
Topics: Makeup, Beauty
Pony Syndrome is a top beauty influencer in Asia, known for her 'Get Ready with Me' videos and her experimentation with transformational makeup looks. Her most popular video, a Taylor Swift makeup transformation, has received more than 23 million views and earned her worldwide popularity.
10. Kyutae Oppa
Country: Thailand 🇹🇭
Subscribers: 8.33M
Topics: ASMR, Food, Vlogging
Kyutae Oppa has captured the hearts of 8 million viewers from all walks of life with his entertaining and random videos. This Thai YouTube influencer is known for his diverse content, ranging from ASMR videos to food reviews, song covers, trending challenges and more. Kyutae Oppa has a broad audience, and he loves to bring guest stars onto his channel for added fun.
9. GadgetIn
Country: Indonesia 🇮🇩
Subscribers: 10.4M
Topics: Electronics, Technology, Gadgets
When Indonesians can’t decide whether to buy the latest iPhone or not, there’s only one influencer whose opinions they trust – GadgetIn. This channel’s name says it: it’s all about what’s “in” in the field of gadgets and technology. GadgetIn posts reviews and comparisons of anything hi tech–from TVs, speakers, computers, and cellphones, to rice cookers and electric fans.
8. Twin ROOZI
Country: South Korea 🇰🇷
Subscribers: 10.5 M
Topics: Food, Toys
Youtube is not only for the teens and adults, but also for the kids and kids at heart. The Twin Roozi are “kidfluencers” on the rise as these little figures bring fresh and fun content to their youthful audiences. Twin Roozi features a pair of 12 year-old Korean identical twins who share videos about their experience with new kinds of toys, food, and fun activities.
7. HikakinTV
Country: Japan 🇯🇵
Subscribers: 11.1 M
Topics: Toys, Games
If you’re looking for one of the most energetic content creators, then HikakinTV is your perfect match. Hikakin’s world revolves around 3 things: toys, games, and cats! Hikakin’s youthful aura shines through in his kid-friendly contents about funny pranks, nintendo games, and his cute fur baby. As a YouTube influencer, Hikakin succeeds in making his viewers feel entertained by his expressive and joyful personality.
6. Jessica Jane
Country: Indonesia 🇮🇩
Subscribers: 11.2M
Topics: Cooking, Food
If you love cooking, then you need to check out Jessica Jane from Indonesia. Her playlist #ChefJessica is filled with easy-to-follow tutorials for a variety of cuisines. In each video, Jessica Jane shares her step-by-step process, making it easy for her viewers to follow along. Her most popular cooking tutorial has even reached a staggering 1 billion views!
5. Niana Guerrero
Country: Philippines 🇵🇭
Subscribers: 15 M
Topics: Dancing, Family, Vlogging
Niana, a 16-year-old Filipina dancer, has won the hearts of 14 million subscribers on YouTube with her stunning moves and humble personality. Niana regularly posts her dance choreography to popular songs and often includes her family in her videos, showcasing their daily lives and family dance battles. Her brother, Ranz Kyle, is also a mega-influencer on YouTube, with over 14 million subscribers. This talented young family of dancers has truly captured the hearts of Filipinos.
4. Kaykai Salaider
Country: Thailand 🇹🇭
Subscribers: 16.3 M
Topics: Adventures, Short Films
Kaykai is like your best friend, always ready for a new adventure. With her bubbly personality and love of exploration, it's no wonder she's a well-liked Thai female YouTuber. Kaykai features different locations in her videos, showcasing her outdoor adventures with friends. She also creates short films that have millions of views each. Her unscripted videos bring out her authentic personality, making her a must-watch for her big following.
3. Liziqi
Country: China 🇨🇳
Subscribers: 17.3 M
Topics: Handcrafting, Cooking
Calming, relaxing, and soothing; these words describe the videos of Li Ziqi, a Chinese YouTube celebrity who gained wide popularity in China and on an international level. Li Ziqi’s channel captures the tranquil life of a country girl. Her contents take her audience to Sichuan, a province in Southwest China where her videos take place.
Most of her videos are about home cooking, farming, and handcrafting. The most interesting thing about her craft is that she makes everything from scratch and she only uses traditional Chinese tools and techniques, such as making a dress from grape skin and making a wood washstand. People find comfort and a short escape from their fast-paced urban lifestyle in her videos.
2. JFlaMusic
Country: South Korea 🇰🇷
Subscribers: 17.6 M
Topics: Music, Covers
JFlaMusic, the Korean musical sensation, has captured the hearts of listeners all over the world with her beautiful voice and charming smile. Her unique, angelic sound sets her apart from other musicians, and her covers of popular songs, both Korean and American, have made her an internet sensation. Whether she's belting out a cover of a hit song or performing one of her original tracks, like "Good Vibe" or "Starlight," JFlaMusic always brings her warm and inviting personality to her music, making her a favorite among fans everywhere. With her sweet smile and natural talent, JFlaMusic is sure to leave a lasting impression on anyone who hears her sing.
1. Jess No Limit
Country: Indonesia 🇮🇩
Subscribers: 26.1 M
Topics: Gaming, E-sports
On top of the list is by far, the most acknowledged gaming influencer in Asia, Jess No Limit. He broke a record when he was pronounced as the first gaming YouTuber in Asia to hit 15 million subscribers. Jess was formerly a professional player of Mobile Legends, and is now working as a full-time gaming content creator. Jess also collaborates with other influencers in creating content, such as with Sisca Kohl and his sister, Jessica Jane, the top 8 in our list.
Jess No Limit’s videos get 700K views on the average, and more than 10M views at most. In late 2021, he expanded his content, from solely being about gaming to now also being about pranks, food, and everything in between!
Conclusion
Youtube’s continued success proves that the platform is great for marketing strategies directed to different niches and target audiences. Collaborating with Youtube influencers can guarantee success in the Asian market – just look at these success marketing stories in Vietnam!
There exist thousands of influencers and hundreds of niches, that we’re sure someone fits your brand. From travel destinations, to game recommendations, YouTubers have the power to sway consumer opinion. When done properly, YouTube influencer marketing can also boost your brand awareness and customer loyalty.
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