Want to see your business take off like a rocket in India? Then hop on the digital marketing express! Digital marketing is all about using the latest tech, like smartphones, computers, and the internet, to get your brand out there. It's no wonder it's the go-to choice for businesses looking to boost their brand recognition in India – the numbers speak for themselves!
Did you know that almost half of India's internet users research brands before making a purchase? And nearly 45% of them regularly check out brand websites to learn more about specific products. Plus, loads of Indian internet users click on ads and sponsored content. So, it's pretty clear that digital strategies are the golden ticket to successful marketing in India.
Digital marketing is a big umbrella, covering everything from social media and search engine marketing to influencer campaigns and pay-per-click advertising. And since it's always changing with new tech and trends, it's easy to feel a bit lost or overwhelmed. But don't worry – we've got your back!
In this article, we've handpicked the tried-and-true digital marketing tactics that have worked wonders for brands in India. So grab a cup of chai and settle in – you won't want to miss these tips before planning your next campaign!
5 Tips for Digital Marketing in India ⬇️
1. The Digital India Diary
Write a blog relating to your business
The future of blogging in India is shining bright, with over 6 million folks crafting their own articles and posting them on blog sites, and a whopping 12 million posting them on social media sites. People also love discovering new brands through snappy micro-blogs and insightful reviews from expert bloggers.
So, why are blogs such a big hit in India? Let's paint a picture. Imagine you're wandering around New Delhi, craving a delicious meal, but you don't know the area. What's the first thing you do? You turn to blog articles that dish out the top-rated eateries nearby, and you read real reviews about their services. In this scenario, you trust the writer's vivid account of their experience, which ultimately leads to more sales for that business.
Loads of businesses in India have jumped on the blogging bandwagon to build authority and credibility in their niche. Running your own blog can rev up website traffic, increase visibility, and drive conversions. If your website isn't getting the eyeballs you're after, why not give guest blogging a whirl? Guest blogging means your content gets published on popular sites, boosting your chances of catching the attention of internet users.
Considering the online habits of this massive audience and the amazing benefits of blogging, it's easy to see why it's a no-brainer for digital marketers in India.
2. Complete Your Attendance
Maintain an active presence on social media
India has a staggering 467 million social media users – that's about 32% of the entire population! If you're looking to grab the attention of the largest crowd in no time flat, social media marketing is your golden ticket.
Wondering why so many people in India are hooked on social media? Well, 25.6% of them use it to discover brand content and find new products to buy. This means millions of people are scrolling through their phones every day, hunting for their next purchase. The top dogs of social media in India include WhatsApp, Instagram, Facebook, Twitter, and YouTube.
Before you dive into a social media campaign, there are a few things to keep in mind. First, make sure you pick the perfect platform for your target audience. Next, use the right targeting techniques to zoom in on your ideal customer segment. And finally, whip up some fresh, irresistible content that'll make people want to learn more about your brand. Remember, social media is a busy place, bursting with thousands of businesses – so make sure you stand out from the pack!
Ready to tackle that third step with ease? Keep reading for our next juicy tip!
3. India Influencer Marketing
Have influential people hype your brand
Did you know that over a fifth of internet users in India follow influencers and experts on social media? It's no shocker, really, since these influencers are seen as the trendsetters in their niches.
Influencers come in all shapes and sizes, covering everything from beauty, fitness, tech, gaming, food and many more. They also get creative with their content – some share eye-catching photos, others rock the vlogging world, and a few even host captivating podcasts.
Influencer marketing is like a vast ocean, so no matter what kind of business you have, there's a perfect influencer waiting to be your brand ambassador. These social media celebs can make your grand entrance into the market a breeze. With their credibility and devoted fanbase, it's like having a mutual friend introduce you to a whole new circle of potential customers.
And when it comes to creating fresh content (remember Tip #2?), the influencer's got your back! They'll be the ones cooking up attention-grabbing ideas, using their tried-and-true tactics to reel in the audience.
Influencer marketing is a true gem in the world of digital marketing. It's a win-win situation that can deliver big rewards for businesses with minimal effort.
4. Become Easy To Access and Find
Utilize SEO Techniques
Have you heard that search engines, especially Google, are the top dogs for brand discovery in India? In fact, Google was the most-visited website in India in 2022. So, getting a high rank on Google can be a total game-changer for your business!
You've probably heard the saying, "If you're not on the first page of Google, you might as well not exist." That's why Search Engine Optimization, or SEO, is a timeless and super-effective digital marketing technique. In a nutshell, SEO is all about crafting content that'll skyrocket your search engine rankings. You can achieve this by using the right keywords, studying algorithms, and staying on top of Google's content guidelines.
Optimizing your content comes with a ton of perks for your business, like boosted online visibility and cost-efficiency. SEO is easier on the wallet compared to other digital marketing methods like pay-per-click (PPC) advertising. Plus, it'll drive even better results for your brand, since Google is everyone's go-to when searching for products and services.
5. Say “No” To Monotony
Create content full of excitement
Last on our list, but definitely a crucial point: wave goodbye to monotony! The Indian audience loves content that sparks emotion and excitement, way more than the same old static and formal stuff. Just look at some of the successful campaigns that have already proved this.
The most memorable social media campaigns in India are the ones that tug at people's heartstrings. Take MP Birla Cement's Flag Without Colors, British Airways' Fuelled By Love, and Byju's Master Ji – A Teacher's Day Tribute, for example. These campaigns soared because they resonated with the values and beliefs of the Indian audience.
But don't just stop at emotional content – make sure your campaigns are unique and thrilling, too! Check out Swiggy's Voice of Hunger and Fevicol's Stuck for inspiration. These two brands mastered the art of grabbing viewers' attention, keeping them engaged, and turning that interest into buzz-worthy conversations.
At the end of the day, a winning combination of creativity and a deep understanding of your audience is the secret sauce to nailing content creation and achieving brand success.
Digital marketing gradually took over the marketing scene since the birth of the internet. Today, digital marketing is the best choice for businesses wanting to reach a wide array of audiences in the most effective manner. India is no different.
Above, we listed the best tips to keep in mind before starting your digital marketing campaign in India. We hope these can help you in building your brand in the country.
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