Did you know that gaming is one of the most lucrative industries in South Korea? And, it has been growing rapidly in recent years! South Korea is home to some of the largest and most successful gaming companies and world-renowned games. The South Korean government has even taken steps to support and promote the industry, through tax incentives and establishing the Korea Creative Content Agency. South Korea also boasts of its wide range of professional esports players who have joined the latest olympic games.
There’s no question–the South Korean population is a great target for gaming brands wanting to expand internationally. The size of the gaming market in South Korea has increased exponentially from the year 2013, at 9.27 trillion won, to the year 2023, at 23.46 trillion won. In a span of one decade, the gaming industry in the country more than doubled in size. Experts predict continuous growth of these numbers.
One of the most-effective ways to digitally market a game-related product or service is through working with South Korean influencer gamers. These gamers often amass large numbers of followers who view them as experts when it comes to strategy and winning gameplays. These influencers are often on social media platforms like YouTube, Instagram, TikTok, and live streaming platforms like Twitch.
If you’re looking for ways to promote your new RPG or gaming keyboard, then this list just might be for you. Below, we picked the best Korean gaming influencers who can recommend your brand to their audience.
The Top Korean Gamers on Social Media are ⬇️
Topics: Reaction Videos, Horror
Hey, have you met Uming? She's a petite gaming influencer who may have a cute face, but don't let that fool you. Uming usually uploads reaction videos of her playing various games from different genres, but horror games are her favorite. Her videos are not only entertaining but also informative, as she gives tips and tricks on how to play the games. She also shares her thoughts and opinions on the games she plays, which is helpful if you're trying to decide whether to try a new game or not.
Aside from her reaction videos, Uming also loves interacting with her fans on the comment section during her live streams. It's a great way for her followers to connect with her and for her to get real-time feedback from her fans. Her live streams are also a great way to discover new games, as she often plays some of the more well-known games such as Resident Evil, Sonic Mania, and StarCraft.
Topics: Vintage Games, Game Collector
Are you a fan of vintage games? Check out LAFAN. He's an avid vintage game collector from South Korea, and he shares his new additions to his collection on Instagram. His page is a true treasure trove of nostalgia for anyone who's ever played a video game.
His audience often interacts with his posts, commenting about the good times they had while playing the games he collects. It's great to see how his followers connect with the games and how they bring back fond memories for them. One of the things that makes LAFAN's collection so special is the wide range of games he has. His games date back to the 1960s, making his feed a true trip down memory lane. You'll find everything from classic arcade games to early home consoles and even obscure titles you've likely never heard of. It's a great way to discover the history of video games and how they've evolved over the years.
Topics: Valorant, Live Streaming
Meet Nanami, the South Korean gamer who's tearing it up on Valorant! If you're into first-person shooter games and are looking for some exciting gameplay, be sure to check out her streams on Twitch. And if you're short on time, no worries! Nanami also shares bite-sized clips of her most epic moments on TikTok.
One of the things that makes Nanami's TikTok account stand out is the way she edits her videos: she adds cute filters and transitions. It's a great way to see her skills in action, and also to see her playful side. Even if you're not a fan of the game, you'll still enjoy watching her videos for the creative and fun way she presents them.
Topics: Minecraft, Architectural Builds
Looking to up your Minecraft game? Look no further than Jintube, the YouTube channel run by the master builder himself, Jin! Whether you're looking to create an Elven town or a modern mansion, Jin has got you covered. With his easy-to-follow tutorials and amazing designs, you'll be creating your own Minecraft masterpiece in no time!
Jin's videos are easy to follow and understand, even for beginners. He breaks down each step of the building process and makes sure to include in his captions the game commands he uses, so that you can easily replicate the builds on your own. He also shares tips and tricks on how to optimize performance in-game, and how to make the most out of the game's features. Overall, Jintube is a great resource for any Minecraft player looking to up their building game.
