top of page

11 Indonesian Travel Influencers in 2024

AJ Marketing - 11 Indonesian Travel Influencers

Indonesia, an archipelago of over 17,000 islands, has always been a magnet for travelers. Its diverse landscapes, ranging from pristine beaches to majestic volcanoes, have beckoned adventurers from all corners of the globe. The rich tapestry of cultures, traditions, and cuisines that each island offers provides an unparalleled experience, making Indonesia a treasure trove for explorers, domestically and internationally.

In recent years, the travel industry in Indonesia has seen a significant surge, with projections indicating that it's poised to contribute a staggering 124,008 million USD by 2028. This growth can be attributed not just to the natural allure of the country, but also to the digital age's modern-day explorers: travel influencers. These individuals, with their captivating stories and visuals, have played a pivotal role in showcasing the hidden gems of Indonesia to the world.

AJ Marketing - 11 Indonesian Travel Influencers - Tourism Industry Indonesia

The rise of Indonesian travel influencers in 2023 is a testament to the country's ever-evolving travel narrative. Through their lenses, they capture the essence of Indonesia, inspiring many to embark on their own journeys. Their influence extends beyond just sharing picturesque locations; they contribute to the nation's tourism ecosystem, driving awareness, engagement, and ultimately, growth. Join us as we delve into the journeys of Indonesian travel influencers who are shaping Indonesia's travel landscape.

AJ Marketing - 11 Indonesian Travel Influencers - Connect

11 Indonesian Travel Influencers ⬇️

Followers: 125K

Delia Melviyanti, the acclaimed writer of the “Explore Bandung Handbook,” has carved a niche for herself on Instagram as a go-to travel influencer. Her content is a delightful blend of recommendations, presented in an easy-to-follow list format, detailing experiences, food joints, and hidden gems. What sets Delia apart is her ability to craft detailed captions that transport her followers right into the heart of her adventures. Her Instagram reels are nothing short of mesmerizing, and her photos, a visual treat, capturing the essence of each destination she visits.

Followers: 125K

Aditya Rachman's Instagram profile is a visual journey through the eyes of a seasoned travel photographer and videographer. Each post and video he shares is a cinematic masterpiece, effortlessly bringing distant places to life. Aditya doesn't just limit himself to capturing scenic beauty; he's an adventurer at heart, often seen camping under the stars or hiking up challenging terrains. His content is a testament to his passion for travel and his unparalleled skill behind the lens.

Subscribers: 182K

Meet Pandhu Waskitha, better known as Backpacker Tampan, a spirited traveler who doesn't let a tight budget deter him from exploring the globe. From the bustling streets of Dubai and the serene landscapes of Korea to local Indonesian gems like Bali and the Ijen Volcano, Pandhu's adventures know no bounds. His YouTube channel is a visual diary of his travels, filled with cinematic shots, aesthetic visuals, and intriguing interviews with locals and fellow travelers. His content is both entertaining and insightful, offering viewers a fresh perspective on each destination.

Subscribers: 222K

Wira Nurmansyah's YouTube channel is a delightful fusion of travel, aviation, and gastronomy. As an independent travel blogger, Wira takes pride in promoting Indonesia as a sustainable tourism destination. His videos offer a comprehensive look into various aspects of travel, from exploring luxury hotels and flights to diving deep into the world of aviation. Wira's commitment to showcasing Indonesia's diverse culture and beauty is evident in his content. He sees himself as an ambassador, introducing the myriad facets of his homeland to a global audience, one video at a time.

Subscribers: 403K

Meet the adventurous husband and wife duo behind Roadtrip Indonesia. Since departing from Jakarta in their trusty 2004 Ford Everest, affectionately named Seruling Senja, on January 8, 2016, they've been on a mission to explore the vastness of Indonesia. Their mode of travel? Anything with wheels. From camper vans to off-road vehicles, their journeys are a testament to the thrill of the open road. Their content is a refreshing take on travel, showcasing the beauty of Indonesia from the perspective of the road less traveled.

Followers: 500.9K

AJ Marketing - 11 Indonesian Travel Influencers - Oni

Oni Hoironi is a name synonymous with travel inspiration on TikTok. His content is a delightful mix of tourist destinations, exhilarating experiences, and insightful hotel reviews. What sets Oni apart is his ability to make travel a family affair, often featuring his loved ones in his escapades. From the mountains to the depths of the ocean, Oni's underwater adventures add another layer of depth to his content, making him a must-follow for those seeking diverse travel experiences.

5. Madi

Followers: 517K

Hailing from Almaty, Kazakhstan, and having studied in Rotterdam, Madi's journey to becoming a luxury travel content creator on Instagram is as intriguing as the content he produces. Now living his dream in Bali, Indonesia, Madi not only showcases the opulence of luxury travel but also offers invaluable insights through his Bali Guide and trip consultations. His content often features his wife, adding a personal touch to his posts and making his followers feel like they're part of the journey.

Followers: 679K

Known to many as the charismatic host of Trans TV’s My Trip My Adventure program, Marshall Sastra is the epitome of an adrenaline junkie. His love for adventure knows no bounds, be it scaling mountains, trekking through dense forests, diving deep into the ocean, or even soaring the skies in a plane. Marshall's content is a thrilling ride, with each post offering a new adventure. His passion for motocamping adds a unique twist to his content, making him a standout in the travel community.

Subscribers: 892K

Laurent Rando's journey as a vlogger and influencer began in 2010, and since then, he has become a prominent figure in the travel community. Splitting his time between Jakarta and Bali, Laurent's vlogs are a delightful blend of culinary adventures and explorations of hidden gems, both within Indonesia and beyond. His approach is refreshingly conversational, making viewers feel as if they're right there with him, sharing a meal or discovering a new locale. Laurent's ability to combine information with entertainment sets him apart, making each vlog a must-watch.

Followers: 1.3M

AJ Marketing - 11 Indonesian Travel Influencers - Gritte

Griselda Agatha, popularly known as Gritte Agatha, wears many hats - from being an accomplished Indonesian actress, director, and film producer to a YouTuber and writer. On TikTok, Gritte showcases her travel and lifestyle adventures, often featuring heartwarming moments with her husband. Her content is a beautiful mix of personal experiences and travel insights. Gritte's multifaceted background enriches her content, making her TikTok videos both engaging and relatable.

Subscribers: 3.37M

Fiersa Besari describes himself as an ordinary individual with a penchant for writing, making music, and traveling. Yet, his content is anything but ordinary. With a deep appreciation for nature, Fiersa often finds himself hiking up mountains, seeking those breathtaking views that many only dream of witnessing. His content is a celebration of nature in its purest form. Fiersa's videos, often shot in a documentary style, invite viewers to immerse themselves in the beauty and serenity of the great outdoors, making each post a memorable experience.


In the vast digital space of travel content, these Indonesian travel influencers stand out not just for the places they visit, but for the unique perspectives they bring to their audiences. From culinary adventures and hidden gems, they offer a fresh and authentic look into the world of travel. Their passion, dedication, and distinct storytelling styles remind us that travel is not just about destinations, but about the experiences, stories, and memories we create along the way.

As we journey with them through their content, we are inspired to explore, dream, and discover the wonders that await. Whether you're an avid traveler or someone seeking a virtual escape, these influencers are sure to ignite your wanderlust. Safe travels and happy exploring!

Contact Us

AJ Marketing | Unlock the Power of Influence


bottom of page