Top 15 Female Korean Fitness Influencers in 2025
- info831035
- Aug 20
- 7 min read
Updated: Sep 1
Hey there! Did you know that fitness and sports are booming in South Korea? People are incorporating fitness routines into their daily lives, boosting consumer spending on health. The fitness community is thriving, and influential female fitness personalities are inspiring women nationwide. We're excited to share a list of these inspiring influencers, known for their significant follower counts, high engagement rates, and quality posts.
You'll be happy to know that these fitness influencers are highly sought after by big brands, as influencer marketing is a successful strategy in South Korea. Instagram fitness influencers, in particular, dominate the scene with a potential reach of 23.6 million people (DataReportal). These women inspire and influence their audiences with every post about fitness and health. We've focused on influencers who offer workout tutorials, motivating captions, and gym selfies. Our list includes snapshots of their audience demographics and engagement rates, giving you insight into the rising trend of fitness influencing in South Korea. Let's take a look!
Top 15 Female Korean Fitness Influencers ⬇️
15. Han So-hyun
Instagram: @ssohyun_ss Followers: Around 86K
Meet Jimwon Haeoreumjeom, a powerhouse in the fitness world and a dedicated mom of a 13-year-old son. With a background as a registered nurse (RN) and a certified 2nd class physical education instructor, she brings a unique blend of science and passion to her fitness journey. Since 2015, she has embraced weight training and even secured a bronze medal in the 2018 K-Classic Novice Sports Model category. Jimwon’s Instagram is packed with gym snapshots and detailed training explanations, offering a perfect mix of motivation and expert fitness tips. Follow her for real, no-nonsense fitness inspiration!
14. Lee Soo-yeon
Instagram: @subonglee96 Followers: Around 180K
Meet Lee Soo-yeon, the ultimate blend of fitness and flair! Known for her visually stunning content, she turns hip training into an art form. But her feed isn’t just about workouts—it’s a perfect mix of fitness, beauty, and fun. With her captivating visuals and entertaining posts, Lee Soo-yeon keeps her followers inspired, motivated, and coming back for more. Whether you’re into serious training or just looking for feel-good fitness vibes, she’s got it all!
13. Leejin
Instagram: @the_realfit_jjin
Followers: Around 180K
We have Leejin, a fitness expert who specializes in muscle strengthening. Her feed is filled with photos of healthy food, gym outfits, and snaps showcasing her impressive muscular body. Leejin also frequently uploads photos of brand collaborations with protein shakes, supplements, and sportswear.
12. Yoonji
Instagram: @yoonji_booty Followers: Around 180K
Yoonji is a professional bikini model who gained traction due to her title as the "Butt Expert". She's gained quite the following due to her online booty classes where people can join to improve the size and lift of their buttocks. Aside from her workout routine, Yoonji also posts about her healthy diet, stunning outfits, and her adorable pet dog. Oh, and she's already collaborated with brands like Sticktox, which is a brand of asparagus powder sticks with heaps of health benefits.
11. Beo Deul
Instagram: @deulll_ Followers: Around 220K
Check out Beo Deul, one of the hottest Korean women making waves on Instagram! Not only is she a professional freelance underwear model in South Korea, but she also serves as the Vice President of Byul Yoga and Pilates, offering classes for all experience levels, from beginners to experts. Known for her regular body updates, striking beauty, and reliable product and routine recommendations, Beo Deul has built an impressive following of over 188K on Instagram.
10. Moon Ji-ae
Instagram: @moon_pilates_ Followers: Around 240K
Moon Ji-ae, the representative of the Korea PITA Association, is a Pilates expert dedicated to promoting health and wellness through professional and accessible fitness guidance. She shares her knowledge and passion for Pilates and healthy living with her followers via her Instagram (@moon_pilates_) and her detailed blog, offering practical tips and personalized exercise methods that inspire a balanced lifestyle and a strong mind and body.
9. Hyony Kim
Instagram: @hyo_1013 Followers: Around 270K
Hyony Kim is a powerhouse on Korean female bodybuilder Instagram, wowing fans with her incredible performances in the South Korea IFBB Pro League. As a pro bodybuilder and fitness model, she’s not only graced magazine covers but also dominated social media campaigns. Her Instagram is pure inspiration, packed with jaw-dropping shots of her sculpted physique—whether she’s smashing a gym session or stunning in a bikini at the beach. Hyony’s impact goes beyond her photos, as she collaborates with major brands like Iron Maxx protein shakes, solidifying her status as a fitness icon.
8. Cong
Instagram: @congpilates
Followers: Around 270K
Everyone, meet Cong - a professional fitness trainer who specializes in pilates. Aside from her workout routines, Cong often posts cooking tutorials on how to prepare easy yet healthy meals. And that's not all, she's also a tennis player! With her impressive pilates skills and other fitness endeavors, Cong has amassed over 270K followers on Instagram.
