Top 7 Art Influencers on Indian Social Media
- info831035
- Sep 29
- 6 min read
Updated: Oct 3
India, a vibrant and diverse land, is a treasure trove of unique art forms, skilled artists, and passionate enthusiasts who've gained global recognition. Each corner of this incredible country boasts its own distinct art style, a testament to the rich cultural tapestry woven throughout its history. As the creative industry evolves, Indian artists are making waves and embracing technology, taking their talents to a worldwide audience.
Visual artists from India are especially making a splash online, captivating audiences with their awe-inspiring creations. They've mastered the art of going viral on platforms like YouTube, Instagram, and Facebook, spreading their influence and inspiration far and wide.
These talented individuals express themselves through various media—from photography and music to traditional pen and paper or canvas. The Indian art industry is flourishing, and with imports expected to reach a staggering $229 million by 2026 (ReportLinker), it's clear that art is a vital part of the country's cultural fabric. International brands in the art world are enjoying a surge in sales, as visual arts captivate social media users. Content creators sharing their masterpieces and expertise attract legions of followers, often numbering in the millions.
Artists have harnessed the power of online channels to generate buzz around their work, and as a result, social media influencers have emerged as key players in promoting brands within the market. If you're keen to build your own online presence, these art influencers are the ones to watch!
So, whether you're seeking inspiration, influence, partnership, or collaboration, look no further! We've handpicked a list of top art influencers on Indian social media who not only showcase their stunning work online but also teach and inspire fellow art enthusiasts to express themselves. Let them guide you in honing your talent, building your skills, and crafting your own artistic persona!
The Top Art Influencers on Indian Social Media are ⬇️
Followers: About 70K
Shilo Shiv Suleman, a brilliant Indian contemporary artist, specializes in illustration and installation art. Her captivating creations convey powerful messages through magical realism, advocating for change and challenging societal norms. Shilo's talents extend beyond the digital realm, as she has graced the stages of global festivals like Burning Man. Her strong advocacies have garnered admiration and respect from fellow Indian artists.
6. Mamta Singh
Followers: About 80K
Meet Mamta Singh, the renowned "wall artist," who wears the hats of both an illustrator and an educator. Mamta shares her passion for art by conducting workshops for budding artists and those looking to refine their skills, both online and offline. She also organizes events that showcase the beauty of art. Her signature style revolves around charming scribbles and doodles—simple, yet visually striking representations. As a muralist, Mamta has collaborated with various establishments across India and is the proud founder of the Doodle Art Workshop.
5. Alicia Souza
Followers: About 400K
Alicia Souza, affectionately known as "Auntie Alie" by her social media followers, is a freelance illustrative designer with a flair for humor. She's adored for her 2-D comedic drawings and comic-style illustrations that depict relatable, everyday situations. Each piece is accompanied by witty captions and dialogues that instantly grab the reader's attention. Auntie Alie effortlessly connects with her audience, as her work resonates with the experiences of the Indian masses.
4. Kesh
Subscribers: About 690K
Meet Keshav Ratnavel, better known as "Kesh," a gifted artist who weaves stories through captivating drawings and videos. As a YouTuber, Kesh enthralls his audience with animated short films, drawing tutorials, tips, recommendations, and sage advice on the do's and don'ts of creative work.
On Instagram, Kesh's striking illustrations impart stories with meaningful moral lessons. What sets his work apart is his eye-catching use of bold pops of color, which harmonize beautifully with his thick, sharp lines.
Subscribers: About 1.8M
Shikha Sharma, known as @shikha.s_art, is a 14-time world record–holding rangoli and fine-arts artist from India. She’s celebrated for her large-scale rangoli installations, detailed portrait rangolis, 3D illusions, and devotional artworks featuring deities and cultural motifs.
Working with colored powders, natural pigments, and mixed media, Shikha has completed over 50 promotional projects for films and music releases. She also runs an art institute, training students in rangoli and fine-arts, while inspiring millions online with her innovative take on traditional art.
2. Art Guy Rob
Subscribers: About 2.7M
Art Guy Rob is the creative persona of Harun “Rob” Robert, known for making art playful, accessible, and full of wonder.
