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Asia’s Top 20 YouTube Influencers & Creators To Follow

Asia’s Top 20 YouTube Influencers & Creators To Follow

Are you searching for YouTube influencers and creators in Asia to follow on your account? YouTube has become the dominating social media and content platform in APAC, hosting thousands of unique content creators, with more than a hundred million active users daily.

Consumers in Asia are attracted to online video content, with 64% of internet users in APAC watching online videos daily. Online video contents are the future of digital marketing. It is predicted that the online video industry will reach 23 billion USD by 2024. It is also considered as one of the most popular marketing trends in Asia.

YouTubers in Asia create content of various genres and niches - from gaming, technology, and finance, to beauty, fitness, fashion, and travel. Viewers consider famous influencers to be experts in their own niche. Local consumers trust YouTuber recommendations, especially when making a purchase decision.

Youtube Ad Reach Ranking in 2022

YouTube influencers’ relationship with their audience makes collaborating with them as one of the greatest strategies when advertising online. In this article, let’s take a look at the top 20 YouTube influencers and content creators in Asia.

Top 20 YouTubers in Asia Overview ⬇️

  1. Jess No Limit (Indonesia 🇮🇩)

  2. JFlaMusic (South Korea 🇰🇷)

  3. Liziqi (China 🇨🇳)

  4. KayKai Salaider (Thailand 🇹🇭)

  5. Niana Guerrero (Philippines 🇵🇭)

  6. HikakinTV (Japan 🇯🇵)

  7. Jessica Jane (Indonesia 🇮🇩)

  8. Twin ROOZI (South Korea 🇰🇷)

  9. GadgetIn (Indonesia 🇮🇩)

  10. Kyutae Oppa (Thailand 🇹🇭)

  11. Pony Syndrome (South Korea 🇰🇷)

  12. Yuka Kinoshita (Japan 🇯🇵)

  13. Awesome Haeun (South Korea 🇰🇷)

  14. Ajumma Nammi (Thailand 🇹🇭)

  15. Happy Islanders (Philippines 🇵🇭)

  16. Tigercry Channel (Thailand 🇹🇭)

  17. Ini Vindy (Indonesia 🇮🇩)

  18. Fukurena (Japan 🇯🇵)

  19. Kimono Mom (Japan 🇯🇵)

  20. Syafiq Aiman (Malaysia 🇲🇾)

20. Syafiq Aiman

Country: Malaysia 🇲🇾

Subscribers: 1.13 M

Topics: Gaming, Computers, Streaming

Being an influencer is not all fun and games–unless you’re Syafiq Aiman who has literally gained a million subscribers on Youtube for being an innovative gamer. Malaysians unsure of purchasing a certain electronic game visit his channel to look for reviews and live streams. Syafiq Aiman’s specializes in live play content and computer accessories reviews.

19. Kimono Mom

Country: Japan 🇯🇵

Subscribers: 1.16 M

Topics: Lifestyle, Parenting, Cooking

Moe, the Kimono Mom, is a YouTube influencer living in Japan. In her channel, the Kimono Mom shares her journey to motherhood with her 2-year old daughter Sutan. Moe creates content about parenting, home cooking tips, traditional japanese recipes, and her family’s day-to-day life. The most popular video entitled ‘Mom’s life in Japan’ has hit 11.5 M views and has went viral globally.

18. Fukurena

Country: Japan 🇯🇵

Subscribers: 1.81M

Topics: Beauty, Makeup, Skincare

Fukurena is an influencer from Japan whose content revolves around beauty, makeup, and fashion highly-relatable to the young generation. Her genuine character has gained her audience’s loyalty, as they show them how to solve true-to-life beauty problems such as removing pimples and dry skin, and how to look luxurious while using only drugstore makeup.

17. Ini Vindy

Country: Indonesia 🇮🇩

Subscribers: 1.9M

Topics: Makeup, Cosmetics, Beauty

Ini Vindy is an artist vlogger who specialises in cosmetics. What sets Ini Vindy apart is her range in creating unique looks, may it be for an everyday affair, a glam ball, or may it be for the halloween season. She creates content not only using ordinary makeup, but also using prosthetics and face paint. Her most viewed video, with over 1M views, tells everyone how she overcame her acne problem.

