17 Best PR Media in Asia in 2022


17 Best PR Media in Asia in 2021

Asia-Pacific has become one of the most exciting regions in the world where a business can grow and explore new markets. Asia is full of nations with young populations, robust economies, and increased rate of digital transformation. Countries with the highest numbers of internet usage rates can also be found in the continent. With its stable developments, brands across the world are eyeing Southeast Asia as their next market expansion project.


Asia is home to many developed and continuously developing countries. In order for a product to successfully penetrate its markets, a brand needs to have a good public relations (PR) strategy. PR is the practice of managing and disseminating information from an organization to the public, in order to affect their public perception. Many PR strategies are already in place, but new techniques have come in place in this generation.


TOP COMMUNICATION TRENDS THAT WILL SHAPE PR FUTURE

Data shows that there are newly-created communication trends that will shape PR future. For example, influencer marketing, branded content, live streaming, AI, and VR only came to light in the past few years. These trends show that PR is shaped by current societal and digital transformations around the world. No doubt, these trends are highly-applicable in Asia, because internet penetration rate in this region is at an astounding 64.1%.


Marketing and advertising alone won't do the trick. Even if you use social media platforms like TikTok, YouTube, Twitter, or Instagram, your brand's public image won't be complete without a good PR. To boost public opinion regarding your business, you must collaborate with the best PR agencies. To help, we've already curated the top 17 PR media in Asia which you can surely rely on. Let's take a look!



Top 17 PR Media in Asia ⬇️

  1. Campaign Asia-Pacific 🌏

  2. Tech in Asia 🇸🇬

  3. KrAsia 🇸🇬

  4. Channelnewsasia 🇸🇬

  5. Seoulz 🇰🇷

  6. Business Korea 🇰🇷

  7. Pulse by Maeil Business Newspaper 🇰🇷

  8. Pickool 🇰🇷

  9. Japan Times 🇯🇵

  10. Japan Today 🇯🇵

  11. Nikkei Asia 🇯🇵

  12. China Daily 🇨🇳

  13. Dao Insights 🇨🇳

  14. SCMP.com 🇭🇰

  15. Thailand Business News 🇹🇭

  16. The Jakarta Post 🇮🇩

  17. Vietnam News 🇻🇳



1. Campaign Asia-Pacific

Location: APAC 🌏


Campaign Asia-Pacific

Campaign Asia-Pacific is a subscription-based publication covering the marketing and communications industry in the Asia-Pacific region. Campaign Asia-Pacific publishes the marketing and advertising industry in Asia, including news, trends, research, and analysis. It is a widely known publicist, serving in-depth editorial reports, data analysis, and industry insights for its users.

Campaign Asia-Pacific's editorial emphasis investigates the notions, work, and personalities forming the marketing communications and events industry. Campaign Asia dives deeper into the most important subjects, and presents clear, brave, and game-changing works from across the globe.



2. Tech in Asia

Location: Singapore 🇸🇬


Tech in Asia

Tech in Asia is a technology news website covering topics on startups and innovations in Asia, which are based in Singapore and Jakarta. Since 2012, it has hosted annual conferences across Asia, primarily in Singapore, Tokyo, and Jakarta, and was supported by the co-founder of Facebook, Eduardo Saverin in 2015.


Tech In Asia also founded Studios, a marketing agency providing integrated media, marketing, events, and design solutions for brands in 2018. The website focuses on Asian and Southeast Asian countries, reporting on startups and legislative developments from Singapore, Indonesia, Vietnam, Thailand, Malaysia, China, and India.



3. KrAsia

Location: Singapore 🇸🇬


KrAsia

KrASIA is a digital media company founded in 2017 which reports on technology-driven businesses and trends in the world's emerging markets. It is a tech media platform that publishes news from the tech and startup world in China, Southeast Asia, and India.


KrASIA covers fund-raising news, and analysis of the latest tech trends, helping the audience keep up with the developments of Asia's tech scene. KrASIA also provides innovation consulting services for a variety of partners. These services include startup scouting, customized innovation events, in-depth market reports analysis, and ecosystem tours.



