Top 20 TikTok Influencers in Malaysia in 2027
Updated: Oct 26
The most watched sponsored video on this list was shot in a convenience store. Aisar Khaled walks in, a skit for Teh Pucuk Harum plays out around a bottle of low-sugar tea, and 62 million views later the comment section is split between Malaysians and Indonesians, each treating him as one of theirs.
That is the detail most brands miss about TikTok influencers in Malaysia. The follower count tells you how many people a creator reaches at home. The comments tell you how far the content actually travels, and for the biggest Malay-language creators the answer is the whole Nusantara. Three of the deals below run across the Strait of Malacca in one direction or the other.
TikTok now reaches 86.8% of Malaysia's internet users. What TikTok has that the others lack is a comment section that behaves like a shop floor. People ask what the soap smells like, post a photo of the bottle they already own, name the bag they would pick. After enough campaigns you stop reading views first. You read what the comments are doing, and that is how I have assessed each of the twenty entries below.
20 Best TikTok Influencers in Malaysia
1. Aisar Khaled
2. Cahaya Icha
3. Aya Balqis
6. Ain Ramli
7. Arwind Kumar
8. Harraz Wajdi
9. Robin Lim
11. Lim Reviews
12. Alieff Irfan
13. Elyn Leong
14. Boss James
15. Janice Yoong
16. Puteri Rania
17. Gigi Cheoh
18. Ikhmal Nour
19. Moses Wong
20. William Seng
1. Aisar Khaled
Followers: 24.6M
The convenience-store skit from the opening belongs to Aisar. Actor, entrepreneur, the largest Malaysian account on TikTok, and the creator his audience nicknamed "Sultan Malaysia". The nickname suggests distance. The content does the opposite: he shows emotion on camera, backs his audience in the comments, and spends a lot of his feed collaborating with other public figures rather than performing alone.
The Teh Pucuk Harum video introduces the brand's low-sugar bottled tea for Indonesia and the wider region. Nothing about it is a product demo. It is a scene in a convenience store, and the bottle is the object the scene turns on. That structure is why it passed 62M views on an account of 24.6M followers: the skit left his own audience by a wide margin, and the comments, from both Malaysians and Indonesians, show who carried it.
The lesson is about geography more than format. If a product sits on shelves on both sides of the Strait of Malacca, one Aisar booking can do the work of two market campaigns, provided the script is written in the register both audiences share. The one thing to brief carefully: an account this size has entertainment gravity. The product gets a scene, not an argument, so this is a launch instrument rather than a claims instrument.
2. Cahaya Icha
Followers: 12.9M
Cahaya's feed moves fast: street quizzes with strangers, big rewards handed out on the spot, and in between, beauty and family vlogs delivered with a big-sister warmth that keeps the quiz content from feeling like a stunt.
For Trip.com she did something slower. The video is the story of how she found the Hengqin Chimelong Resort in China through the platform, then a section-by-section tour of the resort. At 403K views the comments are almost entirely "I wish I could go". For a destination brief that is exactly the right comment. Desire is the job here; the platform's job is to be the obvious next click when the wish turns into a search.
3. Aya Balqis
Followers: 5.4M
A modest fashion creator and entrepreneur with a loyal Southeast Asian audience. Lookbooks and styling guides are the core, broken up by cinematic "fake situation" scenarios built on relationship dynamics, and by the raw, unedited conversations about her own struggles that give the polished content its credibility.
Her video for Lunavée, an Indonesian body care brand, is a Raya preparation story: the soap she used to keep her skin soft in the run-up to the holiday. It drew 422K views, and the comment type is the one I want on every body care brief. Viewers asked what the fragrance is like and how it feels on the skin. A person asking how a soap smells is already imagining owning it.
Two things to carry into a meeting. Raya is the time anchor for personal care in Malaysia, and the deal runs the regional pattern in reverse of Aisar's: an Indonesian brand buying a Malaysian creator to reach a shared Malay-speaking audience.
4. Khairul Aming
Followers: 7.1M
Celebrity chef, entrepreneur, and the creator behind some of the most cinematic recipe videos in the region. His persona is humble and transparent about the business behind the cooking, which is a large part of why his 12-hour TikTok Shop LIVE worked the way it did; that case has its own home in [internal link: Malaysia Social Media Marketing: Ultimate Guide for 2027]. Travel diaries built around local food fill the gaps between recipes.
The MONTIGO video is a day in his routine with the bottle: hydration through the various things he does, with the product present rather than presented. 1.6M views is a good number on 7.1M followers, but the comment section is the result. Viewers posted photos of their own MONTIGO bottles. An ownership photo is the strongest comment a product brand can receive on TikTok, because the viewer is not asking about the product, they are claiming membership.