16. Tigercry Channel

Country: Thailand 🇹🇭

Subscribers: 2.26 M

Topics: Food, Comedy, Friendship

The channel name is inspired by the creator’s goal to create contents that could make people laugh so much that they cry. Naturally, you could expect comedic content from this channel. Tigercry revolves around a group of friends and their life in Thailand. In late 2021, this channel produced more than a hundred food review videos, testing out authentic Thai food from different restaurants around the country.

15. Happy Islanders

Country: Philippines 🇵🇭

Subscribers: 2.44M

Topics: Family, Lifestyle

The Happy Islanders channel is about a family living in a far-flung area in the Philippines, the Siargao Island. The channel’s content is about showing how simple and peaceful living is on the coast-side. Andi Eigenmenn, the channel’s prime influencer, used to work as a famous television star who lived a hectic city life. She found tranquillity in Siargao and she never looked back. This family’s Filipino viewers have been inspired by the serene life a province can offer.

14. Ajumma Nammy

Country: Thailand 🇹🇭

Subscribers: 3.17M

Topics: Makeup, Travel, Vlogging

Namnueng, a.k.a. Ajumma Nammy, is one of the most famous vloggers in Thailand whose content is almost anything under the sun. From food and makeup reviews, travel vlogs, to random adventures with her boyfriend, she’s got it all. Ajumma’s most viewed Youtube video is about how she made a giant version of the sugar snack from the Squid Games. More than 5M viewers have seen this video and 100% of the reactions are astounding thumbs up’s.

13. Awesome Haeun

Country: South Korea 🇰🇷 Subscribers: 5.19 M

Topics: Music, Dancing

Na Haeun proves that talent generates views, no matter how young you are. Despite being in her teens, Haeun already performed on many stages and collaborated with big artists. She was featured in the “Shall We Dance” MV by Block B, and has performed as a back-up dancer in Red Velvet’s “Zimzalabim” Mass Performance. Recently, Haeun posted her official music video entitled ‘Butterfly’ that has gained 1.2M views within 4 weeks. This proves Haeun as a promising rising star.

12. Yuka Kinoshita

Country: Japan 🇯🇵

Subscribers: 5.47 M

Topics: Mukbang, Food

If you love mukbang videos, then you must be familiar with this Japanese YouTuber. Kinoshita is a female mukbang vlogger who describes herself as a ‘professional competitive eater’. Despite having a slim figure, Kinoshita uploads videos of herself enjoying extremely large portions of food. From fast foods to traditional local cuisine, Kinoshita takes on finishing anything served in front of her to the very last bit.

11. Pony Syndrome

Country: South Korea 🇰🇷

Subscribers: 5.92 M

Topics: Makeup, Beauty

Pony Syndrome always stays on top of the list when it comes to the best beauty YouTubers in Asia. Besides her ‘Get Ready with Me” videos, Pony also goes beyond her day-to-day makeup by experimenting with transformational makeup looks. Her most popular videos about Taylor Swift makeup transformation has hit more than 23M views and has gained her worldwide popularity.

10. Kyutae Oppa

Country: Thailand 🇹🇭

Subscribers: 7.56M

Topics: ASMR, Food, Vlogging

With the most random videos, Kyutae Oppa gained himself 7 million subscribers from different walks of life. Kyutae Oppa is a Thai YouTube influencer known for his entertaining vlogs with various content types, such as ASMR videos, trending challenges, song covers, food reviews, and many more. Define having a general audience, right? He also often invites guest stars in his videos.

9. GadgetIn

Country: Indonesia 🇮🇩

Subscribers: 8.6M

Topics: Electronics, Technology, Gadgets

When Indonesians can’t decide whether to buy the latest iPhone or not, there’s only one influencer whose opinions they trust – GadgetIn. This channel’s name says it: it’s all about what’s “in” in the field of gadgets and technology. GadgetIn posts reviews and comparisons of anything hi tech–from TVs, speakers, computers, and cellphones, to rice cookers and electric fans.

8. Twin ROOZI

Country: South Korea 🇰🇷

Subscribers: 10.2 M

Topics: Food, Toys

Youtube is not only for the teens and adults, but also for the kids and kids at heart. The Twin Roozi are “kidfluencers” on the rise as these little figures bring fresh and fun content to their youthful audiences. Twin Roozi features a pair of 12 year-old Korean identical twins who share videos about their experience with new kinds of toys, food, and fun activities.

