Are you ready to take your brand to new heights in the Asia-Pacific region? The Asia-Pacific region is the place to be for businesses looking to grow and conquer new markets. With a youthful population, thriving economies, and a digital transformation that's taking the world by storm, Southeast Asia is becoming the hottest spot for global brands to expand their reach.
If you want your product to thrive in the Asia-Pacific markets, you need to have a solid public relations (PR) game plan. PR is all about managing how your organization is perceived by the public, and in the Asia-Pacific, you need to stay ahead of the curve. With new PR techniques emerging all the time, it's important to have a strategy that keeps you ahead of the competition.
The future of PR is being shaped by new communication trends like influencer marketing, branded content, live streaming, virtual influencers (AI), and VR. These trends are a reflection of the current digital and societal transformations happening around the world, and are especially relevant in the Asia-Pacific, where internet penetration is at an impressive 64.1%.
Social media marketing and advertising are great, but if you want to make a real impact, you need to invest in PR. Even if you're already using platforms like TikTok, YouTube, Twitter, or Instagram, your brand won't be complete without a good PR strategy.
To boost your public image, you need to partner with the best PR media agencies in Asia. Lucky for you, we've already done the research and rounded up the top 17 PR media options in the region. Let's get started!
Top 17 PR Media in Asia ⬇️
Location: APAC 🌏
Campaign Asia-Pacific is your go-to source for all things marketing and communications in the Asia-Pacific region! With its subscription-based model, you'll get access to the latest news, trends, research, and analysis in the advertising industry. They are a well-respected player in the field, delivering in-depth reports, data analysis, and industry insights to keep you ahead of the game.
Campaign Asia-Pacific takes a closer look at the people, ideas, and work shaping the marketing communications and events industry. They are all about uncovering the most important topics and presenting bold, innovative ideas from across the globe.
2. Tech in Asia
Location: Singapore 🇸🇬
Tech in Asia is a tech news website with a focus on startups and innovations in Asia. Based in Singapore and Jakarta, they have been hosting annual conferences across Asia since 2012 and have even been supported by Facebook co-founder, Eduardo Saverin, in 2015.
But that's not all, Tech In Asia also started Studios, a marketing agency that provides a one-stop-shop for media, marketing, events, and design solutions for brands. The website covers the Asian and Southeast Asian tech scenes, keeping you updated on the latest startups and legislative developments in countries like Singapore, Indonesia, Vietnam, Thailand, Malaysia, China, and India.
3. KrAsia
Location: Singapore 🇸🇬
KrASIA is a digital media company that keeps you in the loop about technology-driven businesses and trends in emerging markets. Founded in 2017, they are a tech media platform that reports on the tech and startup world in China, Southeast Asia, and India.
KrASIA keeps you up to speed on fundraising news and the latest tech trends. They also offer innovation consulting services, including startup scouting, customized events, market reports analysis, and even ecosystem tours. Whether you're a tech enthusiast or just curious about what's happening in Asia's tech scene, KrASIA has got you covered.
Location: Singapore 🇸🇬
Channel News Asia (CNA) is the go-to source for all the latest news and current events happening in Asia. Founded by Mediacorp in March 1999, CNA has become a trusted voice in the region, delivering news and content in English to a wide audience across 29 regions in Asia and beyond. With correspondents stationed in major cities around the world, from New York to London, CNA provides a unique perspective on global developments with an Asian point of view.
CNA is much more than just breaking news - it's a transmedia company that offers a wide range of content, from business and lifestyle to documentaries and current affairs. Whether you want to stay informed on the go, or catch up on the latest news from the comfort of your couch, CNA has got you covered, with content available online, on TV and radio, and through social media and smart devices.
Location: South Korea 🇰🇷
SEOULZ is your one-stop-shop for everything you need to know about the Korean startup scene. As an independent digital media resource, SEOULZ is dedicated to reporting the latest news, events, and trends in the world of Korean startups. With a mission to inform, educate, and connect the global startup community with the Korean startup community, SEOULZ is leading the way in Korean startup media.
Founded in February 2019, SEOULZ is powered by a team of experts with years of experience in the Korean startup ecosystem. Whether you want to stay up-to-date with the latest news, listen to podcasts, or watch video content, SEOULZ has you covered with a variety of platforms, from websites and social media to newsletters.
Location: South Korea 🇰🇷
BusinessKorea is the magazine for the savvy businessperson who wants to stay ahead of the curve. As the most popular monthly business magazine in Korea, BusinessKorea has been a trusted source for over 38 years. Published for the first time in June 1983, BusinessKorea is the go-to source for all the latest news and developments in the world of Korean business.
According to a survey completed in 1992 by RSI and Frank Small & Associates, and sponsored by the Asian Wall Street Journal, The Economist, and Business Week, BusinessKorea was revealed to be one of the three most-read Korean magazines. With a broad-based and prominent audience made up of multinationals and top-notch products and services, BusinessKorea is the perfect source to keep you in-the-know about the latest and greatest in Korean business.
Location: South Korea 🇰🇷
Pulse News (www.pulsenews.co.kr) is an English news website that was relaunched by Maeil Business Newspaper.
Under a new brand of Pulse by Maeil Business Newspaper, the English news site has an entirely different design that delivers readers more visually enhanced content and allows simpler navigation. Pulse also intends to deliver each day's most relevant South Korean economic and industry news provided by the country's best reporters. There are also more analyses and insights in the exclusive and feature stories on the site.
