17 Best Crypto Influencers to Follow in 2026
- info831035
- Dec 19
- 9 min read
Updated: 5 days ago
Have you noticed how influencer marketing has taken over the crypto industry? It's now one of the most-used and most-effective cryptocurrency marketing strategies today. These crypto content creators are no ordinary influencers, mind you. They're experts in their chosen niche, with profound knowledge that they generously share online. They've gained a reliable and trustworthy online presence, making them capable of swaying public opinion. It's no wonder crypto companies love to collaborate with them!
From TikTok to X (formerly Twitter), YouTube to Facebook, crypto influencers can be found everywhere. They've got their own websites, too! And you know what? They're not just limited to talking about crypto. These influencers are often exploring NFTs and the metaverse as well. It's fascinating to see how the crypto market continues to expand, and even influencers who weren't originally crypto enthusiasts are joining the party. In fact, crypto influencer campaigns average a 6.5% conversion rate, and boost brand awareness for 60% of crypto projects (Ninja Promo).
As more and more influencers explore the crypto industry, companies like yours might feel overwhelmed when trying to decide who to collaborate with. But fear not! We've got you covered. We've curated a list of the best crypto influencers in the game to follow, complete with a brief background on their content and professional experiences. So, without further ado, let's take a look!
17 Best Crypto Influencers to Follow ⬇️
17. DeFi Ignas
X: @DefiIgnas (158.2K followers)
Substack: Ignas | DeFi Research
Ignas, a prominent figure in the DeFi community, has been making waves due to his genuine and in-depth research on the world of cryptocurrencies. His distinctive perspectives and informative content on DeFi protocols have earned him the trust and admiration of his followers.
With an extensive background and a far-reaching network, Ignas is the perfect candidate for providing guidance, conducting research, or speaking at conferences for crypto projects. As an advisor, he brings a wealth of knowledge and expertise to the table, making him a valuable asset to any team. His contributions are highly sought-after, and his reputation as a thought leader in the DeFi space continues to grow.
16. Simon Kim
X: @simonkim_nft (15.4K followers)
Simon Seojoon Kim, CEO & Managing Partner at Hashed, is South Korea's foremost blockchain evangelist, collaborating with IT powerhouses like Kakao and Line. Before Hashed, he co-founded Knowre, an innovative ed-tech startup later acquired by Daekyo. Recognized as a member of the South Korean Parliament's 4th Revolution Committee, he also holds positions in the Korea Blockchain Association and Busan Blockchain Free zone committee. With 15.4K X (formerly Twitter) followers, Simon frequently shares insightful threads on web3 and crypto.
15. Camila Russo
X: @CamilRusso (93.5K followers)
Official Website: Camila Russo
Let's talk about Camila Russo. She's not your ordinary financial journalist. She's got experience across continents and different asset classes, and she's currently a Chiefess at Defiant News. But that's not all, she's also the author of the first book on the history of Ethereum, The Infinite Machine. If you want to stay in the loop about news and current affairs, as well as her talks, interviews, and opinions, you've got to check out her Twitter account. She even shares some of her insightful analyses too!
14. Ivan on Tech
YouTube: Ivan on Tech (534K followers)
X: @IvanOnTech
Ivan Liljeqvist, or Ivan On Tech, is a Swedish software developer and YouTube tech public figure. Ivan covers macro topics regarding the crypto and blockchain space. After his Ethereum, in late 2017, Ivan took content creation seriously so that he could build a business. Since then, he was invited to speak on several talks about crypto projects. Ivan is also founder of Moralis, a platform for building dapps and empowering Web3 developers.
13. Nischal Shetty
X: @NischalShetty (489.6K followers)
Blog: Nischal Shetty's Blog
Have you heard of Nischal Shetty? He's the Founder and CEO of WazirX, India's very own crypto-assets exchange. Not only that, but he's also the mastermind behind WRX, India's very own digital asset. Oh, and did we mention he's also the founder of Crowdfire and currently building Shardeum? He's a busy man! If you want to stay updated on his latest projects and get some motivational crypto advice, you've got to follow his account. He even shares news, interviews, and articles on crypto too!
