Top 20 Most Followed Instagram Influencers in Thailand in 2021

Top 20 Most Followed Instagram Influencers in Thailand in 2021

Thailand is ranked as one of the fastest growing markets for influencer marketing in Southeast Asia. In 2020, 75% of Thailand’s population were using social media. Thai internet users spent on average 3 hours per day on various social media platforms.

Instagram is the leader among social media platforms in Thailand. Roughly 65% of Thai internet users have used Instagram at least once during the last month. Average Instagram engagement rate in Thailand is 4% - significantly higher than the global average. Currently, there are several thousand Thai Instagram influencers with more than 10,000 followers.

With such impressive numbers, it is hard to find a really good Instagram influencer that stands out and fts brand’s image. Among factors to consider are follower age, sex, geography, engagment rate, content quality, influencer profession, previous promotion experience and more.

We hope this post will help you to choose the right influencer for your brand or simply to follow and enjoy. We present you with the Top 20 Most Followed Instagram Influencers in Thailand in 2021.


Followers: 1,200,000

Sunbeary is the owner of the popular milk tea brand in Thailand - BearHouse. She attracts more than 1 million followers thanks to her bright smile and optimistic personality. On Instagram, she shares mostly her passion for food and daily activities with relatives and family.


Followers: 1,300,000

Archita is known and loved for her how-to makeup videos. From how to draw eyebrows perfectly to applying waterproof makeup underwater, she will keep you informed, entertained, and inspired to look and feel your best.

18. MAYY R~

Follower: 1,300,000

Mayy is known to the audience as a Video Creator with a bright and cute appearance. She loves to travel and regularly travels around the world. Her videos provide interesting images and experiences. In addition, she also loves coffee and owns a coffee shop in Thailand which attracts a lot of customers.


Followers: 1,300,000

Napasasi Surawan (nickname is Mind) is known as a name that is too familiar to the public of Thailand. Famous as an actor, model and recently a DJ in Thai EDM scene, Napasasi Surawan impresses with her eye-catching appearance and a great taste for music.


Followers: 1,400,000

Dear foodies, this account is a guide to help you discover all the wonderful cuisine of Bangkok, Thailand! Gathering places to eat and drink with honest sharing from guests is a food reviewer that will surely make you crave to not stop watching and eating.


Followers: 1,400,000

A Korean guy who lives and works like a true Thai in Thailand. Kyutae has a huge love for food and music, and these are also two elements you can see in his account. The everyday moments of him and his girlfriend also occupy a lot of fan's likes.


Followers: 1,400,000

Known as a talented and handsome YouTuber, Starwin also has a huge following on Instagram. With the ability to edit content, shoot ingenious clips, he often shares beautiful images of traveling and participating in adventure games.


Followers: 1,500,000

Ponsawan Phusua has more than 1 million fans on Instagram. She attracts fans by her beautiful angelic face and super hot body. She is also loved for her optimistic and cheerful way of life. She often shows photos of working, playing and traveling.


Followers: 1,600,000

A beautiful little girl, with a baby face, often shares her lovely images, which has attracted more than 1 million followers on Instagram. She also regularly shares her daily photos, photos of her travels and other interesting activities. Besides, she is also known as a “Rich-Kid of Thailand” for showing off many expensive branded items.


Followers: 1,600,000

Putthipong Assaratanakul also well known as Billkin is a Thai actor and singer. Aside from acting, he also immersed himself into singing by performing a lot of HIT . Since then, his singing career has improved even more. His attractive fashion photos and handsome features on Instagram always make fans excited.


Followers: 1,700,000

He is a leading celebrity the TV show - Thai showbiz. Woody has diverse roles in the entertainment industry including DJ, TV presenter, actor and producer. Woody represents Thailand in interviews with world famous personalities such as: Britney Spears, David Beckham, Jackie Chan, Dara (2NE1).


Followers: 1,700,000

Contributing to the list of millions of followers is the child actress Rungrada, born in 2012. With a sunny smile and a pretty, innocent face, she captures everyone's hearts from dramas to real life. Follow her Instagram now to see interesting images of her work and daily life.


Followers: 1,900,000

Seo Ji-yeon is a South Korean-born Thai actress, singer, model and host. In Thailand she represents South Korea, and is a popular choice among Kbeauty brands promoting in Thailand . With her attractive appearance and bilingual ability in Thai and Korean, she is very popular with fans here.


Followers: 2,900,000

Kalamare is best known for her outspoken personality and her wit, which turned her into one of most charming TV personalities. Her popularity grew even further when she co-hosted the morning TV show “Phu Ying Tueng Phu Ying'' on Channel 3 together with three other female anchors.


Followers: 3,100,000

The young Belgian girl of Thai descent is fluent in three languages, Thai, English and French. Not only can she sing well and act well, she also knows how to play the guitar, piano and compose music. Violette participated in The Voice Thailand and since then, she has started recording soundtracks, as well as acting in film and television.


Followers: 8,400,000

Baifern Pimchanok is considered one of the first beauties of Tbiz because of her excellent beauty and impeccable proportions. Along with her mind-blowing combined with emotional acting, Baifern has always maintained her position as a Thai goddess of beauty and is loved by many audiences across Asia.


Followers: 7,300,000

Bright is a Thai-American and Chinese actor, singer, MC and fashion model. His name is widely known in Thailand and abroad after playing the role of Sarawat in 2gether: The Series. With an extremely attractive appearance and fashion style, Bright is compared to a real male god.


Followers: 9,000,000

Kao is a promising young actress in Thailand, and has been contracted by many top brands to promote them. She also makes many people fall in love with her cute and mischievous features. Kao’s adorable looks create a lot of advantages for her acting career.


Followers: 13,500,000

A Thai male rapper and singer, a member of the Korean cult group, GOT 7. BamBam is a very famous name in Thailand. In addition to his talent, BamBam's unique good looks also helps him to attract a large number of fans. This artist's popularity in Thailand is undisputed. His billboards appear everywhere!


Followers: 13,600,000

Davika is a mix of Thai and Belgian parents. She started modeling at the age of 14 and is the most influential actress-celebrity in Thailand. Davika also has a great fashion sense. Her Instagram account is loved by fashionistas and admired for her ability to match different styles.


In 2021, over 48 million people in Thailand were connected to the internet. With internet users constantly increasing, it is not surprising that social media in Thailand is booming.

Instagram has over 14 million users in Thailand and is an essential part of daily life to many Thai people. Tens of thousands of them have become full time Instagram influencers admired by hundreds of thousands of followers. Thai influencers have a variety of unique styles ranging from lifestyle and fitness to fashion, beauty and music.

Developing an effective Instagram marketing strategy is one way to skyrocket the success of your business in Thailand. AJ Marketing's team has extensive experience with Thai influencers delivering first-class marketing solutions. Let’s connect and talk more!

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