Top 20 YouTubers in Taiwan in 2026
- info831035
- 5 days ago
- 10 min read
Hey there! Did you know that YouTube influencer marketing is all the rage in Taiwan right now? It's no surprise given that almost 96.7% of the population uses the internet! (DataReportal) Plus, influencers and experts are among the most followed accounts on social media.
But not all marketing campaigns and advertisements in Taiwan are created equal. While a YouTube ad can potentially be seen by 18.1 million people (DataReportal), the key to success lies in influencer marketing. People in Taiwan are all about word-of-mouth recommendations, customer reviews, and product comparisons. That's why collaborating with the right YouTuber who can give authentic and trustworthy opinions is the way to go.
Don't worry if you're feeling overwhelmed by the idea of finding the perfect influencer. We've got you covered! We've compiled a list of the top YouTubers in Taiwan from different niches and topics. With this list, you can easily find the right influencer who shares your brand's values and image. Let's dive in!
Top 20 YouTubers in Taiwan ⬇️
20. 莎白Elizabeth
Subscribers: About 790K
Topics: Family
Meet Elizabeth—a storyteller of family life in Taiwan. Married to a Taiwanese husband, she brings her audience along on the beautiful chaos of raising two kids and immersing in local culture. Her posts are full of warmth, humor, and real-life moments that never fail to spark connection and keep her followers coming back for more.
Subscribers: About 1.2M
Topics: Science, Experiments
You guys, Huzi is a genius! This influencer has over 1.2 million followers on YouTube and his content is all about experiments, science, and home-made projects. And get this, he doesn't always use fancy equipment - he creates most of his experiments with materials you can easily find at home. From making your own chalk to expanding marshmallows, Huzi's channel is full of science and creativity.
Subscribers: About 1.3 M
Topics: Lifestyle, Travel, Outdoor, Reflection
Big Star Ken is a seasoned creator with a laid‑back but deeply thoughtful vibe. His YouTube channel is where he blends personal travel diaries, outdoor adventures, and meaningful reflections about life and growth. He’s not just about the pretty scenery — he dives into emotional stories, self-discovery, and the kind of real talk that feels like a conversation with a lifelong friend. With over 450 videos under his belt, Ken’s content gives you an authentic look at his world, one trip or life lesson at a time.
Subscribers: About 1.5M
Topics: Comedy, Entertainment
You gotta check out Wacky Boys! This Taiwanese YouTube channel was founded in 2012 by a group of friends who all have their own unique specialties. Cool is the director and editor, Sun Sheng is responsible for production management, and Wei is the content facilitator and scout. Together, they create some of the most entertaining content on the internet, including parody videos, music videos, talk shows, interviews, and more. They're not afraid to tackle social issues, lifestyle, dating, fashion, and everything in between.
Subscribers: About 1.6M
Topics: Lifestyle, Entertainment, Food
Guys, have you heard of Baichi Princess? This amazing YouTuber isn't just a film producer, post-production editor, and actress - she's also an incredible foodie! Baichi Princess loves to travel and share her experiences trying out different cuisines from all around the world. Her creativity and amazing palate make her one of the most sought-after food vloggers in town.
Subscribers: About 1.6M
Topics: Education, Entertainment
If you're looking for an influencer who's not afraid to speak their mind, you gotta check out Tweeted Shoes! This dude's YouTube channel is all about societal trends, political affairs, and interesting historical facts. He researches, summarizes, and reviews global content in Chinese, and isn't afraid to discuss controversial topics. If you want an intelligent and thought-provoking influencer, Tweeted Shoes is your guy.
Subscribers: 1.6M
Topics: Adventure, Lifestyle, Challenges
If you love daring adventures and fun challenges, then The DoDo Men are the duo to watch. Ian and Eric are all about stepping out of their comfort zones — from taking on extreme challenges to traveling to unique spots in Taiwan and beyond. Their videos mix humor, excitement, and real-life experiences, keeping viewers entertained while inspiring them to try new things. On top of that, they share personal stories about leaving corporate life behind, giving their channel an authentic, relatable vibe. Whether it’s a travel vlog, a funny experiment, or a lifestyle tip, there’s always something engaging on their channel.
Subscribers: About 1.8M
Topics: Food, Cooking
Are you a foodie looking for some amazing cooking content? Look no further than Masa! This incredible chef was born and raised in Japan, where he honed his specialty in French cuisine. After studying in Canada, he moved to Taiwan to further his career. Masa's cooking tutorials are ingenious and his Chinese skills are on point. He makes everything look easy and will definitely make your mouth water!
