Top 20 Most Followed Instagram Influencers in Thailand in 2025
- info831035
- Oct 30
- 8 min read
Updated: 4 days ago
Thailand is quickly becoming one of the fastest-growing markets for influencer marketing in Southeast Asia, especially with the rise of Instagram. By 2025, Instagram had connected with 18.5 million people in Thailand, capturing 25.8% of the population, solidifying its role in any effective social media marketing strategy (Source: DataReportal). But Instagram isn't the only game in town; brands are increasingly turning to YouTube and TikTok. These platforms offer influencers an opportunity to inject authenticity into brand marketing campaigns, turning product pitches into trusted conversations.
While the influencer pool in Thailand is vast, with thousands of Instagram personalities boasting over 10,000 followers, finding the ideal match for your brand can be a daunting task. To simplify your search, we've compiled a list of the top 20 influencers in the country. Before jumping into a collaboration, be sure to assess important factors such as engagement rate, follower demographics, and the quality of content to ensure they align well with your brand's objectives. Dive into our curated list today, and you might find your next breakthrough collaboration just waiting to happen!
Top 20 Instagram Influencers in Thailand ⬇️
Followers: About 550K
Topics: Music, Lifestyle
This talented young drummer has won nearly 550K followers with her incredible rhythm skills! Beyond music, she keeps her fans buzzing with entertaining trending content and glimpses into her daily life. Her charm and creativity make her a must-follow for anyone looking for fun and inspiration!
Followers: About 700K
Topics: Coach, Fitness, Family
Mickey ANP is a well-known bodybuilder and fitness YouTuber in Thailand, inspiring many with his journey to peak fitness. But it's not all about muscle and workouts; his Instagram also melts hearts with adorable snapshots of him sharing sweet moments with his little daughter. This gentle, loving dad-side of Mickey charms his followers just as much as his fitness tips!
Followers: About 890K
Topics: Lifestyle, Fashion
Sherilyn, a Thai IG model whose captivating beauty and enviable style make her a standout. Her Instagram is a fashion lover's paradise, filled with her chic outfits and magnetic personality that draw in followers from all over Asia. With her dream body and undeniable charisma, she’s inspiring countless fans to embrace their own unique style.
Followers: About 1M
Topics: Entertainment, Lifestyle
Varaporn isn't just admired for her beauty; she's also a savvy entrepreneur with a children's jelly brand and her very own cake shop. Her Instagram is a delightful mix of globe-trotting adventures and heartwarming family moments. Whether she's exploring new destinations or sharing sweet times with her loved ones, Varaporn's life is as inspiring as it is picturesque!
Followers: About 1M
Topics: Lifestyle, Food
Have you heard of Sunbeary, the mastermind behind Thailand's beloved milk tea brand, BearHouse? This lovely lady has captured the hearts of over 1 million followers on Instagram, thanks to her beaming smile and infectious positive attitude. You'll find her feed filled with delectable food pics and glimpses into her daily adventures with her friends and family.
Followers: About 1.1M
Topics: Lifestyle, Travel
Mayy, the unstoppable traveler and vibrant video creator with a knack for adventure. She takes you along on her incredible journeys, sharing stunning visuals and stories that make you feel like you’re right there with her. Back home, she channels her passion for coffee into her celebrated Thai café, where every cup is brewed with love and creativity.
Followers: About 1.3M
Topics: Fashion, Beauty
Archita, the ultimate guru of makeup tutorials whose expertise ranges from sculpting flawless brows to mastering unshakeable waterproof looks. Her charm doesn't stop at technical skill; she's a beacon of inspiration, radiating positivity and encouraging everyone to embrace their natural beauty. With every post, Archita empowers her followers to step into their confidence and own their unique style.
