Top 20 TikTok Influencers in Asia
- info831035
- 5 days ago
- 8 min read
Ready to tap into Asia’s TikTok stars? As TikTok continues to dominate the social media trend, it’s the go-to platform for Gen Z and millennials, offering relatable, entertaining content that thrives on creativity. In Asia, countries like Indonesia, Vietnam, and the Philippines are leading the charge, making TikTok influencers essential digital marketing partners for businesses wanting to expand in this region.
To help your brand break into local markets, we’ve curated a list of top TikTok influencers in Asia. These content creators know how to engage their audience and can help you create killer marketing campaigns in this dynamic space.
Top 20 TikTok Influencers in Asia ⬇️
Lê Bống (Vietnam 🇻🇳)
Bông Tím (Vietnam 🇻🇳)
Thầy Beo (Vietnam 🇻🇳)
20. Juney
Country: South Korea 🇰🇷
Followers: About 1.6M
Topics: fashion, styling
Need some fashion inspo with a fun twist? Check out Juney, the influencer serving up unique style tips with a side of fun, complete with her signature silly photoshoot poses. She's also a pro at jumping into TikTok challenges for big names like Cartier, Adidas, and Gucci!
19. Afifah Riyad
Country: Indonesia 🇮🇩
Followers: About 3M
Topics: beauty, makeup
Looking to spice up your TikTok with some fresh beauty vibes? Dive into the world of Afifah Riyad and her sister Caldi Sylla, who are rocking the makeup scene with jaw-dropping tutorials and transformations. Afifah's got a knack for killer transitions and dance challenges, all while sharing her go-to beauty products!
18. Hina Yoshihara
Country: Japan 🇯🇵
Followers: About 3.4M
Topics: dancing, fashion, travel
Get ready to be wowed by Hina Yoshihara, whose dance moves and vibrant energy are lighting up TikTok. As part of the international pop group Now United, she also keeps fans entertained on YouTube with travel vlogs, makeup tips, and Q&As. Hina loves bringing friends into her TikTok dance challenges, making her feed a lively and must-follow experience!
17. Thầy Beo U40
Country: Vietnam 🇻🇳
Follower: About 6.2M
Topics: MC, teacher, concerts
Thầy Beo U40 keeps everyone hooked with his thrilling adventures chasing idols at concerts and fan events for stars like BlackPink and Taylor Swift. He doesn't just stop there—he also opens up about his life as a teacher and MC, sharing stories that resonate with viewers of all ages. His exciting experiences and genuine insights have made him a beloved figure on social media.
16. Bông Tím
Country: Vietnam 🇻🇳
Followers: About 6.4M
Topics: humor, entertainment
Bông Tím is a total TikTok hit with his laugh-out-loud content and those awesome, wild pants he always rocks! His channel keeps blowing up thanks to his relatable reviews and comedy skits set in his own café, making everyone crack up.
15. Mario Jok
Country: Thailand 🇹🇭
Followers: About 7.5M
Topics: parody, comedy, skits
If you need a dose of laughter, Mario Jok is your guy. This comedian has gone from YouTube star to TikTok sensation, winning hearts in Thailand with his hilarious dance moves and comedy sketches. Often teaming up with his girlfriend for even more fun, his videos are sure to crack you up.
14. Roshan Jeet
Country: Malaysia 🇲🇾
Followers: About 7.6M
Topics: comedy, parody, sarcasm
On "Asian TikToker," Roshan Jeet reigns supreme when it comes to sarcasm. With his hilarious spin on popular songs, he takes sarcasm to the next level, delighting fans with his clever lyrics. Whether it's parodies or his spot-on list videos about pet peeves, his sharp humor resonates perfectly with Gen Zs and millennials.
13. Yeol Ayres D.A.
Country: Indonesia 🇮🇩
Followers: About 7.8M
Topics: skit, comedy
Yeol, your go-to guy for non-stop laughs any time of the day. His TikTok is packed with hilarious filters and skits that perfectly capture the comedy of everyday life in an Indonesian household. People can't get enough of his entertaining antics and spot-on humor!
