top of page

20 Most Followed Asia Influencers on Instagram

AJ Marketing - 20 Most Followed Asia Influencers on Instagram

Hey there! Are you on the hunt for some awesome Asian influencers to follow on Instagram? Well, you've come to the right place! Instagram has been on fire in Asia lately, with hundreds of thousands of influencers creating content on lifestyle, travel, fashion, and so much more. This has given rise to the influencer economy, with these Insta-stars raking in millions and representing some of the biggest brands in the world.

Influencer marketing has been a huge hit in Asia and is being embraced by both new startups and established brands alike. It's all about forming a connection with your audience, and avoiding those hard-sell ads that we all dread. This technique has become one of the most-reliable marketing strategies in the region.

AJ Marketing - 20 Most Followed Asia Influencers on Instagram - INSTAGRAM AD REACH RANKING IN 2024

And let's face it, Asia-Pacific is crushing the Instagram game with 677.6 million of the platform's users. India takes the crown for having the largest advertising audience reach through the platform. This makes Instagram advertising a must-do digital marketing trend for marketers looking to succeed in the Asia region.

We've done the hard work for you and rounded up some of the top influencer talents in Asia, so you can find the perfect fit for your marketing strategy. From Singapore to Thailand, Indonesia to the Philippines, we've got the best of the best on our list. What are you waiting for? Let's get into it.

AJ Marketing - 20 Most Followed Asia Influencers on Instagram - CONNECT

Top Instagram Influencers in Asia ⬇️

Country: Singapore 🇸🇬

Topics: photography, travel Followers: 1.3M

Say hello to Yik Kit, the Singapore-based influencer who's taken Instagram by storm with his breathtaking photography that looks like it's straight out of a painting. If you're all about aesthetic urban shots, then Yik Keat is the influencer for you. This 25-year-old photography prodigy has a unique visual style that sets him apart from the rest. When he's not traveling the world and capturing stunning landscapes, Yik Keat can be found promoting the latest and greatest in clothing and accessory brands for the modern-day photographer.

Country: Indonesia 🇮🇩

Topics: lifestyle, beauty, fashion

Followers: 1.3 M

Nessie Judge is the Indonesian influencer who's taking the world by storm, first on YouTube and now on Instagram. Nessie's posts are all about her life with her family and friends, and her adventures around the world. Her followers love her relatable content and her recommendations for the best snacks, skincare products, clothing, and TV shows.

Country: Singapore 🇸🇬

Topics: fashion, travel, lifestyle

Followers: 1.5M

Meet Jamie Chua, the Singaporean influencer who's living the high life and sharing it all with her followers. Jamie is a well-known socialite who runs several businesses, including her own skincare company, Luminous. Her Instagram feed is a dazzling showcase of her luxurious lifestyle, stunning looks, and impressive bag collection. Jamie's wanderlust takes her all around the world, and she loves sharing her adventures with her followers. She's also a pro at promoting skincare products and clothing brands, delivering iconic poses in every post.

Country: China 🇨🇳

Topics: fashion, modelling Followers: 3.3M

Victoria Song is a former K-pop star turned actress, now making waves in China. Her elegant posture and luxurious poise have caught the attention of classic fashion and accessory companies like Chanel and Cartier. On her Instagram, she shares a mix of her photoshoots, modelling gigs, and behind-the-scenes shots, but she also stays connected to her fans by posting glimpses of her everyday life, like photos of her dogs and relaxing at home.

Country: India 🇮🇳

Topics: gaming

Followers: 3.8M

Scout, aka Tanmay Singh, is the Indian influencer who's a force to be reckoned with in the esports world. His Instagram is all about his livestreams in PUBG Mobile and DOTA 2, as well as his gaming gear and footwear. Right now, Scout is an endorser for Monster Energy Drink and sharing his passion for gaming with the world.