Followers: About 1.4M
Topics: Lifestyle, Beauty, Fitness
If Thai EDM gets your heart racing, then Napasasi Surawan, better known as Mind, should already be on your radar. Seamlessly transitioning from a successful acting and modeling career to DJing, she’s making serious waves in the music scene. As a Thai IG model, Mind captivates her followers with her striking beauty and a fit, enviably chic lifestyle.
Followers: About 1.5M
Topics: Beauty, Lifestyle
Ponsawan Phusua captivates her 1.5 million Instagram fans not just with her angelic looks, but with her vibrant spirit and uplifting energy. Her feed is a treasure trove of wanderlust-inducing travel shots, self-care gems, and snippets of her everyday life that motivate her followers to embrace positivity. Beyond her stunning appearance, it's her infectious zest for life that truly leaves a mark.
Followers: About 1.9M
Topics: Entertainment, Lifestyle
Introducing Woody, an all-round maestro in the Thai entertainment scene who's truly done it all. From spinning beats as a DJ to captivating audiences as an actor, producer, and host, he's the ultimate showbiz chameleon. With a resume boasting interviews with icons like Britney Spears and Jackie Chan, his Instagram is a treasure trove of fascinating tales and insider glimpses into the world of stardom.
Followers: About 1.9M
Topics: Cosplay
You've probably stumbled across this guy's hilarious antics on social media! With his quirky creativity and humor, he transforms everyday items around him into comedic cosplay masterpieces.
Followers: About 2.1M
Topics: Lifestyle, Beauty
Meijimill, the charming Instagram star whose adorable features have won over 2 million fans! Her feed is a delightful mix of everyday snippets, exciting getaway tales, and lavish discoveries that keep her followers hooked. Dubbed the "Rich Kid of Thailand," she brings a fun and lavish vibe to everything she shares, making each post a glamorous escape.
Followers: About 2.9M
Topics: Adventure, Lifestyle
Starwin is not your average social media star - this talented YouTuber has a true knack for travel and adventure. With his impressive filming and editing skills, he's amassed a huge following on Instagram, inspiring millions with his breathtaking travel photos and epic adventures. If you're looking for some serious wanderlust inspo, Starwin's account is a must-follow.
Followers: About 4M
Topics: Fashion, Luxury
If you're a fan of Thai dramas and swoon-worthy singers, then you must know about Putthipong Assaratanakul, or Billkin. This popular actor loves to create song cover videos, and his music has taken the internet by storm. And with his dashing good looks and killer fashion sense, it's no wonder he's amassed a whopping 4 million followers on Instagram!
Followers: About 4.3M
Topics: Entertainment, Lifestyle
SPD is a vibrant content creator known for his exciting challenges and entertaining videos, even teaming up with big names like MrBeast and Speed. His Instagram is a hive of activity, packed with engaging daily updates that never fail to capture tons of interaction. Fans flock to his posts for their dose of fun and creativity!
Followers: About 10.4M
Topics: Beauty, Fitness, Luxury
Say hello to Kao, the young and talented actress who's making waves in Thailand's entertainment industry! With collaborations with luxury and high-end brands like Longchamp Paris, she's proven herself to be a true style icon. And on her feed, you'll find a treasure trove of product collaborations, beauty tips, and exciting travel vlogs that are sure to inspire you to live your best life.
4. BAIFERNBAH
Followers: About 13.5M
Topics: Beauty, Lifestyle
Baifern Pimchanok is the reigning goddess of the Thai entertainment scene, mesmerizing audiences worldwide with her stellar acting chops. With iconic films like A Little Thing Called Love and Friendzone showcasing her undeniable talent, she's solidified her status as a true star. On Instagram, she's not just about stunning visuals; she shares life hacks and inspiration, inviting her followers to embrace a beautiful, fulfilling journey alongside her.
3. WIN METAWIN
Followers: About 14.2M
Topics: Actor, Fashion
Win is not just an actor; he's a trendsetter who made Vogue Magazine's list of the 100 Most Influential People in Thailand's fashion scene. Known for his charismatic influence, he also graced Howe Magazine's "50 Most Influential People" list alongside other celebrities and business moguls. His magnetic presence has led him to become the face of major brands like Prada, Shiseido, and Dunkin Donuts, to name just a few.
