20 Best B2B Influencers to Work With in 2026
- info831035
- Dec 15
- 9 min read
Updated: 3 days ago
In 2026, the B2B marketing arena is more competitive than ever. Companies are leaning heavily into proven strategies to ensure they remain at the forefront of their industries. In-person events has been the top distribution channel B2B marketers are utilizing, followed by webinars. Organic social media still accounts for a strong 42%, highlighting how valuable trust-driven content remains in B2B marketing. This emphasis on organic channels highlights the growing importance of credible voices, like industry experts and influencers, who help shape conversations and build trust on social platforms. (MyOutreach)
A select group of influencers is leading the charge, setting benchmarks, and inspiring others with their innovative approaches. In this article, we spotlight the 20 standout B2B influencers you should consider partnering with this year. Their expertise and influence could be the game-changer your business needs. Dive in and meet the leaders of today's B2B marketing revolution!
Best B2B Influencers to Work With ⬇️
20. Jay Baer
Country: U.S. 🇺🇸
Followers: About 30K
Jay Baer stands out as a formidable figure in business growth and customer experience, having written 7 best-selling books and founded 6 multi-million dollar companies. His trusted expertise has been instrumental for over 700 brands, including Nike and the United Nations, earning him accolades as a top Global Guru and a hall-of-fame speaker. Recognized as one of the pioneering B2B influencers, his insights continue to shape industry standards.
19. Thiago Neves
Country: Brazil 🇧🇷
Followers: About 50K
In the bustling world of Brazilian entrepreneurship, Thiago Neves has carved out a reputation as the ultimate sales and digital marketing strategist. As a key figure at Global Project Digital Marketing, he's on a mission to simplify the complexities of marketing and sales. His channel is a vibrant hub where he shares invaluable tips, dismantles myths, and offers accessible knowledge with enthusiasm and clarity.
18. Marketing Max
Country: U.S. 🇺🇸
Followers: About 70K
Known as the "mini Gary V" among friends, Marketing Max is a TikTok sensation who shares powerful marketing insights. A seasoned entrepreneur, Max has built a successful 7-figure ad agency and helped brands like Wells Fargo and Bobble Haus generate over $40 million in revenue. With his knack for optimizing ad campaigns and devising unique marketing strategies, Max lights the way for businesses striving for success.
Country: Japan🇯🇵
Followers: About 100K
Konosuke Matsushita is a Japanese YouTuber and magazine editor who shares insightful content on business and global trends. His channel offers valuable perspectives not only on Japanese markets but also on worldwide developments, making it a go-to source for keeping up with industry news. With his background as a magazine editor, Matsushita excels at delivering accurate and well-researched information, earning him a reputation for being both informative and trustworthy. His content is a must-follow for anyone seeking reliable business insights.
16. Tim Hughes
Country: U.K. 🇬🇧
Followers: About 120K
Tim Hughes isn't just another CEO; he's a force in the realm of social selling. As the head of Digital Leadership Associates, Tim has earned the title of the world's no. 1 social selling influencer. Beyond his professional achievements, he's a bestselling author with a penchant for the classic sounds of vinyl. His Twitter profile, @Timothy_Hughes, is a testament to his influence and reach in the digital space.
Country: France 🇫🇷
Followers: About 150K
Jean-Pascal MOLLET is a master at weaving the art of magic into his sales strategies, earning him a reputation as a true magician in the field. Recognized as one of the B2B influencers, his knack for building trust and dispelling objections has won over major clients like AECOM and Allianz. Through clever parallels between sales techniques and magic tricks, he continually inspires businesses to reach new heights.
14. Oussama Ammar
Country: U.A.E. 🇦🇪
Followers: About 150K
Oussama Ammar's drive to create enduring legacies shines through his work, co-founding The Family and backing renowned French startups like Algolia and Payfit. Beloved by aspiring entrepreneurs, his honest wisdom shared via interviews and YouTube has made a significant impact. As he explores Web3 and crypto, Oussama remains committed to inspiring others to push limits and forge their own legendary stories.