12. Lê Bống
Country: Vietnam 🇻🇳
Followers: About 10.1M
Topics: entertainment, education, motivation
Once a TikTok dance star, Lê Bống is now making waves as a national TV host, showcasing the incredible journey of transformation that "Asian TikToker" can offer. She's not just about entertainment anymore—her elegance, intelligence, and humility have reshaped her public image. Now, she's a beacon of inspiration for young people eager to pursue personal growth and self-discovery.
11. Engfa Waraha
Country: Thailand 🇹🇭
Followers: About 10.2M
Topics: music, beauty, lifestyle, inspiration
Engfa Waraha brings star power to TikTok with her soulful voice, stunning visuals, and uplifting personality. As a beloved Thai singer and Miss Grand Thailand 2022 1st runner-up, she blends performance, charm, and positivity in every video. Whether she’s singing, sharing beauty moments, or inspiring her fans with heartfelt messages, Engfa continues to captivate audiences across Thailand and beyond.
10. Kaykai
Country: Thailand 🇹🇭
Followers: About 11.8M
Topics: vlogging, comedy
Kaykai, a Thai YouTube sensation with nearly 12 million subscribers, is now taking TikTok by storm. Her lively daily vlogs, humorous sketches, and catchy dance challenges have her Thai fans absolutely hooked. Beyond entertainment, she's become a key influencer in the beauty realm with her brand endorsements, offering up serious style inspo.
9. Jiwon Family
Country: South Korea 🇰🇷
Followers: About 12M
Topics: family, dancing
Jiwon Family is all about the fun and energetic bond between a parent and their kids, who share a love for dancing. Their TikTok is packed with them grooving to top tunes and nailing trending dance challenges together. They've captured the hearts of millions in South Korea with their adorable dynamic and simple dance tutorials that invite everyone to join in the fun.
8. Jongmin Oppa
Country: South Korea 🇰🇷
Followers: About 14.6M
Topics: relationship, comedy
Jongmin Oppa, the South Korean influencer who first grabbed attention with his gentlemanly advice and boyfriend tips. His content has since evolved into funny, relatable takes on relationships that have his followers laughing and nodding along. With his rising popularity, brands like Lip Hip, Chahong, and MINI are lining up to collaborate with him.
7. Lee Si Young
Country: South Korea 🇰🇷
Followers: About 16.9M
Topics: entertainment, beauty, comedy
Lee Si Young, a legendary figure in the world of KDrama, is shaking things up as she takes her vibrant personality to TikTok. Teaming up with her husband for side-splitting skits, she's showing fans a whole new side of herself. With over 17 million followers, her infectious humor isn't just winning hearts—it's also attracting a slew of endorsements.
5. Sisca Kohl
Country: Indonesia 🇮🇩
Followers: 17.7M
Topics: food, cooking
Sisca Kohl and her sister Aliyyah, the Indonesian duo who shot to online fame with their viral ice cream creations. Sisca has since moved on to spotlighting her flair for cooking extravagant dishes, like gold-covered beef, capturing the internet’s attention. She's also teamed up with fancy food brands, top-notch cooking gear, and skincare companies, solidifying her luxurious lifestyle vibe.
5. Linh Barbie
Country: Vietnam 🇻🇳
Followers: About 18.8M
Topics: entertainment, dancing
As a popular Asian TikToker, Linh Barbie lights up feeds with her vibrant and cheerful energy. She's not just a TikTok star—her charisma shines on YouTube and in her acting projects too. Her dance clips, online challenges, and creative brand promos have led to exciting partnerships with major brands like GoCar, Honda, and Tra Oolong Tea.
4. Trà Đặng
Country: Vietnam 🇻🇳
Followers: About 21.3M
Topics: cosplay, makeup, transformation
Trà Đặng is the ultimate triple threat! She's got skills in dancing, singing, makeup, and cosplay transformations. Her fans are blown away by her ability to switch characters, from dark and mysterious to sweet and bubbly, and her seamless TikTok transitions make her videos 200 times better! She recently accepted endorsement partnerships by taking on brand challenges on her TikTok account.
3. Ivana Alawi
Country: Philippines 🇵🇭
Followers: About 22.2M
Topic: lifestyle, beauty, comedy, vlogs
Looking for a creator who’s equal parts glamorous, funny, and effortlessly relatable? Ivana Alawi brings her signature charm to TikTok with feel-good lifestyle clips, beauty moments, and playful skits that never fail to brighten your feed. Whether she’s sharing snippets of her daily life or spreading good vibes with her contagious smile, Ivana remains one of the Philippines’ most beloved digital personalities.
