Are you curious about who the top YouTubers in Indonesia are? YouTube has become one of the top social media platforms in Indonesia. Indonesians spend more than 26 hours per month watching videos on the platform, making the country the biggest global market of YouTube based on time spent.
Of course, the rise in viewership also resulted to the increase of content creators on the platform. Influencers dominate the platform, with almost 35% of internet users in Indonesia following content creators. This market spends a huge amount of their time watching videos of influencers for entertainment and information. More importantly, this market watches influencers to look for things to buy, making creators their main source of brand research and discovery.
With this amount of viewers, along with the users' intent, YouTube became a leading partner for brands when it comes to advertising and marketing. An ad on YouTube has the potential to reach 139 million Indonesians. This means a campaign on YouTube might reach half the entire population of this country. Just imagine the power of this platform, coupled with the large fanbase of influencers.
This is why YouTube influencer marketing continues to be a top marketing trend in Indonesia. Several brands have tried and tested this strategy, and the same resulted to success in bringing exposure, conversions, and sales.
Aside from YouTube, Indonesia also houses influencers on other platforms like TikTok and Instagram. This country is full of content creators due to the fact that they are relatable, reachable, and they foster real connections with their audience.
If you want to enter the Indonesian market, then collaborating with the right YouTube influencer may be your stepping stone. In this article, we created a list of the top YouTubers in the country to help you in your research. This list consists of influencers from different niches, such as beauty, tech, fitness, gaming, and many more.
Top 20 YouTubers in Indonesia ⬇️
Topics: Lifestyle, Beauty, Gaming
Natasha Wilona is a 22-year old actress and YouTuber who gained several prestigious acting awards in Indonesia. Wilona loves uploading makeup challenges, and sharing her skincare routine on her channel. She also loves to show off her gaming skills by collaborating with other Indonesian YouTubers to play Mobile Legends together.
One of her most viral videos is when she received a Lamborghini from Melvin Tenggara in March 2021. This video has attracted 2.7 million views until today.
Topics: Lifestyle, Parenting
The Onsu Family portrays a perfect Indonesian family. This YouTube channel provides their viewers with detailed updates of their day-to-day lives. From morning to midnight, viewers can watch with excitement, tension, and humor as Ruben and Sarwendah raise their little stars, Betrand Peto, Thalia Onsu, and Thania Onsu.
The Onsu Family also loves to share their traveling experiences in local and international destinations. The Onsu Family also has their own podcast called "The Onsu Podcast", where they invite other celebrities to talk.
Topics: Entertainment, Comedy
Sule is one of the top comedians and YouTube creators in Indonesia. After joining Opera Van Java, he became one of the most expensive comedians with an income up to $70,000 per month.
Sule's popular comedy sitcom, "sitdown comedy", is one of the most awaited sitcoms on YouTube. Besides creating his own shows, he also has his own podcast where he has deep talks with other top comedians and influencers.
Topics: Gaming, Entertainment
Ani Nurhayani is a famous YouTube gaming influencer from Jakarta. She is well-known for her skills in playing claw machines in TimeZone or FunCity. One of her most viral content is when she got 100,000 tickets after playing machine games for 2 hours.
Ani does not only provide entertainment--she also encourages her fans to become charitable. She collaborated with a crowdfunding platform to build a charity game, and donated the income for a renovation of Yayasan Madinah Darul Barokah in Purwakarta, West Java.
Topics: Education, Lifestyle, Travel
Nihonggo Mantappu is a YouTube channel created by Jerome Polin, an Indonesian college student in Japan. The unique thing about his content is the Japanese lessons inserted in almost all of his videos. Jerome’s humble character, good looks, and funny Japanese best friends have turned his channel into one of the most anticipated channels by Gen Zs and millennials who wish to study in Japan.
His most interesting contents are those where he shares low-budget travel tips around Japan. He also recommends the most famous restaurants and travelling destinations. Besides traveling and culinary content, his followers also look forward to his tips and tricks in solving math problems. Due to his expertise in math, he is often invited as a jury in math competitions in Indonesia.
Topics: Entertainment, Humor, Movie
Raditya Dika started his career as a blog writer. His blog was successfully published as a novel, Kambing Jantan, and was adapted into a movie later on. After his big success, he also started gaining traction on YouTube. Today, he is a successful author, actor, movie director, and influencer in Indonesia.
In this channel, you will find several short movies with out-of-the box stories directed by Raditya Dika. Raditya also created tutorials on how to do stand-up comedy and how to create a movie scenario.
Similar to other YouTubers, he also has his own podcast, and invites other YouTubers and comedians to discuss unusual topics such as paranormal experiences.
Topics: Food, Travel, Game
Jessica Jane is a young gamer who also loves to share about her daily activities, travelling experiences, and cooking tips. One of her most viral videos is when she collaborated with Chef Arnold. In that video, she had to eat and cook certain food based on Chef Arnold’s requests. The video was a success, attracting more than 4 million views until today.
Topics: Entertainment, Pranks, Magic
Yudhist Ardhana is an influencer from Bali who combines magic and pranks into his contents. Some of the unique videos are hide and seek challenges, as he plays the game in unusual places such as in waterparks, playgrounds, and villas. He also uploads contents about food, travel, and viral challenges.
Topics: Gaming, Comedy
Budi Gaming is a YouTube channel solely dedicated to gaming content and gaming streams. The host of this channel, Budi, gained more than 12 million followers because of his humor while narrating and reacting to the game plays. He often applies filters to his face and voice to make everything more comedic. He plays any type of game, from the most viral ones to the most unheard of.