Country: Taiwan 🇹🇼

Topics: music, fashion

Followers: 4.5M

Get ready to bask in the fashion-forward world of Jolin Tsai! This Taiwanese singer, songwriter, and actress knows how to make a statement with her bold fashion choices and gorgeous photoshoots with big brands like Gucci and Nars. But, don't worry, Jolin keeps it real with glimpses into her everyday life - like showing off her adorable dog and her daily eats.

Country: Vietnam 🇻🇳

Topics: acting, modelling

Followers: 5.5M

You're about to fall head-over-heels for this Vietnamese actress and model. With a smile that could light up the room, she's captured the hearts of millions. Her Instagram profile is a peek into her world, showcasing her outfits, favorite food, leisurely activities, and adventurous side. Brands like Louis Vuitton, Lazada, and Klairs can't resist her charm, and neither will you.

Country: Vietnam 🇻🇳

Topics: comedy, lifestyle, food

Followers: 5.7M

Trấn Thành - the Vietnamese actor with the infectious laugh. With over 5 million followers, this comedic talent knows how to keep his fans entertained. He promotes his shows and a mix of luxury brands like Dolce & Gabbana and fragrances like Roja Parfums, but don't miss his love for food! Trấn is a true foodie at heart.

Country: Malaysia 🇲🇾

Topics: lifestyle, parenting, travel

Followers: 6.2M

Hanis Zalikha - a trailblazer in the Malaysian entertainment scene. Not only is she a talented actress, but she's also a successful businesswoman with her own lifestyle and wellness brand, Toujours Advanced. Hanis' Instagram feed is a joyful journey, filled with family vacations, intimate moments with her kids, and recommendations for all things lifestyle, food, makeup, and travel.

Country: Malaysia 🇲🇾

Topics: entertainment, lifestyle

Followers: 7.4M

Say hello to Nora Danish - the Malaysian actress, rapper, singer, and businesswoman who's got it all! With behind-the-scenes glimpses into her work, her amazing sense of style, and her passion for women's health and wellness as an ambassador for Tara Wellness, Nora's Instagram is a must-follow. Oh, and did we mention she also shares her favorite recommendations for jewellery, food, and beauty products? No wonder she's one of the top Instagram influencers in Malaysia!

Country: South Korea 🇰🇷

Topics: beauty, makeup

Followers: 9M

Beauty aficionados, meet Pony Park - the South Korean makeup artist taking the world by storm! With her YouTube channel, Pony Syndrome, and her stunning Instagram page, she showcases her exceptional makeup skills for every occasion - from tutorials for celebrity transformations to dreamy, euphoria-inspired looks. Pony's also not shy about sharing her top makeup and skincare recommendations with her followers.

Country: Japan 🇯🇵

Topics: food, comedy

Followers: 10M

Say hello to the next big influencer on the block - the hilarious Naomi Watanabe! Dubbed as "the Japanese Beyoncé" for her spot-on impressions, Naomi is shaking up the influencer world with her relatable and lighthearted approach to social media. Don't expect her to take herself too seriously, though - she's all about making her followers smile and laugh with silly expressions and candid shots. Despite her playful vibe, Naomi has caught the attention of big names like Adidas, Vogue Japan, and Shu Uemura.

Country: Hongkong 🇭🇰 Topics: fashion, modelling

Followers: 11.6M

Have you heard of the legendary beauty and talent that is Angelababy? This Hong Kong sensation has been turning heads in the entertainment industry since 2007, with her stunning looks and incredible skills as a model, actress, and singer. Her ethereal beauty has earned her the title of one of Asia's most beautiful faces, and we're definitely not arguing! Brands like Dior and Adidas can't get enough of Angelababy, making her one of the hottest names in the biz.

Country: Philippines 🇵🇭

Topics: fashion, luxury, travel

Followers: 14.8M

Who says the rich can't be sweet? Meet Heart Evangelista, the Philippines' beloved actress who is winning over the internet with her Youtube, Instagram, and Tiktok presence. This lifestyle and fashion icon is always showing off her glamorous life, from couture show outfits to her secret to a glowing complexion. But, at the heart of it all, Heart is known for her kind and endearing personality, inspiring her followers to strive for the same level of success and luxury.

