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17 Best FinTech Influencers to Help Grow Your Brand in 2024

AJ Marketing - 17 Best FinTech Influencers to Help Grow Your Brand in 2024

The FinTech industry is on a remarkable growth trajectory. In 2017, the total transaction value in the digital payments sector reached $3.57 trillion. In 2024, it stands at an estimated $13.17 trillion, and projections indicate that by 2027, it will soar to an impressive $16.62 trillion.

This substantial growth isn’t just a testament to the industry's resilience; it's a clear signal of the opportunities that lie ahead for brands willing to seize them. In such a competitive environment, standing out requires more than just a great product or service. It demands a deep understanding of the market, a clear strategy, and the right connections.

AJ Marketing - 17 Best FinTech Influencers to Help Grow Your Brand in 2024 - transaction value in the fintech industry

That’s where influencers come into play. These are individuals with the expertise, insights, and following to shape opinions and drive action in the FinTech sector. They are the trendsetters, the thought leaders, and the go-to experts whose words carry weight.

In this article, we will introduce you to 17 of the most influential figures in FinTech in 2024. These FinTech influencers are at the forefront of change, leading conversations and inspiring innovation in finance and technology. Whether you are a seasoned professional or a new entrant aiming to make your mark, these influencers are key players you’ll want to align with to help grow your brand effectively and sustainably.

Let’s get started and meet the experts who can be your guiding stars in the expansive FinTech industry.

AJ Marketing - 17 Best FinTech Influencers to Help Grow Your Brand in 2024 - Connect

Best FinTech Influencers ⬇️

Country: United Kingdom 🇬🇧

Followers: 30K

Sabine VanderLinden is a force in the FinTech sector, with a focus on creating sustainable digital ecosystems that transform corporate venturing. As the co-founder of Alchemy Crew, a venture-first R&D lab, she collaborates with global Fortune 500 companies and venture capital funds to accelerate tech ventures. Beyond her entrepreneurial endeavors, Sabine is a visiting professor at Bayes Business School, where she educates the next generation on FinTech and InsurTech disruption.

Country: China 🇨🇳

Followers: 46K

Living at the heart of China's digital revolution, Richard Turrin is the acclaimed author of two No. 1 international bestsellers: "Cashless: China's Digital Currency Revolution" and “Innovation Lab Excellence.” Residing in Shanghai since 2010, Richard has witnessed China's transition to a cashless society firsthand. His books are not just informative; they are inspired by his personal experiences and interactions, particularly on LinkedIn. Richard’s writing aims to demystify the West's impending cashless future by offering insights from China’s current fintech practices. With over 20 years of experience in banking technology, he is a sought-after consultant who brings a wealth of practical knowledge to his readers.

Country: Switzerland 🇨🇭

Followers: 65.7K

Andreas Staub has a rich career spanning over two decades in the intricate domain of tax. He is not just a seasoned professional but also a people-centric leader, valuing the synergy of human intellect and technology in devising optimal solutions. Beyond the confines of his corporate role, Andreas is a devoted nature photographer and scuba diver. These pursuits not only fuel his passion but also shape his comprehensive and grounded perspective on the world—a balance that likely informs his approach to leadership and problem-solving in the fast-moving world of finance and technology.

Country: United Kingdom 🇬🇧

Followers: 87.2K

A top global FinTech influencer, Chris Gledhill is a voice that commands attention in the financial technology sector. Working freelance as a FinTech advisor and consultant, Chris brings a unique blend of technical and business acumen to the table. His expertise encompasses a wide array of disruptive technologies, from Blockchain and AI to Cryptocurrencies and Biometrics. A regular blogger and an influential presence on Twitter [@cgledhill], Chris’s insights are a valuable resource for professionals seeking to stay informed about the latest FinTech developments across the globe.

Country: United Kingdom 🇬🇧

Followers: 96.5K

AJ Marketing - 17 Best FinTech Influencers to Help Grow Your Brand in 2024 - 14

Frugal Spender is the go-to TikTok account for practical and relatable personal finance advice. With a focus on UK fintech, investing, and budgeting, this account breaks down complex financial topics into easy-to-understand tips. Beyond TikTok, Frugal Spender extends its reach through a podcast and YouTube channel, offering deeper dives into money management in relationships, money facts, and mindset advice. Whether you're a finance novice or looking to sharpen your money skills, Frugal Spender is a reliable source for straightforward and actionable financial wisdom.

12. Ben

Country: Germany 🇩🇪

Followers: 90.1K

AJ Marketing - 17 Best FinTech Influencers to Help Grow Your Brand in 2024 - 11

Meet Ben, your friendly guide to the intricate world of finance and investing. Through social media, Ben aims to demystify finance, making investing, stocks, and business approachable and enjoyable. His short, tutorial-style videos are packed with practical knowledge, gleaned from years of study and hands-on experience. Follow Ben’s personal journey toward financial independence, enriched by his insights from over seven years in the stock market and his background as a banker.

Country: Sweden 🇸🇪

Subscribers: 98K

Sebs FinTech Channel is your gateway to the pulse of financial technology innovation. This channel is dedicated to highlighting emerging technologies, disruptive startups, and key regulatory shifts within the FinTech ecosystem. With Sebs FinTech Channel, viewers gain a front-row seat to industry trends, empowering them to stay informed and strategically positioned in the ever-changing financial technology sector.

