Top 7 Fashion YouTubers of Korea in 2025
- info831035
- Aug 13
- 5 min read
Updated: Sep 1
South Korea is truly a powerhouse when it comes to creativity and innovation, boasting of well-crafted dramas, stunning K-pop groups, and cosmetics that give you skin-like perfection. And let's not forget about K-fashion, which continues to capture the attention of designers and fashion enthusiasts around the world, thanks to its unique style.
To keep up with the latest fashion trends, South Korean consumers look to influencers who set the bar high with their bold fashion choices. And fashion brands are taking notice, seeing content creators as essential bridges to consumers through influencer marketing strategies.
Over the years, fashion in Korea has rapidly evolved with the help of western influences and local developments. The fashion industry's market size in South Korea has been consistently on the rise. In fact, South Koreans spent $21 billion USD on fashion online shopping! (DataReportal) It's no wonder why South Korea continues to be a trendsetter in the global fashion scene.
South Korea is a country that experiences the beauty of all four seasons, which means you'll need to switch up your wardrobe each time the weather changes. Looking presentable is also highly valued in Korean culture, so it's important to dress to impress. With the market size of the fashion industry on the rise in South Korea, it's no wonder why many businesses are eager to expand and get their piece of the pie.
If you're planning to launch your clothing brand in South Korea, then you're on the right track. To make a grand entrance, consider social media marketing strategies like collaborating with some of South Korea's most popular and trusted fashion YouTubers. Not only are they well-known and loved by the population, but they're also experts in the latest trends and styles.
To make your search easier, we've compiled a list of the top 7 fashion YouTubers in the country. So, let's dive in and check them out!
Top 7 South Korea Fashion YouTubers ⬇️
Subscribers: 226K
Want to know what girls really love in men's fashion? Look no further than Okunman's YouTube channel! Okunman uploads a variety of fashion related content, but the main theme of his videos is to share fashion looks that girls like on men. In fact, most of his videos are titled "Boyfriend Looks for _________ (spring, date night, short guys etc)." His videos are very popular for male viewers who are trying to improve their fashion sense, or are trying to impress girls.
Subscribers: 352K
Wanna get fashion inspos without breaking the bank? Samedifference has got you covered. With her focus on minimalism, she shows how to create chic, effortless looks with the clothes you already own. Her video "22 Outfits to Wear with Sneakers" is a fan favorite, providing a plethora of ideas to elevate any sneaker outfit.
Subscribers: 466K
Watch this channel and see how fashion fits into everyday life! The BaeBae sisters' vlogs are unique because they not only show the outfits that they wear, but also the activities that they do in those outfits. The duo posts videos in a casual yet personal vlog format to document their daily lives and love for fashion. Get a glimpse of their personalities and fashion sense in their fun, casual, and relatable vlogs.
Subscribers: 490K
If you're looking for fashion advice tailored to your body type, then you should check out Heynee's channel. Heynee is one of the most creative fashion YouTubers on this list. She gives useful tips and hacks, and inclusive fashion advice for different body types. Using diagrams of different bodies, she explains why certain styles are more flattering on certain body shapes. She defeats the narrative that fashion is only for the petite.
Subscribers: 759K
Fit The Size is a fashion guru who offers tailored advice on how to dress for your body type. He reviews the latest fashion trends, recommends specific clothing pieces, and shares tips on how to elevate your wardrobe. His popular video exploring "male fashion trends that girls like" has racked up a ton of views, and for good reason - it's chock full of practical advice.
Subscribers: 856K
ShoshinTV is a fashion chameleon, who effortlessly transitions between different outfits while changing in and out of clothes. She's been one of the OG YouTubers to create look book videos for all occasions - from summer vacations to office days, and even the first day of school. Her videos are a must-watch for anyone looking for inspiration on what to wear next.
Subscribers: 1.21M
At the top of our list is Korea Fashion Stylist - a styling consultant who provides expert guidance on how to wear different types of clothing. His content is diverse and entertaining, with a mix of helpful tips and "don't do's." He even has a fascinating video on "100 years of Male Korean Fashion" that's definitely worth a watch. When it comes to fashion on YouTube, Korea Fashion Stylist is the ultimate go-to source.
Changing Fashion Trends
In South Korea, trends move at lightning speed thanks to the technology and fast internet that shape society. So, if you want to stay on top of the latest fashion fads, you need to turn to the influencers. These YouTube fashion gurus are like your best friends, always ready to guide you on what's hot and what's not. And they're not just helpful for you; fashion brands love working with influencers because their opinions can make or break a product's success.
With such a powerful influence over consumer purchase decisions, it's no wonder that influencers are the best ambassadors for clothing, bags, accessories, and everything in between.
Frequently Asked Questions
What are the current fashion trends in South Korea?
South Korea's fashion trends are fast-evolving, blending futuristic streetwear, minimalist designs, and a resurgence of Y2K styles. Influencers and K-pop idols heavily influence these trends, making techwear, monochrome outfits, and vibrant retro styles popular choices.
How can I stay updated on South Korean fashion trends?
The best way to stay updated is by following popular Korean fashion YouTubers, celebrities, and fashion influencers on social media platforms. Korean search engines like Naver and online Korean fashion magazines are also great resources for the latest styles.
How big is the fashion market in South Korea?
The South Korean fashion industry is thriving, with consumers spending over $21 billion on online fashion shopping (DataReportal). Women’s apparel is the largest market segment, reflecting the country's growing appetite for trendy and high-quality clothing.
Why are fashion influencers important in South Korea's fashion industry?
Fashion influencers in South Korea act as critical trendsetters and trusted voices who bridge brands and consumers. Their authentic content significantly impacts purchasing decisions, making them essential for effective influencer marketing strategies in this highly trend-conscious market.
How can brands find the right fashion influencers in South Korea?
Brands can use platforms like Naver Influencer Center's Brand Connect which allows filtering by niche, audience demographics, and influencer experience with brands, ensuring the best cultural and market fit for campaigns. Brands can also reach out to influencer marketing agencies local to the country to make sure their influencer marketing campaigns are seamless and rooted in local culture.