In 2024, the B2B marketing arena is more competitive than ever. Companies are leaning heavily into proven strategies to ensure they remain at the forefront of their industries. Social media has been the top channel B2B marketers are utilizing for their paid content, followed by search engines and sponsorships. With social media being atop, this only means that influencers, the thought leaders on social media, are gaining more and more trust from current B2B companies.
A select group of influencers is leading the charge, setting benchmarks, and inspiring others with their innovative approaches. In this article, we spotlight the 20 standout B2B influencers you should consider partnering with this year. Their expertise and influence could be the game-changer your business needs. Dive in and meet the leaders of today's B2B marketing revolution!
Best B2B Influencers to Work With ⬇️
20. Jay Baer
Country: U.S. 🇺🇸
Followers: 30.7K
Jay Baer stands out as a formidable figure in business growth and customer experience, having written 7 best-selling books and founded 6 multi-million dollar companies. His trusted expertise has been instrumental for over 700 brands, including Nike and the United Nations, earning him accolades as a top Global Guru and a hall-of-fame speaker. Recognized as one of the pioneering b2b influencers, his insights continue to shape industry standards.
19. Thiago Neves
Country: Brazil 🇧🇷
Followers: 54.8K
In the bustling world of Brazilian entrepreneurship, Thiago Neves has carved out a reputation as the ultimate sales and digital marketing strategist. As a key figure at Global Project Digital Marketing, he's on a mission to simplify the complexities of marketing and sales. His channel is a vibrant hub where he shares invaluable tips, dismantles myths, and offers accessible knowledge with enthusiasm and clarity.
18. Marketing Max
Country: U.S. 🇺🇸
Followers: 75.3K
Known as the "mini Gary V" among friends, Marketing Max is a TikTok sensation who shares powerful marketing insights. A seasoned entrepreneur, Max has built a successful 7-figure ad agency and helped brands like Wells Fargo and Bobble Haus generate over $40 million in revenue. With his knack for optimizing ad campaigns and devising unique marketing strategies, Max lights the way for businesses striving for success.
17. Raffaele Gaito
Country: Italy 🇮🇹
Followers: 111K
Raffaele Gaito brings a genuine passion for business and personal growth to the Italian landscape, sharing his journey and insights with an engaging touch. Rather than positioning himself as a teacher, he openly shares the wisdom he gathers, offering valuable lessons for entrepreneurs at all levels. If you're aiming to boost your business smarts and personal development, Raffaele's approach is the Italian inspiration you need.
Country: France 🇫🇷
Followers: 138K
Jean-Pascal MOLLET is a master at weaving the art of magic into his sales strategies, earning him a reputation as a true magician in the field. Recognized as one of the b2b influencers, his knack for building trust and dispelling objections has won over major clients like AECOM and Allianz. Through clever parallels between sales techniques and magic tricks, he continually inspires businesses to reach new heights.
15. Oussama Ammar
Country: U.A.E. 🇦🇪
Followers: 144K
Oussama Ammar's drive to create enduring legacies shines through his work, co-founding The Family and backing renowned French startups like Algolia and Payfit. Beloved by aspiring entrepreneurs, his honest wisdom shared via interviews and YouTube has made a significant impact. As he explores Web3 and crypto, Oussama remains committed to inspiring others to push limits and forge their own legendary stories.
14. Tim Hughes
Country: U.K. 🇬🇧
Followers: 173.9K
Tim Hughes isn't just another CEO; he's a force in the realm of social selling. As the head of Digital Leadership Associates, Tim has earned the title of the world's #1 social selling influencer. Beyond his professional achievements, he's a bestselling author with a penchant for the classic sounds of vinyl. His Twitter profile, @Timothy_Hughes, is a testament to his influence and reach in the digital space.
13. Patrick Dang
Country: U.S. 🇺🇸
Followers: 213K
From conquering Silicon Valley to becoming a global force, Patrick Dang stands out as a dynamic sales trainer and one of the b2b influencers. Rising from Oracle to train over 70,000 students in 150 countries, his journey is a testament to his passion for empowering others. Through courses on cold calling, LinkedIn strategies, and sales careers, Patrick equips aspiring professionals with the tools to chase their dreams.
12. John Barrows
Country: U.S. 🇺🇸
Followers: 397K
John Barrows boasts a rich sales career, having experienced every nook and cranny of the profession. From making hundreds of calls a week to establishing his own sales training company, John's journey is a testament to perseverance and expertise. His collaborations with giants like Salesforce, LinkedIn, and Google, among others, highlight his prowess. John's mission? To elevate the sales profession, emphasizing its potential when approached with authenticity and skill.
11. Seth Godin
Country: U.S. 🇺🇸
Followers: 402K
Seth Godin, a passionate teacher and creator, has spent over 30 years inspiring minds through his daily blog and 20 bestselling books. Known for his transformative altMBA workshop and impactful online courses, he’s reached over 60,000 learners looking to make meaningful changes. Celebrated in marketing halls of fame, Seth's dedication to sparking change is unmatched and deeply influential.
