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Top 20 TikTok Influencers in Asia

Top 20 Tiktok Influencers in Asia

Are you looking for TikTok influencers in Asia? TikTok took the internet by storm in 2020. The platform has gained immense traction as one of the most popular social media platforms among the Gen Zs and millennials. Behind TikTok’s success is its ability to provide every creator with equal footing, giving an ordinary person the chance to go viral. TikTok’s algorithm rewards quality content, above everything else, allowing users to build trust and enjoy relatable entertaining content.

TikTok’s success can be felt specifically in the continent of Asia. In Southeast Asia alone, there are 217.7 million active users aged 18 and above, making it the region with the most number of TikTok users around the world. TikTok influencers have spurred all over Asia, including in Japan, Malaysia, Singapore, Indonesia, Taiwan, Thailand, and Vietnam.

TikTok Ad Reach Ranking in 2022

In this article, we curated a list of the top TikTok influencers in Asia to help you find the right person who can introduce your brand to the local market. Let’s take a look.

Top 20 TikTok Influencers in Asia ⬇️

  1. Niana Guerrero (Philippines 🇵🇭)

  2. Linh Barbie (Vietnam 🇻🇳)

  3. Bayashi (Japan 🇯🇵)

  4. Lee Si Young (South Korea 🇰🇷)

  5. Trà Đặng (Vietnam 🇻🇳)

  6. Jongmin Oppa (South Korea 🇰🇷)

  7. Jiwon Family (South Korea 🇰🇷)

  8. Sisca Kohl (Indonesia 🇮🇩)

  9. Buzz Magician Shin (Japan 🇯🇵)

  10. Roshan Jeet (Malaysia 🇲🇾)

  11. Kaykai (Thailand 🇹🇭)

  12. Yeol Ayres D.A. (Indonesia 🇮🇩)

  13. Mario Jok (Thailand 🇹🇭)

  14. 179ling (Taiwan 🇹🇼)

  15. Hina Yoshihara (Japan 🇯🇵)

  16. Austin (Hongkong 🇭🇰)

  17. Afifah Riyad (Indonesia 🇮🇩)

  18. Juney (South Korea 🇰🇷)

  19. Boss Kate MAE (Malaysia 🇲🇾)

  20. Fancy Bartender Yang (Hongkong 🇭🇰)

20. Fancy Bartender Yang

Country: Hongkong 🇭🇰

Followers: 503.8K

Topics: drink, bartending, alcohol

Fancy Bartender Yang

Yang is a female bartender from Hong Kong who showcases her bartending skills through TikTok. Bartender Yang doesn’t only mix drinks, she makes sure that her audience are entertained from watching the process. Her videos feature her ice cutting, juggling, mixing, and garnishing techniques. Some of her videos also show her favorite alcohol brands and flavored juices she uses to mix her drinks.

19. Boss Kate Mae

Country: Malaysia 🇲🇾

Followers: 1 M

Topics: inspiration, career, values

Boss Kate Mae

Boss Kate Mae is a TikTok creator who uploads videos related to moral values, work ethics, and life in general. Her videos are mainly based on her character, “Boss Kate Mae”, with skits telling her followers how to succeed in their career. Her followers are mainly based in Malaysia, and she continues to inspire her fellow women around the globe.

18. Juney

Country: South Korea 🇰🇷 Followers: 1.2 M

Topics: fashion, styling

Juney Tutela

Juney is a fashion influencer known for her quirky and unique approach in styling. She gives styling tips for her audience, and ends each of her videos with silly photoshoot poses. She also creates content revolving around specific brands and TikTok challenges, such as the Cartier model challenge, Adidas challenge, Hermes challenge, and the Gucci model challenge.

17. Afifah Riyad

Country: Indonesia 🇮🇩

Followers: 1.3 M

Topics: beauty, makeup

Afifah Riyad

Afifah Riyad initially gained fame as a beauty influencer on YouTube, and has recently expanded her following on TikTok. Partnering with her sister Caldi Sylla, Afiah often shares makeup tips and beauty tutorials commonly seen on the For You Page. Afifah creates content on makeup transformations using creative TikTok transitions, and content on some popular dance challenges. She also shares with her viewers her favorite products to use.

