Hey there! Did you know that YouTube influencer marketing is all the rage in Taiwan right now? It's no surprise given that almost 91% of the population uses the internet and a whopping 93.7% watch online videos every day! Plus, influencers and experts are among the most followed accounts on social media.
But not all marketing campaigns and advertisements in Taiwan are created equal. While a YouTube ad can potentially be seen by 20.20 million people, the key to success lies in influencer marketing. People in Taiwan are all about word-of-mouth recommendations, customer reviews, and product comparisons. That's why collaborating with the right YouTuber who can give authentic and trustworthy opinions is the way to go.
Don't worry if you're feeling overwhelmed by the idea of finding the perfect influencer. We've got you covered! We've compiled a list of the top YouTubers in Taiwan from different niches and topics. With this list, you can easily find the right influencer who shares your brand's values and image. Let's dive in!
Top 20 YouTubers in Taiwan ⬇️
Subscribers: 1.08M
Topics: Beauty, Cosmetics
Have you heard of Hello Catie? She's a beauty guru on YouTube in Taiwan who's won the hearts of young women all over the country with her amazing makeup skills and creative content. She's got everything from style look-books, makeup tutorials, to beauty product reviews. And if you want to get a glimpse of her daily life, she's got you covered with her vlog series.
Subscribers: 1.12M
Topics: Science, Experiments
You guys, Huzi is a genius! This influencer has over 1.12 million followers on YouTube and his content is all about experiments, science, and home-made projects. And get this, he doesn't always use fancy equipment - he creates most of his experiments with materials you can easily find at home. From making your own chalk to expanding marshmallows, Huzi's channel is full of science and creativity.
Subscribers: 1.27M
Topics: Dance, Entertainment
Sandy and Mandy are the coolest twin creators in Taiwan! You've gotta check out their dance videos and lifestyle content with their family and friends. These sisters have been creating content for a while now, and it's been amazing watching them grow from little kids to now creating more mature content.
Subscribers: 1.29M
Topics: Technology, Entertainment
Yo, have you guys checked out Saint's YouTube channel yet? This dude is a lifestyle and entertainment creator who talks about everything under the sun: music, food, tech, finance, and even crypto currencies! No wonder brands love working with him - he's super versatile and can promote just about anything with his professional videos and intriguing stories.
Subscribers: 1.4M
Topics: Toys, Travel
Anju has been killing it on YouTube for 8 years now! She started off with computer game content, but now her channel has grown to cover toys, lifestyle diaries, and product unboxings. And get this - she does it all! Anju isn't afraid to appear in front of the camera or handle all the post-production work. Plus, as a former international student in Japan, she's got amazing content about life and travel in Japan.
Subscribers: 1.56M
Topics: Education, Entertainment
If you're looking for an influencer who's not afraid to speak their mind, you gotta check out Tweeted Shoes! This dude's YouTube channel is all about societal trends, political affairs, and interesting historical facts. He researches, summarizes, and reviews global content in Chinese, and isn't afraid to discuss controversial topics. If you want an intelligent and thought-provoking influencer, Tweeted Shoes is your guy.
Subscribers: 1.56M
Topics: Lifestyle, Entertainment, Food
Guys, have you heard of Baichi Princess? This amazing YouTuber isn't just a film producer, post-production editor, and actress - she's also an incredible foodie! Baichi Princess loves to travel and share her experiences trying out different cuisines from all around the world. Her creativity and amazing palate make her one of the most sought-after food vloggers in town.
Subscribers: 1.63M
Topics: Comedy, Entertainment
You gotta check out Wacky Boys! This Taiwanese YouTube channel was founded in 2012 by a group of friends who all have their own unique specialties. Cool is the director and editor, Sun Sheng is responsible for production management, and Wei is the content facilitator and scout. Together, they create some of the most entertaining content on the internet, including parody videos, music videos, talk shows, interviews, and more. They're not afraid to tackle social issues, lifestyle, dating, fashion, and everything in between.
Subscribers: 1.72M
Topics: Food, Cooking
Are you a foodie looking for some amazing cooking content? Look no further than Masa! This incredible chef was born and raised in Japan, where he honed his specialty in French cuisine. After studying in Canada, he moved to Taiwan to further his career. Masa's cooking tutorials are ingenious and his Chinese skills are on point. He makes everything look easy and will definitely make your mouth water!
Subscribers: 1.79M
Topics: Food, ASMR
Have you checked out Chien Channel yet? This awesome channel is run by Qianqian, a charming nurse with a huge appetite. Her content is all about experiencing and sharing the rich food culture of Taiwan, as well as reviewing cuisine from other countries during her travels. And let's be real, who doesn't love a foodie who's also a cutie?
10. DE JUN
Subscribers: 1.88M
Topics: Gaming, ESports
Get ready for some serious gaming action with De Jun! This dude is one of the top gamers in Taiwan with a massive fan base - especially among female viewers. De Jun is known for his amazing gaming skills and strategic thinking, but what sets him apart is his incredible humor. He turns even the most intense gaming streams into hilarious and entertaining movies that will keep you coming back for more.