7. Ahreum
Instagram: @ssong_rme
Followers: Around 280K
With over 280K Instagram followers, Ahreum is a pioneering body-builder and fitness model breaking the stereotype that body-building is just for men. Showcasing her defined muscles while embracing her femininity, her feed is a blend of striking photos, intense gym routines, family moments, and travel adventures. Ahreum’s impressive journey includes multiple body-building awards and features in top South Korean magazines like Villa De Chic. Follow her for daily inspiration and a fresh take on strength and fitness!
6. Yoonjin
Instagram: @pilates_yj
Followers: Around 290K
Yoonjin is the director of Reve Robe which is a clothing line specializing in cute yet comfy clothes perfect for an active lifestyle. Yoonjin has inspired over 290K of her followers on Instagram with her weight loss journey. She's very active, whether it's going to the gym, mountain climbing, or doing pilates. Yoonjin also creates diet challenges that her followers can do to lose weight. She's even worked with several brands in the past, such as Lotte, Mint Diet Candy, and Paris Baguette.
5. Rhea
Instagram: @godrhea Followers: Around 350K
Rhea is the perfect combination of sexy yet classy. This influencer provides interested clients with professional consultations on physical training and weight loss. Her feed consists of bikini fits, travel photos, and classy OOTDs. She has already worked with local businesses, especially food and health supplement brands.
4. Yooseung
Instagram: @yooseung_erica Followers: Around 400K
Yooseung is an inspiration to many as she often posts about how she achieved a healthy body through diet and detox. She also creates easy-to-follow diet challenges which her followers can do in order to lose weight. Aside from food-related posts, she also updates her feed with her most recent travels, favorite skincare brands, and most used sports equipment. All in all, Yooseung influences her audience to achieve beauty in all aspects: in body, skin, and health.
3. Lucy
Instagram: @lucypark.official Followers: Around 600K
Lucy Park is not only a fitness inspiration-- she is also a professional cosplayer, expanding her fanbase to over 600K on Instagram. Lucy is more of a body inspiration rather than a fitness expert. Her hourglass and toned body is perfect for her imitation of the most popular anime characters. She often posts photos of her at the beach, and her doing cosplay.
2. Nanaun
Instagram: @nana.un Followers: Around 800K
Nanaun is not only a fitness model but also a beauty and fashion influencer. In each of her post, she makes sure that her lean body is posed in a flattering and aesthetic manner. She has been featured in several magazines in the past because of her contribution to the body positivity movement in South Korea. Her success led her to opening her own online business, Nana Un Store. Today, she has more than 800K followers on Instagram.
1. Euddeum
Instagram: @euddeume_ Followers: Around 800K
On top of our list is none other than Euddeum! Euddeum frequents the gym, does pilates, models for high-end magazines, and also often creates content for YouTube and Instagram. She does anything fitness-related, from playing golf, running in marathons, to swimming. Not only that, she is also a talented dancer! Euddeum caught the eyes of more than 800K followers because of her skills, determination, and of course, her cute and appealing face.
Partnering with the Right Influencer
Fitness influencer accounts are one of the most-followed accounts by South Korean Instagram users. As educators of fitness, followers are more likely to trust the opinion of these influencers due to their credibility, authenticity, and knowledge in this niche. With so many Korean fitness influencers available and eager for partnerships, it can be difficult to make a decision confidently. The key is to do in-depth research and get insider information so you can be equipped in making these marketing decisions.
Finding the right influencer with our agency can catalyze a huge ripple effect of exposure for your brand. AJ Marketing believes in looking at a business' values and finding the perfect influencer fit for the brand's identity and image. Our agency has a local office in South Korea, making it reliable, efficient, and effective when launching influencer marketing campaigns in this country.
We hope this list as been insightful for your brand's next advertising and marketing plans.
Frequently Asked Questions
What makes female fitness influencers popular in South Korea?
Female fitness influencers in South Korea are popular due to their credible, authentic content focused on workout routines, diet tips, and motivation. They often blend fitness with lifestyle and beauty, making their posts relatable and inspiring for diverse audiences.
Who are some of the top female fitness influencers in South Korea?
Top female fitness influencers include Euddeum, Nanaun, Lucy, Yooseung, and Rhea, each with large follower bases and specialties ranging from Pilates and bodybuilding to lifestyle fitness and diet challenges.
What kind of content do Korean female fitness influencers share?
They share a mix of workout routines, healthy meal ideas, motivational captions, fitness modeling photos, and personal fitness journeys. Many also offer diet challenges, training tips, and product endorsements to support their followers’ health goals.
How can brands find the right fitness influencer in South Korea?
Brands can partner with agencies that specialize in Korean influencer marketing to find influencers aligned with their brand values and target audience. Conducting thorough research and using insider insights improves the chances of successful marketing collaborations.
Are Korean fitness influencers effective in marketing health and fitness products?
Yes, Korean fitness influencers are highly effective for marketing because they build trust through credible, authentic content. Their endorsements can increase users' intention to exercise and influence purchasing decisions, benefiting both brands and followers' health.
