11 Must-Follow Food Content Creators in India
- info831035
- Sep 23
- 8 min read
Updated: Oct 3
India is known as the Spice Capital of the World for a reason - it boasts a unique food culture that's full of flavors and aromas that are hard to resist. Popular dishes like curry and biryani have made a name for themselves all around the world, and it's no surprise that Indians love to cook and share their mouth-watering recipes with others. Nowadays, Indian cooking influencers are all the rage, and they've captured the attention of foodies across the globe by sharing their delightful meals on social media platforms.
Thanks to the rise of ecommerce, food in India has become more accessible than ever before. In fact, a whopping $17.2 billion was spent in India to order food online in 2024 alone! (DataReportal) However, with so much competition in the food industry, simply offering delicious and mouth-watering dishes may not be enough to stand out. That's why food businesses in India are turning to social media marketing and influencers, to help them make their menus even more appetizing, interesting, and savory.
What makes food contents more interesting is how creators differ in styles and preferences of cooking. Some of them may even give traditional dishes modern twists, which the audiences find more exciting to taste. Meanwhile, some may stick to the traditional ways that others may find helpful as they start their cooking journey. They also vary on their preferred formats on how they share their contents—some use photos coupled with captions on Instagram, while others prefer short-form videos on YouTube. Despite these differences, they all have one thing in common—the desire to share and keep Indian cuisine alive around the world.
If you want to know more about Indian cuisine, or would like to add a little Indian spice to your next meal, then this article is perfect for you. Continue reading and discover tastes only India can offer! Here, we present you with the top food content creators in India!
The Top Food Content Creators in India are ⬇️
11. Archit Agarwal
Followers: About 90K
Meet Archit, the food blogger behind the website Life of Simple Treats, aka LOST! When he's not sharing drool-worthy food photos on Instagram, Archit blogs about life and his travels, with a focus on traditional Indian recipes with a twist. But that's not all - he's also teamed up with Shirin for a food-focused podcast on Spotify, where they chat about recipes, techniques, and everything kitchen-related.
10. Ashifa ASMR
Subscribers: About 750K
If you're a fan of mukbang videos, you need to check out Ashifa's YouTube channel! With almost 50 million total views, she shares videos of herself eating all kinds of delicious traditional Indian, South Indian, spicy, and street foods. Her ASMR videos are super satisfying, and it's no wonder she has so many subscribers. Ashifa also shares highlights of her mukbang videos on her Instagram account, which is followed by thousands of foodie fans.
9. Deeba Rajpal
Followers: About 800K
Say hello to Deeba, a food blogger, baker, cookbook author, food stylist, photographer, and content creator all in one! With 832K followers on Instagram, Deeba shares stunning photos of her cakes and other sweet treats. She's also known for her eggless desserts and shares all her best recipes on her blog, Passionate About Baking. And if that's not impressive enough, Deeba has worked with top brands like Canon, Google, Magnum, Panasonic, and Dove. Oh, and did we mention she's currently ranked 49 on Forbes India's Top 100 Digital Stars list? Yeah, she's kind of a big deal.
Followers: About 1.5M
Saransh is the man behind the mouth-watering dishes at Goila Butter Chicken and Bambai Meal Rolls, and he's also a published author with India on My Platter. But that's not all—he's also a social media star! His Instagram account is full of videos where he tastes, reacts to, and makes food. Whether he's teaching his audience how to cook or just having fun with his food, Saransh's content is always entertaining. Plus, he's got the chops to back it up—he was the first winner of the Indian cooking show Food Food Maha Challenge.
Followers: About 3.5M
Meet Shivesh, the baking guru behind four cookbooks and a brand new guide to eggless baking. His Instagram feed is a feast for the eyes, filled with gorgeous photos of his delicious desserts. And if you're looking to up your baking game, his YouTube channel, Bake with Shivesh, is the perfect place to start. With recipes, baking tutorials, and taste tests, Shivesh's channel has everything you need to become a pro in the kitchen.
6. Ranveer Brar
Followers: About 4M
If you're a fan of MasterChef India, you already know Ranveer—he's one of the show's judges! But he's also an accomplished chef, author, and food film producer. On his website, he shares all of his best recipes for cooking up a storm. And if you're looking for even more content, his YouTube channel is packed with cooking tips, tutorials, and recipes, with over 6 million subscribers tuning in for every episode. Follow him on Instagram for behind-the-scenes glimpses of his life as a chef, plus product recommendations and plenty of laughs.
Subscribers: About 4M
Meet Yaman, a young chef with incredible talent in the kitchen! At just 24 years old, Yaman has already made a name for himself on YouTube with over 607 million total views on his channel. He loves sharing savory recipes both from local and foreign cuisines, and always adds that unique Indian twist when making international dishes.
Yaman's passion for cooking started at the young age of 12, and by 14 he was already creating cooking tutorials on YouTube. By 16, he had 3 million subscribers - talk about talent and drive!
