Top 20 Health & Fitness Instagram Influencers in Indonesia in 2025
- info831035
- 7 days ago
- 10 min read
Updated: 2 days ago
Are you a health and fitness brand looking to expand in Indonesia? Look no further, because we've got some exciting news for you! The health industry in Indonesia is on the rise, with a whopping 49.4 million people utilizing e-health devices and services. The e-health industry in the country even reached a total revenue of almost $660 million in 2024 (DataReportal), making Indonesia an excellent market for health and fitness brands worldwide.
Now, you might be wondering, "How do I reach my audience?" Well, for the health and fitness niche, Instagram influencer marketing is your go-to strategy. Instagram is the second most popular social media platform in Indonesia, and people generally discover new brands through social media, expert reviews, and word-of-mouth. Lucky for us, Instagram influencers offer all of those things!
In Indonesia, health and fitness Instagram influencers are some of the most active and engaged users. From celebrities and doctors to models and personal trainers, these influencers offer daily workout routines and health tips that their audience loves. They're the number one go-to for all things health-related!
As a marketer or brand owner, partnering with health influencers could be your ticket to success in the Indonesian market. To make things easier for you, we've compiled a list of the best health and fitness influencers in Indonesia for 2025. So, what are you waiting for? Let's get started!
Top 20 Health & Fitness Instagram Influencers in Indonesia ⬇️
Followers: About 67K
You might recognize Imey Liem as the winner of Cantik Indonesia in 2004 or for her acting skills in various movies and TV series (FTV). But these days, Imey is more actively pursuing her hobby of becoming a pilates instructor. She loves to share her workout activities on her Instagram feed, where she also shows her skills in tennis, boxing, horseback riding, and dancing.
As a health and fitness influencer, Imey has worked with brands that align with her healthy lifestyle, such as Kin + Ally, Bio BeautyLab, and Salad Stop.
Followers: About 96K
Talita Bachtiar is not your average health and fitness influencer. Along with her husband, she posts workout routines on her Instagram page and gives us a glimpse of her life as a mother of twin girls. Not only that, but she also shares about healthy diets and the supplements she takes to stay in shape.
Talita's dedication to health and wellness has caught the eye of many brands, and she has been chosen to be a Lactamil brand ambassador. She's also worked with other health product brands such as FITUNO, Natur-E, and BOSE.
Followers: About 140K
Nadira Diva Vitani is all about making fitness fun, accessible, and family-friendly. A former CrossFit trainer and now a mom of two, she shares easy-to-follow at-home workout tutorials on her Instagram, helping her followers stay active no matter their fitness level. She even offers safe pregnancy workout routines for expecting moms looking to stay healthy.
Diva’s commitment to wellness has led her to collaborate with health-conscious brands like Movestorm fitness equipment, The Family Recipes, and Herbadrink. Her passion for fitness, combined with her relatable, down-to-earth vibe, has earned her a loyal and inspired community.
Followers: About 145K
Reynaldi Rifaldo is making waves in the health and fitness world with his inspiring journey from winning the Putera Indonesia pageant in 2017 as a college student to becoming a sought-after model and fitness influencer. His Instagram is a go-to spot for daily workout routines, fitness tips, and motivational content that keeps his followers energized and focused.
His dedication and impressive physique have caught the attention of major brands like Guess, Philips Men, and Evolene, leading to exciting collaborations. With his blend of hard work, style, and charisma, Reynaldi is definitely one to watch in the fitness and modeling scene.
Followers: About 270K
Sally is a force to be reckoned with when it comes to running. Despite being a 39-year-old mother of 3, she has an incredible posture and is an inspiration to many. On her Instagram page, Sally shares easy yet effective body-building tips that anyone can do. She also posts stunning photos of herself that can inspire others to start working out.
With her passion for health and fitness, Sally has been chosen as a brand ambassador for NutriBullet, eGee-Pro, and RSP Nutrition. If you're a brand looking to partner with someone who embodies an active and healthy lifestyle, Sally is your girl!
Followers: About 360K
Jeremiah Lakhwani is a health and fitness influencer who has come a long way in his transformation journey. He used to be obese, but he changed his bad habits and eased into a healthy lifestyle. Jeremiah now shares his journey on Instagram and encourages others to do the same.
Jeremiah is a sports freak and loves different kinds of sports. Aside from that, he also enjoys running and body-building. He has previously worked with brands such as ANS Performance, Body Factory, and Alpha Rules.
