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20 Best B2B Influencers to Work With in 2024

AJ Marketing - 20 Best B2B Influencers to Work With in 2024

In 2024, the B2B marketing arena is more competitive than ever. Companies are leaning heavily into proven strategies to ensure they remain at the forefront of their industries. Social media has been the top channel B2B marketers are utilizing for their paid content, followed by search engines and sponsorships. With social media being atop, this only means that influencers, the thought leaders on social media, are gaining more and more trust from current B2B companies.

AJ Marketing - 20 Best B2B Influencers to Work With in 2024 - channels b2b marketers utilized for distributing paid content

A select group of influencers is leading the charge, setting benchmarks, and inspiring others with their innovative approaches. In this article, we spotlight the 20 standout B2B influencers you should consider partnering with this year. Their expertise and influence could be the game-changer your business needs. Dive in and meet the leaders of today's B2B marketing revolution!

AJ Marketing - 20 Best B2B Influencers to Work With in 2024 - Connect

Best B2B Influencers to Work With ⬇️

Country: U.S. 🇺🇸

Followers: 29.5K

Jay Baer is not just another name in the business growth and customer experience sector; he's a force to be reckoned with. As a 7th-generation entrepreneur, Jay's impressive track record includes penning 7 best-selling business books and founding 6 multi-million dollar ventures. His expertise is sought after by over 700 brands, from giants like Nike and IBM to international bodies like the United Nations. With a spot in the professional speakers hall of fame and recognition as a top Global Guru in both customer experience and marketing, Jay's insights are invaluable.

Country: Brazil 🇧🇷

Followers: 59.6K

Thiago Neves is the go-to expert for all things sales, digital marketing, and entrepreneurship in Brazil. As the partner and director of Global Project Digital Marketing, Thiago's mission is to demystify the world of marketing and sales. Through his channel, he offers a treasure trove of tips, busts common myths, and provides free knowledge in a straightforward and engaging manner.

Country: U.S. 🇺🇸

Followers: 76.2K

AJ Marketing - 20 Best B2B Influencers to Work With in 2024 - 18

Often dubbed the "mini Gary V" by friends, Marketing Max is a titan on TikTok, where he imparts marketing wisdom. As a serial entrepreneur, he's not just about talk; he's walked the walk, having built and sold a 7-figure ad agency. His expertise has generated over $40m+ in revenue for a diverse range of brands, from big names like Wells Fargo to niche favorites like Bobble Haus. Whether he's optimizing ad campaigns, crafting unique marketing funnels, or sharing growth tactics on social media, Max is a beacon for businesses aiming to soar.

Country: Italy 🇮🇹

Followers: 111K

Meet Raffaele Gaito, Italy's passionate business, mindset, and growth aficionado. Raffaele's approach is refreshingly genuine; he doesn't claim to be a teacher but generously shares the knowledge he acquires on his journey. His content is a blend of business insights and mindset growth, making it a must-follow for both budding entrepreneurs and seasoned professionals. If you're looking to elevate your business acumen and personal growth, Raffaele's continuous training academy is the Italian touch you've been seeking.

Country: France 🇫🇷

Followers: 134K

Jean-Pascal MOLLET has a unique way of captivating his audience, likening his sales prowess to the art of magic. One client even hailed him as a magician for his ability to effortlessly attract clients and eliminate objections. Drawing parallels between the intricacies of magic and sales, Jean-Pascal emphasizes the importance of trust, the unseen tricks of the trade, and continuous training. His impressive client list, featuring names like AECOM, ALLIANZ, and BOURSORAMA, is a testament to his transformative approach.

Country: U.A.E. 🇦🇪

Followers: 144K

Oussama Ammar's passion for building lasting legacies is evident in his endeavors. Co-founding The Family and investing in numerous global projects, he's been an instrumental force behind iconic French startups like Algolia and Payfit. His candid approach to sharing knowledge, be it through interviews or mentoring, has garnered immense love from budding entrepreneurs on platforms like YouTube. Now, as he ventures into the realms of Web3 and crypto, Oussama's mission remains unchanged: to inspire others to break boundaries and craft legendary tales in these thrilling domains.

Country: U.K. 🇬🇧

Followers: 173.9K

Tim Hughes isn't just another CEO; he's a force in the realm of social selling. As the head of Digital Leadership Associates, Tim has earned the title of the world's #1 social selling influencer. Beyond his professional achievements, he's a bestselling author with a penchant for the classic sounds of vinyl. His Twitter profile, @Timothy_Hughes, is a testament to his influence and reach in the digital space.

Country: U.S. 🇺🇸

Followers: 213K

From Silicon Valley's competitive tech scene to the global stage, Patrick Dang has made a mark as an international sales trainer. Starting at Oracle and quickly rising to be one of North America's top performers, Patrick's journey is nothing short of inspiring. His transition from the corporate world to training over 70,000 students across 150 countries showcases his passion for sharing knowledge. Whether it's cold calling, LinkedIn strategies, or starting a career in sales, Patrick's courses cover it all. His ultimate goal? To empower others to chase their dreams with the right tools and knowledge.

Country: U.S. 🇺🇸

Followers: 397K

John Barrows boasts a rich sales career, having experienced every nook and cranny of the profession. From making hundreds of calls a week to establishing his own sales training company, John's journey is a testament to perseverance and expertise. His collaborations with giants like Salesforce, LinkedIn, and Google, among others, highlight his prowess. John's mission? To elevate the sales profession, emphasizing its potential when approached with authenticity and skill.