16. Austin So

Country: Hongkong 🇭🇰 Followers: 2.2 M

Topic: dancing

Austin So

Austin is a TikTok influencer based in Hongkong who is recognized for his good looks and smooth dance moves. This professor went viral because of his resemblance to the famous K-pop group, BTS. His recent videos are taken in a classroom setting as he dances in front of a class and then switches moods to teach his subject seriously.

15. Hina Yoshihara

Country: Japan 🇯🇵 Followers: 3.2 M

Topics: dancing, travel

Hina Yoshihara

Hina Yoshihara gained popularity because of her membership in the global pop group Now United. She also runs her own YouTube channel where she posts her travel vlogs, makeup tips, and Q&A videos. She happily takes on some of the most popular dance challenges on TikTok, and she often invites her friends as co-dancers. Hina has gained followers from other countries, since her talent is recognizable throughout the world.

14. Ling

Country: Taiwan 🇹🇼

Followers: 3.6 M

Topics: precision, accuracy

179 Ling

This TikTok star is well known for her superhuman ability in doing things with extreme accuracy. She manages to throw, flick, and pull things with utmost precision, it’s almost impossible to explain. Just scroll through her videos and watch your jaw drop from Ling’s one-of-a-kind skill!

13. Mario Jok

Country: Thailand 🇹🇭

Followers: 5 M

Topics: parody, comedy, skits

Mario Jok

Mario Jok is a comedian based in Thailand who has gained popularity because of his parody and comedy videos. Mario initially gained fame through his YouTube channel, but he has now explored TikTok. His TikTok account is mostly filled with his silly dance moves, expressive lip syncs, and comedic skits. He also often posts videos with his girlfriend who rides with his funny role playing ideas.

12. Yeol Ayres D.A.

Country: Indonesia 🇮🇩

Followers: 5.6 M

Topics: skit, comedy

Yeol Ayres DA

Yeol describes himself as his fans’ 24/7 mood booster, and he lives true to his words. Yeol’s video contents are mostly humorous, as he often uses funny filters and performs relatable skits. He often acts as a certain family member and plays out ordinary yet funny moments in an Indonesian household. People find his account extremely entertaining and downright hilarious.

11. Kaykai

Country: Thailand 🇹🇭

Followers: 6.5 M

Topics: vlogging, comedy

Kaykai is a Top YouTuber in Thailand with more than 10 million subscribers. She has now expanded her content creation on TikTok, and has continually succeeded in getting traction from the Thai community. In her TikTok page, Kaykai posts daily vlogs, comedic skits, and some dance challenges. Kaykai also posts endorsement videos, mostly for beauty brands, to recommend to her millions of followers.

10. Roshan Jeet

Country: Malaysia 🇲🇾

Followers: 6.9 M

Topics: comedy, parody, sarcasm

Roshan Jeet

Roshan Jeet is a Malaysian TikTok influencer popular for changing the lyrics of popular songs. He chooses hit songs and turns them into sarcastic hymns that bring laughter to his audience. Aside from song parodies, he also creates content about the lists of things he hates the most and why he hates them. His lists are popular around the globe for being extremely relatable, not only for Malaysians, but also for people of other nationalities. His humour has proven itself popular among the Gen Zs and millennials.

9. Buzz Magician Shin

Country: Japan 🇯🇵 Follower: 8.2 M

Topics: magic, comedy

Buzz Magician Shin

Magician Shin unravels the secrets behind magic tricks in less than a minute. On his TikTok page, he shows the behind-the-scenes of each magic tool, and shows the audience the tricks behind the illusions. His content answers the curiosity of many people locally and internationally, which gained him millions of followers in different countries inside and outside of Asia.

8. Sisca Kohl

Country: Indonesia 🇮🇩

Followers: 10 M

Topics: food, cooking

Sisca Kohl

Sisca Kohl and her sister Aliyyah are rich conglomerates from Indonesia whose popularity began to soar after their videos of creating flavoured ice cream went viral. Since then, Sisca consistently uploads videos related to cooking, and premium foods like beef with edible gold. She also takes endorsement partnerships for cooking tools, high-end food products, and even skincare.

