Microsoft Surface Launch Campaign.
Collaborating with computer reviewer, IT specialist, premium lifestyle, visual art influencers who are Key Opinion Leaders in their countries.
Highlighting Microsoft Surface as the most adaptable hardware for remote working, travel working and office working.
Demonstrating creative and professional excellence that can be achieved with Microsoft Surface.
Summarizing Microsoft Surface family as powerful, easy to use, reliable.
Korea, Malaysia, Singapore, Thailand
YouTube, TikTok, Instagram
Premium lifestyle, IT/Tech reviewer, visual artist
Long dedicated YouTube videos & short Instagram, TikTok videos
TikTok Bonus Campaign .
Collaborating with top YouTube creators in Korea and Thailand to create authentic contents and distribute it to large audiences.
Explaining how users can participate in TikTok’s BONUS feature that introduces payments on TikTok.
Encouraging viewers to participate in the BONUS feature by offering a financial incentive.
Accelerating TikTok’s shift from a short video platform to a long content and live commerce platform.
Premium lifestyle creators
Tied in YouTube videos