Country: U.S. 🇺🇸

Followers: 402K

Seth Godin wears the hat of a teacher and a project enthusiast. With a prolific writing career spanning over three decades, he's illuminated minds with his daily blog and 20 bestselling books. His passion for sparking change is evident in his endeavors, from his transformative altMBA workshop to his online courses that have reached over 60,000 eager learners. Recognized by prestigious halls of fame in marketing, Seth's commitment to making a difference is truly unparalleled.

Country: Mexico 🇲🇽

Followers: 433.1K

AJ Marketing - 20 Best B2B Influencers to Work With in 2024 - 9

Mario Elsner is not just a leadership expert; he's a storyteller on TikTok, sharing pearls of wisdom under the handle @marioelsner. With a significant following, Mario delves into leadership, personal development, and business management. His podcast, "LIDERAZGO DE IMPACTO," further cements his position as a thought leader. Mario's content underscores the essence of leadership: forming genuine connections and leading with intent.

Country: U.S. 🇺🇸

Followers: 459.2K

Neil Patel, a name synonymous with marketing excellence, has accolades that speak volumes. Recognized by the Wall Street Journal, Forbes, President Obama, and the United Nations, Neil's expertise is sought after globally. His marketing blog, podcast, and YouTube channel are treasure troves of knowledge, amassing millions of followers. Whether it's Amazon, Microsoft, or Airbnb, Neil's marketing strategies have propelled brands to new heights.

Country: U.S. 🇺🇸

Followers: 462K

When it comes to dissecting the intricacies of economics, tech, politics, and even poker, the All-In Podcast stands out as a beacon of insight. Helmed by industry titans Chamath Palihapitiya and Jason Calacanis, this podcast offers listeners a deep dive into pressing topics, all while maintaining a camaraderie that's both enlightening and entertaining. Their combined expertise and candid discussions make it a must-listen for those seeking clarity in a complex industry.

Country: Australia 🇦🇺

Followers: 553.1K

Dive into the digital space with Jeff Bullas, a maestro in content creation and digital marketing. His platform,, is a space for those seeking to design life and business for happiness and fulfillment. With accolades from Forbes, Entrepreneur,, and more, Jeff's influence is undeniable. His aims to educate and inspire, making him a go-to source for marketing aficionados globally.

Country: Lebanon 🇱🇧

Followers: 955K

Meet Hasan, the digital entrepreneur behind H-Educate. With over eight years under his belt, he's on a mission to revolutionize digital marketing using AI, Python, and Automation. As the founder and developer of PromoterKit, Hasan's expertise empowers marketers to achieve results that are tenfold. His approach? Cutting-edge strategies that harness the power of technology.

Country: India 🇮🇳

Followers: 1.7M

Sarthak Ahuja, a Chartered Accountant and a Gold Medalist from the Indian School of Business, is a force to reckon with in the startup advisory domain. With expertise spanning SaaS, eCommerce, and more, Sarthak's insights are invaluable. His social media platforms are a testament to his influence. As the author of "Daily Coffee & Startup Fundraising," Sarthak continues to guide startups in India and the Middle East.

Country: Indonesia 🇮🇩

Followers: 1.7M

AJ Marketing - 20 Best B2B Influencers to Work With in 2024 - 4

Step into the entrepreneurial world with Raymond Chin, TikTok's @raymondchins. With a whopping 1.3M followers, Raymond shares insights on business, from investing in brands to understanding digital ecosystems. As the founder of Sevenpreneur & TU, he's more than just a content creator; he's a thought leader. His videos not only educate but also emphasize the significance of knowledge in today's age.

Country: Belarus 🇧🇾

Followers: 3M

Gary Vaynerchuk, popularly known as "GaryVee", is a force in the entrepreneurial circuit. As the Chairman of VaynerX and CEO of VaynerMedia, he's a serial entrepreneur with a knack for spotting trends. His insights into culture, the internet, and consumer behavior make him a sought-after expert. Beyond VaynerMedia, Gary's ventures span across various industries, solidifying his reputation as a business magnate.

Country: Canada 🇨🇦

Followers: 4.75M

Step into the realm of high-ticket sales with Dan Lok, aptly dubbed the “King of High Ticket”. With a massive social media presence, Dan's influence stretches globally. Featured in renowned publications and on major TV networks, his expertise in entrepreneurship is unparalleled. Beyond his personal brand, Dan has built a coaching empire, helping industry leaders and influencers amplify their impact and revenue.

Country: U.K. 🇬🇧

Followers: 5.37M

From a university dropout to the helm of a $600m revenue-generating company, Steven Bartlett's journey is nothing short of inspiring. His podcast, 'The Diary Of A CEO', offers a candid look into the highs and lows of success. With tales from his time at "Social Chain" and insights into the business world, Steven's unfiltered approach provides listeners with invaluable knowledge to craft their desired life.


Influencers are more than just content creators; they are educators and innovators. From Australia to Canada, these individuals have carved out niches, offering unique insights and expertise in their respective fields. Whether you're seeking marketing wisdom, entrepreneurial insights, or high-ticket sales strategies, these influencers are shaping the future of B2B. Their stories, achievements, and contributions serve as a testament to the power of passion, perseverance, and innovation in the modern world.

As we continue to navigate the digital era, their voices will undoubtedly remain pivotal, guiding, and inspiring many businesses along the way.

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