9. JIA NING & ANDY
Subscribers: 2.13M
Topics: Romance, Entertainment
If you're into fashion and dreamy romance, then CROWD is the channel for you. This young couple, Jia Ning and Andy, are known for their amazing style and their adorable love story. Despite getting married at a young age, they still tease and love each other like a new couple, making their viewers curious about their relationship. They also love to pull creative pranks on each other and post vlogs about their daily lives.
Subscribers: 2.16M
Topics: Family, Entertainment
You gotta check out the Huang Brothers on YouTube! This dynamic duo - Huang Yongzhe and Huang Tingwei - share their daily lives with their viewers, along with product reviews and soothing song covers. But that's not all - their grandma's house activities, pranks, and music videos have also won the hearts of Taiwanese netizens. If you're looking for a channel that's full of fun and creativity, the Huang Brothers have got you covered.
Subscribers: 2.33M
Topics: Entertainment, Lifestyle, Gaming
Get ready for some serious entertainment on this channel! McCabe leads a team of 6 talented MCs - Tai Zhiyuan, KID, Winnie, Yang Yang, Xie Kunda, and Abe Maria - who produce and broadcast live on Internet TV. What started as a video game variety show has now become a famous talk show channel that covers everything from vlogs to after-work dinners and gaming content. You won't want to miss out on the amazing content they create.
Subscribers: 2.51M
Topics: Gaming, Food, Entertainment
Joe is the Taiwanese gamer and YouTuber you need to know about. With a background in e-sports, Joe's content is a mix of interviews with famous people online, product reviews, and vlogs on food and travel. His videos on discovering Taiwanese street food are a must-see for domestic and foreign audiences alike. Joe also makes it a point to introduce Taiwan's culture in a profound way, making his channel both entertaining and informative.
Subscribers: 2.53M
Topics: Lifestyle, Travel, Entertainment
If you're looking for some hilarious content, you've gotta check out Cai Aga on YouTube. This dude started off posting funny videos with the theme "Love Taiwan" back in 2014, and since then he's gained millions of fans on both Facebook and YouTube. In 2017, Cai Aga formed a band with four other YouTubers and created hit music videos. But he's not just about the music - he also posts about his personal, family, and work life, giving you a glimpse into the life of one of Taiwan's most beloved creators.
Subscribers: 2.74M
Topics: Education, Entertainment
Need to brush up on your English skills? Look no further than Ray Du English! This amazing channel, hosted by siblings Ray Du and Crown Du, provides a fun and unconventional approach to English education that's been positively featured in various Taiwanese media. Ray Du and Crown Du are both graduates of the prestigious Fu Jen Catholic University Department of English Language and Literature, so you know you're getting some serious language skills from these two.
Subscribers: 3.06M
Topics: Gaming, Streaming
Looking for some gaming content that'll keep you on the edge of your seat? Look no further than Kouki! This young man is passionate about producing clips about games, especially ones with a bit of horror mixed in. But he's not just about gaming - Kouki also posts vlogs, detailed game guides, and more. With the current trend in Minecraft content, Kouki is taking over YouTube and it's easy to see why!
Subscribers: 3.46M
Topics: Music, Anime, Fashion
If you're a fan of Japanese anime culture, then you've gotta check out this channel! Inspired by this amazing culture, Pan creates incredible piano covers of Japanese anime and game songs that are sure to leave you in awe. And that's not all - Pan's videos are elaborately made, with stunning performance costumes that showcase her creativity and talent. Her beautiful cosplays and sexy figure have also earned her plenty of compliments from fans around the world.
Subscribers: 5.78M
Topics: Art, Entertainment
Looking to learn some drawing techniques from a master of the craft? Look no further than Jaylee on YouTube! This young dad has a passion for drawing and sharing his art with the world, and it's no surprise that his efforts have earned him the YouTube golden button. With clips that teach drawing techniques from basic to advanced levels, Jaylee is like a color wizard that helps viewers learn quickly and easily. It's no wonder he's currently the top YouTuber in Taiwan with over 5.7 million subscribers on the platform.
CONCLUSION
The Taiwanese market loves spending time on the internet watching videos, following influencers, and looking at product reviews. This is what makes influencer marketing in Taiwan a big hit -- it answers to the population's internet behavior. Taiwanese consumers prefer opinions from people they trust and from those who they deem credible. Thus, influencer marketing on YouTube also became the best way to advertise on the platform.
The YouTubers in this country vary in niche -- from gaming, lifestyle, food, beauty, anime, education, to art. They also vary in types of content. Some love making vlogs, while others lean towards making tutorials. The one thing they all have in common is the support and views of the Taiwanese population.
We hope this list has helped you gain better insight on how to enter Taiwan and how to introduce your brand through YouTube.
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