4. Channelnewsasia

Location: Singapore 🇸🇬


Channelnewsasia

Channel News Asia or CNA was founded in March 1999 by Mediacorp. CNA is an English language Asian news network. CNA TV is now viewed in 29 regions across Asia with its satellite footprint stretching across Asia, the Middle East, and Australia.


CNA is based in Singapore, but has correspondents in major Asian cities and key Western ones, including New York, Washington D.C., London, and Brussels.


CNA also serves news on global developments with Asian standpoints. CNA entices its audience with not only the latest news but also various contents, such as business, lifestyle, human stories, current affairs, and documentary programming.


As a transmedia company, users can get content online, on TV and radio, via smart devices, and on social and messaging services, such as Facebook, Twitter, Youtube, Linkedin, and Telegram.



5. Seoulz

Location: South Korea 🇰🇷


Seoulz

SEOULZ is an independent digital media resource which reports the latest tech news, events, and trends for the Korean startup community. With a vision to be Korea’s leading digital media, its mission is to inform, educate, and connect the global startup community with the Korean startup community.


Seoulz was founded in February 2019 and provides the latest news for its community through websites, social media, newsletters, podcasts, and video content.


The media was also created by the key members of Seoul Space and Startup Radar. Through their network of covering the Korean Startup Ecosystem for over 5 years, Seoulz aims to raise awareness of Korean Startups for the global audience.



6. Business Korea

Location: South Korea 🇰🇷


Business Korea

BusinessKorea, the most popular monthly business magazine, is also the pioneer in the Korean peninsula.


First published in June 1983, BusinessKorea is the right source if you need to be the most updated person about what's happening with Korea's many successful businessmen.​


Based on a survey among business enthusiasts in Asia, completed in 1992 by RSI and Frank Small & Associates, and also sponsored by the Asian Wall Street Journal, Economist, and Business Week, it was revealed that BusinessKorea is one of the three most-read Korean magazines. BusinessKorea's audience exemplifies a broad-based and prominent group of multinationals providing the finest in products and services.



7. Pulse by Maeil Business Newspaper

Location: South Korea 🇰🇷


Pulse by Maeil Business Newspaper

Pulse News (www.pulsenews.co.kr) is an English news website that was relaunched by Maeil Business Newspaper.


Under a new brand of Pulse by Maeil Business Newspaper, the English news site has an entirely different design that delivers readers more visually enhanced content and allows simpler navigation. Pulse also intends to deliver each day's most relevant South Korean economic and industry news provided by the country's best reporters. There are also more analyses and insights in the exclusive and feature stories on the site.



8. Pickool

Location: South Korea 🇰🇷


Pickool

Pickool provides in-depth articles on the South Korean tech players and startups ecosystem. Pickool provides background on politics, economics, eociety, and technology (PEST) in South Korea.


It also provides analyzed data and market research reports for the audience, to help them get a better understanding of the South Korean market. Pickool also has a team for advisory service and consultation if needed.




9. Japan Times

Location: Japan 🇯🇵


Japan Times

The Japan Times is Japan's biggest and oldest English-language daily newspaper. It is published by The Japan Times, Ltd., an associate of News2u Holdings, Inc.


Published articles from The Japan Times are also archived online. Since 2013, the website has had a column for readers' comments below articles. This was during a redesign and redevelopment of the newspaper.


Japan Times uses Responsive Web Design techniques. Thus, the site is optimized and can be accessed from all digital devices. The Japan Times has had a social media presence on Twitter and Facebook since 2007.



10. Japan Today

Location: Japan 🇯🇵


Japan Today

Japan Today is a Tokyo-based online newspaper that was launched in September 2000. Japan Today provides all the latest news on Japan and the world, including national, political, entertainment, business, technology, and sports news.


Japan Today delivers original content, including interviews with celebrities and business executives, and translations of pop culture articles from popular Japanese magazines and newspapers.




11. Nikkei Asia

Location: Japan 🇯🇵


Nikkei Asia

NIKKEI ASIA has been published by NIKKEI INC since 144 years ago. Nikkei has been delivering a remarkable scope of Japan's economy, industries, and markets.