10. Mario Elsner
Country: Mexico 🇲🇽
Followers: 433.1K
Mario Elsner is not just a leadership expert; he's a storyteller on TikTok, sharing pearls of wisdom under the handle @marioelsner. With a significant following, Mario delves into leadership, personal development, and business management. His podcast, "LIDERAZGO DE IMPACTO," further cements his position as a thought leader. Mario's content underscores the essence of leadership: forming genuine connections and leading with intent.
9. Neil Patel
Country: U.S. 🇺🇸
Followers: 459.2K
Neil Patel is a marketing powerhouse whose expertise has not only been recognized by big names like Forbes and President Obama but has also helped brands like Amazon and Airbnb soar. His insightful blog, podcast, and YouTube channel have captivated millions, offering invaluable knowledge to eager marketers. With a global reputation for excellence, Neil continues to set the bar high in the marketing world.
Country: U.S. 🇺🇸
Followers: 462K
The All-In Podcast is a go-to source for enlightening discussions on economics, tech, politics, and even poker, led by industry giants Chamath Palihapitiya and Jason Calacanis. Their engaging camaraderie and expert insights turn complex topics into captivating conversations. For anyone eager to gain a clearer understanding of today’s multifaceted world, this podcast is a must-listen.
7. Jeff Bullas
Country: Australia 🇦🇺
Followers: 553.1K
Dive into the digital space with Jeff Bullas, a maestro in content creation and digital marketing. His platform, jeffbullas.com, is a space for those seeking to design life and business for happiness and fulfillment. With accolades from Forbes, Entrepreneur, Inc.com, and more, Jeff's influence is undeniable. His aims to educate and inspire, making him a go-to source for marketing aficionados globally.
6. H-Educate
Country: Lebanon 🇱🇧
Followers: 955K
Hasan, a leading voice among b2b tech influencers and the mastermind behind H-Educate, dedicated to transforming digital marketing with AI, Python, and Automation. With more than eight years of experience, his innovative platform, PromoterKit, empowers marketers to amplify their success exponentially. Hasan’s forward-thinking strategies leverage cutting-edge technology to redefine what’s possible in the digital landscape.
Country: India 🇮🇳
Followers: 1.7M
Sarthak Ahuja, a Chartered Accountant and a Gold Medalist from the Indian School of Business, is a force to reckon with in the startup advisory domain. With expertise spanning SaaS, eCommerce, and more, Sarthak's insights are invaluable. His social media platforms are a testament to his influence. As the author of "Daily Coffee & Startup Fundraising," Sarthak continues to guide startups in India and the Middle East.
4. Raymond Chin
Country: Indonesia 🇮🇩
Followers: 1.9M
Dive into the entrepreneurial realm with Raymond Chin, TikTok's @raymondchins, where he captivates 1.3M followers with business insights and digital ecosystem expertise. As the brain behind Sevenpreneur & TU, Raymond is a thought leader who goes beyond creating content to inspire and educate. His engaging videos highlight the critical role of knowledge in today's fast-paced world.
3. Gary Vee
Country: Belarus 🇧🇾
Followers: 3M
Gary Vaynerchuk, popularly known as "GaryVee", is a force in the entrepreneurial circuit. As the Chairman of VaynerX and CEO of VaynerMedia, he's a serial entrepreneur with a knack for spotting trends. His insights into culture, the internet, and consumer behavior make him a sought-after expert. Beyond VaynerMedia, Gary's ventures span across various industries, solidifying his reputation as a business magnate.
2. Dan Lok
Country: Canada 🇨🇦
Followers: 4.75M
Imagine entering the world of high-ticket sales under the guidance of Dan Lok, often referred to as the "King of High Ticket." His vast reach across social media platforms has made him a global influencer, while his insights into entrepreneurship have been spotlighted in top publications and TV networks. Dan has also established a successful coaching empire, empowering industry leaders and influencers to significantly boost their impact and earnings.
Country: U.K. 🇬🇧
Followers: 5.37M
From a university dropout to the helm of a $600m revenue-generating company, Steven Bartlett's journey is nothing short of inspiring. His podcast, 'The Diary Of A CEO', offers a candid look into the highs and lows of success. With tales from his time at "Social Chain" and insights into the business world, Steven's unfiltered approach provides listeners with invaluable knowledge to craft their desired life.
Conclusion
Influencers are more than just content creators; they are educators and innovators. From Australia to Canada, these individuals have carved out niches, offering unique insights and expertise in their respective fields. Whether you're seeking marketing wisdom, entrepreneurial insights, or high-ticket sales strategies, these influencers are shaping the future of B2B. Their stories, achievements, and contributions serve as a testament to the power of passion, perseverance, and innovation in the modern world.
As we continue to navigate the digital era, their voices will undoubtedly remain pivotal, guiding, and inspiring many businesses along the way.
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Frequently Asked Questions (FAQs)
What is a B2B influencer, and how does it differ from B2C influencer?
A B2B influencer promotes products or services between businesses, unlike B2C influencers who target consumers. They offer industry insights, thought leadership, and expertise in areas like tech, finance, and marketing.