AJ Marketing at CMS: Unlocking K-Content Marketing Opportunities
- cieloesmeria
- Dec 5, 2023
- 2 min read
AJ Marketing Takes the Stage at CMS
Arthur Sabalionis, CEO of AJ Marketing, delivered a standout talk at the 2023 Content Marketing Summit (CMS) in Seoul.
The CMS is the premier global platform for marketers, creators, and industry leaders to converge, network, and innovate.
Celebrating its remarkable 10th anniversary in 2023, CMS has grown dramatically from a small local gathering to a prestigious international event held in the vibrant heart of Seoul, Korea.
Key Points from Arthur’s Session
Arthur has been helping global brands grow in Korea and across APAC for over half a decade.
He has worked with top names—AMD, Microsoft, Genshin Impact, and Bank Mandiri.
Through countless campaigns, Arthur and the AJ Marketing team perfected the power of marketing localization.
From this experience, AJ Marketing developed a proven method to help brands win attention in APAC.
It’s called the K-Content Marketing Framework—a simple playbook for brands to connect with APAC consumers.
Here are the key points of the framework:
Authenticity Matters: Soft-selling, emotionally engaging content creates lasting connections.
Expert Influencers: Collaborate with niche creators trusted by their communities.
Quality and Quantity: Consistently deliver high-quality content across multiple channels.
Community Engagement: Harness the power of vibrant communities and user-generated content.
Long-term Impact: Aggregate attention to foster sustained engagement and loyalty.
The K-Content Marketing Framework works across industries and brand types.
From luxury names like Rolls Royce to trending cosmetics like Clio—any brand can use it to connect with APAC audiences.
Real brand success through localized marketing:
Rolls Royce x Atelier: Luxury creators on YouTube engaged audiences with authentic conversations.
Clio Cosmetics x Bianca Kartika: Warm, engaging K-lifestyle content targeting Indonesian audiences.
Lotte Entertainment x Khanh Vy: Vietnamese creators promoted Korean films, effectively bridging cultures.
Arthur summed it up perfectly:
“K-content isn’t just a trend; it’s a powerful marketing arbitrage opportunity.”
Other Speakers at CMS 2023
Other distinguished speakers also brought valuable insights to the stage.
Park Ki-young, Head of Creative Shop at Meta, talked about the future of Mixed Reality (MR). He explained how brands can use MR to create immersive and interactive experiences. This opens up new ways to engage customers beyond traditional screens.
Kim Hee-jung from Kakao Emoticons shared how emoticons are changing digital communication. She explored the role of emoticons as a new language and messaging tool within content, emphasizing their impact on marketing strategies and consumer communication.
Carolin Ferreira from Dentsu APAC discussed the next wave of marketing technology trends. Her session covered emerging technologies shaping marketing, including AI and creative tech, and how marketers can leverage these trends for competitive advantage
The 2023 CMS once again proved to be a hub of insight, innovation, and inspiration, with leading voices sharing their visions for the future of content marketing.