The group includes publishing, broadcasting, and the Nikkei 225 stock index. Its flagship media, The Nikkei, provides Asian news and analysis to a global audience.


The Nikkei Asia and the Financial Times are content partners; they share notable articles with their respective audiences and collaborate on joint editorial projects.


The Nikkei Asia provides in-depth business, economic and political analysis, exclusive interviews with prominent Asian business and political leaders, deep insights from some of the most influential thinkers on Asia, latest news on Asian startups and tech companies—from 36Kr (China) and DealStreetAsia (Singapore)— as well as multicolored reportage on life and arts from all over Asia.



12. China Daily

Location: China 🇨🇳


China Daily

China Daily is an online edition of the same-name printed newspaper. It was launched in 1996 and provides news, information, and insights on the China market environment. China Daily is China's pioneer in English-language news websites. It has become an inclusive multimedia portal platform, and is now China's most noteworthy English-language web portal.


China Daily, the printed newspaper, was established in 1981 as the national English-language newspaper, and has evolved into a multi-media information platform incorporating newspapers, websites, and apps with a strong presence on Facebook, Twitter, Sina Weibo, and WeChat.


It provides information to more than 330 million readers all over the world, and is a common preference for audiences who read about China in the English language. The group plays an important role as a channel for information exchanges between China and the rest of the world.



13. Dao Insights

Location: China 🇨🇳


Dao Insights

Dao Insights is a Chinese digital news website that is introduced to aid brands, marketers, and individuals alike who are striving to comprehend Chinese people and culture, to discover, and to enhance their Chinese digital strategies without having to leave their country or master the Chinese language. Dao Insights provides news, insights, and information in the English language.







14. SCMP.com

Location: Hong Kong 🇭🇰


SCMP.com

SCMP.com (South China Morning Post) is an online subscription-based news portal that provides news, unique insights, and analysis on the stories that matter all across Asia.


SCMP provides news content 24 hours, every day, by journalists, editors, visual artists, photographers, and videographers, all led by the belief in "Truth and Fairness". The SCMP editorial teams are powered by developing digital technologies that allow them to publish Asia’s most important and compelling stories in visionary ways.


The SCMP can be accessed by users across published media platforms such as SCMP.com, smartphone, and tablet apps, social media and messaging platforms, as well as the flagship newspaper.



15. Thailand Business News

Location: Thailand 🇹🇭


Thailand Business News

Thailand Business News is an inclusive news provider about Thailand, with a business and financial standpoint which is edited in Bangkok by Siam News Network.


Thailand Business News, an English language news site, also provides insights and articles about politics, economy, marketing, and many more.






16. The Jakarta Post

Location: Indonesia 🇮🇩


The Jakarta Post

The Jakarta Post is a daily English-language online newspaper in Indonesia. The Jakarta Post is also available in printed version, The Jakarta Post newspaper. This newspaper is owned by PT Niskala Media Tenggara and is based in Indonesia's capital, Jakarta.


The Jakarta Post's targeted audiences are foreigners and middle-class Indonesians. Manned by the best local and international reporters, The Jakarta Post has won numerous awards and been described as “Indonesia's leading English-language daily.”



17. Vietnam News

Location: Vietnam 🇻🇳


Vietnam News

Vietnam News is Vietnam's major English language news website. It publishes seven days a week, and has kept up with the Vietnamese in its economic renovation and its integration with the regional and world economies.


Vietnam News provides an extensive scope of the latest domestic and international developments in all areas such as politics, economics, business, social affairs, and sport. In addition, it also provides special pages for comments, analysis, and reports on the environment, science and technology, lifestyle, and key social issues.



Conclusion


Asia-Pacific is a valuable region for international business expansion. In order to effectively launch your brand in APAC, you'd need the help of an effective PR partner who can help you build positive public perception. PR media can strive and grab the public attention with their high-value content and personalized approach based on their target audience.


If you would like to have more coverage or reach, you can analyze the list above, and select which is suitable for your active or prospective readers. Whether you are a business owner or a marketer, PR Media can be a good platform for you to showcase your services or products.


If you are interested to know more about marketing, advertising, or PR in Asia, visit the AJ Marketing Blog.





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