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Top 7 Trends in Vietnam Advertising in 2023

AJ Marketing - Top 7 Trends in Vietnam Advertising in 2023

Buckle up as we take a whimsical ride through the vibrant world of Vietnam's advertising landscape in 2023. Picture this: in 2022, the total ad spend in Vietnam reached a jaw-dropping 2.19 billion USD! Yes, you read that right - a whopping 12.8% increase from the previous year. Talk about skyrocketing progress!

Now, here's the real kicker: a mind-blowing 52% of that spend was dedicated to digital ads. That's over half! If you ever needed proof that Vietnam's ad industry is embracing the digital age with open arms, this is it.

Advertising Spend in Vietnam

So, let's dive in and explore the top 7 trends that are turning heads and capturing hearts in Vietnam's bustling advertising scene in 2023. Hold on tight, it's going to be a thrilling adventure!

7 Trends in Vietnam Advertising 🔽

Trend 1: Digital Dazzle

Riding the Social Media Wave in Vietnam

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Let's kick things off with our first dazzling trend: the ever-evolving realm of social media! In Vietnam, a striking 31.8% of digital ad spend is splurged on these virtual social hubs. And guess what? A cool 27.6% of internet users in this enchanting land discover brands through recommendations and comments on social media. Talk about the power of online chatter!

The reigning platforms that have captured the hearts (and screens) of the Vietnamese audience include the mighty Facebook, the homegrown hero Zalo, the short-video sensation TikTok, the aesthetically appealing Instagram, and the quick-witted Twitter.

So, if you're looking to make a splash in Vietnam's digital ad space, these platforms are your treasure trove of opportunities! You can also seek the help of Vietnam social media agencies to make your campaigns more localized.

Trend 2: Influencer Invasion

Harnessing the Power of Vietnamese KOLs

Onward to trend number two: Influencer Invasion! Behold the mighty sway of Vietnamese KOLs (Key Opinion Leaders) as they take the digital world by storm. Believe it or not, a remarkable 23.7% of Vietnam's social media users eagerly follow influencers and experts, soaking up their opinions like sponges.

The Vietnamese audience loves discovering brands through word-of-mouth, devouring posts, and gobbling up reviews from their favorite expert bloggers. It's like a fabulous feast of information and inspiration!

So, savvy advertisers, take note: collaborating with these local luminaries can work wonders for your brand's visibility, credibility, and desirability. Embrace the influencer invasion and watch your brand skyrocket to stardom! Try getting in touch with influencers from YouTube, Instagram, and TikTok!

Trend 3: Video Vanguards

The Visual Revolution in Advertising

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Now, let's roll out the red carpet for our third trend: Video Vanguards! The visual revolution in advertising is taking Vietnam by storm, and the numbers speak for themselves. With a jaw-dropping 63 million YouTube advertising audience – that's an astonishing 63.9% of the total population – it's clear that the Vietnamese are hungry for eye-catching, captivating video content. And it doesn't stop there! A large portion of Vietnamese social media users flock to their favorite platforms to feast their eyes on video content that entertains, educates, and enchants.

So, marketers, it's time to let your creativity shine and embrace the power of video to captivate the hearts and minds of Vietnam's eager audiences. Lights, camera, action!

Trend 4: E-commerce Escalation

Tapping into Online Marketplaces in Vietnam

Hold onto your virtual shopping carts, folks, as we venture into e-commerce! The online marketplace in Vietnam is booming like fireworks on a festive night. As more and more consumers embrace the convenience of digital retail therapy, brands have a golden opportunity to tap into this bustling virtual bazaar.

The excitement doesn't end there; savvy advertisers can collaborate with popular e-commerce platforms like Lazada, Shopee, and Tiki to create tailored ad campaigns that resonate with shoppers' hearts and wallets. So, marketers, it's time to ride the e-commerce wave and make a splash in Vietnam's thriving online marketplaces. Shop 'til you drop, digitally!

Trend 5: Cultural Chameleons

Mastering Localization in Vietnam

Mastering the art of localization in Vietnam is like learning the most intricate dance, gracefully weaving global appeal with local flavor. And when done right, it can create a harmony that resonates deeply with the Vietnamese audience.

Take the brilliant example of Coca-Cola's Tet campaign, which showcased the Vietnamese tradition of togetherness during the Lunar New Year. The ad captured the essence of Vietnam's vibrant culture while staying true to Coca-Cola's global image, creating an irresistible blend that delighted viewers.

So, marketers, it's time to don your cultural chameleon colors and create campaigns that enchant the hearts and minds of the Vietnamese people. Dance to the rhythm of Vietnam's rich culture and watch your brand flourish!

Trend 6: AI Advancements

Revolutionizing Advertising with Artificial Intelligence

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Get ready for a futuristic ride as we zoom into AI advancements! The use of artificial intelligence in Vietnam has skyrocketed like a sci-fi rocket, revolutionizing the advertising realm with its cutting-edge capabilities. Businesses and the government are deploying AI in myriad applications, enhancing everything from governance to everyday living.

Vietnam's AI community is booming, with the country ranking 26th in the world for AI research capacity and 6th out of 10 ASEAN member countries in the 2022 Government AI Readiness Index. Impressive, right?

So, dear marketers, it's time to embrace the AI revolution and let it propel your advertising campaigns into the digital age and beyond! Beam me up, AI!

Trend 7: Green and Gleaming

Advertising with a Conscience

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Ladies and gentlemen, prepare for our grand finale: Trend 7 – Green and Gleaming! In a world where consumers are becoming increasingly eco-conscious, advertising with a conscience is like a breath of fresh air. Brands that embrace sustainability and social responsibility in their advertising campaigns not only win the hearts of the Vietnamese people but also contribute to a better, greener future for all.

Think of lush, eco-friendly visuals and heartwarming stories that spotlight the positive impact of sustainable practices.

So, marketers, it's time to put on your green-thinking caps and create advertising campaigns that showcase your brand's commitment to Mother Earth. Together, let's paint the advertising world green and gleaming, one captivating campaign at a time!


And there you have it, dear readers – our magical journey through the top 7 trends in Vietnam's advertising landscape in 2023. From riding the social media wave to revolutionizing advertising with AI, we've explored the marvelous world of Vietnamese advertising. It's a vibrant, ever-changing realm that offers endless opportunities for brands to engage, enthrall, and enchant their audiences.

So, fellow marketers and advertising enthusiasts, it's time to take these trends to heart and let them inspire you to create innovative, memorable, and impactful campaigns that resonate with the Vietnamese audience.

Here's to making waves, turning heads, and shaping the future of advertising in Vietnam – one extraordinary campaign at a time!

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