10 Best Beauty Influencers in Indonesia 2026
- Arthur S.
- Mar 13
- 5 min read
Indonesia has one of the most active beauty communities in Southeast Asia. And over the last few years, we’ve seen how much influence creators have in shaping what people buy.
From the campaigns we run across the region, beauty is one of the categories where creator trust matters the most. People rarely buy skincare or makeup from ads alone. They want to see someone test it, wear it, and explain how it actually performs.
That’s why beauty influencers in Indonesia play such an important role. They don’t just promote products — they demonstrate them. Wear tests, tutorials, honest reviews, and before-after results all help audiences decide what’s worth trying.
Below are 10 Indonesian beauty creators brands frequently work with, each with a different style and audience.
10 Beauty Influencers in Indonesia ⬇️
10. Citta Farenty
Followers: ~200K
Citta Farenty built her audience through creative makeup experiments. Instead of only following standard beauty tutorials, she often challenges herself to create looks using unusual concepts or formats.
This creative approach keeps her content fresh and entertaining.
She partnered with Glad2Glow to produce several short-form makeup tutorials. One of the videos gained over 200K views, with viewers praising the final look and editing style.
For brands, creators like Citta work well when the goal is creative product exploration rather than simple product placement.
9. Aii Nasution
Followers: ~277K
Aii Nasution focuses primarily on beauty content for hijab styling.
Her reviews are direct and practical. She typically shows swatches, explains how the product feels on the skin, and shares quick wear-test results.
In a collaboration with Time Phoria, she tested a new eyeshadow stick with swatches and a full wear test. The video gained over 1 million views, with many viewers commenting on the color payoff.
Her audience trusts her because the reviews feel clear, practical, and easy to follow.
8. Cindercella
Followers: ~765K
Cindercella approaches makeup as creative expression rather than just daily beauty.
Her looks often include bold colors, experimental designs, and artistic concepts. It’s the type of content that stands out visually in social feeds.
She collaborated with Dior Beauty, creating a look using the brand’s holiday collection. The content generated over 120K views, with viewers commenting interest in the product.
Creators like Cindercella are especially valuable when brands want to position makeup as art and self-expression.
7. Maya Monica
Followers: ~853.7K
Maya Monica gained popularity on TikTok through fast-paced makeup transitions and lip-sync content.
Her videos are short, entertaining, and optimized for TikTok’s algorithm. Many of her posts recreate trending makeup styles or celebrity looks.
She partnered with TimePhoria to test the brand’s cushion foundation in real time. The video reached 1.1 million views, with viewers commenting on the product’s coverage.
Her strength is making beauty content entertaining while still demonstrating the product clearly.
6. Jemima Livia
Subscribers: ~1.01M
Jemima Livia focuses heavily on skincare education and product reviews.
Her content is structured and informative. She explains ingredients, routines, and what different skin types should look for.
In a collaboration with Glad2Glow, Jemima reviewed the brand’s viral cushion powder. The video gained 40K views, with viewers asking where they could purchase the product.
Creators like Jemima work well when brands want to build credibility around skincare knowledge.
5. Molita Lin
Subscribers: ~1.06M
Molita Lin combines beauty, lifestyle, and personal storytelling.
Her makeup tutorials often focus on natural, everyday looks that feel approachable for a wide audience. She also shares family and lifestyle content, which makes her channel feel personal.
Molita partnered with BodiBreeze to highlight the importance of body care alongside skincare. The video gained over 900K views, with many viewers agreeing with her message.
Her strength is relatability — audiences feel like they are following someone they know.
4. Dillah Probokusumo
Followers: ~2M
Dillah Probokusumo is one of the most recognized beauty creators on TikTok.
Her content mixes product reviews, fashion, and beauty trends, and she often participates in industry events.
She collaborated with Make Over during the Beauty Science Tech 2026 event, sharing a vlog about the experience. The video gained over 1 million views, with many viewers congratulating her on the milestone.
Creators like Dillah often serve as bridges between brands and beauty communities.
3. Nanda Arsyinta
Followers: ~3.7M
Nanda Arsyinta is one of the long-standing beauty creators in Indonesia.
She started creating beauty content on YouTube in 2010 and built a loyal audience over time. Her longevity gives her strong credibility with followers.
In a campaign with OMG Skincare, she explained the role toner plays in achieving “glass skin.” The video gained over 200K views, with viewers discussing their own skincare routines.
For brands, creators with long track records often bring trust and consistency.
2. Tasya Farasya
Followers: ~7.1M
Tasya Farasya is one of the most recognizable beauty influencers in Indonesia.
She’s known for dramatic transformations and highly detailed makeup tutorials. Her ability to recreate trending looks makes her content widely shareable.
She partnered with La Roche-Posay to promote the Cicaplast line for oily skin. The video reached over 500K views, with many viewers commenting that the product was already their favorite.
Tasya’s strength is her ability to translate global beauty trends for Indonesian audiences.
1. SunnydahyeIn
Subscribers: ~7.56M
Sunny Dahye has a unique background. She grew up in Indonesia but now lives in Korea, which allows her to combine K-beauty insights with Indonesian culture.
Her content often mixes beauty tutorials with lifestyle vlogs, which keeps her channel diverse and engaging.
She partnered with House of HUR to review the brand’s latest collection in a detailed YouTube video. The content gained around 69K views, with viewers expressing interest in trying the products.
Sunny’s cross-cultural perspective helps her introduce international beauty trends to Indonesian audiences.
CONCLUSION
Beauty influencers in Indonesia succeed because they do more than recommend products.
From a marketing perspective, the most effective beauty creators usually fall into three groups:
• Educators who explain skincare and ingredients
• Artists who create visually striking makeup looks
• Relatable creators who show everyday beauty routines
Each of these approaches builds trust in a different way and it is what turns a video into a purchase.
Frequently Asked Questions
What makes a beauty influencer in Indonesia successful?
A successful beauty influencer in Indonesia usually builds trust through consistent tutorials, honest product reviews, and clear demonstrations that help audiences understand how a product works in real life.
Why do brands collaborate with Indonesia beauty influencers?
Brands partner with an Indonesia beauty influencer because audiences trust creators who demonstrate products through tutorials, wear tests, and honest reviews before deciding to purchase.
Which platforms are popular for beauty influencers in Indonesia?
Most beauty influencers in Indonesia are active on YouTube, TikTok, and Instagram, where short tutorials, skincare reviews, and makeup transformations perform well..
What type of beauty content performs best in Indonesia?
Content that performs well includes skincare education, makeup tutorials, wear tests, product comparisons, and before-after demonstrations.
How do beauty influencers influence purchase decisions in Indonesia?
An Indonesia beauty influencer helps audiences understand how a product works in real life, which builds trust and encourages viewers to try recommended skincare or makeup products.
