NFTs are sprouting up all over the place, but only a select few are able to turn a profit. So, how do you make sure your NFT stands out in this crowded digital space? The key is to find a killer marketing strategy that's tailored to your unique collection. But here's the thing - NFT marketing isn't just limited to NFT creators. In fact, even non-NFT brands are jumping on the WEB3 bandwagon to get a piece of the action. In this article, we curated a list of the top NFT marketing and advertising strategies available today. These strategies are better explained through real-life case samples.
Want to get your NFTs out there and circulating in the market? The secret is to make them easily accessible to buyers. And that's where NFT marketplaces come in. In 2023, the top NFT marketplaces are Opensea, Blur, X2Y2, Magic Eden, and CryptoPunks. But it's not enough to just list your tokens on these galleries. To get the most out of your NFT marketing, you need to promote your NFTs on social media platforms. This is where crypto and NFT influencers on Twitter and YouTube are most appreciated.
As the market for NFTs continues to grow, even non-NFT brands are getting in on the action. Companies like Nike, Samsung, and Louis Vuitton are embracing crypto marketing strategies and incorporating NFTs into their products and services. With virtual collectibles, brands are able to incentivize customers to make physical purchases, blurring the line between the digital and physical worlds.
If you're a non-NFT brand looking to get a glimpse into the future of marketing, you've come to the right place. In this article, we'll explore the best NFT marketing strategies that you can use to promote your business and stay ahead of the game.
7 Best NFT Marketing Strategies to Promote Your Business ⬇️
1. NFT Collaborations
Adidas Original x Bored Ape Yacht Club
Industry: Fashion, Footwear
Non-NFT brands looking to tap into the NFT market can learn a thing or two from Adidas. One of the most effective ways to enter the space is to collaborate with established NFT creators - just like Adidas did with the Bored Ape Yacht Club.
Adidas demonstrated positioned its brand in the digital world when it purchased a BAYC NFT avatar #8,774 and created a character named Indigo Herz based upon it. Adidas also partnered with the leading crypto exchange platform Coinbase, and also revealed it was working with The Sandbox virtual blockchain world.
What makes this strategy effective?
Tareq Nazlawy, senior director of digital growth at Adidas, put it best when he said, "We didn't just toss something into the metaverse from the outside. Becoming a part of the Bored Ape Yacht Club with Indigo Herz was about us stepping in to join what's already happening." Collaborating with established NFT creators shows a brand's willingness to dive into WEB3, embrace the new market, and evolve with it along the way.
2. Virtual Wearables
NIKE x RTFKT NFT Sneakers
Industry: Fashion, Footwear
Despite being a world of codes and numbers, NFTs still need a sense of familiarity and identity. And Nike nailed it when it collaborated with RTFKT to launch Nike Cryptokicks. The familiar Nike swoosh combined with the innovative concept of NFTs was a match made in heaven.
Nike Cryptokicks are digital sneakers in the form of Nike’s iconic silhouette. Its first release, the RTFKT X NIKE DUNK GENESIS, is customizable with eight skins. Each skin can be applied to your virtual shoe by changing the “vial” that updates the look of the sneakers. With this new release, a single sneaker NFT can be customized into different styles, depending on your vials.
What makes this strategy effective?
As much as sneakerheads want to flaunt their kicks in real life, they were not able to do this in the NFT world, not until Nike gave them the chance. Nike banked on the idea of customization, identity, and brand familiarity. This strategy was evidently effective, as the Nike Cryptokicks became a major hit, now valued at 0.97 ETH per item. This strategy is common in the fashion industry, but it has also been applied by non-clothing brands such as Coca-Cola.
3. Music & NFTs
Snoop Dogg NFT Collections
Industry: Music, Artist
NFTs aren't just about pixelated drawings for sale - just ask Snoop Dogg. The iconic rapper made NFTs a lot more interesting when he introduced music NFTs during his 20th studio album, BODR (Bacc on Death Row).
Snoop Dogg sold over $44 million worth of ‘Stash Box’ NFTs for his new album B.O.D.R in under a week, after releasing 10,000 of the limited edition NFTs. The limited edition NFT version offered three exclusive bonus tracks and a range of exclusive bonuses. Snoop has always been ahead of his time, and he once again proved this by marketing his music through NFTs.
What makes this strategy effective?
Snoop Dogg's innovative strategy opened up a whole new world for musicians looking to dive into the NFT space. Not only did it provide a new platform to promote music to the NFT market, but it also gave fans a way to fund their favorite artists directly. And if an NFT owner decides to sell their NFT, the original artist can even take a cut of resales. Now that's what we call a win-win situation!
