If you want to market your tech products in South Korea, we've got you covered. South Korea is a digital nation, with 98% of the population using the internet, and an astounding 91.2% using social media. Naturally, if you want to make your tech product known, then you should also use advanced digital marketing and advertising techniques. Thus, tech brands must use social media platforms like YouTube in launching their campaigns.
YouTube is the most apt platform for tech brands as it enables content creators to explain and simplify the complexities of technological innovations. The long video form also allows for the audience to fully see in detail and in action the usage of such products. YouTube has been proven effective in delivering successful campaigns for tech brands.
There are more than 43 million YouTube mobile app installs in South Korea. Korea's YouTube ecosystem is full of unique YouTube creators, funny video advertisements and creative brand integrations that the rest of the world have not seen yet. Thus, YouTube influencer marketing maybe your best way into the Korean tech industry.
The following list contains some of the most innovative and intelligent creators on YouTube who are pioneering the tech genre, garnering millions of views on their channels. Keep reading and you might just find the perfect influencer for your brand.
Top 11 Tech YouTubers in Korea ⬇️
11. IT's Okay
Topics: Apple product review, educational tips, product testing
IT's Okay is a university student who studies and reviews IT and tech-related products. Her charming nature and every day helpful tips are useful for anybody looking to become a little bit tech savvy. She's a great content creator if you are targeting beginners and ordinary people who are looking for product reviews.
Check out one of her most viewed videos, "8 Tips to Speed up iPhone."
Topics: Lists, educational tips, price to performance review
On his channel, Dr. Jang introduces interesting electronic items; items with good costs, performance, and new items that viewers can discover within a community setting. Using data from his own experience using different products, he provides a cost analysis for popular products from brands like Apple, Samsung, Xiaomi.
Topics: Game content, product review, educational tips
MR's banner on YouTube reads "IT: it's not so hard with MR!" On his channel, MR uploads IT-related content and tech reviews. Many of his uploads are "unboxing" videos, which means that he opens up newly released products for the first time on camera so that viewers can also feel the experience. MR's goal is to "provide accurate information to help with rational consumption."
8. YTN Science
Topics: News, current events, science and technological developments
YTN Science is a channel run under Yonhap that provides scientific knowledge and news directly from The Ministry of Science and ICT. Its contents vary, from AI Robot challenges, scientific entertainment to mini documentary series about the solar system.
7. ZUYONI TECH
Topics: Educational tips, product review, females in tech
ZUYONI TECH is a rare type of YouTuber, as one of the well-known females who focus on technology and IT related content. She focuses on product reviews and tips, as well as sharing her genuine passion for technology. One of her most popular uploads called "$200Million Semiconductor Device Review?!" has over 1 million views.
Topics: Test drives, motor vehicle reviews, cost analysis
MOTline delivers honest, completely unsponsored reviews on motor vehicles of all makes and models. From giving detailed accounts of a vehicle's exterior, to actually test driving each car, MOTline gives prospective car buyers and enthusiasts plenty of his expert opinions. In addition to reviewing standard makes like KIA and Hyundai, MOTline also frequently test drives luxury cars like Rolls Royce and Porsche.
Topics: IT, cars, smartphones, tablets, home appliances, useful tips
Techmong's channel is full of product reviews, usually in a format where he compares two or more similar items side by side. This is especially useful for those wanting to learn more about the difference between models manufactured by the same company. On top of reviewing popular products like iPhones and Samsung tablets, Techmong also reviews useful office items like keyboards and electronic accessories.
Topics: PC assembling, product reviews, comparisons, games
Eyejoker is most known for his knowledge in assembling gaming PCs. During assembly, he makes sure to explain what he's doing, why he chose those parts, and for what purpose. Aside from assemblies, he also creates product reviews and provides comparisons to help educate his followers about the differences of similar product types.
Topics: Product reviews, useful tips, small electronics
UnderKG (meaning under 1 KG) has a theme: all the products that are reviewed weigh under one kilogram! Products mostly consist of smaller electronic items like smartphones, eardbuds, accessories and smartwatches. This creator sometimes makes exceptions, depending on how cool the tech product is. Either way, this page is perfect for people who are looking for on-the-go items.
2. Woopa TV
Topics: Test drives, motor vehicle reviews
Woopa TV is an experienced car enthusiast who uploads videos about cars across all price ranges. During his test drives, Woopa TV goes into great detail about how it feels to be steering the vehicle, pressing on the pedal and the responsiveness of the car. This YouTuber is a sure favorite among car lovers.
Topics: Product reviews, product testing, expert advice
ITSub is the most subscribed and well-known IT and technology YouTuber in South Korea. He uploads informative and entertaining videos about the latest electronic products, attracting viewers with his charming personality. ITSub also uploads lesser-known products and tests them out, like this laser keyboard. He admits in his channel that he is "crazy about anything that is electronics and cars!"
Technology and YouTube
With plenty of new products being created for consumers each day, tech & IT-related YouTubers never seem to run out of things to talk about. YouTube has allowed every day people to experience their most prized items, offer unbiased reviews and give expert advice, all while being part of a close knit community.
These tech loving YouTube creators can be valuable assets to any brand looking to expand into the Korean market. Partnerships with YouTubers can be done in the form of a PPL, sponsored ad, or product review which can lead viewers to become paying customers. Message us if you are interested in introducing your brand to the Korean market and getting exposure on a global platform.
To know more about influencer marketing in South Korea, check the AJ Marketing Blog.
AJ Marketing | Unlock the Power of Influence