Top 11 Travel Influencers in Korea in 2025
- info831035
- Aug 14
- 7 min read
Updated: Sep 1
If there's one thing that South Koreans love, it's traveling. From exploring hidden gems within the country to embarking on international adventures, the people of South Korea have a rich tradition of satisfying their wanderlust. South Koreans are known for their love of outdoor activities and nature, including hiking and camping, as well as visiting temples, palaces, and folk villages. The tourism industry in South Korea is strong, and the country's high level of economic development allows many of its citizens to engage in travel activities.
A recent report revealed that South Koreans aren't afraid to splurge when it comes to travel. In fact, they spent a whopping $6.98 billion on hotels and accommodations, and $11.2 billion on flights online (DataReportal). And who can blame them for using online platforms? With the convenience and potential for discounts, it's no wonder that South Koreans are turning to technology to make their travel purchases. Travel influencers in South Korea contribute to this trend, as their content is easily accessible and often inspires travelers to make purchases.
Travel influencers in South Korea are individuals who use social media platforms such as Instagram, YouTube, and TikTok to share their travel experiences and recommendations with their followers. These influencers often have a large following and are seen as trusted sources of travel information and inspiration. They may work with travel companies in social media marketing campaigns, or may simply share their personal experiences and insights about their travels. Many travel influencers in South Korea are well-known for their beautiful and creative content, which may include stunning photographs, travel vlogs, or travel guides.
On this list, we curated the top travel influencers in South Korea who might just encourage you to take that vacation leave! These content creators also make great partners for brands wanting to reach out to a wanderlust audience. Let’s get packing!
The 10 Best Travel Influencers in South Korea are ⬇️
Subscriber: Around 30K
Meet Han Sangi, the man behind the wheel of the popular Driving Travel Channel. He's all about the ultimate road trip experience, and that includes throwing a party while driving! But don't worry, safety is still a top priority. Along with his wild and fun videos, Han also gives in-depth reviews of some of the hottest cars on the market.
His favorite destinations include Bucheon and Jirisan in Korea, as well as places like the US, Turkey, and Northern Europe. Follow Han on his adventures and get ready to hit the road with style
10. Jin's Travel
Subscriber: Around 45K
Jin's Travel is a popular travel YouTube channel where the creator embarks on incredible world bicycle journeys, literally drawing a picture on the world map through his travels. Starting from South Korea, Jin has cycled across numerous countries, covering thousands of kilometers across several countries, sharing authentic experiences of bike touring and exploring diverse cultures. His channel offers inspiring content about cycling adventures, travel tips, and the unique challenges and joys of exploring the world on a bicycle.
9. Mongle Jyh
Followers: Around 60K
Mongle Jyh is a master of capturing the beauty of South Korea through his camera lens. As a landscape photographer, he has an eye for detail and a unique perspective on the world around him. He's also a Nikon Imaging Korea reviewer, providing in-depth insights on the latest gear. In 2022, he was honored as the Jeju Tourism Association Jeju Public Relations Ambassador, showcasing the best of Jeju Island.
His favorite destinations include Daegwallyeong, Miin Waterfall and Hwangryongwon, but that's just the start of his journey. Follow him on Instagram to see more of his stunning shots!
8. Julip
Followers: Around 70K
Julip is a creative force behind short travel and aesthetic videos, who's always on the go. As a fashion magazine photographer, she has a keen eye for style and beauty. Her videos take you to some of the most picturesque cafes in South Korea, as well as hidden picnic areas.
That's not all, she loves to explore new places, and you can also find her taking in the sights and sounds of California and London, among other destinations. Follow her and get ready to be inspired by her unique perspective on the world.
7. Camping Haru
Followers: Around 90K
Welcome to Camping Haru, where the great outdoors is their playground. They specialize in showcasing the beauty of nature through cinematic shots, focusing on the joys of camping life, bonfires, woods, and the nomadic lifestyle. They also share their experience of living in a van and how to make the most of it.
They are always on the lookout for the most peaceful and secluded camping sites, and they'll take you along on their journey. Whether you're a seasoned camper or just looking for inspiration, Camping Haru is the perfect influencer to follow for a glimpse of outdoor life.
6. Happy Chul
Followers: Around 130K
Meet Happy Chul, an adventurer who loves to capture the beauty of the world through his camera lens. From the beaches of Saipan to the rugged mountains of Kyrgyzstan, he's always on the move and always ready for a new challenge.