Music has always been predicated by the type of technology prevailing at present. NFTs have now shaped the format and consumption of products and services in the music industry.
4. Physical Collectibles
Gucci x Superplastic NFT Collection
Industry: Luxury, Fashion
Gucci knows the value of having a physical representation of your digital assets, and that’s why it teamed up with Superplastic to create Supergucci. It’s like having a tangible symbol of your digital prowess, something that you can hold and show off to your friends.
Supergucci consists of a three-part marketing approach. First, Gucci released ten different exclusive NFTs that pay homage to Gucci’s storied archive. These NFTs feature virtual humans created by Superplastic, Janky and Guggimon. Second, this launch is accompanied by ceramic sculptures handmade in Italy and co-designed by Gucci and Superplastic. Lastly, Gucci opened the Gucci Vault situated in the metaverse.
What makes this strategy effective?
With Supergucci, NFT holders can now have a piece of the luxury brand in both the digital and physical worlds. This gives them a sense of pride and ownership over their digital assets, and at the same time, inspires them to acquire the real thing. Gucci’s strategy is a win-win situation for both the brand and the NFT holders.
5. Branded NFT Products & Services
Samsung x NFT Explorer
Industry: Consumer Electronics
Samsung knows that not every brand needs to release their own NFT to stay ahead of the game. Instead, they focused on what they do best – creating cutting-edge appliances. They launched an advanced TV that caters to the NFT market, providing a new way for NFT owners to showcase their assets.
Samsung developed a Smart TV where NFT browsers and buyers can launch the Nifty Gateway on premium TV product lines such as QLED and Neo QLED TV. Nifty Gateway also provides its independent app for The Frame and MICRO LED offerings. Through this innovation, Samsung allowed its customers to explore, purchase, trade, and display digital art and collectibles from the comfort of their couch.
What makes this strategy effective?
By bridging the digital and physical worlds, Samsung was able to offer a unique experience for its customers. They were able to keep their brand identity intact while still being able to offer something new and exciting for the NFT market. It’s a testament to the brand’s ability to adapt to new trends without sacrificing its core values.
6. Real-Life Perks
Shopify x Doodles NFT
Industry: E-commerce
Any brand can promote its business using real-life perks that come with NFTs. Whether the perks be exclusive yacht passes or closed celebrity meet-ups, an NFT which benefits people’s non-virtual lives will be more appealing to the market. A brand can capitalize on the fact that NFTs offer more value when the assets go beyond the screen.
Shopify knew this tactic would be a hit. Shopify collaborated with Doodles NFT and launched the first-ever Doodles merch drop. It allowed Doodle owners to purchase tangible collectibles on-site, via Shopify's point-of-sale, and have them instantly delivered. By doing this, Shopify brought the “url” in “irl” (in real life), and gave token holders an exclusive and premium experience.
What makes this strategy effective?
Very much like the fourth strategy, this strategy appeals to people’s need for tangible experiences. It’s harder for people to realize the value and ownership of digital assets without having something to hold, touch, see, and feel. Providing real-life perks encourages NFT holders to try out your brand’s products or services, all while making them feel special and VIP-like.
7. NFT Games
Louis Vuitton x Beeple
Industry: Fashion, Luxury
The worlds of NFTs, gaming, and the metaverse are so intertwined that it’s hard to explore one without stumbling into the others. That’s why many brands have been launching their own metaverse games, complete with playable characters that double as NFT collectibles. It’s a brilliant way to tap into the gaming community and the NFT market, all while offering a unique and immersive experience for the players.
Louis Vuitton did its research when it launched Louis:The Game. The game was released as a celebration of the luxury house’s 200th anniversary, and the game now has more than two million downloads. NFTs were created inspired by the game’s main character, Vivienne. Players who reach a certain threshold in the game will have the chance to qualify for an NFT raffle.
What makes this strategy effective?
The best way to learn something is to do it yourself. In the same vein, the best way to remember a brand is to immerse yourself in it. By launching this game, Louis Vuitton created an interactive and memorable experience for the players, which absolutely helps in leaving a lasting impression. This game educated the players on Louis Vuitton’s history in an enjoyable manner. Surely, the brand has left an LV stamp on the players’ minds.
Conclusion
NFTs’ market size is on a streak of increase, making it more and more popular among the public. Brands have noticed this uproar and have taken it as an opportunity to market their own businesses. Big names have started integrating NFT features into their products and services, and this has brought them successful results.
In this article, we expounded on the best NFT marketing strategies to promote your business, whether or not your brand is NFT-related. Among all these strategies, one thing’s for sure–you must not lose your brand identity and purpose while making a space for the NFT market. We hope this list helped you in devising your next marketing campaign.
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