Location: South Korea 🇰🇷
Pickool is your go-to source for all things tech in South Korea. With in-depth articles on the tech players and startups ecosystem, you'll get a comprehensive look at the politics, economics, society, and technology (PEST) of South Korea.
Pickool also provides analyzed data and market research reports to help you understand the South Korean market better. And if you need a little extra help, they even have a team for advisory services and consultation.
Location: Japan 🇯🇵
The Japan Times is the biggest and oldest English-language daily newspaper in Japan, published by The Japan Times, Ltd. and associate of News2u Holdings, Inc.
If you missed today's edition, no worries - articles are archived online for you to catch up. And if you have something to say, the website even has a section for readers' comments below articles. Accessible from all digital devices thanks to responsive web design, The Japan Times has been on social media on Twitter and Facebook since 2007.
10. Japan Today
Location: Japan 🇯🇵
Japan Today is a Tokyo-based online newspaper that was launched in September 2000. Japan Today provides all the latest news on Japan and the world, including national, political, entertainment, business, technology, and sports news.
Japan Today delivers original content, including interviews with celebrities and business executives, and translations of pop culture articles from popular Japanese magazines and newspapers.
11. Nikkei Asia
Location: Japan 🇯🇵
NIKKEI ASIA has been delivering top-notch news on Japan's economy, industries, and markets for 144 years! It's part of the NIKKEI INC group which includes publishing, broadcasting, and the famous Nikkei 225 stock index. The Nikkei is their flagship media that brings the best of Asian news and analysis to a global audience.
Get ready to experience the power of collaboration! The Nikkei Asia has joined forces with the Financial Times, sharing their most notable articles and collaborating on some exciting editorial projects.
With NIKKEI ASIA, you'll be front and center to all the action in the Asian business world. They've got in-depth analysis and interviews with influential leaders, thought-provoking insights from experts on Asia, and the latest news on startups and tech companies from 36Kr (China) and DealStreetAsia (Singapore). And, if you're a culture lover, you're in for a treat. They bring you a kaleidoscope of life and arts from all over Asia!
Location: China 🇨🇳
China Daily is a one-stop shop for all things China. Launched back in 1996, it's been providing the latest news, information, and insights on the China market for over 25 years. It's China's first-ever English-language news website and now, it's grown into a multimedia powerhouse that provides a window into China for readers all around the world.
Not only is China Daily a go-to source for the latest news, but it's also evolved into a multi-media platform that reaches 330 million readers globally. With a strong social media presence on Facebook, Twitter, Sina Weibo, and WeChat, China Daily is the perfect choice for anyone looking to stay in-the-know about all things China.
As China's premier English-language news outlet, China Daily plays a crucial role as a bridge between China and the rest of the world. Whether you're a business person looking to expand into the Chinese market or just someone with a curious mind, China Daily has got you covered.
13. Dao Insights
Location: China 🇨🇳
Dao Insights is a Chinese digital news website that is introduced to aid brands, marketers, and individuals alike who are striving to comprehend Chinese people and culture, to discover, and to enhance their Chinese digital strategies without having to leave their country or master the Chinese language. Dao Insights provides news, insights, and information in the English language.
Location: Hong Kong 🇭🇰
SCMP.com, also known as the South China Morning Post, is an online hub of news and insights, keeping you up-to-date on all the latest happenings across Asia. It's more than just a news website, it's a community of journalists, photographers, and videographers who believe in bringing you the truth and delivering it in a fair and creative way.
With SCMP, you can stay connected 24/7, whether it's through their website, smartphone and tablet apps, or on social media and messaging platforms. Their editorial team is constantly pushing the boundaries with cutting-edge technology, giving you a front-row seat to Asia's most captivating stories. So, if you're looking for in-depth coverage and analysis, look no further than SCMP.com.
Location: Thailand 🇹🇭
Thailand Business News is an inclusive news provider about Thailand, with a business and financial standpoint which is edited in Bangkok by Siam News Network.
Thailand Business News, an English language news site, also provides insights and articles about politics, economy, marketing, and many more.
Location: Indonesia 🇮🇩
The Jakarta Post is a daily English-language online newspaper in Indonesia. The Jakarta Post is also available in printed version, The Jakarta Post newspaper. This newspaper is owned by PT Niskala Media Tenggara and is based in Indonesia's capital, Jakarta.
The Jakarta Post's targeted audiences are foreigners and middle-class Indonesians. Manned by the best local and international reporters, The Jakarta Post has won numerous awards and been described as “Indonesia's leading English-language daily.”
Location: Vietnam 🇻🇳
Vietnam News is Vietnam's major English language news website. It publishes seven days a week, and has kept up with the Vietnamese in its economic renovation and its integration with the regional and world economies.
Vietnam News provides an extensive scope of the latest domestic and international developments in all areas such as politics, economics, business, social affairs, and sport. In addition, it also provides special pages for comments, analysis, and reports on the environment, science and technology, lifestyle, and key social issues.
Conclusion
Asia-Pacific is a valuable region for international business expansion. In order to effectively launch your brand in APAC, you'd need the help of an effective PR partner who can help you build positive public perception. PR media can strive and grab the public attention with their high-value content and personalized approach based on their target audience.
If you would like to have more coverage or reach, you can analyze the list above, and select which is suitable for your active or prospective readers. Whether you are a business owner or a marketer, PR Media can be a good platform for you to showcase your services or products.
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