Subscribers: About 1.8M
Topics: Food, ASMR
Have you checked out Chien Channel yet? This awesome channel is run by Qianqian, a charming nurse with a huge appetite. Her content is all about experiencing and sharing the rich food culture of Taiwan, as well as reviewing cuisine from other countries during her travels. And let's be real, who doesn't love a foodie who's also a cutie?
11. DE JUN
Subscribers: About 1.9M
Topics: Gaming, ESports
Get ready for some serious gaming action with De Jun! This dude is one of the top gamers in Taiwan with a massive fan base - especially among female viewers. De Jun is known for his amazing gaming skills and strategic thinking, but what sets him apart is his incredible humor. He turns even the most intense gaming streams into hilarious and entertaining movies that will keep you coming back for more.
Subscribers: About 2.2M
Topics: Entertainment, Lifestyle, Gaming
Get ready for some serious entertainment on this channel! McCabe leads a team of 6 talented MCs - Tai Zhiyuan, KID, Winnie, Yang Yang, Xie Kunda, and Abe Maria - who produce and broadcast live on Internet TV. What started as a video game variety show has now become a famous talk show channel that covers everything from vlogs to after-work dinners and gaming content. You won't want to miss out on the amazing content they create.
Subscribers: About 2.3M
Topics: Family, Entertainment
You gotta check out the Huang Brothers on YouTube! This dynamic duo - Huang Yongzhe and Huang Tingwei - share their daily lives with their viewers, along with product reviews and soothing song covers. But that's not all - their grandma's house activities, pranks, and music videos have also won the hearts of Taiwanese netizens. If you're looking for a channel that's full of fun and creativity, the Huang Brothers have got you covered.
Subscribers: About 2.4 M
Topics: Food, Travel, Lifestyle, Personal Story
Andy老師 (Andy Teacher) is a Taiwanese YouTuber who turns the everyday into an exciting adventure. He’s not just about food tutorials or travel vlogs; his channel mixes in his life journey, candid personal stories, and even reflections on relationships and growth. With his warm, down-to-earth personality, Andy makes his audience feel like they’re sharing a meal or a trip with a close friend. His content is heartfelt but fun, rooted in authenticity and a genuine love for sharing moments that matter.
7. TsaiAGa
Subscribers: About 2.5M
Topics: Entertainment
TsaiAGa is a master of entertainment, known for creating larger-than-life content that keeps his audience hooked. His videos often feature exciting guest appearances, adding an extra layer of fun and unpredictability. With grand-scale productions and thrilling adventures, his content never fails to captivate. As an avid traveler, he also shares a global perspective, bringing his followers along on journeys that inspire and entertain.
Subscribers: About 2.7M
Topics: Gaming, Food, Entertainment
Joe is a Taiwanese gamer and YouTuber you won't want to miss. With a strong background in e-sports, his channel offers an engaging mix of interviews with online celebrities, in-depth product reviews, and vibrant vlogs covering food and travel. His explorations of Taiwanese street food are a treat for both local and international audiences, offering a delightful blend of flavors and storytelling. Beyond entertainment, Joe takes pride in showcasing Taiwan’s rich culture, making his content as enlightening as it is enjoyable.
Subscribers: About 2.8M
Topics: Education, Entertainment
Need to brush up on your English skills? Look no further than Ray Du English! This amazing channel, hosted by siblings Ray Du and Crown Du, provides a fun and unconventional approach to English education that's been positively featured in various Taiwanese media. Ray Du and Crown Du are both graduates of the prestigious Fu Jen Catholic University Department of English Language and Literature, so you know you're getting some serious language skills from these two.
Subscribers: About 3.2M
Topics: Gaming, Streaming
Looking for some gaming content that'll keep you on the edge of your seat? Look no further than Kouki! This young man is passionate about producing clips about games, especially ones with a bit of horror mixed in. But he's not just about gaming - Kouki also posts vlogs, detailed game guides, and more. With the current trend in Minecraft content, Kouki is taking over YouTube and it's easy to see why!
Subscribers: About 3.8M
Topics: Music, Anime, Fashion
If you're a fan of Japanese anime culture, then you've gotta check out this channel! Inspired by this amazing culture, Pan creates incredible piano covers of Japanese anime and game songs that are sure to leave you in awe. And that's not all - Pan's videos are elaborately made, with stunning performance costumes that showcase her creativity and talent. Her beautiful cosplays and sexy figure have also earned her plenty of compliments from fans around the world.
