Are you curious about who's killing it on YouTube in Indonesia? Well, let me tell you, YouTube has become a major player in the social media game over there. Indonesians are spending a whopping 26 hours a month watching videos on the platform, making it the biggest market in the world based on time spent. And with all those eyeballs glued to the screen, it's no surprise that there's been a surge in content creators vying for attention.
In fact, influencers reign supreme on the platform, with a huge chunk of internet users in Indonesia following their every move. People just can't get enough of their entertaining and informative videos. And when it comes to shopping, these creators are the go-to source for research and discovery.
With such a massive audience and an engaged user base, YouTube has become a key player in the world of advertising and marketing. Just think about it: an ad on YouTube has the potential to reach a mind-boggling 139 million Indonesians. That's almost half the country's population! With the added boost from influencers, this platform is a force to be reckoned with.
This is why YouTube influencer marketing continues to be a top marketing trend in Indonesia. Several brands have tried and tested this strategy, and the same resulted to success in bringing exposure, conversions, and sales.
If you want to enter the Indonesian market, then collaborating with the right YouTube influencer may be your stepping stone. In this article, we created a list of the top YouTubers in the country to help you in your research. This list consists of influencers from different niches, such as beauty, tech, fitness, gaming, and many more.
Top 20 YouTubers in Indonesia ⬇️
20. Natasha Wilona
Subscribers: 6.26M
Topics: Lifestyle, Beauty, Gaming
Meet the fabulous Natasha Wilona, a 22-year-old actress and YouTuber with a collection of prestigious acting awards under her belt. Hailing from Indonesia, she's a fan-favorite for her makeup challenges and skincare routine videos. But it's not all about beauty – she's a gaming pro too! Catch her teaming up with fellow Indonesian YouTubers for some epic Mobile Legends showdowns.
One of her most unforgettable moments? That time in March 2021 when Melvin Tenggara gifted her a Lamborghini! The video has since racked up more than 2 million views and counting.
19. The Onsu Family
Subscribers: 9.13M
Topics: Lifestyle, Parenting
Welcome to the wonderful world of The Onsu Family, the epitome of a picture-perfect Indonesian family. Their YouTube channel brings you an all-access pass to their daily adventures, from sunup to sundown. Join Ruben, Sarwendah, and their little stars – Betrand Peto, Thalia Onsu, and Thania Onsu – for a rollercoaster ride of excitement, emotion, and laughter.
But wait, there's more! The Onsu Family takes you along on their travels, both locally and internationally. And if you can't get enough of them, tune into "The Onsu Podcast," where they chat with fellow celebrities about life, love, and everything in between.
18. Ani Nurhayani
Subscribers: 9.5M
Topics: Gaming, Entertainment
Feast your eyes on Ani Nurhayani, Jakarta's renowned YouTube gaming influencer who's a master of claw machines in TimeZone or FunCity. Her claim to fame? Racking up an incredible 100,000 tickets after just 2 hours of gaming!
But Ani's not just about fun and games. She's got a heart of gold too, inspiring her fans to give back to the community. Teaming up with a crowdfunding platform, she helped create a charity game and donated the proceeds to renovate Yayasan Madinah Darul Barokah in Purwakarta, West Java. Now that's gaming for a cause!
17. Raditya Dika
Subscribers: 9.95M
Topics: Entertainment, Humor, Movie
Let's talk about the multi-talented Raditya Dika! He began his journey as a humble blog writer, but soon found himself catapulted to fame when his blog transformed into the novel Kambing Jantan, which later became a movie. Today, he's a powerhouse in Indonesia as an author, actor, movie director, and influencer.
On his channel, you'll discover Raditya's creative genius with short films featuring out-of-the-box stories that he personally directs. Want to learn a few tricks? He's got you covered with tutorials on stand-up comedy and crafting movie scenarios. And like many YouTubers, Raditya hosts his own podcast, inviting fellow creators and comedians to explore unusual topics – like paranormal experiences!
16. Nihonggo Mantappu
Subscribers: 10.1M
Topics: Education, Lifestyle, Travel
Dive into the world of Nihonggo Mantappu, the brainchild of Jerome Polin, an Indonesian student living it up in Japan. What sets his channel apart? The captivating Japanese lessons seamlessly woven into almost every video. Jerome's down-to-earth personality, good looks, and hilarious Japanese pals have made his channel a go-to for Gen Zs and millennials dreaming of studying in Japan.