12. Peter McCormack
X: @PeterMcCormack (597.1K followers)
Podcast: What Bitcoin Did
YouTube: What Bitcoin Did
Peter McCormack is a former Australian footballer who is now the host of “What Bitcoin Did”, a podcast covering expert interviews on Bitcoin development, privacy, investment and adoption. Peter often tweets about the latest episodes of his podcast, featuring the biggest names in the crypto industry. He also retweets the latest news, and sometimes tweets about issues that may encourage discussion among the crypto community.
11. Layah Heilpern
YouTube: Layah Heilpern (467K subscribers)
Instagram: @layahheilpern
Let's talk about Layah, a broadcast journalist who specializes in cryptocurrencies and blockchain technology. She's got her own YouTube show, The Layah Heilpern Show, where she presents raw, stripped-back conversations about Bitcoin, politics, and motivation. You can also catch clips from her show on her TikTok account. And if you want to stay up-to-date on her interviews, talks, news, opinions, and some snippets from her show, you've got to follow her on Twitter. Trust us, you won't regret it!
10. Ellio Trades
X: @elliotrades (844.3K followers)
YouTube: EllioTrades
Elliot Wainman, also known as Ellio Trades, has a massive following on Twitter and YouTube. His content covers everything from investing, altcoins, and NFTs, to his own NFT platform called SuperFarm. With well-produced videos and thorough analyses, it’s no wonder that his channel is rapidly gaining followers. On Twitter, Ellio shares his opinions, news, and even charts – making it a one-stop-shop for crypto enthusiasts.
9. Sheldon Evans
Instagram: Sheldon Evans (66K followers)
Sheldon Evans is more than just a professional photographer, he’s also an entrepreneur and cryptocurrency expert. His popularity on YouTube is growing fast, thanks to his weekly videos on digital assets, NFTs, and finance. From beginner guides to tutorials on “How to Get Rich with Crypto,” Sheldon covers it all.
8. Crypto Casey
YouTube: CryptoCasey (660K subscribers)
Instagram: @CryptoCasey
Crypto Casey delivers clear, beginner-friendly explanations of Bitcoin, altcoins, and core crypto concepts. Her YouTube channel focuses on simplifying complex topics and helping viewers understand how the crypto market works. Ideal for those building a solid foundation in cryptocurrency, Crypto Casey offers practical and easy-to-follow educational content.
7. Barry Silbert
X: @BarrySilbert (783K followers)
Barry Silbert is the Founder and CEO of Digital Currency Group, a global enterprise that builds, supports, and invests in companies all over the world. In 2012, Barry established himself as one of the earliest and most active investors in Bitcoin. With years of experience in the industry, Barry is often invited to speak at various crypto talks, which he shares on his Twitter account.
6. Charles Hoskinson
X: @IOHK_Charles (1M followers)
Charles Hoskinson, co-founder of the blockchain engineering company, Input Output, Cardano, and former co-founder of Ethereum, is a well-known entrepreneur in the crypto world. His Twitter page is a mix of his opinions, news, appearances, commendations, and criticisms on crypto-related products and services. As an expert in the field, his insights are always worth a read.
5. Anthony Pompliano
X: @APompliano (1.8M followers)
YouTube: Anthony Pompliano
Instagram: @pompglobal
Anthony Pompliano is an investor and entrepreneur who has invested over $100 million in early-stage technology companies. He created The Pomp Letter where he writes newsletters analyzing the business, finance, and technology industries. Anthony often tweets about crypto news, commentaries about the economy, social issues, and Bitcoin analyses. Anthony also has his own YouTube channel where he utilizes long-form video format to explain and analyze crypto issues.
4. Coin Bureau
YouTube: Coin Bureau (2.73M followers)
X: @coinbureau
Instagram: coin.bureau
Mike Jenkins, aka Coin Bureau, is like a blockchain professor who's always eager to share his knowledge. His YouTube channel is the perfect place to learn about various cryptocurrencies like Cardano, Polkadot, Solana, and Ethereum, to name just a few. With over 2 million subscribers and a talent for explaining complex concepts in an easy-to-understand way, Coin Bureau is a top destination for anyone looking to dive deeper into the world of crypto.