Whether he's mountaineering or biking, he's always on the lookout for the next great adventure. His photos will transport you to some of the most beautiful and remote places on earth, and he'll take you along on his journey to explore Korea and other countries.
5. Sky Dorahee
Followers: Around 160K
Sky Doraheee is a talented travel creator and visual storyteller known for capturing stunning travel photos and videos that inspire wanderlust. With over 160K followers on Instagram, she shares authentic moments and breathtaking destinations from around the world. Sky is passionate about collaborating on travel projects, bringing unique stories to life through her artistic lens.
4. Angelina Lee
Subscriber: Around 300K
Join Angelina Lee, as she takes you on her journey of solo travels, food and cultural experiences around the world. She believes that taking it slow and savoring the journey is the best way to truly experience a place. Her vlogs showcase the best of local cuisine from Japan, Europe, Thailand, Korea, and many other destinations.
She also shares her insights on the culture and customs of the places she visits, making her channel a perfect guide for those who want to explore the world in a unique way. Follow her on her journey and get ready to be inspired to travel the world slowly.
3. Hyo Joo
Followers: Around 540K
Hyoju Koh is the longboarder behind the Instagram page Hyo Joo. She's a true globe-trotter, traveling the world to showcase her skills and the unique perspectives you can get from longboarding.
From the streets of Paris to the hills of Switzerland, she's always on the move, and her videos will transport you to some of the most beautiful locations around the world. She has also worked with some of the biggest names in fashion, such as Fendi, Elle and Dior, and has been featured by GoPro.
Followers: Around 870K
Dongwon is the man behind the popular TikTok page Hello Dongwon. He's all about showcasing the beauty of the world through short and inspiring videos. From the landscapes of Japan to the colorful streets of Switzerland, he'll take you on a journey to some of the most beautiful destinations around the world.
He loves to capture the vibrant colors of the places he visits and the delicious food he tries. He also shares some of his adventures with his girlfriend. Follow him and get ready to be inspired to explore the world.
1. Sophie Kim
Subscriber: Around 890K
On top of our list is Sophie Kim. Sophie Kim is a Korean vlogger all about exploring the world through food and culture. From the street food in Egypt to the traditional cuisines of Indonesia and North Africa, she's always on the lookout for new and exciting flavors.
Her full-blown vlogs are perfect travel guides, taking you to destinations such as Turkey and many more. She shares her experiences and gives you a glimpse of the local culture and customs of the places she visits. Check her channel and join her on her journey as she discovers the world through her taste buds.
Conclusion
In conclusion, South Korea is a popular destination for travel, with its citizens enjoying outdoor activities, nature, and culture. The tourism industry in South Korea is strong and the country's high level of economic development allows many of its citizens to engage in travel activities.
Travel influencers in South Korea play a big role in inspiring and guiding travelers, by sharing their personal experiences and recommendations through social media platforms such as Instagram, YouTube, and TikTok. They often have a large following and are seen as trusted sources of travel information and inspiration.
On this list, we curated the top travel influencers in South Korea who offer a diverse range of content, from hiking and camping to luxury travel, and food exploration. They are the perfect partners for brands wanting to reach out to a wanderlust audience.
Frequently Asked Questions
Who are some top travel influencers in South Korea?
Top South Korean travel influencers include Sophie Kim, Hello Dongwon, Hyo Joo, and Angelina Lee, among others. They share inspiring content ranging from food and culture to outdoor adventures and world travel, attracting large followings and influencing travel trends.
Why is influencer marketing effective for travel brands in South Korea?
Influencer marketing works well in South Korea because social media influencers have strong credibility and large followings. Personal travel experiences shared by influencers inspire trust and motivate followers to make travel decisions, boosting brand visibility and engagement quickly.
How can brands target Korean travelers effectively using influencer marketing?
Brands should define their target audience by age, location, and travel interests, then collaborate with influencers who authentically align with their brand voice. Local experts and multi-tier influencer strategies help ensure culturally relevant content and maximize reach and conversions.
Are micro-influencers important in Korea's travel influencer marketing?
Yes, micro-influencers are vital because they have high engagement and authenticity, which strongly influence purchase decisions. Using a mix of mega, mid-tier, and micro-influencers creates a balanced approach to awareness, credibility, and conversions.
How does influencer marketing impact South Korea’s travel industry?
Influencer marketing significantly boosts tourism by showcasing both popular and hidden destinations, helping to revive local tourism economies. Influencer content often leads to increased bookings and travel-related purchases online.