Country: United States 🇺🇸

Followers: 98.9K

Meet Jim Marous, a powerhouse in the banking industry and a highly sought-after keynote speaker for industry and corporate events. With a reputation as one of the top 5 most influential people in banking, Jim’s insights are revered globally. He is the co-publisher of The Financial Brand and the owner and publisher of the Digital Banking Report. Jim’s expertise spans innovation, digital transformation, customer experience, and marketing strategies in banking.

Country: United States 🇺🇸

Subscribers: 109K

The FinTech Channel is your go-to source for the freshest news in financial technology. This video channel delivers the latest updates on systematic tools, payment methods, and tech advancements, along with educational content on the Crypto and NFT sectors. By tuning in to the FinTech Channel, you are ensuring that you stay abreast of the most recent innovations at the intersection of technology and finance.

Country: Switzerland 🇨🇭

Followers: 131.2K

Spiros Margaris, a venture capitalist and the founder of Margaris Ventures, is a name synonymous with authority in the fintech space. With a track record that includes advising two fintech companies, wefox and STC Pay, to unicorn status, Spiros is a seasoned and insightful player in the industry. His accolades are numerous, consistently ranking as a top global fintech influencer by various organizations. Whether it’s through his advisory roles or his thought leadership, Spiros is a guiding force in fintech, insurtech, and artificial intelligence.

Country: Netherlands 🇳🇱

Followers: 132K

From the heart of Amsterdam, Marcel van Oost is a linchpin in the FinTech community. After an entrepreneurial journey that led him from working at an Acquiring Bank to founding a Collecting Payment Service Provider, Marcel now thrives as an advisor, investor, and connector in FinTech. His daily content serves as a curated guide to the most pertinent news in the FinTech space, allowing professionals to stay informed without the information overload.

Country: India 🇮🇳

Followers: 295K

Dr. Viraj Patil is a purpose-driven peak-performance strategist and business growth consultant. With a focus on improving business processes, Dr. Patil aids organizations in transforming and achieving profitability through his strategic advisory. His extensive experience, which includes operational leadership and mentoring large teams across 15 countries, equips him with a deep understanding of the challenges that individuals and organizations face. Dr. Patil is committed to creating opportunities and mentoring people on improving performance as a strategic business advisor for fintech.

Country: United Kingdom 🇬🇧

Followers: 299K

Lex Sokolin is a fintech philosopher and analyst with a rich and diverse background. Most recently, he led the Cryptoeconomics team at ConsenSys as Chief Economist and previously served as CMO and Global Fintech Co-Head at the company. Lex is also the voice behind a newsletter at Fintech Blueprint, which reaches an audience of 170,000 people. In addition to his fintech endeavors, Lex is a practicing visual artist, adding a unique creative dimension to his professional identity.

Country: Italy 🇮🇹

Followers: 342.3K

Antonio Grasso, the founder and CEO of Digital Business Innovation Srl, is a beacon in the digital transformation space. With a focus on artificial intelligence, cybersecurity, IoT, blockchain, and sustainability, he wears multiple hats—as a consultant, advisor, author, and software innovator. He is a passionate advocate for strategic approaches to this significant change and is dedicated to spreading knowledge, particularly to developing countries, through his active social media presence.

Country: India 🇮🇳

Subscribers: 590K

Two brothers, one shared passion: the stock markets. That's the driving force behind the Goela School of Finance LLP. This team of CFA, MBA, and CA professionals has educated over 200,000 people across 27 countries. With a presence on platforms like TEDx and JoshTalk, and having trained on behalf of BSE and NSE, they are committed educators. Their aspiration is twofold: personally, to reach the Forbes top 50 Investors of the World, and for their school, to provide an unparalleled platform for massive growth in stock market understanding and success.

Country: United Arab Emirates 🇦🇪

Subscribers: 651K

Oliver Isaacs stands out as a serial entrepreneur and tech investor with a global influence. Profiled by Forbes, he is a prominent figure in the tech and blockchain sectors, boasting over 1 million followers across various online platforms. Oliver and his team have a history of working with and advising leading blockchain companies, exchanges, social media influencers, Fortune 500 CEOs, and tech investors, solidifying his status as a key player in the tech world.

Country: Mexico 🇲🇽

Subscribers: 937K

Eduardo Rosas is on a mission to empower others with financial knowledge. Holding a degree in Finance and Banking, his curiosity extends far beyond the classroom. Eduardo is committed to sharing what he has learned about securing a stable and prosperous future through smart financial decisions. He created his channel to share his journey and insights, aiming to enhance the personal finances of his audience. For Eduardo, financial education is not just about numbers; it’s about enjoying the process of planning for a brighter future.


The world of FinTech is teeming with insightful voices and thought leaders who are shaping the future of finance. From deep expertise in digital transformation to the mission to educate the masses on stock markets, these influencers are making waves in diverse ways.

Each of these influencers brings a unique perspective and a wealth of knowledge to the table, proving that whether you're a seasoned professional or a curious newcomer, there's a FinTech influencer out there to inform, inspire, and guide you. Follow them to stay informed and to join the exciting conversations that are shaping the future of finance.

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