Followers: About 400K
Dr. Listya Paramita is a dermatologist who's taking the skincare industry by storm! She first gained popularity after posting educational content about the dangers of using unregistered skincare products. Listya regularly posts educational content about skin health and debunks many popular skincare myths on her Instagram feed.
As a sought-after influencer, Listya has worked with many health brands such as ElshéSkin, Mustela, and Histoire Naturelle.
Followers: About 930K
Melanie Putria is a former beauty pageant winner who knows a thing or two about maintaining a healthy lifestyle. After struggling with weight loss, she realized that healthy diets and daily workouts are the key to a fit and healthy body.
Now, Melanie actively promotes a healthy lifestyle on her Instagram feed, where she has been awarded the Inspiring Gen Sehat Cerdas from Brand's Health Award 2017. She has worked with many brands such as Pocari Sweat, Holisticare, Garmin, and Adidas.
Followers: About 970K
Andrew White has come a long way from his acting career—now thriving in the property business while living the Bali dream with his wife, Nana Mirdad, and their son. Fitness plays a huge role in their lives, so much so that they built a private home gym where they regularly share their workout routines on Instagram, inspiring their followers to stay active.
Andrew’s dynamic lifestyle and business ventures have attracted collaborations with major brands like Nagoya Electronics, Taiwan Excellence, and SimInvest. Whether it’s fitness, family life, or entrepreneurship, Andrew embodies a balanced, driven lifestyle that’s hard not to admire.
Followers: About 980K
Yulia Baltschun is a powerhouse in the fitness and wellness world. As a certified fitness and diet specialist, she’s the author of I Hate Diet, a book that’s helped countless people reach their health goals without sacrificing joy in eating. Many also recognize her from MasterChef Indonesia Season 4, where she showcased her culinary skills and passion for healthy living.
On Instagram, Yulia shares her workout routines, practical diet tips, and expert advice on achieving a strong, toned body. Her dedication has led to collaborations with top brands like Bio BeautyLab, Greenara, and Vionic Shoes. With her no-nonsense approach and infectious energy, she’s become an inspiring figure for anyone on a wellness journey.
Followers: About 1.1M
Dr. Anton Tanjung is a medical doctor who's taking Instagram by storm! He actively shares reproductive health knowledge on his Instagram feed, alongside travel and daily life as a doctor.
With his rising popularity, Quaker Indonesia and Aqua chose him to be their brand ambassador. If you're a brand looking for a partner who educates and inspires their audience to lead a healthy and balanced lifestyle, Anton is the perfect choice.
Followers: About 1.5M
Randy Pangalila is the ultimate triple threat: actor, model, and singer. He first rose to fame with his unforgettable role in the TV series Cinta Fitri, but his talents don’t stop there. A passionate health and fitness advocate, Randy regularly shares his workout routines and sports adventures on Instagram, inspiring his followers to stay fit and active.
His dedication to fitness has led to collaborations with top brands like ANS Performance, LeMinerale, HG for Men, and Garmin. With his dynamic career and authentic approach to healthy living, Randy is the ideal partner for brands looking to promote an active and energetic lifestyle.
Followers: About 1.5M
Anjasmara Prasetya is not your average actor. He's a yoga enthusiast who has learned the art of yoga in the early 2000s and is now a licensed yoga instructor. He has even led yoga events in Dubai and India!
Anjasmara has collaborated with the brand Corenation to create yoga equipment sets named Corenation X Anjasmara. With his passion for yoga and healthy living, Anjasmara is the perfect partner for any lifestyle and health brand.
Followers: About 1.7M
Sabrina Chairunnisa is more than just a beauty queen. She's a fitness enthusiast who believes that having a healthy body takes hard work and persistence. Sabrina often shares her workout routines on her Instagram feed and even posts make-up tutorials.
Her dedication to fitness has earned her the title of UnderArmour brand ambassador, and she's also worked with beauty brands such as Whitelab, Benton Cosmetics, and Somethinc.
Followers: About 1.9M
Ibnu Jamil is a man of many talents. He's a famous actor, presenter, and even a football player. Despite his busy schedule, he always makes time for workouts and other physical activities.
On his feed, he gives his followers workout tips and updates them on his sports journey. He's also Sun Life's and PUMA Indonesia's brand ambassador.
Followers: About 1.9M
Jennifer Bachdim is more than a social media star—she’s a true inspiration in the worlds of beauty, fitness, and lifestyle. Before becoming an Instagram sensation, she was an active blogger sharing her passion for health, fitness, and beauty. Her journey gained even more attention after marrying Indonesian soccer pro Irfan Bachdim. Now living in Bali with their family, Jennifer continues to motivate her followers with her active, balanced lifestyle.