Brief a product into a routine, not into a hand. The difference is whether the comments say "where to buy" or "I have one too".
5. Che Sayang Kitchen
Followers: 3.4M
Abdul Qayyum Halid's channel is two-minute recipes and toss-and-cook tips for everyday Malaysian meals, with the occasional travel recap. "Che Sayang" translates roughly as "Dear Che", and the soft-spoken way he talks to his audience is the whole brand.
For Gardenia he made a polo toast recipe in his usual quick style. 403K views, and two comment types worth separating. Some viewers said they would pick up the bread. Others posted photos of what they had already made with Gardenia bread. The second group is the one Gardenia should care about: a recipe creator's comment section becomes a user-generated recipe book, and the brand's product is the fixed ingredient in every entry.
Give a recipe creator an ingredient, not a message. The recipe is the advertisement.
6. Ain Ramli
Followers: 494.3K
A former national team rower for Malaysia and a professional fitness coach. Her feed is weightlifting tutorials and Muslim-friendly lifestyle vlogs, built to get women into strength training without fear, with travel across Asia and comedic skits around the edges.
The NIVEA Malaysia video is a transition trend: one cut and she has teleported from Kuala Lumpur to Chongqing, China, on a motorbike. The call to action sends viewers into NIVEA's giveaway for a fully sponsored Chongqing trip. It reached 2.9M views, about six times her follower count. The trend format did the distribution. The giveaway gave the comment section a job to do.
The transferable part: a sub-500K creator, a native trend format, and a mechanic can out-reach a mega account on the same budget line. Brief the format, not just the creator.
7. Arwind Kumar
Followers: 573.4K
A comedian who moved his YouTube roots onto TikTok. POV videos and talk pieces that travel far, mixed with lifestyle vlogs and a visible welfare side; he uses the account for charity campaigns as much as for jokes.
The Matrix Concepts video presents the brand's element-themed blind box designs. Rather than unbox them, Arwind gives each element a personality, and the comments fill with viewers deciding which element they are. 84K views is a modest number; the self-identification is the point, because a viewer who says "I'm the water one" has shared the product with their own circle without being asked.
Give a comedian a character to play, not a product to hold.
8. Harraz Wajdi
Followers: 401.5K
Gen Z creator whose videos capture the ordinary realities of being a young adult in Malaysia: skits, friendship dynamics, the small embarrassments. His brand work is soft-sell by habit, and the Milo Bites video is the clearest example of what that means in practice.
The setup is a running character trait. Harraz is the lazy friend in every situation. The product is the single exception: he is suddenly not lazy when Milo Bites are involved. That structure took a 401.5K account past 12M views, roughly thirty times his follower count and the largest reach multiple on this list. The comment section talks to him like a close friend rather than a creator, which is the audience relationship Milo was paying for.
"The product is the one exception to the character's flaw" is a soft-sell structure you can write into a brief word for word. It works because the joke needs the product to land.
9. Robin Lim
Followers: 3.1M
Sketch comedian building on observational comedy about Gen Z and millennial culture: the "Boys vs. Girls POVs" series, Asian-culture references, and the occasional travel vlog or chaotic day in the life.
The Miniso video announces the brand's new Star Wars merchandise. It opens as a skit at home, then cuts to the Miniso store and walks the shelves. The skit earns the watch, the store section does the product. 2.9M views and a comment section about the launch rather than about Robin. For a licensed drop that is the right balance: the creator sells the moment, the licence sells itself.
10. Mark O'dea (ALAMARK!)
Followers: 1.2M
A British actor based in Malaysia, known by the catchphrase that became his handle. Cross-cultural sketches, football, and daily life updates including his recent wedding. What makes him work locally is that his enthusiasm for Malaysian food and quirks reads as sincere, so his audience treats him as a Malaysianised Brit rather than a visitor with a camera.
The MAGGI video is a visit to the #KarnivalSayaDanMAGGI event at TRX with his wife, walking through the activities and products on site. It sits at 9.9K views on a 1.2M account, and I would rather say that plainly than dress it up. Event coverage rarely travels on TikTok; it is a record, not a reach play. The value here is the angle: an outsider who adopted the country, at a carnival for a brand that lives in most Malaysian kitchens, says something about the brand's place that a local creator cannot.
If the brief is an event, buy the creator for the brand's own channels and the on-site content, and set the reach expectation accordingly.