3. Michael Saylor
X: @saylor (4.7M followers)
Official Website: Michael
Michael Saylor is the Chairman & CEO of Strategy (formerly known as MicroStrategy), a publicly traded business intelligence firm. He is also the longest serving CEO of a publicly traded tech company in Silicon Valley. Michael has dual degrees from MIT in Aerospace Engineering & History of Science. In the crypto community Michael is known as the high priest of Bitcoin. Strategy has purchased over 670,000 Bitcoins worth over 10 billion United States dollars (Bitcointreasuries.net).
2. Vitalik Buterin
X: @VitalikButerin (5.8M followers)
Official Website: Vitalik
Vitalik Buterin is a Russian-Canadian programmer who has had a major impact on the world of cryptocurrency. He's one of the co-founders of Ethereum, which he dreamed up as a way to overcome the limitations of Bitcoin. On Twitter, Vitalik shares news, opinions, charts, guides, and recommendations that are all focused on crypto. He's always thinking about how to improve the space and his tweets show it.
1. CZ Binance
X: @cz_binance (10.5M followers)
CZ Binance, or Changpeng Zhao, is the head honcho over at Binance, which is the world's biggest and most influential cryptocurrency exchange. He's a big believer in the power of crypto, which is why he hoddles BNB and BTC coins. CZ's Twitter feed is always full of interesting insights, whether he's talking about the latest news and trends or sharing numerical data on the state of crypto. He also loves to share his thoughts on the latest issues, which he always clarifies are his own and not financial advice.
CONCLUSION
Cryptocurrency’s market size is increasing by the day, which also resulted in an influx of interest among influencers. More and more content creators are exploring the world of crypto, and are involving the topic on their daily social media posts. With thousands of crypto influencers, only a few can be among the best, most reliable, and most trustworthy.
We hope this list helped you gain a better understanding of the crypto influencer space, and who are dominating it. The list is mostly composed of men, with a few women who made a name for themselves.
Frequently Asked Questions (FAQs)
Are crypto influencers trustworthy sources for investment advice?
Crypto influencers can provide useful information, but they are not inherently trustworthy financial advisors. Many influencers are compensated through sponsorships, affiliate links, or token promotions, which can create biases in their content. Followers should be cautious, critically assess recommendations, and independently verify claims before acting on them. Influencers may move market sentiment, but decisions should always be backed by your own research. (deficoininvesting.com)
How can I spot a credible crypto influencer?
Credible influencers show transparency, consistently provide high‑quality educational value, and avoid unrealistic profit claims. Look for individuals who explain their reasoning clearly, disclose paid promotions, and engage thoughtfully with their audience. Check engagement quality—not just follower counts—as high followers with low meaningful responses may signal inauthentic reach. Tools like analytics platforms can also help gauge genuine engagement and audience relevance. (blockchainappfactory.com)
Who are the top crypto influencers to follow in 2025?
Some of the most influential voices in crypto in 2025 include Vitalik Buterin, Anthony Pompliano, Michael Saylor, and Laura Shin, who share insights on blockchain tech, market trends, and investment analysis. Vitalik Buterin, co‑founder of Ethereum, remains essential for understanding protocol evolution and future innovation. Pompliano offers macro and Bitcoin‑focused commentary that resonates with both retail and institutional audiences. Laura Shin’s reporting provides balanced, in‑depth coverage of regulation, security, and emerging trends. (collabstr.com)
What are common pitfalls of crypto influencer campaigns in 2025?
Many projects underestimate how complex influencer campaigns can be, facing issues such as bot‑inflated engagement metrics, compliance risks, and one‑off promotions that lack long‑term authenticity. Paying for high follower counts doesn’t guarantee real user interaction or conversions. Failing to disclose sponsorships can also lead to legal and reputation problems if regulators intervene. Effective campaigns require careful planning, legal awareness, and genuine engagement rather than just paid exposure. (Coinpresso)
Can influencer marketing improve a crypto project’s real‑world performance?
Yes, case studies in 2025 show that well‑structured influencer campaigns can significantly boost engagement, impressions, and user acquisition for crypto platforms. For example, exchanges that partnered with trusted content creators saw measurable increases in active user sign‑ups and platform liquidity. Long‑form explainers and consistent social storytelling helped audiences understand features and benefits rather than just seeing a token price spike. This demonstrates that thoughtful influencer marketing can have real ROI when combined with clear messaging and tracking. (Blockchain App Factory)