Let’s meet Dylan Pros, one of the gamers with the highest income in Indonesia. Netizens noticed his channel when he shared his Mobile Legends content in 2017. After Mobile Legends' popularity faded, he created Free Fire related content and it was a huge success.
Besides being a YouTuber, Dylan is also a young businessman who owns a café called PROS Coffee.
Topics: Food, Mukbang
Tanboy Kun is most known for his mukbang challenges. One of his most viral videos is when he ate 10 chickens and 3 cheeseburgers at McDonald's, with 2 bottles of Samyang Nuclear which was 4 times spicier than usual. This video has been watched by over 71 million viewers. Aside from mukbang videos, his channel also contains some ASMR contents which are satisfying to the ears.
Miawaug is a professional gamer and influencer. Some of the games he plays are Smash It, Left 4 Dead 2, Godzilla Strike Zone, Ghost of Taushima, Granny, The Last of Us, The Walking Dead, and Attack On Titan. Although he is already 34 years old, Miawaug said that he will play games until he is old enough to play with his grandchildren.
Topics: Entertainment, Gaming
Naisa Alifiya Yuriza, more known as Nay, is a young Youtuber in Indonesia who started gaining traction due to her PUBG content. Later on, Nay started uploading videos more about social experiments. Today, Nay loves to share contents related to games, song covers, reactions, experiments, life hacks, and daily vlogs.
Topics: Lifestyle, Luxury, Family
Gen Halilintar is one of the famous crazy rich families in Indonesia. Gen Halilintar's family consists of 13 people - 2 parents, and 11 children. Their song “Ziggi Zagga” has been watched by 174 million viewers. The music video is unique because they shot the scenes at tropical and winter areas in Uzbekistan, South Korea, Hongkong, Thailand, Malaysia, and Indonesia.
Besides travelling, they also love to share their pranks and online challenge videos. One of their viral challenges is when they tried to stay in their Mercedez Benz for 24 hours.
All of Gen Halilintar members are active in social media and have their own YouTube channels.
Topics: Entertainment, Podcast
Dedy Corbuzier is a famous magician, actor, presenter, and YouTuber in Indonesia. His popular podcast called #closethedoor is one of the most anticipated podcasts on YouTube. He usually discusses the recent news in Indonesia, and he collaborates with interesting guest stars such as Novel Baswedan, Taufik Hidayat, Yusuf Hamka, and Syeikh Ali Jaber. His most famous video is when he got to interview international movie star Dwayne Johnson.
Topics: Entertainment, Family, Charity
Baim is a popular actor in various Indonesian TV series. After marrying Paula Verhoevan and having baby Kiano, his popularity soared and his channel is now listed as one of the top channels with the highest income in Indonesia.
Baim is well known for his generosity, as he often helps unprivileged people by giving them money, gifts, or paying for their medication. He also loves to invite people with interesting stories such as the veiled woman who has 70 dogs, and the daughter of a bus driver.
Topics: Entertainment, Family
Rans is a channel and production house created by Raffi Ahmad and Nagita Slavina in 2015. Rans' content is anything under the sun, such as daily vlogs, music, cooking, traveling, gaming, and many more. Rans also produces a web series starring their kid, Rafathar.
Rans has gained the MURI award as the Live Streaming of Family Events with the Most Viewers in Indonesia.
Topics: Gaming, Food
Jess is a professional gamer who has won many competitions worldwide. After quitting from EVOS Legends, he started growing his YouTube channel and he successfully gained 15 million subscribers in just two months. Beside sharing his gaming experience, he also loves to share his activities with his sister, Jessica Jane, who is also an internet sensation.
One of his most viral videos is when he collaborated with another influencer, Siska Kohl, and ate Siska’s cooking for 24 hours. This video has attracted 9.6 million views until today.
Topics: Daily vlog, Food, Gaming, Podcast
Atta Halilintar or AH is an Indonesian content creator, actor, singer, and businessman. Due to his YouTube success, he was the first to earn a diamond play button in Southeast Asia. His recent viral video is when he gave a luxury car as a birthday gift for Aurel, his wife.
Atta often shows off luxury and branded items on his channel. He is the oldest child in the Halilintar family, one of the richest families in Indonesia. He calls his viewers his "online family", which is a great way to build intimate connections with his subscribers.
Topics: Humor, Food, Beauty
Ria Ricis is also known as the Queen of Social Media in Indonesia. She started as an Instagram influencer, but it wasn't long until she also became a YouTube star. Today, she is listed as the Top 2 YouTuber with the most subscribers in Southeast Asia.
Her content varies, from food reviews, house tours, travels, pranks, to challenges. Her followers love watching out for her content because she always offers something new. Due to her immense success, she has collaborated with the President of Indonesia, Joko Widodo, in 2019 and has attracted 7.5 million views.
YouTube faced huge success in Indonesia, being one of the all-time favorite platforms of this market. Because of the platform's boom in this country, the amount of content creators also went in an upward trend. Thousands of influencers found their audience on YouTube, and internet users loved seeing their content. One of the major reasons why Indonesians use YouTube is to gather more information before making purchase decisions.
This characteristic of YouTube, along with the value of influencers, made influencer marketing the best strategy for brands entering the market. Choosing the best influencer may be a challenge, especially since there are thousands to choose from. Luckily, this list has shown an overview of the influencer landscape in this country.
We hope that this list has helped you in your research and in creating your campaign. If you'd like to know more about advertising and marketing in Indonesia, visit the AJ Marketing Blog.
AJ Marketing | Unlock the Power of Influence