Top 20 Most Popular YouTubers in Thailand in 2025
- info831035
- Oct 30
- 9 min read
Are you on the hunt for the hottest YouTube influencers in Thailand? Look no further, because we've got you covered! There are so many reasons why you'd want to know who's who in the YouTube scene in Thailand. Maybe you're looking for some fresh content to add to your watchlist, or perhaps you're a marketer on the hunt for some local YouTube talent to collaborate with. Whatever your reason may be, one thing's for sure: YouTube is a major hit among internet users in Thailand, both as consumers and as brands.
With an advertising audience reach of 47.6 million, YouTube has the potential to reach 66.4% of the entire population in Thailand. These numbers speak volumes about how much Thai people love using the platform for entertainment and how effective it can be as a marketing tool.
What's great about YouTube is that it's a platform that gives everyday folks a chance to share their content for free. And for those who've amassed a large following, becoming a YouTube influencer can be a lucrative gig. With thousands of YouTube influencers in Thailand, you're sure to find someone who fits your interests.
Thai vloggers cover a wide range of topics, from the best night markets in Chiang Mai to the latest gaming, tech, music, and makeup trends. Because of their niche expertise and loyal subscribers, many brands have started partnering with Thai YouTube creators. Some brands also prefer to work with influencers on other social media platforms like TikTok and Instagram.
Whether you're looking for someone new to watch or you want to collaborate with an influencer to give your brand some exposure, you're in the right place. We've curated a list of the top 20 YouTubers in Thailand that you won't want to miss.
Top 20 YouTubers in Thailand ⬇️
Subscribers: About 1.4M
Topics: Beauty, Lifestyle
Meet the famous beauty blogger, Archita Siripinyanon! Archita has an exceptional eye for makeup and fashion, making her a well-known name in Thailand's beauty community. Her channel is inclusive, with tutorial videos for beginners and pros alike. And if you're up for a challenge, she's always up for it too! Just take a look at her underwater makeup challenge!
Subscribers: About 1.5M
Topics: Fitness, Health, Food
Are you a fitness enthusiast? Then you have to check out the Bebe Fit Routine channel! Bebethan Chanokritthinaka is not only smart and beautiful but also incredibly fit, making her a well-known influencer in Thailand. Her channel is filled with self-care tips and home workout routines that you can easily follow. She also shares science-based nutrition tips to help you achieve your fitness goals.
Subscribers: About 3.6M
Topics: Travel, Food, Adventure
Say hello to Mint, the petite wanderlust who loves exploring Thailand and neighboring countries. She's got a unique perspective on travel, and she shares her adventures from popular destinations, with a special focus on the different cultures and cuisines she experiences.
Subscribers: About 4.2M
Topics: Lifestyle, Entertainment
If you love food, travel, and entertainment, you'll definitely want to check out Nate and Mee's YouTube channel. Nate is a foreigner who speaks Thai fluently, and his content always racks up the views. Fans also love the playful pranks that he and Mee play on each other, making their videos all the more entertaining.
Subscribers: About 4.2M
Topics: Lifestyle, Food
Get ready to meet the multi-talented and gorgeous Pimlada! She's a TV host, dancer, and model who shares her experiences in food, travel, home decor, and even online challenges on her feed. With Pimlada, you're sure to get a glimpse of everything that's fun and exciting!
Subscribers: About 4.8 M
Topics: DIY, Entertainment, Music Parodies
DEKSORKRAO is a Thai YouTube sensation best known for their hilarious DIY remakes of popular music videos and creative parody content. With their quirky sense of humor and impressive attention to detail, they transform famous hits into fun, low-budget masterpieces that never fail to make fans laugh. Their channel also features vlogs, challenges, and behind-the-scenes clips that showcase their boundless creativity and charm. With nearly five million subscribers, DEKSORKRAO has become a household name in Thailand’s online entertainment scene!
Subscribers: About 5.4M
Topics: Lifestyle, Travel
The Kamsing Family Channel is a collaboration between Bes Rakwanee Kamsing and her younger brother, Boat Phuwarakkham Sing. As the eldest daughter of former boxer Somrak Kham Sing, Bes Rakwanee shares intimate and lovely content about their family trips and days spent with their parents. You'll feel like part of the family as you watch their heartwarming stories unfold.
