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17 Beauty Influencers: Authentic & Inspiring in 2023

AJ Marketing - 17 Beauty Influencers: Authentic & Inspiring in 2023

Welcome to a world where authenticity meets inspiration, and where the digital age is painting the beauty industry with vibrant new hues. If you're as passionate about beauty as we are, then buckle up, because we're diving into the dazzling universe of 17 Beauty Influencers who are redefining the game in 2023.

But before we get to the glitz and glamour, let's take a moment to appreciate the canvas we're working on. The beauty industry isn't just about pretty faces; it's a thriving global market that's more alive than ever. Did you know that by 2027, the market value of natural cosmetics is projected to hit a whopping $50.5 billion? That's a lot of organic face masks and cruelty-free lipsticks!

And speaking of lipsticks, how are you buying yours? If you're part of the 48% who will be snagging their favorite beauty products online this 2023, you're in good company. The digital revolution is here, and it's making waves in the way we shop for everything from mascara to moisturizers.

AJ Marketing - 17 Beauty Influencers: Authentic & Inspiring in 2023 - Beauty Industry Statistics

So, if you're a makeup maven, a skincare guru, or just curious about what's trending in the beauty world, you're in the right place. Join us as we explore the lives, the looks, and the luminous creativity of 17 beauty influencers who are not just following the trends but setting them.

Ready to get inspired? Let's go!

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Authentic & Inspiring Beauty Influencers ⬇️

Country: Canada & Philippines 🇨🇦🇵🇭

Followers: 201K

Jael Dorotan is a rising star in the beauty industry, hailing from both Canada and the Philippines. She's known for her bleached eyebrows that make her look eccentric yet high-fashion. She’s also a professional model outside of social media. Her style is bold and experimental, and she's not afraid to play with different hair colors. She loves creating hair tutorials, skincare tips, and makeup looks for different events and holidays.

Country: India 🇮🇳

Followers: 283K

Dr. Nirupama Parwanda is more than just a beauty influencer; she's a renowned dermatologist in India. Through her platform, Zolie Skin Clinic, she educates her audience on skincare routines, dermatological treatments, anti-aging, and even hair care. Her approach is professional and informative, yet accessible, making complex skincare concepts easy to understand. Dr. Parwanda's expertise and credibility in the field of dermatology make her a trusted voice in the beauty community.

Country: U.S. 🇺🇸

Subscribers: 293K

Ashley Bedeck is a prominent beauty YouTuber from the U.S. Her channel is a go-to destination for hair tutorials, wig reviews, and styling tips. Ashley's style is chic and sophisticated, and she has a knack for making even the most complex hairstyles seem achievable. Her engaging personality and in-depth knowledge of hair care products and techniques set her apart from others in the field.

Country: India 🇮🇳

Followers: 425K

Tarun Molri is a master of men’s grooming. His Instagram feed is filled with easy-to-understand short reels explaining skin types, skincare, and grooming do’s for the gentlemen. Aside from posting content about men’s beauty, he also shares a glimpse of his lifestyle and routines.

Country: Indonesia 🇮🇩

Followers: 430.8K

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Jiglycious, an Indonesian TikTok sensation, is taking the beauty world by storm with her quirky and fun skincare videos. Her content often features reviews, first impressions, unboxings, and wear tests. What makes Jiglycious stand out is her focus on reviewing sunscreens for her audience. She discusses the sunscreens’ quality, longevity, and effectiveness in terms of UV protection.

Country: U.S. 🇺🇸

Subscribers: 499K

Meet Dr. Maren Locke, also known as "The Budget Dermatologist." With a mission to show you how to get premium skin without the price tag, she's a board-certified Dermatologist with expertise in skin, hair, and nails. Her YouTube channel is filled with valuable insights on transforming your skin on a budget. Dr. Locke's approachable and informative content demystifies dermatology, making it accessible to everyone. Her commitment to affordable skincare solutions sets her apart in the beauty community.

11. Trulue

Country: Canada 🇨🇦

Followers: 509.6K

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Trulue, a Canadian TikToker, is celebrated for her hair and beauty videos. She's particularly known for her expertise in curly hair care, offering insights into products and techniques that cater to very curly hair like her own. Her content spans various beauty subjects, including makeup tutorials, where she has showcased her love for brown mascara, and lip jellies. Trulue's style is approachable and fun, often sharing first impressions and favorites in the beauty world.

