7 Best NFT Marketing Strategies to Promote Your Business


7 Best NFT Marketing Strategies to Promote Your Business

NFTs are sprouting from left to right, but only a few actually become profitable. The secret to successfully making a name for your NFT is to find the best marketing strategy fit for your collection. NFT marketing, however, is not exclusive to NFT creators, but are also available to non-NFT brands who want to take a dip into the WEB3 waters. In this article, we curated a list of the top NFT marketing and advertising strategies available today. These strategies are better explained through real-life case samples.


One of the best ways to get your NFTs flowing through the market is to make them easily-accessible. This is where NFT marketplaces come in. According to 2021 yearly volume reports, the top NFT marketplaces today are Opensea, Axie Infinity, CryptoPunks, NBA Top Shot, and Magic Eden. Aside from displaying your tokens on these galleries, promotions through social media platforms are also favored. This is where crypto and NFT influencers on Twitter and YouTube are most appreciated.


TOP NFT MARKETPLACES

Since NFTs’ market size keeps growing, even non-NFT brands are entering this world to show innovation and trendsetting. Companies like Nike, Samsung, and Louis Vuitton are practicing crypto marketing strategies while integrating NFTs into their products and services. Brands are now able to encourage physical purchases through the use of these virtual collectibles.


If you are a non-NFT brand who wants to know what the future of marketing looks like, then this article is for you. Let’s take a deep dive into the best NFT marketing strategies to promote your business!



7 Best NFT Marketing Strategies to Promote Your Business ⬇️

  1. NFT Collaborations: Adidas Original x Bored Ape Yacht Club

  2. Virtual Wearables: NIKE x RTFKT NFT Sneakers

  3. Music & NFTs: Snoop Dogg NFT Collections

  4. Physical Collectibles: Gucci x Superplastic NFT Collection

  5. Branded NFT Products & Services: Samsung x NFT Explorer

  6. Real-Life Perks: Shopify x Doodles NFT

  7. NFT Games: Louis Vuitton x Beeple



1. NFT Collaborations

Adidas Original x Bored Ape Yacht Club

Industry: Fashion, Footwear


One of the most common, yet most effective, ways for a non-NFT brand to enter the NFT market is to collaborate with established NFT creators. This is exactly what Adidas did when it partnered with the Bored Ape Yacht Club.


Adidas demonstrated positioned its brand in the digital world when it purchased a BAYC NFT avatar #8,774 and created a character named Indigo Herz based upon it. Adidas also partnered with the leading crypto exchange platform Coinbase, and also revealed it was working with The Sandbox virtual blockchain world.


What makes this strategy effective?


Tareq Nazlawy, senior director of digital growth at Adidas, couldn’t have put it in better words. “Us becoming a part of the Bored Ape Yacht club with Indigo Herz was more about symbolizing us stepping in to join what’s already happening as opposed to just tossing something into the metaverse from the outside,” he stated.


Collaborating with established NFT creators shows a brand’s willingness to dive into WEB3, instead of the other way around. It exhibits intention to understand the new market, and intention to evolve with it along the way.



2. Virtual Wearables

NIKE x RTFKT NFT Sneakers

Industry: Fashion, Footwear


Even though NFT is a whole new world of codes and numbers, a sense of familiarity and identity will still go a long way. Nike used this fact to its advantage when it worked with RTFKT to launch Nike Cryptokicks.


Nike Cryptokicks are digital sneakers in the form of Nike’s iconic silhouette. Its first release, the RTFKT X NIKE DUNK GENESIS, is customizable with eight skins. Each skin can be applied to your virtual shoe by changing the “vial” that updates the look of the sneakers. With this new release, a single sneaker NFT can be customized into different styles, depending on your vials.


What makes this strategy effective?


As much as sneakerheads want to flaunt their kicks in real life, they were not able to do this in the NFT world, not until Nike gave them the chance. Nike banked on the idea of customization, identity, and brand familiarity. This strategy was evidently effective, as the Nike Cryptokicks became a major hit, now valued at 0.97 ETH per item.


This strategy is common in the fashion industry, but it has also been applied by non-clothing brands such as Coca-Cola.



3. Music & NFTs

Snoop Dogg NFT Collections

Industry: Music, Artist

Snoop Dogg NFT Collections

Who said NFTs are just about pixelated drawings on sale? Snoop Dogg made NFT a much more interesting asset when he introduced music NFTs during his 20th studio album, BODR (Bacc on Death Row).


Snoop Dogg sold over $44 million worth of ‘Stash Box’ NFTs for his new album B.O.D.R in under a week, after releasing 10,000 of the limited edition NFTs. The limited edition NFT version offered three exclusive bonus tracks and a range of exclusive bonuses. Snoop has always been ahead of his time, and he once again proved this by marketing his music through NFTs.


What makes this strategy effective?


