AJ Marketing Portfolio: Top 7 Case Studies

Influencers aren’t just trendsetters anymore—they’re trusted voices shaping how people discover brands, products, and experiences. In fact, 22% of social media users aged 16+ worldwide follow influencers or experts online (DataReportal). That’s nearly one in four people looking to creators for inspiration and advice.

This is where we come in.

At AJ Marketing, we help brands harness the power of influence in Asia, one of the world’s most diverse and fast-moving markets. With a team spread across 10 countries and fluent in 15 languages, we design campaigns that feel authentic, culturally relevant, and impossible to scroll past.

From global tech giants to lifestyle icons, we’ve worked with some of the world’s most ambitious brands—delivering campaigns that spark conversation and drive results. Here are 7 case studies that showcase the creativity, reach, and impact we bring to the table.

AJ Marketing's Top 7 Case Studies

1. Mandiri

2. Microsoft

3. Genshin Impact

4. AMD

5. TikTok

6. Bundesliga

7. Lululemon

1. Mandiri

How do you turn everyday banking into something people actually get excited about? For Mandiri, we did it by teaming up with K-Drama icons Park Seo Jun and Kim You Jung—two of Asia’s most beloved stars.

The campaign launched with a heartfelt TV commercial reminding audiences of the importance of having someone always by your side—just like Bank Mandiri as a financial and lifestyle companion. Shared across TV, social, and outdoor media, it instantly captured Indonesia’s love for storytelling.

We also worked with influencers to create authentic UGC content that brought the campaign closer to everyday audiences. For example, creator viranda_wd showed how easy it is to open a Mandiri account via the Livin’ app—and get a debit card featuring Park Seo Jun and Kim You Jung. Content like this made banking feel fun, relatable, and shareable.

The campaign also generated buzz through viral PA activations. Image carousels from kfm.korea, along with other fan-driven content, spread across social media and online communities—turning the campaign into a trending conversation.

Beyond UGC and viral activations, the campaign was rounded out with BTS videos, set construction sneak peeks, celebrity interviews, and a second wave of TV commercials. Together, these elements transformed what could have been just another bank ad into a nationwide cultural moment.

Results

• 150,000,000 impressions

Impact

• Turning banking into moments of joy for every customer

2. Microsoft

To highlight the versatility of Microsoft Surface, we worked with influencers across Asia who shared their authentic experiences. From lifestyle creators to tech reviewers, each piece of content showed how Surface adapts to different needs—whether for work, school, or play.

Tech reviewer 라이브렉스 (LiveREX) gave audiences a closer look at the Surface Pro 9, emphasizing its flexibility and ease of use as both a laptop and a tablet—all powered by Windows.

Creator @yes_iman showed how the Surface Pro 9 can easily switch between a laptop and a tablet, making it the perfect device for a dynamic lifestyle.

Singer and lifestyle creator @alyssa_dezek_official introduced the Surface Laptop Go 2 as the ultimate school-and-play companion, highlighting its lightweight design, long battery life, and beautiful touchscreen.

By combining authentic product reviews, lifestyle storytelling, and in-depth tech insights, the Microsoft Surface campaign showed how one device can adapt to any situation.

Results

• 900,000 impressions

• 550,000 views

• 5% engagement

Impact

• Positioned Surface as the go-to device for versatile, modern workstyles

3. Genshin Impact

To expand Genshin Impact’s reach in Indonesia, we collaborated with top gaming creators who shared their own unique journeys inside the game. Through UGC in both landscape and portrait formats, the campaign tapped into the creativity and passion of the community—making the game feel alive on every screen.

Creator HusinMS showcased his “100 Days in Minecraft DAWNCRAFT” adventure, weaving Genshin Impact into his storytelling. With over 780K views, the content reached both loyal fans and curious new players, driving downloads and in-game engagement.

On TikTok, @angellica2201 brought the fun into real life by spending “24 hours eating like Genshin characters.” Her playful take on the game’s world made the campaign relatable, entertaining, and highly shareable among Gen Z audiences.

On Instagram, @danielalvinn shared his personal Genshin anniversary moment with a humorous video that resonated with fellow fans—proving how even simple, authentic content can spark engagement within the community.

Results

• 160,000,000 impressions

• 50,000,000 views

• 6% engagement

Impact

• Built a thriving community of loyal fans and curious new players

4. AMD

For AMD, we wanted to showcase the raw power of Ryzen CPUs and Radeon GPUs in action. By working with top tech creators across Thailand, Japan, Vietnam, and Indonesia, we highlighted PC builds, overclocking tutorials, and real-world gaming tests that spoke directly to gaming communities.