Subscribers: About 6M
Topics: Art, Entertainment
Looking to learn some drawing techniques from a master of the craft? Look no further than Jaylee on YouTube! This young dad has a passion for drawing and sharing his art with the world, and it's no surprise that his efforts have earned him the YouTube golden button. With clips that teach drawing techniques from basic to advanced levels, Jaylee is like a color wizard that helps viewers learn quickly and easily. It's no wonder he's currently the top YouTuber in Taiwan with over 6.06 million subscribers on the platform.
Topics: Comedy, Travel, Lifestyle, Relationship
Roman & Sharon are one of YouTube’s most lovable couples. Their channel is like a peek into a real, heartfelt (and often hilarious) mixed‑culture romance based in Taiwan. You’ll catch them doing everything from road‑trip camper‑van adventures to everyday couple moments, all with a warm, unfiltered charm that keeps fans coming back. Their content ranges from funny short skits to relaxing ASMR-style travel vlogs, and their genuine chemistry makes it feel like you’re just hanging out with friends. With their playful humor and down‑to‑earth storytelling, they’ve built a huge, devoted community that watches their story unfold one video at a time.
CONCLUSION
The Taiwanese market loves spending time on the internet watching videos, following influencers, and looking at product reviews. This is what makes influencer marketing in Taiwan a big hit -- it answers to the population's internet behavior. Taiwanese consumers prefer opinions from people they trust and from those who they deem credible. Thus, influencer marketing on YouTube also became the best way to advertise on the platform.
The YouTubers in this country vary in niche -- from gaming, lifestyle, food, beauty, anime, education, to art. They also vary in types of content. Some love making vlogs, while others lean towards making tutorials. The one thing they all have in common is the support and views of the Taiwanese population.
We hope this list has helped you gain better insight on how to enter Taiwan and how to introduce your brand through YouTube.
Frequently Asked Questions (FAQs)
What kinds of content do top Taiwanese YouTubers produce?
Top YouTubers in Taiwan cover a wide range of content, including comedy, education, and everyday lifestyle. For example, Tsai A‑Ga makes family vlogs and skits, while Ray Du English provides language‑learning content. This content mix reflects Taiwanese viewers’ preferences for both informative and entertaining videos. Having this variety allows brands to align their campaigns with creators whose audiences best match their target market. It also makes YouTube a versatile platform for influencer marketing across multiple verticals in Taiwan.
What percentage of the Taiwanese population is online in 2025?
As of October 2025, Taiwan’s internet penetration rate hit 96.7%, meaning almost the entire adult population is connected (DataReportal). This near-universal access makes digital channels like YouTube extremely powerful for marketing and social reach. Brands can leverage this wide connectivity to run highly targeted YouTube influencer campaigns. Such saturation also suggests that YouTube is not just for niche audiences but can reach mainstream Taiwan effectively.
Is YouTube more important than traditional TV or other social media in Taiwan?
With 18.1 million users (78.4% of the population), YouTube has a very high penetration rate in Taiwan (DataReportal). Meanwhile, many traditional media outlets are adapting by converting long-form news stories into video formats for YouTube (Focus Taiwan). This shows that YouTube is not just a social media platform, but a significant digital media channel in Taiwan. For influencer marketing, this means that YouTube offers both reach and depth compared to more traditional media.
How stable is YouTube’s reach in Taiwan? Is it growing or shrinking?
According to DataReportal, YouTube’s potential ad reach in Taiwan was 18.1 million people in late 2025, equivalent to 78.4% of the population. However, their data also shows a slight decline in reported ad reach compared to previous quarters, possibly due to platform corrections or account cleanups. Despite this minor dip, YouTube remains one of the most significant digital platforms in Taiwan. For influencer marketers, this means that while reach is strong, it's also important to continuously evaluate performance and audience size.
Is YouTube becoming more commercially integrated in Taiwan?
Yes, YouTube’s commerce capabilities are becoming more impactful in Taiwan. According to a recent report, YouTube Shopping has become a key growth area, letting brands embed product links directly in videos and live streams (UDN.com). This shift enables a seamless path from discovery to purchase, shortening the customer decision journey. For marketers and brands, this means influencer content can drive direct sales, not just awareness. Thus, YouTube in Taiwan is not just a content platform, but increasingly a commerce platform too.