6. Left Arm Kim
Topics: Horror Games, Reaction Videos
Are you a fan of horror games? Then you won't want to miss out on Left Arm Kim's YouTube channel! With a focus on all things spooky, Kim is the perfect person to turn to when you're in the mood for a good scare. And even if you're too afraid to play the games yourself, you can still enjoy the thrills and chills by watching him play.
Kim's channel is known for his intense facial reactions and screams as he plays through the horror games, which adds to the excitement and suspense of the content. He also includes a detailed review of the game and its features, giving his audience an in-depth understanding of the game, and making his channel a great resource for players looking for new horror games to play.
5. Beomseok TV
Topics: Miscellaneous Games, Gameplay, Reaction Videos
Are you tired of playing the same games over and over again? You might want to check out Beomseok TV, a YouTube channel dedicated to exploring new games every day. Beomseok has played everything from the well-known to the under-the-radar games, from Alphabet Lore, Mr. Egg, Rainbow Friends, to various simulators. He is always on the lookout for new and exciting games to play and share with his audience.
Beomseok's enthusiasm and passion for gaming are evident in his videos, and he often includes tips and tricks on how to play the games. His channel is a great way to discover new games and new ways to have fun. So, if you're looking to break out of your gaming routine, be sure to check out Beomseok TV!
Topics: Live Streaming, Lost Ark
Check out Lilka, a Twitch streamer and YouTube sensation who's taking the gaming world by storm! From epic reaction videos to informative tech reviews, Lilka's content is always on point. Whether you're looking for tips on the latest gaming accessories or just want to enjoy some entertaining vlogs, Lilka has you covered.
On her channel, Lilka usually plays Lost Ark, but she also explores other games such as those in virtual reality, giving her audience a wide range of content to enjoy. Her audience loves her for her energy, enthusiasm, and her ability to make the gaming experience more fun and interactive.
3. Tteot Tteot
Topics: Strategy, Gameplay
Looking for a gaming YouTuber who's not only skilled but also easy on the eyes? Look no further than Tteot Tteot! With a winning combination of strategic gameplay and hilarious banter, Tteot Tteot is a rising star in the Korean gaming scene. Plus, he's always collaborating with other famous gamers to bring you even more fun content.
His channel is a great resource for anyone looking for new games to play, as well as tips and tricks on how to improve their gaming skills. He also interacts with his followers, answering questions and giving feedback on the games he plays.
2. T1 Faker
Topics: League of Legends, Pro Player
If you're a League of Legends fan, then you've definitely heard of Faker. And now, you can follow his journey on his official YouTube channel, T1 Faker. From his triumphs in LCK to his legendary performances at Worlds and MSI, Faker's channel has it all. Join the millions of fans who tune in to watch this professional gamer dominate the competition.
Faker uploads both full gameplays and behind-the-scenes videos, giving his audience an inside look at his life as a professional player. His channel is a great resource for anyone looking to improve their skills in League of Legends, as well as for fans of the game who want to learn more about one of the best players in the world.
Topics: Reaction Videos, Miscellaneous Games, Strategy
At the top of our must-watch list is none other than GAMST! Also known as Kim In-jik, he is a South Korean YouTuber and live streamer who knows how to bring the fun and excitement to his audience through his gaming content. Whether it's a popular game or a hidden gem, GAMST is a skilled strategist and a charismatic content creator that will keep you engaged and entertained.
But GAMST isn't just about gaming. He also lets his subscribers into his personal life, making him even more relatable. From thrilling adventures and delicious food, to navigating relationships and everything in between, his vlogs showcase the ups and downs of everyday life with honesty and humor. So sit back, relax, and get ready for an entertaining journey with GAMST!
The South Korean market is ripe for gaming brands which want to expand in the country. South Koreans are avid gamers, with the government even showing full support for the esports industry. Moreover, the country is filled with hundreds of gamers who are popular online, especially on social media channels like YouTube, Instagram, TikTok, Twitch, and Naver.
The list above provides you with the most-followed and most-popular gaming content creators in South Korea. Whether you’re just exploring new influencers to watch, or you're looking for your next brand partner, we hope this list helped you with your gaming journey.
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