13. Patrick Dang
Country: U.S. 🇺🇸
Followers: About 330K
From conquering Silicon Valley to becoming a global force, Patrick Dang stands out as a dynamic sales trainer and one of the b2b influencers. Rising from Oracle to train over 300,000 students in 150 countries, his journey is a testament to his passion for empowering others. Through courses on cold calling, LinkedIn strategies, and sales careers, Patrick equips aspiring professionals with the tools to chase their dreams.
12. John Barrows
Country: U.S. 🇺🇸
Followers: About 410K
John Barrows boasts a rich sales career, having experienced every nook and cranny of the profession. From making hundreds of calls a week to establishing his own sales training company, John's journey is a testament to perseverance and expertise. His collaborations with giants like Salesforce, LinkedIn, and Google, among others, highlight his prowess. John's mission? To elevate the sales profession, emphasizing its potential when approached with authenticity and skill.
11. Seth Godin
Country: U.S. 🇺🇸
Followers: About 410K
Seth Godin, a passionate teacher and creator, has spent over 30 years inspiring minds through his daily blog and 20 bestselling books. Known for his transformative altMBA workshop and impactful online courses, he’s reached over 400,000 learners looking to make meaningful changes. Celebrated in marketing halls of fame, Seth's dedication to sparking change is unmatched and deeply influential.
10. Mario Elsner
Country: Mexico 🇲🇽
Followers: About 520K
Mario Elsner is not just a leadership expert; he's a storyteller on TikTok, sharing pearls of wisdom under the handle @marioelsner. With a significant following, Mario delves into leadership, personal development, and business management. His podcast, "LIDERAZGO DE IMPACTO," further cements his position as a thought leader. Mario's content underscores the essence of leadership: forming genuine connections and leading with intent.
9. Neil Patel
Country: U.S. 🇺🇸
Followers: About 640K
Neil Patel is a marketing powerhouse whose expertise has not only been recognized by big names like Forbes and President Obama but has also helped brands like Amazon and Airbnb soar. His insightful blog, podcast, and YouTube channel have captivated millions, offering invaluable knowledge to eager marketers. With a global reputation for excellence, Neil continues to set the bar high in the marketing world.
Country: U.S. 🇺🇸
Followers: About 980K
The All-In Podcast is a go-to source for enlightening discussions on economics, tech, politics, and even poker, led by industry giants Chamath Palihapitiya and Jason Calacanis. Their engaging camaraderie and expert insights turn complex topics into captivating conversations. For anyone eager to gain a clearer understanding of today’s multifaceted world, this podcast is a must-listen.
7. H-Educate
Country: Lebanon 🇱🇧
Followers: About 1M
Hasan, a leading voice among B2B tech influencers and the mastermind behind H-Educate, dedicated to transforming digital marketing with AI, Python, and Automation. With more than eight years of experience, his innovative platform, PromoterKit, empowers marketers to amplify their success exponentially. Hasan’s forward-thinking strategies leverage cutting-edge technology to redefine what’s possible in the digital landscape.
6. Sugawarakun
Country: Japan🇯🇵
Followers: About 1.3M
Sugawarakun is a passionate influencer who shares insightful content about business, finance, and the flow of money on a global scale. His posts focus on how businesses—whether large, medium, or small—are interconnected and operate, all explained in a simple and easy-to-understand way. As a tax accountant trusted by many companies, his expertise and dedication shine through, making him a reliable source for financial and business insights.
5. Raymond Chin
Country: Indonesia 🇮🇩
Followers: About 2.3M
Dive into the entrepreneurial realm with Raymond Chin, TikTok's @raymondchins, where he captivates 2.3M followers with business insights and digital ecosystem expertise. As the brain behind Sevenpreneur & TU, Raymond is a thought leader who goes beyond creating content to inspire and educate. His engaging videos highlight the critical role of knowledge in today's fast-paced world.
Country: India 🇮🇳
Followers: About 3.1M
Sarthak Ahuja, a Chartered Accountant and a Gold Medalist from the Indian School of Business, is a force to reckon with in the startup advisory domain. With expertise spanning SaaS, eCommerce, and more, Sarthak's insights are invaluable. His social media platforms are a testament to his influence. As the author of "Daily Coffee & Startup Fundraising," Sarthak continues to guide startups in India and the Middle East.