On Instagram, she shares her daily workout routines, diet tips, and stunning lifestyle portraits that radiate positivity and strength. Her dedication has earned her ambassador roles with top brands like Pocari Sweat and Adidas Indonesia, making her a go-to for anyone seeking fitness and style inspiration.
Followers: About 2.3M
Hesti Purwadinata is a multi-talented woman. She's an actress, host, mother of two, and a fitness enthusiast. On her Instagram page, she shares her healthy lifestyle, workout routines, and love for biking and marathons.
Hesti has collaborated with many brands, such as Made for Smile, Callie Cotton, Poshbrain, and Greenfields.
Followers: About 4.2M
Maria Vania is a TV presenter and fitness influencer known for her workout routines and healthy lifestyle content. She often shares exercise tips and gym sessions on social media, inspiring her followers to stay active. Beyond TV, she’s ventured into business and continues to promote fitness awareness across Indonesia.
Followers: About 4.4M
Dr. Tirta is not your typical doctor. He's a biker, a football enthusiast, and an advocate for local brands. On his Instagram page, he promotes local brand shoes and clothing while also providing information related to COVID-19.
Dr. Tirta has previously worked with LeMinerale, Sharp, and Aerostreet.
Followers: About 12.6M
Deddy Corbuzier is a man of many talents. Deodatus Andreas Deddy Cahyadi Sunjoyo, famously known as Deddy Corbuzier, is an Indonesian television presenter, actor, YouTuber and former mentalist. Deddy Corbuzier started his career in showbiz as a mentalist, but now he has successfully changed his brand image to a fitness influencer.
It all started when he "invented" his popular diet technique which he named "OCD" or "Obsessive Corbuzier Diet" in 2013. His successful body transformation has inspired many of his audiences, attracting UnderArmour to hire him as their brand ambassador. Besides UnderArmour, he has also worked with Bibit, Tokopedia, and Si Cepat.
CONCLUSION
If you are a health and fitness brand wanting to enter the Indonesian market, then Instagram influencer marketing is the right way to go. Instagram houses hundreds of fitness influencers from Indonesia, and these influencers effectively deliver brand messages through inspiring content.
Based on the list above, we can see that celebrities and doctors have dominated the chart. Most of the influencers are also into gym workouts and sports, while some like yoga and pilates. Lastly, some of them also share healthy diet tips and cooking tutorials.
Frequently Asked Questions (FAQs)
How popular is the health and fitness sector in Indonesia’s social media landscape?
The health sector in Indonesia is thriving, with around 49.4 million people utilizing e-health services and a market revenue of $660 million in 2024 (Source: DataReportal). Health and fitness content on Instagram attracts millions, with influencers having follower counts from tens of thousands up to over 12 million. This wide reach shows the vast popularity and potential for brands leveraging fitness influencers in Indonesia.
Are micro-influencers effective in Indonesia’s fitness market?
Yes, micro-influencers (10K to 100K followers) like Imey Liem and Talita Bachtiar often have higher engagement rates and more niche, loyal audiences. Their relatability and close community interactions make them ideal for brands targeting specific demographics within Indonesia’s diverse fitness market. (Source: Influencer Marketing Hub)
What percentage of Indonesian consumers purchase products based on influencer recommendations?
Roughly 68% of Indonesian consumers have made purchases based on influencer endorsements, indicating strong trust and effectiveness of influencer marketing within the market (Source: Statista). This shows that influencers play a crucial role in shaping purchasing decisions, especially among younger, digitally-active demographics.
What challenges does Indonesia face regarding health misinformation on social media?
Indonesia experiences high levels of health misinformation, ranking among the top five countries globally for social media usage but with low confidence (7%) in spotting false information. This has hampered public health efforts, particularly during Covid-19, with thousands of health-related hoaxes spreading on social platforms. Government and health professionals are tackling this via educational campaigns and digital literacy efforts, though gaps remain. (Source: Economist Impact 2025 Roadmap)
How are Indonesian health influencers helping improve health literacy?
Health influencers contribute by sharing credible, accessible health information, debunking myths, and promoting preventive care aligned with government initiatives. Their social media reach helps amplify health literacy efforts among underserved populations, complementing official programs that leverage digital tools like health chatbots and apps. (Source: Economist Impact 2025 Roadmap)