Subscribers: About 6.1M
Topics: Entertainment, Comedy
Looking for some laughs? Check out the Fun Family YouTube channel! Bia Bua is the main character, and she's a hilarious influencer who's got some serious acting skills. Her friends and neighbors often join her in creating content that's diverse and entertaining, giving viewers a glimpse into their daily lives and school activities.
Subscribers: About 7.3M
Topics: Lifestyle, Shopping, Entertainment
Pimrypie is one of Thailand’s most beloved online personalities, known for her vibrant personality and entrepreneurial spirit. Her YouTube channel features product reviews, charity work, lifestyle vlogs, and fun shopping hauls that her fans can’t get enough of. She’s also famous for her generosity and down-to-earth charm, which have helped her build a loyal following across Thailand. With nearly five million subscribers, Pimrypie continues to inspire and entertain audiences with her dynamic content and positive energy!
Subscribers: About 7.6M
Topics: Dance, Entertainment
Are you a music and dance enthusiast? Then you can't miss out on The Inner Studio channel! This group of young, dynamic, and passionate dancers love to upload dance clips set to popular soundtracks from shows like Demon Slayer and hit pop songs like "Ice Cream" and "Peaches." And if you want to learn some of their moves, they've got dance tutorials too!
Subscribers: About 8.1M
Topics: Gaming, Entertainment
LowGrade is a high-energy Thai YouTube channel packed with gaming content, hilarious challenges and fun antics. With over 2 billion total views and thousands of video uploads, the channel has clearly struck a chord. Viewers love its mix of popular games like Minecraft and Raft, unpredictable scenarios, rapid-fire humor and frequent uploads. If you’re looking for non-stop fun gaming content and good laughs, LowGrade delivers!
Subscribers: About 8.2M
Topics: Entertainment, Lifestyle, Education
Meet Briana, the young YouTuber who's got it all! Her high-quality content, excellent filming skills, and professional lighting and graphics are just some of the reasons why fans love her channel. From travel to lifestyle and education, Briana's got a wide range of topics to keep you entertained. And if you're into DIY, her viral videos with over 5 million views will definitely impress you!
Subscribers: About 8.3M
Topics: Gaming, Entertainment
PRIMKUNG is the creative mind behind Online Station, known for its funny and imaginative storytelling content. He first caught netizens' attention with his army experience, and now he regularly updates his series "Nee Yap Prim" and "Relax with Nong Prim," both of which are a hit with fans. And if you're into mobile driving games, you'll love his whole series on Garena Speed Drifters!
Subscribers: About 9M
Topics: Food, Mukbang
Get ready to meet the famous food reviewer of Thailand, Phunat Wivattaphattananan! His food review series will make your mouth water, and his "oh my" expressions are just too hilarious to miss. What sets him apart is his ability to eat massive amounts of food, making his mukbang challenges all the more exciting!
Subscribers: About 9.2M
Topics: Lifestyle, Music, Food
Kyutae is a Korean guy living in Thailand with a passion for food and music. He not only creates mouth-watering food reviews but also covers songs with his amazing entertainment skills. With his talent and charm, he's amassed a large following in less than 5 years, making him a rising star in the Thai YouTube scene.
Subscribers: About 9.4M
Topics: Gaming, Entertainment
PojzPlaza is one of Thailand’s most popular gaming YouTubers, best known for his hilarious gameplay videos and energetic commentary. From Minecraft adventures to fun challenges and trending games, his channel keeps millions of fans entertained with new uploads almost daily. His lighthearted humor and authentic reactions make his videos enjoyable for both casual viewers and hardcore gamers alike. With over six million subscribers, PojzPlaza has become a true icon in Thailand’s gaming community!
Subscribers: About 15M
Topics: Entertainment, Lifestyle
Krit Boonyarang, or Bie the Ska, started his YouTube career while studying engineering. His satirical lip-sync video and parody of PSY's Gangnam Style brought him a lot of attention, and he founded Ska Film in 2013. His shows cover a wide range of topics like lifestyle, fashion, food, and travel, all presented in 10-15 minute episodes that are sure to keep you entertained!