Followers: About 18.1M
Topics: Luxury, Fashion, Beauty
Davika has taken Thailand's fashion scene by storm, dazzling fans and fashionistas with her eclectic, trendsetting style. As a highly sought-after actress-celebrity, she's become a muse for numerous luxury brands looking for the perfect collaboration. What makes Davika a true standout is her flair for mixing various styles into unforgettable fashion moments. Keep up with her on Instagram for a never-ending source of style inspiration and to peek into her fabulous world.
Followers: About 106M
Topics: Idol, Fashion
Lalisa, better known as Lisa from the sensational K-pop group BlackPink, reigns supreme as Thailand's top Instagram influencer and celebrity. Her impeccable fashion sense has caught the eye of luxury brands around the globe, making her a style icon for the younger generation. Recently, she shattered boundaries by becoming the first Asian artist to perform at the prestigious Victoria’s Secret show, proving her star power is truly unmatched.
CONCLUSION
Today, Instagram has over 18 million users in Thailand. This high usage of social media platforms in the country made it the fastest-growing market for influencer marketing in Southeast Asia. Naturally, tens of thousands of content creators have become full-time Instagram influencers admired by millions. On the list above, we presented you the most-followed and most well-liked individuals by the Thai population.
Based on the list above, Thai Instagram influencers have a variety of unique styles, ranging from lifestyle, fitness, fashion, beauty, to music. The list above is dominated by women, but there are a few men who've also secured their place on the top spot.
Frequently Asked Questions (FAQs)
What are the main influencer tiers in Thailand?
Influencers in Thailand are usually categorized into Nano (1 K–10 K), Micro (10 K–100 K), Macro (100 K–1 M), and Mega (1 M +) followers. Each tier serves different marketing goals. Nano and micro influencers drive niche engagement, while macro and mega influencers offer mass visibility. Understanding these tiers helps brands match their budgets and campaign objectives effectively. (Source: Awisee)
How much does it cost to hire influencers in Thailand?
In 2025, the average post from a nano influencer (1 K–10 K followers) can cost around USD $25, while a mega influencer (1 M+ followers) may charge over USD $2,000 per post (Source: Awisee). Prices vary depending on factors like engagement rate, niche, and content type. Collaborations that include video content or exclusivity rights generally come at a premium.
What kind of return-on-investment (ROI) can brands expect when working with micro-influencers in Thailand?
Micro-influencers in Thailand are reported to drive significantly higher ROI compared to broader influencer tiers, with campaigns claiming up to 300% higher ROI thanks to stronger engagement and relevance (Source: Kommune Agency). This is because smaller creators often have tighter, more engaged audiences that trust their recommendations. For brands focused on conversions and community building (rather than pure reach), investing in micro-influencers can offer better cost-effectiveness in Thailand.
What are the most common campaign goals when working with influencers in Thailand?
In Thailand, typical influencer marketing objectives include product launches, brand awareness, content generation, and community building (Source: starngage.com). Each goal suggests different metrics: for example, awareness emphasizes reach and impressions, whereas community building emphasizes engagement and follower growth. Clearly defining the goal beforehand helps brands choose appropriate influencers and messaging, structure contracts accordingly, and measure success accurately.
What best practices should brands use when negotiating influencer contracts in Thailand?
When negotiating with influencers, brands should clearly define deliverables, usage rights, timelines, payment terms, and exclusivity to avoid misunderstandings. Contracts in Thailand should also address required disclosures (e.g., #sponsored) and compliance with relevant advertising laws (Source: Conventus Law). It’s wise to include clauses for campaign metrics, content approval, and exit rights in case of breach or misalignment. By setting expectations upfront and documenting them, brands can protect themselves and ensure smoother partnerships.