7. Jessica Jane

Country: Indonesia 🇮🇩

Subscribers: 10.4M

Topics: Cooking, Food

Another food enthusiast on the list is Jessica Jane from Indonesia. Jessica Jane’s playlist #ChefJessica shows her unique take on various cuisines which can be made easily in any Indonesian home. In her videos, she shows her step-by-step process which allows her audience to easily follow. Her most popular cooking tutorial has even reached more than 1 billion views.

6. HikakinTV

Country: Japan 🇯🇵

Subscribers: 10.5 M

Topics: Toys, Games

If you’re looking for one of the most energetic content creators, then HikakinTV is your perfect match. Hikakin’s world revolves around 3 things: toys, games, and cats! Hikakin’s youthful aura shines through in his kid-friendly contents about funny pranks, nintendo games, and his cute fur baby. As a YouTube influencer, Hikakin succeeds in making his viewers feel entertained by his expressive and joyful personality.

5. Niana Guerrero

Country: Philippines 🇵🇭

Subscribers: 14.4 M

Topics: Dancing, Family, Vlogging

Niana is a 16-year old Filipina dancer who has gained more than 14 million subscribers on Youtube because of her stunning moves and humble vibe. Niana regularly posts her dance choreography to popular songs. She often includes her family in her videos, and they’re either dancing together or vlogging about their daily lives. Niana’s brother, Ranz Kyle, is also a mega-influencer on Youtube with more than 14M subscribers. This family of talented young dancers has caught the hearts of Filipinos.

4. Kaykai Salaider

Country: Thailand 🇹🇭

Subscribers: 15.5 M

Topics: Adventures, Short Films

Kaykai portrays herself as your typical best friend who loves to explore and try new adventures head on. Her cheerful and bubbly personality made her a well-liked Thai female YouTuber. She features different places in her videos where she and her friends enjoy the outdoors. Kaykai also makes short films which gain millions of views each. Her videos are mostly unscripted, bringing out her authentic personality to her big following.

3. Liziqi

Country: China 🇨🇳

Subscribers: 16.6 M

Topics: Handcrafting, Cooking

Calming, relaxing, and soothing; these words describe the videos of Li Ziqi, a Chinese YouTube celebrity who gained wide popularity in China and on an international level. Li Ziqi’s channel captures the tranquil life of a country girl. Her contents take her audience to Sichuan, a province in Southwest China where her videos take place.

Most of her videos are about home cooking, farming, and handcrafting. The most interesting thing about her craft is that she makes everything from scratch and she only uses traditional Chinese tools and techniques, such as making a dress from grape skin and making a wood washstand. People find comfort and a short escape from their fast-paced urban lifestyle in her videos.

2. JFlaMusic

Country: South Korea 🇰🇷

Subscribers: 17.4 M

Topics: Music, Covers

Korean musical sweetheart, JFlaMusic, has taken over the internet with her charming voice and sweet smile. Her covers of songs are popular worldwide as many people find her sound unique and angelic. JFlaMusic sings not only Korean songs but also popular songs from the US. Besides uploading song covers, she also creates her original music, such as Good Vibe and Starlight.

1. Jess No Limit

Country: Indonesia 🇮🇩

Subscribers: 24.1 M

Topics: Gaming, E-sports

On top of the list is by far, the most acknowledged gaming influencer in Asia, Jess No Limit. He broke a record when he was pronounced as the first gaming YouTuber in Asia to hit 15 million subscribers. Jess was formerly a professional player of Mobile Legends, and is now working as a full-time gaming content creator. Jess also collaborates with other influencers in creating content, such as with Sisca Kohl and his sister, Jessica Jane, the top 8 in our list.

Jess No Limit’s videos get 700K views on the average, and more than 10M views at most. In late 2021, he expanded his content, from solely being about gaming to now also being about pranks, food, and everything in between!


Youtube’s continued success proves that the platform is great for marketing strategies directed to different niches and target audiences. Collaborating with Youtube influencers can guarantee success in the Asian market – just look at these success marketing stories in Vietnam and Thailand!

There exist thousands of influencers and hundreds of niches, that we’re sure someone fits your brand. From travel destinations, to game recommendations, YouTubers have the power to sway consumer opinion. When done properly, YouTube influencer marketing can also boost your brand awareness and customer loyalty.

For more insights on influencer marketing, you can read our article about Top 11 Influencer Marketing Trends in Asia in 2022.

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