Country: Thailand 🇹🇭

Topics: lifestyle, entertainment, beauty

Followers: 16.2M

Aum, also known as Patchrapa Chai, has been a staple in the entertainment industry since her beauty pageant debut in 1997. Today, this talented actress continues to steal the show with her acting chops, and her Instagram feed gives us a sneak peek into her daily life. From behind-the-scenes photoshoot shots to her favorite product recommendations, Aum is the ultimate OOTD and lifestyle guru for her millions of followers.

Country: Thailand 🇹🇭

Topics: lifestyle, modelling

Followers: 18.1M

Davikah - the Thai beauty queen who's got it all! With over 15 million followers, Davikah is the top influencer in Thailand, known for her stunning looks and versatile modelling skills. From sultry and sexy to sweet and charming, this fashion, beauty, and lifestyle icon is inspiring millions of fans with her incredible Instagram feed. Want to try out her latest product endorsements? Just take a scroll through her page for all the inspiration you need.

Country: Philippines 🇵🇭

Topics: entertainment, lifestyle

Followers: 20.5 M

Get ready to be charmed by the Philippines' beloved actress, Kathryn Bernardo! With iconic roles in movies and TV series, Kathryn has captured the hearts of millions of fans, young and old. Her Instagram feed is a visual feast, filled with aesthetic shots of her daily adventures, including adorable moments with her dog and romantic snaps with her celebrity boyfriend, Daniel Padilla. With her genuine character and relatable personality, Kathryn continues to inspire and win over the hearts of her fans, making her a sought-after name by brands both locally and internationally.

Country: Indonesia 🇮🇩

Topics: fashion, photography, travel

Followers: 55.5M

On our Top 3 list is none other than the dazzling Prilly Latuconsina, the Indonesian sensation who's taken the entertainment world by storm. This talented singer and actress has a sweet spot for fashion, food, travel, and music, and she loves to share all of it with her fans. Prilly's Instagram feed is a never-ending treasure trove of awesome recommendations. From beauty must-haves to the latest tech gadgets, Prilly's got the scoop on what's hot and what's not. If you're looking for a fashionista who'll keep you in the loop, look no further than Prilly Latuconsina!

Country: Indonesia 🇮🇩 Topics: entertainment, family

Followers: 75.1M

Raffi and Nagita, the power couple of Indonesia, are next up on our list of top influencers. They've captured the hearts of 59 million followers with their inspiring family stories, amazing travels, and parenting tips. This duo is living proof that you can have it all - adventure, family, and fun! They've made it their mission to show that life is meant to be enjoyed, and we couldn't agree more.


Country: South Korea 🇰🇷

Topics: music, entertainment, modelling

Followers: 101M

Time to talk about the K-Pop queen, Lisa, the most-followed idol on Instagram with a whopping 88 million followers! As a member of the legendary BLACKPINK, Lisa's unique talent and stunning beauty have made her a global sensation. Her fans don't just admire her in South Korea, but all over the world, including the United States. This influencer has been gracing the pages of prestigious magazines like Vogue Japan and Elle, and big-name brands like Bulgari and Celine can't get enough of her. With her recent solo album release, Lisa's influence shows no signs of slowing down anytime soon.


When it comes to connecting with audiences, building relationships, and earning trust, influencers reign supreme. On Instagram, especially in Asia, these trendsetters are the ultimate authorities in all things fashion, beauty, and lifestyle. By partnering with the right influencer, you'll not only get exposure, but also conversions.

So, if you're looking to get ahead in the game, incorporating Instagram influencers into your marketing strategy is a no-brainer.

Contact Us

AJ Marketing | Unlock the Power of Influence


bottom of page