Snoop Dogg opened the possibility for musicians to dive into the NFT space. Aside from promoting music to the NFT market, Snoop’s strategy has also helped musicians find a way for fans to fund their artists directly. If an NFT owner decides to sell their NFT, the original artist is able to take a cut of resales.


Music has always been predicated by the type of technology prevailing at present. NFTs have now shaped the format and consumption of products and services in the music industry.



4. Physical Collectibles

Gucci x Superplastic NFT Collection

Industry: Luxury, Fashion

Having a physical reminder of your digital assets is like having a trophy on display. Luxury fashion brand Gucci took note of this and collaborated with Superplastic to launch Supergucci.


Supergucci consists of a three-part marketing approach. First, Gucci released ten different exclusive NFTs that pay homage to Gucci’s storied archive. These NFTs feature virtual humans created by Superplastic, Janky and Guggimon. Second, this launch is accompanied by ceramic sculptures handmade in Italy and co-designed by Gucci and Superplastic. Lastly, Gucci opened the Gucci Vault situated in the metaverse.


What makes this strategy effective?


Giving NFT holders real-life collectibles means two things: (1) it gives your NFT holder a taste of your physical products, encouraging real-life purchases; and (2) it makes your NFT holders feel valued, and gives them a sense of actual possession and ownership over their digital assets.



5. Branded NFT Products & Services

Samsung x NFT Explorer

Industry: Consumer Electronics

Samsung x NFT Explorer

Your brand does not have to release its own NFTs in order to be “in” with the WEB3 trends. Samsung realized this and did what it does best–it created an advanced TV appliance which catered to the NFT market.


Samsung developed a Smart TV where NFT browsers and buyers can launch the Nifty Gateway on premium TV product lines such as QLED and Neo QLED TV. Nifty Gateway also provides its independent app for The Frame and MICRO LED offerings. Through this innovation, Samsung allowed its customers to explore, purchase, trade, and display digital art and collectibles from the comfort of their couch.


What makes this strategy effective?


Samsung’s strategy is a success because it was able to keep its brand identity whole whilst traversing a majorly different world. Samsung didn’t choose to fully go digital by creating its own NFT. Instead, it brought the digital to the physical by allowing NFT owners to display their assets on screen, just like an actual piece of art. Samsung was able to provide a new service without really changing the way it operates, and the way people see its products. It’s an intricate strategy which any brand can learn from.



6. Real-Life Perks

Shopify x Doodles NFT

Industry: E-commerce


Any brand can promote its business using real-life perks that come with NFTs. Whether the perks be exclusive yacht passes or closed celebrity meet-ups, an NFT which benefits people’s non-virtual lives will be more appealing to the market. A brand can capitalize on the fact that NFTs offer more value when the assets go beyond the screen.


Shopify knew this tactic would be a hit. Shopify collaborated with Doodles NFT and launched the first-ever Doodles merch drop. It allowed Doodle owners to purchase tangible collectibles on-site, via Shopify's point-of-sale, and have them instantly delivered. By doing this, Shopify brought the “url” in “irl” (in real life), and gave token holders an exclusive and premium experience.


What makes this strategy effective?


Very much like the fourth strategy, this strategy appeals to people’s need for tangible experiences. It’s harder for people to realize the value and ownership of digital assets without having something to hold, touch, see, and feel. Providing real-life perks encourages NFT holders to try out your brand’s products or services, all while making them feel special and VIP-like.



7. NFT Games

Louis Vuitton x Beeple

Industry: Fashion, Luxury


NFTs, gaming, the metaverse, and crypto games are like one big package combo. All are integrated, and it’s unlikely to explore one place without getting lost in the others. Brands have been launching their own metaverse games which come with playable characters, which are also NFT collectibles.


Louis Vuitton did its research when it launched Louis:The Game. The game was released as a celebration of the luxury house’s 200th anniversary, and the game now has more than two million downloads. NFTs were created inspired by the game’s main character, Vivienne. Players who reach a certain threshold in the game will have the chance to qualify for an NFT raffle.


What makes this strategy effective?

The best way to learn something is to do it yourself. In the same vein, the best way to remember a brand is to immerse yourself in it. By launching this game, Louis Vuitton created an interactive and memorable experience for the players, which absolutely helps in leaving a lasting impression. This game educated the players on Louis Vuitton’s history in an enjoyable manner. Surely, the brand has left an LV stamp on the players’ minds.



Conclusion


NFTs’ market size is on a streak of increase, making it more and more popular among the public. Brands have noticed this uproar and have taken it as an opportunity to market their own businesses. Big names have started integrating NFT features into their products and services, and this has brought them successful results.


In this article, we expounded on the best NFT marketing strategies to promote your business, whether or not your brand is NFT-related. Among all these strategies, one thing’s for sure–you must not lose your brand identity and purpose while making a space for the NFT market.


We hope this list helped you in devising your next marketing campaign. To know more about marketing and advertising in the metaverse and WEB3, visit the AJ Marketing Blog.




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