Top 11 Filipino Sports & Fitness Influencers
- info831035
- Sep 15
- 7 min read
Updated: Sep 20
Hey, want to discover some of the Philippines' top fitness inspos? These are the sports and fitness influencers who can help you get motivated and back into shape! Let's face it, with the onset of the pandemic, most of us found ourselves sitting in front of screens all day, while working or studying from home. With gyms closed, we turned to fitness influencers who shared their diets, daily routines, and mindset to help us build confidence. And the good news is that more and more content creators are gaining recognition, both from the general public and from sports and athletic brands.
But sports and fitness influencers are not only followed for their inspirational lifestyles, they're also experts when it comes to footwear, clothing, and equipment recommendations. They can convey a brand's message to their audience with authenticity through digital channels, and that's why they're so valuable to sports advertising strategies. In fact, the Philippines' sports industry revenue has been on the rise since 2017 and is projected to continue growing until 2025 (Data Bridge Market Research).
Fitness influencers offer a range of content and specialties, from yoga to gym exercises, circuit training routines, and advice on achieving a healthy diet. And they're on various social media platforms, from Instagram and TikTok to YouTube.
So whether you're looking for a brand ambassador or just want to learn from the healthiest and strongest influencers out there, you've come to the right place. We've curated a list of the top Filipino sports and fitness influencers who can inspire you and make you break a sweat. Let's check them out!
Top 11 Filipino Sports & Fitness Influencers ⬇️
Followers: About 120K
Topics: Yoga, Diving
Meet Joanne Villablanca, a fitness trainer who's all about yoga, rescue diving, and public speaking. Her Instagram is filled with stunning photos of her in different yoga poses, as well as pictures and videos of her diving, exercise routines, health supplement recommendations, and even food diaries. She's a true fitness inspiration!
Followers: About 200K
Topics: Volleyball, Safe Pregnancy Workouts, Home Workouts
If you're a fan of volleyball, you need to check out Melissa Nacino. She's a Filipino athlete who's married to celebrity Roco Nacino, and she's been sharing her fitness journey with her followers. Before pregnancy, she used to post about her bikini body, home workouts, and lifestyle. But now, she's all about safe workouts for pregnant women and keeping her athletic spirit alive while on her way to motherhood. She also shares product recommendations for home equipment, food, supplements, and apparel.
9. Jacob Alava
Subscribers: About 300K
Topics: Gym Exercises, Diet, Coaching
Have you heard of Jacob Alava? He's an evidence-based fitness coach who's on a mission to help as many people as he can. He used to work as a banker, but now he's one of the fastest-rising fitness content creators on YouTube. His videos are packed with fitness tips and advice that he draws from his personal experiences and mistakes. By practicing what he preaches, he's gained the trust and confidence of his subscribers. He also shares insights on diet and gym routines, so you can learn a lot from him!
Followers: About 350K
Topics: Workout Challenges, Home and Gym Workout
Have you seen Camille Medina's workout challenges on TikTok? She's a fitness trainer who's gained netizens' attention by executing exercises with a huge smile on her face. Her energy and facial expressions make everything look so easy and effortless. Check out her page for home and gym workout routines, specialized for each body part.
Followers: About 980K
Topics: Volleyball, Pilates, Diving
Rachel Daquis is more than just a Filipino volleyball player. She started her career at Far Eastern University and won the inter-collegiate volleyball competition, UAAP. Since then, she's become a professional player, a pilates teacher, and an online influencer. She's worked with different brands, such as HBO GO, Nivea, BM Max Health Drink, and Cignal TV. Rachel is the epitome of a multi-talented athlete, and she continues to inspire people to pursue their passions.
6. Kobe Paras
Followers: About 980K
Topic: Basketball
You might have heard of Kobe Paras, the Filipino professional basketball player for Altiri Chiba of the B2 League in Japan. He used to be part of the Philippine national basketball team, and he's the son of Benjie Paras, a retired basketball player turned comedian and TV host. Kobe is verified on Instagram, with over 800K followers. You'll mostly see him posting pictures of himself playing basketball and hanging out with his family and friends. He's definitely a star on and off the court!
Followers: About 1.3M
Topics: Home and Gym Workout, Diet
Meet Brent Seniedo, also known as Brenthlete! He's a fitness enthusiast and influencer from Cebu, Philippines. What makes Brent inspiring is that he only started his fitness journey when he was in his 30s, proving that it's never too late to start getting stronger and healthier. On his TikTok page, he shares how he's able to maintain his lean physique all year round, through diet and home workouts. He's particularly passionate about posting about food, helping his followers decide what to eat and what to avoid. Let Brenthlete guide you towards a healthier lifestyle!