On Instagram, Rob shares hands-on tutorials, behind-the-scenes glimpses of his studio, creative experiments, and collaborative artworks. His feed is a vibrant canvas — showing you how to transform simple materials into expressive pieces.
Originally famous for hosting the DIY show M.A.D. on Pogo, Rob continues to evolve in the digital world — exploring printmaking, stop motion, illustration, upcycling, and more — all with a fun, “let’s-make-it” spirit. Rob turns everyday objects into storytelling tools — inspiring creativity through color, curiosity, and hands-on joy.
Subscribers: About 3.7M
Welcome to SurajFineArts, a YouTube channel curated by the talented Suraj Patel. As a commission painter, Suraj's forte lies in abstract figurative paintings. His masterful use of strokes, waves, lines, and shapes with watercolor and acrylic paint on canvas evokes a sense of tranquility for those who immerse themselves in his art.
Join Suraj as he shares his creative process through engaging tutorials and mesmerizing timelapses of his painting sessions on YouTube. Meanwhile, on Instagram, he showcases and sells his stunning artworks. Suraj is famed for transforming mere dots of acrylic paint into breathtaking abstract masterpieces, employing an array of brushes and paint rollers. As an ambassador for prestigious brands like Brustro, Suraj continues to make his mark in the world of art.
CONCLUSION
All thanks to the internet, Indian artists who are engaged in different types of art are now able to reach a wider audience. They utilize different social media platforms where they can showcase their crafts, just like YouTube, Instagram, and Facebook, to inspire and encourage. Aside from these, they partner with different brands to market and advertise products, services, and businesses in general. With the dawn of the internet, digital marketing has become an essential need for any business in India which is aiming to establish credibility in the market.
We provided you with the list of the top artist influencers in India today. These artists vary in style and approach in their crafts, but the common denominator among them is that they are seen as idols and inspirations by thousands and millions of Indians. Thus, their recommendations are also heavily prized.
With this article, we sure hope that you found the artist who is right for your needs or who you’ve been dreaming of working with.
Frequently Asked Questions (FAQs)
What types of art do Indian social media influencers specialize in?
Indian art influencers cover a wide range of mediums such as rangoli, mural painting, comic-style illustrations, abstract figurative art, and installation art. For example, Shikha Sharma is famed for rangoli artwork, while Alicia Souza is known for humorous illustrative comics. Others like Suraj Patel focus on abstract painting techniques using acrylics and watercolors. (Source: Tring: Art Influencers)
What are effective ways for Indian artists to grow their followers on Instagram?
Artists should optimize their Instagram profiles by using professional usernames, clear profile pictures, and strong bios specifying their art styles. Consistently posting high-quality artwork, leveraging relevant hashtags, engaging with followers through comments, and collaborating with other artists or influencers help increase visibility. Regular interaction and a strategic approach to content posting significantly boost follower growth and engagement. (Source: Teravarna)
How can Indian artists use social media strategically for marketing?
Successful social media marketing for Indian artists involves sharing personal stories behind artworks, maintaining posting consistency, and interacting authentically with followers. Planning content around clear objectives—whether selling art, increasing reach, or building a brand—is crucial. Using analytics to track engagement and scheduling posts for optimal times enhances impact, making social media a powerful tool for gaining art buyers and collaborations. (Source: IndianArtIdeas)
How do Indian art influencers monetize their content beyond traditional sponsorships?
Indian influencers are increasingly leveraging NFTs (non-fungible tokens) to monetize digital art independently of platforms. By tokenizing their art, they create unique digital assets that can be sold or auctioned, providing an additional revenue stream. Alongside NFTs, paid workshops, membership communities, and live online events are popular monetization models that offer sustainable income while engaging followers. (Source: Forbes India)
What are the key influencer marketing trends for Indian art influencers in 2025?
In 2025, Indian influencer marketing trends highlight the rise of nano-influencers—those with smaller, highly engaged audiences—as an effective strategy for hyper-local and authentic brand campaigns. There is also an increased focus on transparency and authenticity, with 85% of followers willing to unfollow inauthentic creators. Brands are integrating value-driven storytelling, long-term collaborations, and leveraging short-form video content to deepen engagement and build loyal communities. (Source: Katha IGNITE)