Subscribers: About 4M
Have you checked out Village Food Factory on YouTube? Gopinath and his father share their unique cooking style that's perfect for serving a crowd! Their vlogs showcase his father cooking all kinds of animals in a giant wok outside in nature. It's a unique and captivating way of cooking that has truly captured their audience's attention.
Subscribers: About 7M
Cooking tutorials are made easier with Sanjeev's YouTube channel! With short and sweet recipe videos, you can easily learn new dishes even with limited time to watch. Sanjeev's videos are mostly in Hindi, making him more relatable to the Indian population. He loves showcasing Indian food, with biryani, curry, tikka, and masala being some of his favorites.
Subscribers: About 14M
Are you looking for some beginner-friendly recipes? Look no further than Kabita's Kitchen, hosted by the talented Kabita Singh. Her channel is all about teaching you how to make delicious, authentic Indian dishes with easy-to-find ingredients. While she sometimes explores other cuisines, Kabita always comes back to her roots and focuses on Indian cuisine.
What's great about Kabita is that she makes cooking accessible and fun. She can teach you how to whip up six different dishes with just a few basic ingredients. Plus, if you're more of a visual learner, you can follow her on Instagram to see photos and videos of her recipes.
Subscribers: About 15M
Saving the best for last, we have the one and only Nisha Madhulika. Nisha is not just a chef, but also a restaurant consultant and an expert in Indian vegetarian cuisine. She's passionate about bringing families together through food, which is why she shares her recipes on her YouTube channel.
One of the things that sets Nisha apart is that she makes her videos in Hindi, which makes them more relatable and easy to understand for her Indian audience. And boy, has her audience responded! Her channel has racked up a mind-boggling 2.7 billion total views as of last year. It's no wonder she's a sought-after partner for brands looking to tap into the local market.
CONCLUSION
Indians are indeed fond of delightful and savory foods, which also made Indian food influencers popular and sought-after. These content creators have poured lots of their efforts and skills into making each of their recipes, blogs, photos, and video contents to share with the world. Their love and passion for food continues to grow and makes the Indian cuisine and food culture even brighter and more known to everyone.
Above, we have shared with you must-follow Indian food content creators who have shared their passion and talents, and have gained the trust of the Indian market. Their achievements and reviews reflect their top-notch abilities as chefs.
We hope you were able to find the influencer who can inspire you on your cooking journey, or one you would want to work with on your next marketing campaign.
Frequently Asked Questions
What makes Indian cuisine unique compared to other world cuisines?
Indian cuisine is renowned for its complex layering of spices and flavors, often combining sweet, sour, spicy, and salty elements in one dish. Traditional dishes like curry and biryani utilize regional spices and cooking techniques that have been passed down for generations, creating a rich culinary heritage. The diversity of Indian food reflects the country's cultural variety, with each region offering distinct specialties. This intricate use of spices and the cultural significance behind recipes distinguishes Indian food globally. (Source: National Geographic)
Why are Indian food influencers so popular on social media?
Indian food influencers attract massive audiences by sharing engaging, authentic, and diverse content ranging from traditional recipes to innovative twists on classics. Their ability to combine storytelling with easy-to-follow tutorials makes cooking accessible to all skill levels, fostering a strong community of food lovers. Platforms like YouTube and Instagram allow them to showcase vibrant visuals and step-by-step guides, which are highly popular among food enthusiasts worldwide. Furthermore, their regional language content resonates deeply with local viewers while appealing internationally. (Source: Forbes India)
How has e-commerce impacted the Indian food industry recently?
E-commerce has significantly boosted food accessibility and convenience for Indian consumers, contributing to an estimated $17.2 billion spent on online food delivery in India in 2024. This surge has benefited restaurants, home chefs, and food brands by expanding their reach beyond physical locations. The rise of food delivery apps also supports the marketing efforts of food influencers and businesses through digital promotions and social media integrations. This digital shift is transforming how Indian food reaches consumers both domestically and internationally. (Source: DataReportal)
How do Indian food influencers keep traditional recipes alive while appealing to modern audiences?
Many Indian food influencers blend tradition with innovation by presenting classic recipes with fresh, visually appealing content or by adding contemporary twists that resonate with younger audiences. They often share stories behind recipes, preserving cultural heritage, while using modern formats like quick videos and engaging captions to attract online viewers. Some specialize in regional or vegetarian foods, catering to diverse preferences. This balance enables them to educate viewers about tradition while keeping content relatable and exciting. (Source: The Better India)
Which Indian food influencers are recommended for beginners wanting to learn cooking online?
Kabita’s Kitchen with Kabita Singh is highly recommended for beginners due to its simple, easy-to-follow recipes using easily available ingredients. Nisha Madhulika is another popular choice, especially for those interested in vegetarian dishes, as she explains recipes clearly in Hindi. Both creators provide step-by-step video tutorials and accompanying social media posts that help novice cooks gain confidence in the kitchen. They cover a range of Indian dishes with approachable methods. (Source: YouTube)