Creator Psivewri took audiences through the full process of building an all-AMD gaming PC—from unboxing components to testing performance across 1080p, 1440p, and 4K gaming. His detailed walkthrough highlighted advanced features like Smart Access Memory, Fidelity FX, and Radeon Super Resolution.

Thai creator Extreme IT delivered a hands-on tutorial showing how to overclock AMD GPUs for more FPS in just minutes. His step-by-step approach and before-and-after results proved AMD’s hardware wasn’t just powerful—it was accessible and customizable for everyday gamers.

Vietnamese creator Nguyen Qui Gamer celebrated 5 Years of Ryzen with an immersive gaming video. By tying AMD’s legacy to his gameplay experience, he reminded audiences of the long-term reliability and innovation behind Ryzen processors.

From epic PC builds to quick performance hacks and anniversary celebrations, the AMD campaign showed off the brand’s versatility in creator storytelling. By leaning into both technical detail and relatable experiences, AMD proved it’s not just powering games—it’s powering the entire gaming culture across Asia.

Results

• 1,300,000 impressions

• 375,000 views

• 5% engagement

Impact

• Cemented AMD as the gold standard for gaming performance

5. TikTok

TikTok wanted to highlight its new BONUS feature, and we made it happen by partnering with creators in Thailand and Korea. Through their own stories—whether fun, everyday, or seasonal—creators showed just how naturally BONUS fits into daily life, sparking excitement across audiences.

Creator 세끗 shared a playful lifestyle video highlighting how TikTok’s BONUS feature seamlessly blends into moments of fun and connection. His authentic storytelling made the feature feel like a natural part of everyday entertainment.

Thai creator Hukha Foodaholic put a festive spin on the campaign with a Halloween video that was equal parts fun and spooky. By tying BONUS to seasonal moments, the content made TikTok feel more rewarding and timely for users.

By letting local creators tell their own stories—whether through lifestyle vlogs or festive skits—the campaign turned a product feature into something people wanted to try. It showed that TikTok’s BONUS wasn’t just another app update; it was a feature that added joy and value to everyday experiences.

Results

• 85,000,000 impressions

• 17,000,000 views

• 7% engagement

Impact

• Sparked excitement for TikTok’s new feature

6. Bundesliga

To bring German football closer to Gen Z fans in Asia, we partnered with creators who could take audiences straight into the heart of the Bundesliga. From Oktoberfest matches in Munich to behind-the-scenes fan experiences, their content captured the excitement of live football while keeping it fun and relatable.

Creator @wp_satoshi_wp shared his journey of traveling to Bayern matches, giving fans in Japan the feeling of being right there in the stadium. His content blended travel, culture, and football into a single experience that resonated with sports enthusiasts.

Professional footballer @tanakapaulojunichi brought insider energy to the campaign with content that only true football fans would understand. His authentic voice made Bundesliga feel more accessible to both hardcore and casual supporters.

By combining the authenticity of local creators with the energy of live football, the campaign transformed Bundesliga from a distant European league into something Gen Z fans in Asia could connect with personally. It wasn’t just football—it was culture, travel, and once-in-a-lifetime experiences, shared through the eyes of people they trust.

Results

• 20,000,000 impressions

• 7,000,000 views

• 10% engagement

Impact

• Made Bundesliga feel closer and more accessible to fans worldwide

7. Lululemon

When Lululemon entered Taiwan, we partnered with lifestyle creators to launch the brand’s New Year collection in a way that felt authentic and inspiring. Their stories redefined what strength and balance look like—inside and out—making the brand instantly relatable to local audiences.

Creator Pinzi wore Lululemon’s New Year collection while performing a traditional cultural dance, showing how comfort and flexibility can meet heritage and expression. Her content highlighted how activewear can be a bridge between style and culture.

Creator 這群人木星 showcased the collection outdoors through exercise routines, tying the brand to energy, renewal, and the joy of movement. Their content reinforced Lululemon’s role as more than apparel—it’s a lifestyle companion.

By pairing cultural expression with active, outdoor storytelling, the campaign positioned Lululemon as a brand that celebrates both individuality and community. It wasn’t just about what you wear—it was about how you live, move, and thrive.

Results

• 13,000,000 views

• 9% engagement

Impact

• Established Lululemon’s voice in Taiwan with authentic storytelling

Work With Us

From finance to fitness, gaming to global sports, these campaigns show how the right mix of creativity, strategy, and cultural insight can make brands truly unforgettable. At AJ Marketing, we don’t just run influencer campaigns—we build bridges between brands and audiences across Asia.

Whether it’s generating millions of impressions, sparking conversations, or turning casual viewers into loyal fans, our work proves one thing: influence drives impact.

If you’re ready to create campaigns that resonate, inspire, and deliver real results, let’s make it happen—together.