Keep an eye out for his budget-friendly travel tips around Japan, top restaurant recommendations, and must-visit destinations. And surprise – Jerome's a math whiz too! His followers can't get enough of his math problem-solving tips, and he's even been invited as a judge in Indonesian math competitions.
15. SULE Productions
Subscribers: 10.2M
Topics: Entertainment, Comedy
Meet Sule, one of Indonesia's top comedians and YouTube creators. After joining Opera Van Java, his career skyrocketed, earning him a staggering $70,000 per month!
Sule's hilariously entertaining "sitdown comedy" sitcom is a YouTube sensation you won't want to miss. But that's not all – he's also got his own podcast, where he engages in deep conversations with fellow top comedians and influencers. Get ready for laughs and insights like you've never experienced before!
14. Jessica Jane
Subscribers: 11.2M
Topics: Food, Travel, Game
Say hello to Jessica Jane, the vivacious gamer who's all about sharing her daily adventures, travel escapades, and cooking tips with the world. One of her most unforgettable videos? Teaming up with Chef Arnold for a hilarious culinary challenge! Tasked with eating and cooking dishes based on Chef Arnold's whims, the video was a smash hit, racking up over 4 million views and counting.
13. Budi Gaming
Subscribers: 13M
Topics: Gaming, Comedy
Get ready for non-stop gaming action with Budi Gaming! This YouTube channel, hosted by the ever-entertaining Budi, brings you gaming content and live streams like no other. With over 12 million followers, Budi's humor and witty commentary keep fans coming back for more. He's not afraid to mix things up either, using filters on his face and voice for added comedic flair. From the hottest games to obscure gems, Budi's got you covered.
12. Yudhist Ardhana
Subscribers: 13.1M
Topics: Entertainment, Pranks, Magic
Prepare to be amazed by Yudhist Ardhana, the Bali-based influencer who masterfully blends magic and pranks in his unique content. Watch as he takes hide-and-seek to a whole new level, playing in unconventional locations like waterparks, playgrounds, and villas. But that's not all – he also dishes up delicious foodie content, travel adventures, and viral challenges for your viewing pleasure.
11. Dyland PROS
Subscribers: 15.9M
Topics: Gaming
Introducing Dylan Pros, one of Indonesia's highest-earning gamers! He first caught the attention of netizens with his Mobile Legends content in 2017. When the game's popularity waned, he pivoted to Free Fire content, scoring a massive win.
But there's more to Dylan than gaming – he's also a young entrepreneur with a passion for coffee. Be sure to swing by PROS Coffee, his very own café, for a taste of his business savvy!
10. Tanboy Kun
Subscribers: 17.2M
Topics: Food, Mukbang
Brace yourself for the wild world of Tanboy Kun, the undisputed king of mukbang challenges! One of his most unforgettable videos? The time he devoured 10 chickens and 3 cheeseburgers at McDonald's, spiced up with 2 bottles of Samyang Nuclear – four times hotter than the norm! With a jaw-dropping 71 million views, this video is the stuff of legends. But don't forget his soothing ASMR content, a treat for your ears after a fiery feast.
9. Naisa Alifiya Yuriza
Subscribers: 18.1M
Topics: Entertainment, Gaming
Meet Naisa Alifiya Yuriza, better known as Nay, the rising star of Indonesia's YouTube scene. Originally gaining traction with her PUBG content, Nay soon expanded her horizons to social experiments. Now, her channel is a delightful mix of gaming, song covers, reactions, experiments, life hacks, and daily vlogs. There's always something new and exciting to explore with Nay!
8. Gen Halilintar
Subscribers: 18.1M
Topics: Lifestyle, Luxury, Family
Welcome to the fabulous and extravagant world of Gen Halilintar, one of Indonesia's craziest rich families. With 13 members – 2 parents and 11 children – this dynamic clan knows how to make a splash. Their hit song "Ziggi Zagga" boasts a whopping 174 million views, featuring eye-catching scenes from tropical and winter wonderlands in Uzbekistan, South Korea, Hong Kong, Thailand, Malaysia, and Indonesia.
But there's more to Gen Halilintar than jet-setting – they also love sharing their hilarious pranks and online challenges. Don't miss their viral 24-hour Mercedes Benz challenge! And if you can't get enough, each family member is active on social media and has their own YouTube channel, so you can keep up with all their adventures.
