Microsoft Surface Launch Campaign.
CONTENT STRATEGY
Collaborating with computer reviewer, IT specialist, premium lifestyle, visual art influencers who are Key Opinion Leaders in their countries.
Highlighting Microsoft Surface as the most adaptable hardware for remote working, travel working and office working.
Demonstrating creative and professional excellence that can be achieved with Microsoft Surface.
Summarizing Microsoft Surface family as powerful, easy to use, reliable.
SUMMARY
Countries:
Korea, Malaysia, Singapore, Thailand
Marketing Channel:
YouTube, TikTok, Instagram
Influencer Type:
Premium lifestyle, IT/Tech reviewer, visual artist
Content Type:
Long dedicated YouTube videos & short Instagram, TikTok videos
Impressions
900,000
Views
550,000
Engagement Rate
5%
RESULT
TikTok Bonus Campaign .
CONTENT STRATEGY
Collaborating with top YouTube creators in Korea and Thailand to create authentic contents and distribute it to large audiences.
Explaining how users can participate in TikTok’s BONUS feature that introduces payments on TikTok.
Encouraging viewers to participate in the BONUS feature by offering a financial incentive.
Accelerating TikTok’s shift from a short video platform to a long content and live commerce platform.
SUMMARY
Countries:
Korea, Thailand
Marketing Channel:
YouTube
Influencer Type:
Premium lifestyle creators
Content Type:
Tied in YouTube videos