3. Dan Lok
Country: Canada 🇨🇦
Followers: About 4.9M
Imagine entering the world of high-ticket sales under the guidance of Dan Lok, often referred to as the "King of High Ticket." His vast reach across social media platforms has made him a global influencer, while his insights into entrepreneurship have been spotlighted in top publications and TV networks. Dan has also established a successful coaching empire, empowering industry leaders and influencers to significantly boost their impact and earnings.
2. Gary Vee
Country: Belarus 🇧🇾
Followers: About 11.2M
Gary Vaynerchuk, popularly known as "GaryVee", is a force in the entrepreneurial circuit. As the Chairman of VaynerX and CEO of VaynerMedia, he's a serial entrepreneur with a knack for spotting trends. His insights into culture, the internet, and consumer behavior make him a sought-after expert. Beyond VaynerMedia, Gary's ventures span across various industries, solidifying his reputation as a business magnate.
Country: U.K. 🇬🇧
Followers: About 13.9M
From a university dropout to the helm of a $600m revenue-generating company, Steven Bartlett's journey is nothing short of inspiring. His podcast, 'The Diary Of A CEO', offers a candid look into the highs and lows of success. With tales from his time at "Social Chain" and insights into the business world, Steven's unfiltered approach provides listeners with invaluable knowledge to craft their desired life.
Conclusion
Influencers are more than just content creators; they are educators and innovators. From Australia to Canada, these individuals have carved out niches, offering unique insights and expertise in their respective fields. Whether you're seeking marketing wisdom, entrepreneurial insights, or high-ticket sales strategies, these influencers are shaping the future of B2B. Their stories, achievements, and contributions serve as a testament to the power of passion, perseverance, and innovation in the modern world.
As we continue to navigate the digital era, their voices will undoubtedly remain pivotal, guiding, and inspiring many businesses along the way.
Frequently Asked Questions (FAQs)
What is B2B influencer marketing?
B2B influencer marketing is a strategy where brands partner with industry experts, thought leaders, or professionals who have established credibility and followings to promote products, services, or insights to other businesses. It differs from B2C by focusing on trusted recommendations and educational content that resonate with business decision‑makers. In B2B, success often comes from thought leadership, case studies, webinars, and content formats that provide real value rather than just social media impressions. A key benefit is that influencers help build trust and credibility more effectively than traditional ads alone. (Source: Meltwater)
How do you choose the right B2B influencers for your brand?
To choose the right B2B influencers, start by identifying those whose audience aligns closely with your target buyers and whose content reflects expertise and engagement rather than just follower count. Look for influencers who spark real discussions, receive thoughtful comments from professionals, and cover topics relevant to your industry. It’s also valuable to verify that their audience demographics match your ideal customer profiles and that they have genuine engagement. This helps ensure your partnership reaches decision‑makers who care about your offerings. (Source: Meltwater)
What types of content work best in B2B influencer campaigns?
Successful B2B influencer campaigns often use content formats that educate and inform business audiences, such as webinars, panel discussions, expert interviews, how‑to videos, case studies, and deep‑dive blog posts. Unlike B2C campaigns that may lean on flashy visuals or entertainment, B2B content should help buyers understand complex problems or solutions in context. Content co‑creation with influencers also adds credibility when the influencer’s expertise supports your brand messaging. These formats drive deeper engagement and better reflect professional buying journeys. (Source: Meltwater)
Do B2B influencer partnerships work on platforms beyond social media?
Yes, effective B2B influencer partnerships extend well beyond traditional social media posts. Brands increasingly collaborate with influencers through webinars, workshops, podcasts, industry events, and expert panels, formats that resonate with professional audiences and support deeper learning. These channels allow influencers to showcase their expertise in a way that drives more meaningful engagement than a simple social post. Such collaborations often build trust faster because they involve real expertise and dialogue. (Source: Later)
Can B2B influencer marketing help SEO?
Yes, B2B influencer marketing can improve SEO indirectly by driving traffic to your content, increasing social engagement, and generating backlinks when influencers link to your site or resources (Source: PartnerStack). Influencer‑created content can enhance your brand’s visibility in niche communities, which can lead to more organic searches and sharing across platforms. Additionally, collaborations that produce quality content often get referenced by other industry sites, providing valuable SEO signals. Search engines interpret these indicators as credibility and relevance, which can help rankings over time.