11. Lim Reviews
Followers: 338.4K
SM Lim's tech and automotive channel. The greeting, "Jom borak tech!" ("Let's chat tech!"), is the register: spec comparisons and deep dives explained the way you would to a group of friends, no jargon.
Which makes the Xiaomi 18 Pro Max unboxing interesting, because he says nothing in it. No talking, just every part of the device shown in his visual style. It drew 611K views, close to twice his follower count, and the comments are questions about the product. On TikTok, the silent version of a tech reviewer out-performed the talking one, and the questions underneath are buying research happening in public.
12. Alieff Irfan
Followers: 3.9M
Actor, entrepreneur, professional drifter, and the founder of the AI Team creator collective. His YouTube is heavily scripted; that side is covered in [internal link: Top 20 YouTubers in Malaysia in 2027]. TikTok is where the travel updates, the AI Team group dynamics, the family, and the car collection live.
The Next Prime Men Facial Wash video places the product after a long day in the garage working on his cars. 2M views. The comments compliment his looks and ask for more videos, which is attention rather than intent, and for a men's grooming launch from an automotive-coded creator that is a fair first job: the garage is the context that makes a facial wash plausible to his audience at all. The next brief should add a product action for the comment section to perform.
13. Elyn Leong
Followers: 322.4K
Singer, dancer, and actress, known on TikTok as babylyn, with international reach through the girl group Gen1es. High-energy choreography, luxury fashion lookbooks, and behind-the-scenes from the music career, with a comment-section manner that is noticeably more playful than the polished feed suggests.
The #TellmeDarlingByDaringandCo campaign was a group collaboration with Gen1es, and Elyn's contribution is a "What's in my bag" video with the Tell Me Darling powder cushion among her staples. 117K views. The structure is the lesson: a group-level campaign extended to a member's personal account, in a format that places the product among her own things rather than in front of them.
14. Boss James
Followers: 5.8M
James Ng became Boss James by rescuing his family's heavily indebted motorcycle dealership in Klang, and the audience watched the climb. Automotive vlogs and business education are the surface; the reflective, raw life-advice videos are why the persona reads as earned.
For Turkish Airlines he documented a business class flight and the premium benefits that came with it. 75K views, and the comments are support for James plus a wish to fly the same way one day. Aspiration is the correct result for a premium travel brief, and it is more credible coming from a man his audience saw start in a struggling dealership than from a creator who was always flying at the front.
15. Janice Yoong
Followers: 1.4M
Dance challenges, get-ready-with-me beauty, outfit inspiration, and lifestyle vlogs, carried by expressive, natural facial reactions that make the playful side feel unperformed.
The Purcotton video covers the brand's event at Sunway University. The retail news is in the caption: Purcotton is now available at Guardian Malaysia. 126K views, and the comments are fan pride at seeing her at the event. That pride is earned reach; the caption is the conversion line. Brands often put the availability line in the video and the personality in the caption. This is the right way round.
16. Puteri Rania
Followers: 1.4M
She started as a teen creator and is now a modest lifestyle influencer and combat athlete with a fan base across Malaysia and Indonesia. The feed alternates between hard training content and soft lookbooks, and she is open about being a career woman with a fully supportive partner, which her audience reads as a model rather than a flex.
The Gals video is an unboxing of bags and shoes from the Malaysian fashion brand. 3.4M views on 1.4M followers, and the comments name favourite pieces. "My favourite is the ..." is a selection comment, one step from a cart. Her audience shops the unboxing. Brief her with a range, not a hero product. The comments will do the merchandising.
17. Gigi Cheoh
Followers: 1.8M
Fashion creator and model, self-titled and fan-confirmed "Queen of Transition". Outfit and makeup transitions are the format; the raw, chaotic behind-the-scenes from her shoots is what makes the polished results feel earned.
The Shu Uemura video is the behind-the-scenes of her Rumi transformation, with one addition: the block:booster is the reason the makeup survives the chaos of the shoot. She asks viewers to follow before she posts the result. 5.8M views, and the comments are people waiting for the reveal. Two things work here. The product claim, that the makeup holds, is demonstrated by her native format rather than stated. And the follow-gate turns one deliverable into two posts with a built-in reason to return.
Write the two-part structure into the brief: the claim proven in part one, the payoff in part two.
18. Ikhmal Nour
Followers: 4.9M
Music producer and lifestyle creator whose feed leans into Middle Eastern rhythms and Islamic music, alongside ASMR, get-ready-with-me, and brand partnerships.