Subscribers: About 16.5M
Topics: Entertainment, Lifestyle, Friendship
Meet the power couple of the Thai YouTube scene, SpriteDer SPD, and Kaykai Salaider! They're the founders of their own production company, Slider Production Co., specializing in advertising and video clip production. SpriteDer is famous for his fun and quirky challenges, and his 24-hour car activity video has already gained over 4 million views!
Subscribers: About 17.1M
Topics: Entertainment, Lifestyle
Meet the first Thai YouTuber to hit over 10 million subscribers! Her creative videos and intriguing stories have captured the hearts of her fans. Her content is all about exploring Thailand with family and friends, while taking part in fun and challenging adventure activities. Thanks to her YouTube success, she's now a rising star in Thai movies and TV shows, and she's even launched her own makeup brand!
Subscribers: About 21.1M
Topics: Gaming, Entertainment
Our top pick for Thai gamers is none other than Zbing Z, also known as Naiyarat "Pang" Thanawaigoses. She's one of the most popular female streamers in Asia, and she's been reviewing new game releases since 2012. She's also into immersive voice technology, and she regularly uploads videos about gaming on her main channel. But if you're looking for some travel, food, and daily life content, she's got another channel for that too!
CONCLUSION
As the largest entertainment platform in Thailand, YouTube has been a go-to social media app, both for audiences and brands alike. Thousands of YouTube influencers came about because of the internet user behavior which made content creation a lucrative career. With this consumer behavior, there's no doubt as to why this platform is also commonly used by brands to promote their products, gain exposure, drive ROI, and create customer loyalty.
We can observe from this list that Thai internet users love influencers who focus on entertainment and lifestyle. Some niche-specific influencers are popular, like in categories of beauty and gaming.
We hope that this list has provided you with insights on who to follow next, or who to collaborate with in your next campaign.
Frequently Asked Questions (FAQs)
How large is the YouTube audience in Thailand and why does it matter for brands?
In Thailand, the advertising-audience reach of YouTube was reported at 47.6 million, covering about 66.4% of the country’s population (Source: DataReportal). This indicates that YouTube is a major platform in Thailand both for everyday users consuming content and for brands looking to partner with influencers or run campaigns. A large, engaged YouTube audience means influencers can deliver significant exposure and potentially high return on investment for brand partnerships.
What are typical cost tiers for influencer collaborations in Thailand in 2025?
In Thailand’s influencer market for 2025, collaborations are often priced by the creator’s follower-count tier: Nano (1 K-10 K) influencers cost about US $25–$100 per post; Micro (10 K-100 K) run US $100–$500; Macro (100 K-1 M) about US $500–$2,000; and Mega (1 M+) start from around US $2,000+ per post (Source: Awisee). These tiers help brands budget according to scale and campaign objectives. It also means smaller creators remain viable for regional or local activations. For marketers, choosing the right tier aligned to reach + engagement is more cost-efficient than simply opting for the largest follower count.
Why is video marketing particularly important in the Thai digital landscape?
Thailand is a mobile-first market where video consumption is growing rapidly; for example, an article noted that mobile video consumption is high and that video content helps drive social commerce and sharing (Source: Northern Kites). This means brands using long-form video content (such as YouTube) can connect deeply with audiences and foster engagement beyond just passive views. It also implies that influencer-led video content can play a key role in both brand storytelling and conversion. In Thailand’s fast-evolving digital landscape, video marketing offers strong potential for visibility and impact.
How many influencers are there in Thailand in 2025 and what does that mean for brands?
In 2025, Thailand’s creator economy is projected to include around 3 million influencers, up from about 2 million in 2024 (Source: Kommune Agency). This rapid growth shows that the influencer space is becoming more crowded, meaning brands may face increased competition for authentic voices. However, the expansion also means more niche creators are available, enabling more targeted campaigns rather than just big-names. Brands should therefore focus more on relevance, engagement and niche fit rather than only size.
Which platform or format drives conversions most effectively in Thailand’s influencer scene?
Research shows Thailand ranks highly in social commerce enthusiasm, with 86% of consumers having watched or purchased via live-streams, and micro-/mid-tier influencers converting particularly well (Source: TOTEM). This means that influencer content isn’t just about awareness. There’s strong potential for conversion, especially if creators are trusted and engaging. For YouTube campaigns, pairing influencer videos with actionable links or promotions can amplify results.