7. Miawaug
Subscribers: 19.4M
Topic: Gaming
Meet Miawaug, the seasoned gamer and influencer who's not letting age slow him down. With an impressive roster of games like Smash It, Left 4 Dead 2, Godzilla Strike Zone, Ghost of Tsushima, Granny, The Last of Us, The Walking Dead, and Attack on Titan, this 34-year-old proclaims he'll keep gaming until he's playing alongside his grandkids!
6. Dedy Corbuzier
Subscribers: 20.1M
Topics: Entertainment, Podcast
Prepare to be captivated by Dedy Corbuzier, a renowned magician, actor, presenter, and YouTuber from Indonesia. His wildly popular podcast, #closethedoor, keeps fans eagerly awaiting each new episode. Dedy tackles the latest Indonesian news and brings fascinating guest stars to the table, like Novel Baswedan, Taufik Hidayat, Yusuf Hamka, and Syeikh Ali Jaber. And who could forget his unforgettable interview with international superstar Dwayne Johnson?
5. Baim Paula
Subscribers: 20.9M
Topics: Entertainment, Family, Charity
Say hello to Baim, the beloved actor known for his roles in various Indonesian TV series. His popularity skyrocketed after marrying Paula Verhoevan and welcoming baby Kiano, propelling his channel to become one of Indonesia's highest-earning.
But Baim is more than just a talented actor – he's also known for his big heart. He regularly lends a helping hand to those in need, offering money, gifts, or covering medical expenses. His channel also features intriguing guests with remarkable stories, like the veiled woman caring for 70 dogs or the daughter of a bus driver.
4. RANS
Subscribers: 24.9M
Topics: Entertainment, Family
Welcome to Rans, the brainchild of power couple Raffi Ahmad and Nagita Slavina, who launched this versatile channel and production house in 2015. From daily vlogs to music, cooking, travel, gaming, and more, there's something for everyone at Rans. Keep an eye out for their delightful web series starring their adorable son, Rafathar.
This dynamic duo made waves by earning the MURI award for the most-viewed live streaming of family events in Indonesia. Impressive!
3. Jess No Limit
Subscribers: 26.2M
Topics: Gaming, Food
Meet Jess, the gaming prodigy who's conquered competitions across the globe. After stepping away from EVOS Legends, he turned his sights to YouTube and quickly amassed an incredible 15 million subscribers in just two months! Alongside sharing his gaming prowess, Jess gives fans a glimpse into his life with his internet sensation sister, Jessica Jane.
Don't miss his viral video collab with influencer Siska Kohl, where he feasted on her cooking for 24 hours straight, racking up a cool 9.6 million views and counting.
2. Atta Halilintar
Subscribers: 30.3M
Topics: Daily vlog, Food, Gaming, Podcast
Introducing Atta Halilintar, the multi-talented Indonesian content creator, actor, singer, and entrepreneur. As the first YouTuber in Southeast Asia to earn a coveted diamond play button, his success knows no bounds. Who could forget his recent viral video, where he gifted his wife Aurel with a luxurious car for her birthday?
Atta isn't shy about flaunting his high-end lifestyle and loves to share his family's lavish adventures as the eldest child of the wealthy Halilintar clan. But it's his endearing nickname for his viewers – his "online family" – that truly builds a strong bond with his loyal subscribers.
1. Ria Ricis
Subscribers: 31M
Topics: Humor, Food, Beauty
Introducing Ria Ricis, the undisputed Queen of Social Media in Indonesia! She first captured our hearts as an Instagram influencer before swiftly conquering YouTube, where she now reigns as the second most-subscribed YouTuber in Southeast Asia.
Ria's diverse and ever-evolving content keeps fans on their toes, as she dives into food reviews, house tours, travel adventures, pranks, and challenges. Her audience adores her refreshing unpredictability, which has led to incredible opportunities, like her unforgettable 2019 collaboration with Indonesia's President, Joko Widodo – a video that has since amassed a staggering 7.5 million views.
Conclusion
YouTube faced huge success in Indonesia, being one of the all-time favorite platforms of this market. Because of the platform's boom in this country, the amount of content creators also went in an upward trend. Thousands of influencers found their audience on YouTube, and internet users loved seeing their content. One of the major reasons why Indonesians use YouTube is to gather more information before making purchase decisions.
This characteristic of YouTube, along with the value of influencers, made influencer marketing the best strategy for brands entering the market. Choosing the best influencer may be a challenge, especially since there are thousands to choose from. Luckily, this list has shown an overview of the influencer landscape in this country.
We hope that this list has helped you in your research and in creating your campaign.
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