His Some By Mi video is a teaser for the brand's upcoming live event for its face mask range. 374K views, and the comment section is doing two things at once: excitement about the online event, and questions about which product suits which skin type. The questions are pre-qualification before the live has started. A creator teaser that collects skin-type questions is a better warm-up for a LIVE than any paid countdown.
19. Moses Wong
Followers: 2.5M
Comedy creator and digital designer with a storytelling style built on everyday life. His "SEAblings" series (Southeast Asian siblings) runs on regional running jokes that the whole region recognises, which is why it travels.
The 12.12 TikTok Year End Sale video is a haul of what he bought on TikTok Shop. 23K views, with comments excited for the sale. Set against 2.5M followers that is the sale doing a sale's job, not the creator's format doing its job. If I were briefing Moses for the next tentpole, the haul would sit inside a SEAblings sketch. His format is the reach; the haul is the payload.
20. William Seng
Followers: 643.4K
Videographer, director, and lifestyle creator with a background as a commercial assistant director. The feed looks like it: cinematic, professional-grade framing applied to cooking at home and to the relationship with his girlfriend. For aspiring creators he is both a how-to and a reason to keep going.
The Gentle Monster video covers the eyewear line and the VEGGIEMONS plushes, and the detail that makes it land is personal: the frames take prescription lenses, and he is nearsighted. 1.6M views, with comments saying they want the products. A sincere reason to own a luxury object does more for it than any amount of styling, and his audience responded to the reason.
Final Thoughts
Back to the convenience store. The view count on that video told Teh Pucuk Harum the skit worked. The comments told them where it worked, and for whom. The same reading applies down the whole list: on Malaysian TikTok the number says the format landed, and the comment type says what it landed for.
Four comment types showed up again and again, and each one belongs to a different brief. Product questions, the fragrance under Aya Balqis, the specs under Lim Reviews, the skin types under Ikhmal Nour, are buying research. Ownership photos, the MONTIGO bottles under Khairul Aming and the Gardenia creations under Che Sayang Kitchen, are the strongest signal a product brand can get. Selection comments, favourite pieces under Puteri Rania, are one step from a cart. Wishes, the resort under Cahaya Icha and the business class cabin under Boss James, are the right result for a destination or premium brief and the wrong result for a launch.
So write the comment you want into the brief. Decide before the shoot whether you are buying questions, ownership, selection, or desire, pick the creator whose audience already behaves that way, and let the format follow. Harraz Wajdi's lazy-friend structure, Gigi Cheoh's two-part reveal, and Ain Ramli's trend-plus-giveaway are all briefable word for word. And if the product is sold in Indonesia too, choose the creator whose comment section already is.
Frequently Asked Questions (FAQs)
Which Malaysian TikTok creators can reach Indonesia as well?
The biggest Malay-language accounts already do. Aisar Khaled's Teh Pucuk Harum skit drew comments from both countries, Aya Balqis was booked by an Indonesian body care brand, and Puteri Rania's fan base spans both markets. If your product is sold on both sides of the Strait of Malacca, choose the creator whose comment section already is, and write the script in the register both audiences share.
How should I judge a TikTok influencer in Malaysia beyond follower count?
Read the comments and sort them by type. Product questions, like the fragrance questions under Aya Balqis or the spec questions under Lim Reviews, are buying research. Ownership photos, like the MONTIGO bottles under Khairul Aming, are the strongest signal a product brand can get. Selection comments and wishes each belong to a different brief. Decide which one you are buying before you pick the creator.
Can a smaller creator outperform a mega account on TikTok Malaysia?
Yes, and two entries prove it. Harraz Wajdi's Milo Bites video passed 12M views on a 401.5K account, roughly thirty times his follower count. Ain Ramli's NIVEA transition video reached 2.9M on 494.3K followers. In both cases a native format plus a mechanic did the distribution. Brief the format, not just the creator.
What does soft-sell actually look like in a TikTok brief?
Give the creator a structure, not a message. Harraz Wajdi plays the lazy friend in every situation except when Milo Bites are involved. Gigi Cheoh proves Shu Uemura's hold claim by surviving her own chaotic shoot, then gates the reveal behind a follow. Che Sayang Kitchen turns Gardenia bread into a recipe. All three are briefable word for word.
Is event coverage worth buying from a TikTok creator?
Buy it for the record, not the reach. Mark O'dea's MAGGI carnival visit sat under 10K views on a 1.2M account, which is normal for event content on TikTok. The value is the on-site footage and his angle as a Malaysianised Brit at a brand that lives in most Malaysian kitchens. Set the expectation accordingly and plan to use it on the brand's own channels.