7. Jiwon Family

Country: South Korea 🇰🇷

Followers: 11.5 M

Topics: family, dancing

Jiwon Family

Jiwon Family is an account of a father and son who both love dancing. On their TikTok page, Jiwon and his father often showcase their skills by performing to popular TikTok songs and taking on TikTok dance challenges. This duo also uploads easy-to-follow dance tutorial videos for their followers who want to easily learn the most trending steps and moves. This cute father and son tandem has won the hearts of millions of South Koreans.

6. Jongmin Oppa

Country: South Korea 🇰🇷

Followers: 14.2 M

Topics: relationship, comedy

Jongmin Oppa

This handsome South Korean influencer started gaining followers when he posted a series about ‘What a Gentleman or Nice Boyfriend Would Do’. Since then, he has expanded his content with comedic and relatable videos about what happens in relationships. Due to his rising popularity, Jongmin Oppa has been sought after by several brands including Lip Hip, Chahong, and also MINI.

5. Trà Đặng

Country: Vietnam 🇻🇳

Followers: 16.6 M

Topics: cosplay, makeup, transformation

Tra Dang

Trà Đặng is a talented Vietnamese influencer who has many talents – from dancing and singing, to makeup and cosplay transformations. Her followers are in awe of her ability to shift characters, from dark and mysterious to sweet and bubbly. Her skill in doing TikTok transitions make her videos 200x better. She recently accepted endorsement partnerships by doing brand challenges and posting them on her TikTok account.

4. Lee Si Young

Country: South Korea 🇰🇷 Followers: 16.7 M

Topics: entertainment, beauty, comedy

Lee Si Young

Unlike other South Korean actresses, Lee Si Young is not afraid to show her quirky personality. Lee Si Young is already a legend in South Korea because of her numerous iconic roles in different KDramas. Recently, she explored TiKTok where she creates comedic skits with her husband, her video contents often going viral. Her entertaining videos earned her 16 million followers and pouring endorsements.

3. Bayashi

Country: Japan 🇯🇵 Followers: 19.9 M

Topics: food, cooking, ASMR


Make sure you’re full before going through Bayashi’s TikTok page because one look and your mouth will surely water. In his TikTok account, Bayashi shares his passion for food and cooking. He gained popularity because of his simple, yet mouth-watering cooking recipes that’ll make your tummy growl. Aside from cooking tutorials, he also posts mukbang and ASMR videos.

2. Linh Barbie

Country: Vietnam 🇻🇳

Followers: 17.6 M

Topics: entertainment, dancing

Linh Barbie

Linh Barbie’s bright and colourful TikTok feed suits her personality well as she is known for her cheerful and fun personality. Linh Barbie is also known for her acting career and her role as a KOL influencer on YouTube. Most of her content are dance videos and online challenges that she incorporates with brand promotions. She has partnered with several brands such as GoCar, Honda, and Tra Oolong Tea.

1. Niana Guerrero

Country: Philippines 🇵🇭

Followers: 29.8 M

Topics: dancing, performing

Niana Guerrero

On top of our list is Filipino dancer, Niana Guerrero. Niana has been known as a dance prodigy in the Philippines since her early age. This TikToker also owns a YouTube channel with more than 14 million subscribers, and has been featured in Asia’s Top 20 YouTube Influencers & Creators To Follow. Her popularity arose after she joined her brother Ranz Kyle in several dancing videos.

In her Tik Tok account, Niana shows her dancing skills by either showing off her own choreography or joining a trending TikTok dance challenge. Sometimes, her little sister Natalia, and her brother also appear in the videos, which the fans love to see. She creates dance challenges of her own which TikTok users around the globe follow and recreate. Niana has already done partnerships with several brands, like Petron, HP, and Starburst.


TikTok is full of emerging and established online influencers from different niches. This makes it the perfect platform for enhancing a brand’s social media presence, and building trust and authenticity with a targeted audience.

Choosing a relevant influencer could be challenging and that’s why AJ Marketing is ready to assist you with an expert opinion on how to run your first influencer marketing campaign.

Besides TikTok, influencer marketing can also be done in other social media platforms. Check our other Asia influencers list on Instagram.

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