Country: Philippines 🇵🇭
Followers: About 46.1M
Topics: dancing, performing
If you're craving some jaw-dropping dance moves, Niana Guerrero is your go-to girl. As a popular Asian TikToker, this Filipino talent has been dazzling audiences since she was young, amassing over 15.8 million subscribers on her YouTube channel. She skyrocketed to fame dancing alongside her brother Ranz Kyle and has even been named one of Asia's Top 20 YouTube Influencers. On TikTok, Niana rocks her own choreographies and trending dance challenges, charming fans with appearances from her little sister Natalia and brother, while also catching the eye of big brands like Petron, HP, and Starburst.
1. Bayashi
Country: Japan 🇯🇵 Followers: About 54.9M
Topics: food, cooking, ASMR
Feeling peckish? Bayashi, the number one TikToker in Asia right now, is here to satisfy your cravings with his delightful cooking adventures on TikTok. Known for whipping up easy and tasty dishes, he never fails to keep his audience engaged with his mouthwatering recipes. His love for food extends into mukbang and ASMR videos that have captured the hearts and appetites of his fans. But trust us, you'll want a snack ready before you dive into his content!
Conclusion
TikTok is the perfect platform for enhancing a brand's social media presence, building trust and authenticity with a targeted audience. But with so many emerging and established TikTok influencers from different niches, choosing the right one can be a challenge. But don't worry, AJ Marketing is here to help! With our expert opinion, you'll be running your first successful influencer marketing campaign in no time.
Frequently Asked Questions (FAQs)
What are the main benefits of working with TikTok influencers for brands?
TikTok influencers can help brands tap into highly engaged, content‑hungry audiences that are more receptive than typical ad‑viewers. Their content often feels organic and relatable, which builds trust and authenticity, two key assets for brand‑consumer relationships. Collaborations can also boost visibility quickly, especially when influencers’ posts go viral or hit trending audiences. For brands entering new markets or youthful demographics, this can mean higher awareness and improved brand image compared to traditional ads. (Source: Influencer Marketing Hub)
Can influencer collaborations on TikTok lead to better conversion or sales for brands?
When influencers share honest reviews or use products in everyday content, their followers often view the recommendations as genuine, which builds trust and can motivate purchases. TikTok’s format, the short, engaging videos, allows for creative product presentation, making items feel more relatable and less “salesy.” Because of this blend of trust and creativity, many campaigns see higher conversion rates compared to standard online ads. For brands selling consumer goods, this can translate into measurable increases in sales or leads. (Source: SocialPilot)
What metrics should brands track to measure success in a TikTok influencer campaign?
Brands should monitor metrics like engagement rate (likes, comments, shares), reach or views, click‑throughs (if there’s a link), and conversion or sales (if the call‑to‑action leads to purchase). These metrics help gauge whether the campaign reached the right audience and drove actual interest or action. It’s also useful to track follower growth or brand mentions before/after the campaign to measure brand awareness impact. Evaluating these metrics helps advertisers decide whether to iterate on influencer selection, content style, or campaign timing. (Source: Later.com)
Should brands rely on single‑post campaigns or longer‑term influencer partnerships on TikTok?
While a single post can create a quick boost in visibility, useful for product launches or limited‑time promotions, longer-term collaborations often build deeper trust and brand loyalty over time. Repeated exposure from a familiar influencer makes promotions feel more authentic and less like ads. Over time, this can lead to better customer retention, repeated purchases, or a more loyal audience base. For sustainable growth, combining short-term pushes with ongoing influencer relationships tends to be most effective. (Source: Later.com)
What are common mistakes brands make when working with TikTok influencers?
A common mistake is choosing influencers solely based on follower count, which can lead to weak engagement if the audience isn’t genuinely aligned. Another error is neglecting proper disclosure of sponsored content, which can hurt credibility and trust. Some brands also skip setting clear goals or KPIs, making it difficult to measure success. Additionally, forcing content that doesn’t match the influencer’s style or niche often results in posts that feel unnatural and underperform. (Source: SocialPilot)