10. Ingck

Country: Thailand 🇹🇭

Subscribers: 523K

Welcome to the world of Ingck, a Thai beauty influencer with a unique perspective on skincare. Ingck's channel, "พลิกหลังกล่อง" or "Flip the Box," offers reviews of popular skincare products from an ingredients perspective. This analytical approach sets Ingck apart, providing viewers with an in-depth understanding of what goes into their favorite products. Whether you're a skincare novice or a seasoned expert, Ingck's content offers valuable insights into the science of beauty, all delivered with a personal touch that resonates with a wide audience.

Country: Italy 🇮🇹

Followers: 812K

Federics is an Italian influencer whose IG feed resonates elegance, aesthetic, and chic vibes. She usually posts lifestyle content, but she’s a beauty and fashion inspiration to many. Her makeup looks and the whole ensemble are always well-put together. In some of her reels, she recommends beauty and hair care products to her followers.

Country: U.K. 🇬🇧

Followers: 906.9K

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Matt Randon is a beauty influencer hailing from the U.K. He has made a name for himself as an esthetician student and a self-proclaimed "beauty fairy godmother." His content is filled with beauty tips and tutorials, focusing on skincare and esthetics. What sets Matt Randon apart is his whimsical approach to beauty, blending professional insights with a touch of humor and relatableness. His presence is also extended to YouTube and Instagram, where he continues to share his passion for beauty.

Country: India 🇮🇳

Subscribers: 937K

Shubhangi Anand, a 23-year-old fashion and beauty enthusiast, has evolved her personal style over the years. On her YouTube channel, she posts content relating to fashion and beauty, sharing her unique insights and tips with her audience. Her engaging videos and approachable style make her a relatable influencer in the beauty community.

Country: U.A.E. 🇦🇪

Followers: 1.4M

Hindash is a Dubai-based beauty artist who has taken Instagram by storm with his 1.4M followers. His content is a blend of makeup tutorials and beauty transformations, showcasing his exceptional skills in creating flawless looks. Hindash is known for his detailed and educational approach to beauty, often focusing on the artistry behind makeup. His style is elegant and sophisticated, and he stands out for his ability to create stunning looks that enhance natural beauty.

Country: Canada 🇨🇦

Followers: 1.8M

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Glamzilla, hailing from Canada, is a TikTok sensation with 1.8M followers. She is known for her vibrant and bold makeup looks that often incorporate glitter and bright colors. Her content is a mix of makeup tutorials, product reviews, and beauty hacks. Glamzilla's style is fun and fearless, and she stands out for her creative makeup ideas and her infectious energy.

Country: South Korea 🇰🇷

Subscribers: 5.96M

PONY Syndrome is a South Korean beauty influencer with a massive YouTube following. She is renowned for her transformative makeup tutorials, where she recreates celebrity looks and trends. PONY's style is versatile, ranging from everyday natural looks to dramatic, high-glamour makeup. What makes her stand out is her meticulous attention to detail and her ability to make complex makeup techniques accessible to her viewers.

Country: Mexico 🇲🇽

Followers: 6M

Mariale is a Mexican beauty influencer with a whopping 6M followers on Instagram. She is known for her beauty and fashion content, which includes makeup tutorials, skincare routines, and outfit ideas. Mariale's style is trendy and youthful, and she stands out for her bubbly personality and her ability to connect with her followers on a personal level.

Country: U.S. 🇺🇸

Subscribers: 7.96M

Brad Mondo is a U.S.-based hair stylist and YouTube sensation. His content primarily revolves around hair, including tutorials, hair color do’s and don'ts, haircuts, hair product reviews, and reactions to hair transformations. Brad's style is fun and relatable, and he stands out for his expert advice and his entertaining approach to hair education.

Country: U.S. 🇺🇸

Followers: 18.4M

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On top of our list is none other than Meredith Duxbury, the foundation queen of TikTok. She became immensely popular for her technique of applying foundation, where she uses three to four times the usual amount and uses her own fingers to spread the makeup on her face. Aside from this unusual yet iconic technique, she’s known for creating amazing and unique looks, reviewing products, and doing TikTok challenges.


The world of beauty influencers in 2023 is as diverse and dynamic as ever. From the bold and vibrant looks of Glamzilla to the sophisticated elegance of Hindash, there's an influencer for every style and preference. They inspire millions around the globe with their creativity, passion, and unique perspectives on beauty.

As we move forward, these influencers will undoubtedly continue to shape the beauty landscape with their innovative content and authentic voices. In a world that often demands perfection, these beauty influencers stand out for their authenticity and their commitment to celebrating individuality.

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