4. Aubrey Miles
Subscribers: About 1.7M
Topics: Fitness, Wellness, Healthy Living
Meet Aubrey Miles, a Filipina actress, TV personality, and fitness advocate who’s passionate about health and longevity. On her Instagram, she shares her workout routines, diet tips, and wellness practices that help her stay strong, youthful, and energized. As a hands-on mom and entrepreneur, Aubrey proves that balancing family, career, and fitness is possible with discipline and self-care. She’s also open about her journey in embracing a healthier lifestyle, inspiring her followers to stay consistent and committed. Follow her for workout motivation, practical health advice, and a peek into her active everyday life!
3. Nico Bolzico
Followers: About 1.8M
Topics: Football, Comedy, Lifestyle
If you're in need of a good laugh, you need to check out Nico Bolzico! He's an Argentine football player who's made the Philippines his home for the past decade. But he rose to even more fame when he married Solenn Heussaff, a beloved celebrity and model in the Philippines. Nico is a fitness inspiration for men, and a dream man for women who want someone with a great sense of humor. On his social media, he posts about his family, his workouts, and his comedy vlogs. He's also the ambassador of Old Spice Philippines, so you know he smells good too!
Followers: About 6.8M
Topics: Body-building, Rugby, Comedy
Eric Tai is a man of many talents! He's a Tongan-born Filipino actor, model, TV host, comedian, and rugby union player who represented the Philippines. But don't let his muscles intimidate you, because he's also got a great sense of humor. You'll often find him uploading workout videos with added twists, like dancing to the latest TikTok songs while doing his routines. He's also into boxing and basketball, and he shares his tips and tricks for these sports on his social media. Follow Eric for some fitspiration and laughter!
Followers: About 8.5M
Topics: Fitness, Fashion, Lifestyle
Solenn Heussaff is a force to be reckoned with! She's a Filipino-French actress and model who first caught the public's attention when she joined the TV reality show, Survivor Philippines. Since then, she's been in high demand by brands across all industries, from clothing and cosmetics to sports apparel and lifestyle products.
If you're a fan of Solenn, you'll love her Instagram account. She frequently posts about her family, especially her husband Nico Bolzico, who's always good for a laugh. You'll also see her sharing her workouts, which include videos of her boxing, pole dancing, and doing yoga. And if you're looking for health product recommendations, Solenn's got you covered! Follow her for a daily dose of fitness and fun.
CONCLUSION
As a nation generally concerned with physique, Filipinos rely on fitness and sports influencers for inspiration, motivation, tips, and routines. From the list above, it can be seen the content creators on this niche vary in specialty, ranging from yoga, pilates, volleyball, diet, to football. They also vary on chosen platform, with most utilizing Instagram.
We hope you were able to find an influencer to follow, or an influencer to help you on your next marketing campaign.
Frequently Asked Questions (FAQs)
How do fitness influencers help improve my workout and health routine?
Fitness influencers offer expert insights, motivation, and practical advice to help you build and maintain healthy habits. They provide personalized workout plans, dietary suggestions, and equipment recommendations tailored to different fitness goals. Their authentic storytelling and consistent engagement help followers stay committed and informed about effective routines and wellness products. Additionally, influencers often share safe exercise practices and mindset tips to ensure a balanced approach to fitness. (Healthline; Forbes)
Can Filipino fitness influencers endorse fitness products or brands?
Yes, many Filipino fitness influencers collaborate with sportswear, nutrition, and wellness brands to promote products authentically. Their endorsements often come with honest reviews based on personal use, which builds trust among followers. Brands recognize their value in digital marketing campaigns, especially given the growing sports industry revenue in the Philippines projected to expand through 2025. These collaborations benefit influencers, brands, and consumers by highlighting effective fitness solutions. (Data Bridge Market Research; Marketing Interactive)
What strategies do fitness influencers use to motivate and engage their followers?
Fitness influencers engage followers through authentic storytelling, sharing before-and-after transformations, and posting workout videos in appealing or unique locations. They often share personal life moments, increasing relatability and warmth, which strengthens follower connections. Positive language, congratulatory interactions, and encouraging community challenges also boost motivation and engagement. These tactics create a supportive and interactive environment that helps followers stay committed to their fitness journey. (Academy of Management Today)
Do Filipino fitness influencers give diet and nutrition advice?
Yes, many Filipino fitness influencers provide diet tips, meal prep ideas, and nutrition guidance aligned with their fitness goals. Their content may include healthy recipe tutorials, balanced macronutrient plans, and advice on supplements for recovery and performance. For example, some influencers share high-protein meal plans to boost workout results tailored to Filipino lifestyles. However, it is advisable to consult a nutritionist or healthcare professional before adopting any new diet plan promoted online. (Chef on a Diet PH Instagram; GymDesk)
What are the top influencer marketing strategies for fitness brands in the Philippines in 2025?
Key strategies include leveraging micro-influencers for authentic engagement, creating user-generated content, and building long-term influencer partnerships. Micro-influencers tend to have higher engagement rates and niche audiences, making them ideal for targeted campaigns. Fitness brands also benefit from collaborations that showcase workout routines, gym equipment usage, and success stories to connect with consumers. Personalized content and cultural relevance are critical for campaign success in the Philippine market. (Hobo Video; Awisee)